US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
Find Houses for Sale If you’re used to hunting through the MLS listings, you know the pickings are slim. To find a house in 2021, you have to broaden and refine your home search strategy. You may not be successful until 2022, You may not be successful until 2022, however the point is that the…
Housing Metros Likely to Crash As the US moves toward the end of the Covid pandemic, flush with cash from stimulus bailouts and payments, it’s hard to imagine a risk for a housing market crash. But it’s not right now, or even 2021 that is the real risk. It’s the pressure of a housing bubble…
Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. That’s why a digital marketing assessment is a…
Compass Real Estate AI Features Compass Realty has made quite a splash in the US real estate market. This brokerage aims to be one of the biggest in the nation and to bring the power of technology to their real estate team. And with their recent influx of $470 million in recent venture funding, they’re…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Cheap Car Insurance Every year, tens of millions of drivers get their auto insurance renewal papers mailed to them and they simply ignore them and let their policy rollover. That’s money lost! By taking a moment to consider the high rate they’re paying for the type of coverage they’re receiving, they might decline their insurance…
Finding Homes For Sale House hunting has changed. It’s self-directed and much better. A severe housing shortage has enabled all of this and it’s good. Realtors and brokerages are becoming redundant. The housing market has changed and a whole new approach of DIY home hunting is where it’s at now. To get you warmed up…
Best Auto Insurance Quotes Auto insurance rates just keep climbing in 2020, and I’ll bet you’ve done little about that. Even with fewer drivers on the road during Corona Virus, most are paying old rates while insurance companies are seeing low accident claims. If you’re working at home all week or only commuting for a…
Houses for Sale in Los Angeles Finding great homes for sale right now in Los Angeles is a tough challenge. Active home listings have diminished which means home prices will rise. Read more on the rebounding Los Angeles real estate market and the full California housing market and where it’s headed. This info might help…
Housing Stocks to Buy We’re all abuzz about the return of the housing market, but that post shutdown market demand is still not what we expected. Instead of huge waves of home listings and desperate buyers, we’re seeing low levels of listings. It seems the real demand is for new construction homes away from the…
Is the Housing Market Recovering? The housing market in 2026 took at sharp hit when the Covid 19 disease came ashore in the US. But this steep drop had to be followed by a sharp uptick at some point and it looks like it’s in full swing now. So what does a post Corona Virus…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
The Big Migration: Home Buyers Looking in Rural Areas One definitive trend happening in US housing markets recently is a migration of people from congested urban areas to the burbs and rural regions. Home buyers could be looking to buy houses in quieter remote towns away from expensive big cities. The best cities to buy…
Solving Homelessness in America The issue with homelessness in the US continues into 2021. And in fact, the problem is set to worsen given home prices are rising and we’re not out of the Covid 19 pandemic recession. The issue with homelessness is simple. Not much incentive for building new housing and most of the…
Find the Right Cities to Grow In Are you thinking about how to triple or quadruple your sales in 2018? After just a little thought, you may discover what these 2 reports from Inc.om and Entrepreneur.com below reveal, that there are some great cities to build your business and achieve strong business results. And before…
Artificial Intelligence is Going to Rock Digital Marketing The future is here and it’s an exciting one we can share in. It involves software that uses artificial intelligence to manage nearly all aspects of marketing. And a software robot named Albert might be your next coworker. How do you feel about that? AI represents fears…
New Business Opportunities in Los Angeles The City of Angels makes us believe in the impossible. California as a whole is an inspiring place to do business, and just by participating in this market you could reimagine your business and accelerate profits. Are you a no limits business person or are you weighed down by…
Focus: US Businesses In studying marketing agencies in Toronto, one theme really stands out – location is king. Their target client is within a very short distance. Today, it shouldn’t be because a huge pool of interested clients are just south of us. I’ve enjoyed working with US companies, some of them large and some…
How Sell Your Home for the Best Price in 2020 The market is heating up again this spring of 2020. Like so many homeowners, you’re wondering if this is the right time to sell? Perhaps you’ll be forced to sell if you’ve lost your job. The Corona Virus recession might be ending in a few…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using…
Housing Affordability at Its Lowest Ever A lack of affordable housing in North America is a disgrace. Despite a booming US economy and glowing jobs report, flourishing housing market, affordable housing and homelessness are decades long issues governments can’t seem to solve. Look at this issue with more depth and concern, you soon discover that housing sales, home…
Housing Prices Dropping Nationwide Everyone knows home prices and condo prices are falling right now, but no one is reporting data on the rapid decline. One recent unofficial report was a 10% decline recently, but that’s before the state of emergency. The Corona Virus Pandemic was sudden and it’s beginning to take its toll on…
Understanding The Marketing Service Ecosystem If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s…
Is Your Content this Riveting? How is it some people can fascinate, transfix and get others eating out of their hands? I don’t think we can doubt the power of Hollywood and its stars to captivate audiences. Stars are used to sell every kind of product imaginable. Why? Because these stars are omnipresent which translates…
Luxury Car Insurance – EV, Hybrid or Gas Across the country, you’ve likely seen more high end luxury cars on the roadway. Manufacturers are building more high priced gas powered/hybrid performance cars and the race is on for electric powered vehicles. You’ll be surprised at the performance and features of the new releases this year. Check…
Great Real Estate Leads? With the 2020 spring housing market boom not far off, Realtors from San Diego to Denver to Boston to Florida will be trying to ramp up their lead generation. This season will see the lowest supply of resale homes available in a long time. Agents will be turning to the lead generation aggregators…
OMG: US Debt with China: $1 Trillion + $360 Billion Per Year Active Trade Deficit! That was my headline back in 2016, and of course, things are much worse now. The task for President Trump was more difficult than he realized. It’s not just dependence on China nor Asian trade supply channels. It’s the stubbornness…
Search Homes for Sale By Zip Codes Real estate investors and home buyers alike are becoming a little more savvy about searching for good stocks, investments and properties in the best cities. Searching for properties via zip codes adds variety and a new perspective to your home search or pursuit of that great income investment…
Basics of Strategy: Learning to Win Faster, Easier We never question why the Amazons, Facebooks, and Googles of the digital world soar like they do. Too often they’re assumed to be lucky. We might assume it’s money, and there’s no doubt that funding carries big advantages at each stage of business development. However important funds…
11 Key Features in Your AI Marketing Solution We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits. The benefits of AI Marketing solutions are…
Lucrative Canadian Real Estate Market Spilling over into the US Before Corona Virus plague hit US shores, foreign buyers were a big factor in the US housing market. Foreigners were buying up US properties and the biggest increase is coming from Canadians. Even NAR’s Chief Lawrence Yun was surprised by the growing demand from Canadians…
Video for Realtors Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. Video makes your content more valuable…
Homes for Sale Now, well into 2024, we’re seeing home listings and sales beginning to grow. For buyer’s today, a good home search strategy helps you find great Realtors, learn more about the market and find homes with the characteristics you’re wanting. With home showing requests too numerous for Realtors to manage and the number…
Real Estate Investments with the Highest Returns Looking to invest in assets with a higher return? Then the income potential, equity building and tax advantages of rental property makes considerable sense. Consider how real property delivers multiple streams of income, including tax savings, and a higher resale value when you want to divest. There’s so much…
Searchlove in San Diego It seems like a long time ago that search engine conferences were held. I attended a few big conferences in Chicago and Denver and appreciate those great experiences. Now with the Corona Virus pandemic shutdown and social distancing, it looks like the entire conference industry is going to take a hiatus. …
Are Solar Roofing Installations a Powerful Selling Feature? We know how expensive hydro is becoming for the average homeowner. Power generating companies are in big debt and will have to keep raising prices to their diminishing user base chasing more homeowners offgrid. And power companies are highly polluting which does not jive well with the mandates…
The SEO / Content Strategy Book 1.0 is Out! It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book. The SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products…
Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…
Are we in a Housing Bubble? The topic of a housing crash usually coincides with the topic of the housing bubble. The word Crash may be too intense, arguable, and a word that’s hyped too often. The bubble topic focuses on high prices, big mortgage debt, recessions and high flying lifestyles. Are we within a…
Malibu California Homes For about a century, Malibu has been the favorite beach retreat for business moguls and celebrities. Legendary landscapes, scenic beaches, and gorgeous parks makes this region a Trophy Location for wealthy celebrities and Billionaires alike. Malibu’s incredible beaches, surfing hotspots, exquisite views, Mediterranean climate and proximity to the Santa Monica Mountain National…
How Does Making 71% Profit on the Sale of Your Home Sound? A new report from ATTOM Data Solutions shows that homeowners across the US are receiving a huge winfall from selling their homes in 2017. The City with the best ROI? It was San Francisco which returned a whopping 71% profit for home sellers, or…
Rental Income Property Investment With your initial financing concerns aside, rental properties can offer a high, continuous extra income to help pay off your mortgage, meet repairs, and add confidence to your investment decision. If the work concerns you, consider using rental property management software to help out. Cynics might point to cash flow issues,…
SEO Services in SD and LA Hundreds of SEO companies and digital marketing firms in Boston, Los Angeles and in Silicon Valley offer services something akin to SEO. Yet, keyword loaded copy and buying blog guest posts doesn’t work now. . In my new book just published, I explain that content engagement is the key…
Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are engaging,…
Should I Buy a House Now or Wait? With the US economy doing well, and amidst a record bull run in the stock market, buyers here are asking again whether they should launch efforts to buy a house. They’re also asking when is the best time to buy a house? Young buyers in particular have…
Finding the Right Restaurant Fast If you’re a vacationer in San Diego, Los Angeles, San Jose, Las Vegas or San Francisco, you’re likely on a highway right searching with your smartphone for a great place to eat with just the right atmosphere. Where to eat right now? The right food at the right location. It’s…
Local Search Optimization What if I told you I doubled the traffic of a major hotel? Well, it happened. From 1.2 Million visits per year to 2.5 Million per year. A lot of people travel and search for hotels online and they often book with the first few they see. Being ranked at the top…
2020 Stock Market Correction The 2020 stock market forecast was calling for more volatility. And with the pandemic, wow did ever happen! Good call except the cause was unforeseen. (This is an old post) If manufacturing comes back to the US, it is bound to stimulate investment, jobs, and of course stock performance. Yet, the monthly…
$5000 Referral Fee? I’m searching for a highly intelligent, big minded, and modestly successful real estate agent in Los Angeles, San Diego, or San Francisco. If they buy my elite realtor services package, I will pay you a $5000 referral fee (paid in installments of course with performance bonuses). This means if you help me…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
10 Ways to Get Homeowners to Sell Entering 2026, we’re seeing a stronger interest in homeowners wanting to let go of their beloved property. Many are giving up on their dream price. Others in some regions of the US and Canada however, are hanging on, even seeing higher selling prices. There’s big reasons why people…
Weather Forecast for 2020 The winter weather forecast for 2020 is out. What has been an early wintry situation for the midwest may resolve into continued cooling. The bad weather is predicted to start in January 2020. We’re enjoying a respite from the cold northern winds. Farmer’s Almanac Fall and Winter Forecast The Farmer’s Almanac’s…
Zillow Homes for Sale Zillow has become a major force in the business of online residential real estate. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent….
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Selling Your Home at Maximum Value So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million so they don’t need to buy lotto tickets. When I wrote this post several years back, as a pep talk and timing issue, prices were…
Auto Insurance News Report Welcome to the latest edition of the Auto Insurance News Report. Aside from finding the lowest auto insurance quote, you can get up to speed on what’s going on the insurance industry. Bold Move in California – Banning Gender Bias in Car Insurance The New York Times has reported that California became…
The Net Benefit of Real Estate Investors – $9 Billion! A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and the impact of real estate economics on the well being of the US economy. They concluded in their 2014 report, that 28 million real estate…