Searchlove in San Diego
It seems like a long time ago that search engine conferences were held. I attended a few big conferences in Chicago and Denver and appreciate those great experiences.
Now with the Corona Virus pandemic shutdown and social distancing, it looks like the entire conference industry is going to take a hiatus. We can dream of trips to San Francisco, Mountainview, Boston, Dallas, and San Diego.
If you’ve ever needed a reason to go to San Diego, well, you’ve got one more now. It’s Searchlove! It will be held at the beautiful Paradise Point Resort this coming 26th & 27th of March, 2018. Paradise Point Resort and Spa is very close to Mission Beach, Seaworld, the San Diego Zoo, La Jolla Cove, and Seaport Village.
You may want to take a full week for this one. Take a good look at what you could enjoy in San Diego.
What Could You Learn at Search Love San Diego?
- that search marketing is fun and you’ll meet some great people in the industry
- how the visitor experience affects search
- finding your brand voice
- how to promote your content
- the latest in search engine optimization tips and discussions
The theme for Searchlove San Diego is “Get up to speed on the latest in search, analytics, content creation, optimizing your website, paid promotions and more.” That’s not a bad value proposition when you put it in the middle of this amazing city. And in the dead of this coming winter, we’ll all be thinking about how we could have attended.
It’s a great experience for digital marketing specialists, SEO specialists, small business owners, entrepreneurs, ecommerce shop owners, copywriters and of course content strategists!
You’ll be enjoying an unbelievable range of notable experts to listen to in San Diego including Rand Fishkin, Larry Kim, and Oli Gardner. Check out the cool videos below.
The name Searchlove implies the love we all have for the art and science of SEO which you’ll get the gist of when you read my new book on SEO and Content Stategy. Check Searchlove in San Diego for sure.
Back to San Diego, this is one event that could really perk up and reignite your interest in search engine optimization and content strategy in 2018. Stats show SEO is growing in budget and although Google has made it more difficult to rank and get traffic, it is a smart choice to continue pursuing visibility in Google SERPs. Google organic serps still drive the lion’s share of web traffic.
Top speakers at this convention include Rand Fishkin of Moz (the King of SEO videos and 10X content), Oli Gardner of Unbounce, Wil Reynolds of Seer Interactive (first guy to use the term keyword reputation), Justin Cutroni of Google (Analytics guy I studied with in Boston), Larry Kim of Mobile Monkey Chatbots, Will Critchlow of Distilled, Marcus Tober of Search Metrics, among other SEO, analytics and content people.
Here’s Rand Fishkin talking about sharing and learning at Searchlove
And here’s Oli Gardner explaining how to grow conversion rates with his complete conversion equation. Wow.
I’m a little disappointed that someone from the artificial intelligence marketing community isn’t attending. The impact of artificial intelligence is a dominant topic going into 2018. Google is fully committed to developing RankBrain further.
And once it is, RankBrain won’t be just the master controller, it will start to make content, authority, and engagement valuations on its own. That has to make it one of the most important topics for any SEO Company or marketing agency too.
There doesn’t appear to be much coverage on visitor engagement yet it won’t be long before it’s covered in depth.