Online, your Content is your Business — Make it Great

Low website traffic and low quality content are the two biggest problems for 90% of travel companies — resulting in low performance.

I’m Gord, a digital marketing specialist who is combining AI-driven strategies, expert SEO, customer-centric content with data analytics to help businesses achieve positive growth in brand awareness and lead conversion. 

The more visitors we greet with compelling content, the better impression they have of your brand, products and services. I helped Delta Hotels double its traffic from Google and increased its brand visibility and hotel bookings dramatically. Traffic is a great problem solver whether you’re a travel, software, stock market or real estate firm. Lead conversion strategy and techniques are the icing on the cake.

Unique, Compelling, Impactful

Standard content and messaging practices may not impact well thus weakening your branding and SEO results. And poor content experiences mean they won’t come back nor recommend your company.

I’ll research, create, develop and continuously improve your travel content (and blog) to boost visitor engagement, enhance persuasion, and leave a lasting impression.

We’ll build well-conceived and compelling content pieces within a cohesive strategy to highlight your UVP and keep your current customers loyal (they’re always searching on Google and being exposed to competitor’s offerings).

Work with 26 year SEO/Content Strategist Gord Collins

Enjoy AI enhanced travel content generation, strategy, creativity, and SEO excellence to bring out the full value of your travel experiences to massive audiences. My content research will help generate interesting angles, hooks and story ideas to produce the most compelling pre-travel experiences for your customers.

Evolving with AI expertise: Original, authentic, enhanced, and personally written for customers is respectful and compelling to your visitors and current customers. I use AI tools for research sources, feedback, learning and improvement ideas, but the final product is always unique, authentic, impactful, emotion-generating and optimized for both Google and travelers.

Let’s create sophisticated content angles, using real-world experiences packaged within algorithm-resonating copy, which impacts, engages, persuades, and moves to action, so your sales team is getting the volume and lead velocity they dream of.

Make Competitors Irrelevant

And it’s not about competing because competing wastes resources and creates burnout. Great content should make your brand and company the only one customers want. Great marketing makes competitors irrelevant.

My experience in SaaS software marketing helps me communicate the value of your travel management platform to travelers who love those helpful online tools. My extensive experience with agencies means I will listen to you and your staff to understand the unique connection you have with them. And my adaptability (learning video creation now) means I’m eager to deliver the experience travelers want with you. I want to help you win!

Let’s help more visitors find and love your content, videos, products, brand and everything else!

Service Packages and Consulting

Content Strategy & Development

Build the content on topics that your travel audience wants to experience and in the format that makes the most impact. Leverage new graphics, videos, guides, stories, events and more to engage customers and help them experience the joy of travel.

PPC Ad Campaigns

Plan and optimize PPC keyword campaigns on Google, Facebook, Twitter, and Linkedin to support your free organic traffic and capture targeted leads.

Advanced SEO Services

Mastermind your content with advanced-level techniques, topics, copywriting, linking, and promotion to dominate Google search results and reach well-targeted travelers who are actively searching for ideas, personal solutions, challenges, destinations, packages and services that you are all about.

Social Media

Bring your prospects via Facebook, Linkedin, Twitter or Instagram to engage on their specific travel wishes and show how your packages are right for them.

Major Clients & Big Successes

 

Contact Gord at 416 998 6246