Why You Should Hire a Travel Content Strategist Your segment of the travel industry has become lucrative in the last few years. There are opportunities to grow and profit. However, your brand and company need to stand out and be presented as the only travel company travelers will need or want. Great content strategy comes to…
Sales Growth in the California Housing Market When home supply dips below 5 months inventory, it’s said to be a sellers market. In California in July, home inventory hit 2.9 months supply, up from 2.5 months last July, making the Golden State clearly a long way from being a buyer’s market. Despite intense demand, unsold…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Why Canadians Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Not that price is the only factor in mind for US marketing managers and CEOs. Skill, creativity and industry experience are more vital than ever. Yet, these are rare. Too many…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? Is that realistic given you’ve already set sail…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
US Real Estate & Housing Market Are we in for a housing market crash later this year and what does 2025 look like? There’s a lot of wrestling over pessimism about the US housing market now in H2, 2024. And in 2025? Well, the Presidential Election factors prominently, and no ones quite sure how the…
Best Cities to Buy Real Estate in 2024 Looking for the right cities to buy real estate in 2024? You’ve probably got your favorites in mind, but why not start again from scratch and find cities and towns that you might not have known are real gems? In this phase of your research why not…
Dreaming of a Housing Market Crash? Both buyers and sellers in the real estate market are sensitive to market crash indicators and hype in the media. And when we hear commercial real estate is at risk of a market crash, buyer’s are on the alert. The exodus from urban areas, remote work, rising taxes in…
Hottest Housing Markets 2024 NAR has released its new list of the hottest housing markets across the US and it’s a wild collection of hard-to-figure-out locations. When’s the last time Buffalo, Cleveland and Cincinnati topped the most desirable housing markets in America? The hottest list this spring gives us a strong hint about the desperation…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Air Canada Vacation Packages Canada’s premier Airline, Air Canada, is well recognized around the world with the world’s elite travelers for its impeccable service, safety, reliability, comfort, friendliness and destinations. They emphasize safe and flexible travel, with travel protection plans, free checked bags, and flexible booking options that allow changes or cancellations with a full…
Compare Lowest Home Mortgage Rates The talk of the stock market and housing market is all about the FED pivot and when the central bank rate will see its first cut. As the Mortgage Rates Daily chart below shows, mortgage rates have been on the decline and homebuyers and loan refinancers are anxiously hoping for…
Mountain Bike Manufacturer Marketing The global phenomenon of mountain biking is still in gear. And while some speak of industry slowdowns, there is huge demographic of 12 to 72 year old’s participating in the sport. Research and Marketing’s report forecasts that the mountain bike market is poised to grow by $3.13 billion during the 5…
Los Angeles Weather Forecast Beautiful, sunny Los Angeles, California, experiences a Mediterranean climate, characterized by mild, wet winters and hot, dry summers. That climate has drawn millions to the city in the last 100 hundred years, to enjoy its beaches, hillside communities, theme parks, restaurants, and thriving business sector. Millions travel to LA every year…
Digital Marketing Services for LA Agents The LA Real Estate market is vast, interesting and competitive. The wealth of some agents in the city demonstrates strongly the value of audacity, strategy, and good marketing. Agents have the power and opportunity to be a market leader with the right specific marketing strategy. The key is talent,…
Los Angeles Housing Market June’s sales data for the Los Angeles housing market doesn’t really tell us anything new, however prices jumped in June which may lead us to believe the market has some health. The exodus of people and businesses have hurt the LA economy, yet as interest rates drop, that trend may stop…
Are People Still Leaving California? It sounds inconceivable to many of us who grew up with powerful images of the state of California with its wealth, beaches, mountains, and beautiful climate, that everyone there might want to get out. Yes, more polls suggest Californians are fed up with how their society and government are run…
Are You Ready to Move to A New City? What if you discovered that a move to a new city could really give your life a lift? Would you do it? Could you do it? If you’ve been struggling with this thought before, maybe you need to assess your actual state and figure out if…
Are Home Prices About to Rocket? Everyone is waiting for interest rates to fall. That’s because those rates are what’s stopping the housing market specifically. High rates harm a lot of industries, but real estate is worst hit. It will recover quickly when rates go down. It’s those unwelcome interest rates that are preventing most…
10 Best Home Renovations From California to Toronto to Vancouver to Florida, home prices are on the rise again. Many homeowners have been fixing their homes up during the pandemic either to enjoy it more or ready it for sale. If you’re just doing some DIY improvements to make your home more livable, great. These…
Luxury Living & The Rise of Roof Top Swimming Pools Life in a high rise building is very different from ground level dwellings. And it’s not always easy for condo developers to sell new tower condos or get them leased. And construction is expensive so it might as well be worth it. Developers know they…
Client Acquisition Strategies Acquiring great clients is job number one for consultants, gig workers, agencies, Realtors, agencies, and developers. Any number of tactics might generate a dream client for you. Yet relying on poorly supported, cheap tricks is not a great way to promote yourself, your brand, career, and your startup agency. Instead, you need…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that serves no one. This lack of commitment to excellence in their business is a…
Find a Coffee Shop Near You Below you’ll find a large interactive map of coffee shops in your location. Whether you’re in Los Angeles, San Diego, San Francisco, Toronto, Seattle, Sacramento, Orange County, San Jose, Las Vegas, New York, Boston or Miami, no worries. If the coffee shop for you isn’t there, they don’t want…
LA Realtors Finding the Edge with SEO Consulting Are you content with the leads you grind out every month? You’re doing okay but you need to do better. The Los Angeles metro housing market is vast and one of the most rewarding anywhere in the US for real estate agents. That’s why it’s well worth investing…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Expert SEO Services by the Hour Are you having a host of issues with your website and are underperforming? Digital marketing and Google rankings are no easy task. Having an experienced, expert who is experienced and capable of investigating, solving and create a solution is a big advantage for you — advantages you don’t get…
Which Are the Best US Cities to Live in? Dreaming of a better place in US to live? Now in 2023, the question is yielding many new destinations as many of the favorites have lost their lustre. You’re not alone in wanting to move to a new city. Millions of people think about moving to…
Revolutionizing Property Management with Cutting-Edge Software In recent years, the transformation of property management has been accelerated by technological advancements, particularly in response to the booming rental property sector. The demand for performance has come from short-term rentals, built-for-rent developments and multifamily sectors whose key performance driver is the need for business efficiency. As the…
Real Estate Leads With the 2025 housing market looking so promising and experienced Realtors know this market shift shouldn’t be missed 2024 was a disappointing year with few experts forecasters this extended 15 month period of high rates as inflation slowly subsided. The September rate cuts will give buyers hope they can reduced their down…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
When Will It Be a Great Time to Buy a Home Again? In September, prospective homebuyers once again sat on the sidelines, and even backed out of intended purchases. The task for a good Realtor near you has never been greater, whether you’re selling or buying. Stats from the latest housing market report show home…
Are California Home Prices Going to Rise? 2021 was a pretty good year for the California’s housing market with big sales numbers and rising prices even as the supply of homes receded by a third. Each year, seemingly fewer houses are available. The allure of the Golden State has always been too much to resist,…
Unemployment Rate in the United States The Covid 19 pandemic interrupted a very positive reduction in the unemployment rate in the United states. 8 years of strong growth during the bull market stock market was crippled by the shutdowns. Now in late 2021, the economic recovery is beginning to deliver stronger job growth (4.8% unemployment…
Don’t Expect a Buyer’s Market until 2025 Without much support, other than cheap interest rates, the US housing market has soared for more than a decade, including the ultra rapid price rise in the last year. It’s made a few very wealthy and a lot of Realtors, home sellers, real estate investors, and rental housing…
US Home Prices Wondering about where home prices are headed? Is now the time to buy, and is selling now wise too? How high could US housing prices reach? Below we see the price forces and stats from real estate data sources such as NAR, NAHB, FRED, Redfin, Corelogic, Statista, Trading Economics and Reuters. The…
Power Up Your Real Estate Marketing You might be thinking “what is scaled up real estate marketing? I’m just doing the run of the mill stuff and crossing my fingers.” Happily, you can let go of the traditional approach and ramp up your efforts to perhaps, dare I say, become the market leader? That’s where…
Finding Houses for Sale We half way into 2021, and home prices don’t look to be losing their upward pace. In fact, even as new listings grow and sales plummet, house prices keep climbing past record heights. If you’re hoping to buy a home this year, you’ll need to be very strategic in your home…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
Find Houses for Sale If you’re used to hunting through the MLS listings, you know the pickings are slim. To find a house in 2021, you have to broaden and refine your home search strategy. You may not be successful until 2022, You may not be successful until 2022, however the point is that the…
US Jobs Outlook The bungling of the recent jobs report is a sign of trouble with the current government and a sign the job market is troubled. The current report showed only 266,000 jobs created when almost 1 million were expected. This is a disaster. There are some job market and economic hurdles to deal…
Housing Metros Likely to Crash As the US moves toward the end of the Covid pandemic, flush with cash from stimulus bailouts and payments, it’s hard to imagine a risk for a housing market crash. But it’s not right now, or even 2021 that is the real risk. It’s the pressure of a housing bubble…
Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. That’s why a digital marketing assessment is a…
Compass Real Estate AI Features Compass Realty has made quite a splash in the US real estate market. This brokerage aims to be one of the biggest in the nation and to bring the power of technology to their real estate team. And with their recent influx of $470 million in recent venture funding, they’re…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Cheap Car Insurance Every year, tens of millions of drivers get their auto insurance renewal papers mailed to them and they simply ignore them and let their policy rollover. That’s money lost! By taking a moment to consider the high rate they’re paying for the type of coverage they’re receiving, they might decline their insurance…
Finding Homes For Sale House hunting has changed. It’s self-directed and much better. A severe housing shortage has enabled all of this and it’s good. Realtors and brokerages are becoming redundant. The housing market has changed and a whole new approach of DIY home hunting is where it’s at now. To get you warmed up…
Best Auto Insurance Quotes Auto insurance rates just keep climbing in 2020, and I’ll bet you’ve done little about that. Even with fewer drivers on the road during Corona Virus, most are paying old rates while insurance companies are seeing low accident claims. If you’re working at home all week or only commuting for a…
Houses for Sale in Los Angeles Finding great homes for sale right now in Los Angeles is a tough challenge. Active home listings have diminished which means home prices will rise. Read more on the rebounding Los Angeles real estate market and the full California housing market and where it’s headed. This info might help…
Housing Stocks to Buy We’re all abuzz about the return of the housing market, but that post shutdown market demand is still not what we expected. Instead of huge waves of home listings and desperate buyers, we’re seeing low levels of listings. It seems the real demand is for new construction homes away from the…
Is the Housing Market Recovering? The housing market in 2020 took at sharp hit when the Covid 19 disease came ashore in the US. But this steep drop had to be followed by a sharp uptick at some point and it looks like it’s in full swing now. So what does a post Corona Virus…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
The Big Migration: Home Buyers Looking in Rural Areas One definitive trend happening in US housing markets recently is a migration of people from congested urban areas to the burbs and rural regions. Home buyers could be looking to buy houses in quieter remote towns away from expensive big cities. The best cities to buy…
Solving Homelessness in America The issue with homelessness in the US continues into 2021. And in fact, the problem is set to worsen given home prices are rising and we’re not out of the Covid 19 pandemic recession. The issue with homelessness is simple. Not much incentive for building new housing and most of the…
Find the Right Cities to Grow In Are you thinking about how to triple or quadruple your sales in 2018? After just a little thought, you may discover what these 2 reports from Inc.om and Entrepreneur.com below reveal, that there are some great cities to build your business and achieve strong business results. And before…