It’s a sunny forecast for jobs and housing in 2017. A marriage made in heaven. And although 2017 started off tentatively because of the US government transition, it appears employer outlooks are improving.
Cities such as Cleveland, Dayton, Akron, Chicago and Detroit, decimated by Free Trade and an outflux of workers may not be revived, but there are plenty of cities such as Plano TX, Sioux Falls IA, Deltona FL, Cape Coral FL, Scottsdale AZ, Orlando FL, Honolulu HA, which might offer you a dream job and dream lifestyle.
Good advice for anyone young, is don’t hold back or limit yourself, especially at a time when the economy gives you a 95% chance of success. The latest jobs report in January 2017 was excellent, despite the government transfer. The democrats will give up as wages improve, exports grow, and the middle class begins to reappear. It won’t happen overnight and there is no housing market bubble.
Avoid the media “sour grapes” rhetoric. Transitioning the US back to health is no easy task and losing the status quo will hurt, but only a little. This is the time for Millennials to envision a better job and prepare for the future when they may launch their own business. Millennials, be smart. You deserve a better life. You’ll get that student loan paid off!
Where should I look for the best jobs? Does Florida, California, Texas have the opportunities I want? The charts, videos and commentary below show the best cities and employent/jobs sectors with the most promise. From manufacturing to transportation and infrastructure development to energy to retail trade, 2017/2018 looks like a rare opportunity for US workers to move, land a good paying job, grow their skills, experience, enjoyment, or buy a home, travel, and invest.
“Today, the ratio of unemployed Americans to open jobs stands at 1.4 to 1, down sharply from 6.6 to 1 during the last recession in July 2009. That shrinking pool of job seekers translates into fewer available candidates — leading to today’s growing reliance on recruiting from passive, already employed candidates.” – from Andrew Chamberlain, chief economist at Glassdoor.com
Should you leave your low paying job for a better one in another city during the Trump era? Before you move, check out where the best cities for real estate investment are — cities and states which investors believe in.
A couple of new job outlook reports are worthy reads as we move into the first and second quarter of 2017. The first report from ManPowerGroup offers a bright outlook for many US cities. However, with the repatriation of jobs to the US, where will the skilled professionals to fill them come from? Most engineers are in China and India.
Nearly One in Five U.S. Employers Plan to Hire in Q1 2017
This forecast for 2017 was really a rollover of the previous year, and we haven’t yet felt the coming impact of the Trump Administration’s policies to bring jobs back to the US. And the jobs returning may be of especially good quality with great pay — engineering, robotics, research, energy production, programming, design, and even good old manufacturing.
Baltimore has suffered just as much as those in Ohio, New York, Pennsylvania, Michigan and Illinois. What will turn that around for these cities?
Will Fair Trade Create a Better Outlook for the US Worker?
What we learned from the free trade era is that good jobs inevitably leave to be near where products are designed and manufactured. And investment flows in a millisecond, away from taxation to the cheapest labour markets. US investment dollars then build jobs in other countries. What’s left are skeletal retail sales and distribution jobs — few, part-time, and poor paying — the kind you already know all too well. Canada and the UK have suffered equally with Free Trade however, will Fair Trade deliver sustained employment between honest trade partners? I believe it will.
The new post-Obama era holds a lot of promise for Millennials and Gen Z’s who are sadly mired in personal and student loan debt and only have a vague dream of ever buying a home. For babyboomers, this last kick at the can might be a very good kick!
The fact the US has performed as well as it has, shows this country’s creativity and resilience through the past 30 years. But this is a momentous time where very high quality jobs and business investment money will return to the US. Those who are skilled and experienced should be in exceptionally high demand and incomes will definitely rise. It’s good to be skilled and in demand!
Fresh Updated Forecast from Manpower Group
According to the new study and report by ManpowerGroup, a major information provider for employment forecasts, predictions and outlooks. Manpower Group surveyed more than 11,000 employers to learn more about their attitudes, needs and forecasts for hiring.
From the ManPowerGroup report, here are the cities with the best job forecast outlook:
Which Sector will see the best growth? If you ask President Trump, he might say manufacturing. Wholesale, Retail trade, professional and business services, and financial look pretty good for 2017. See the forecast for East, West, South and North US here.
The ManpowerGroup report doesn’t touch much on the Oil & Gas industry which could significant growth. Oil prices are rising slightly to under $60 a barrel for the next 2 years. With a rising USD dollar, US energy exports could be very lucrative. Will North Dakota see a jobs boom?
“Energy Efficiency employers project the highest growth rate over the next 12 months (9%), followed by Electric Power Generation (7%); Transmission, Distribution, and Storage (6%), and Motor Vehicles (3%).
The report suggests manufacturing in the energy sector will be low growth, but will Trump’s intentions change that?
The Best and Worst Cities for Jobs in the US
WalletHub has released its survey of US employers and generated a rating system of best cities for jobs. WalletHub’s analysts assessed 150 of the most populated U.S. cities across 23 key indicators of job-market strength. Criteria for job outlook rankings included: job opportunities, employment growth, median annual income and more. You can see the full list at Wallethub.com
Where will you find a job this year? Here’s the latest employment outlook in the US:
‘Job Market’ Rank
Socio economic Rank
Sioux Falls, SD
San Francisco, CA
Rancho Cucamonga, CA
Salt Lake City, UT
Fort Lauderdale, FL
Fort Wayne, IN
Overland Park, KS
San Jose, CA
Grand Prairie, TX
Little Rock, AR
Huntington Beach, CA
San Diego, CA
Colorado Springs, CO
St. Louis, MO
St. Paul, MN
Las Vegas, NV
San Antonio, TX
St. Petersburg, FL
Grand Rapids, MI
Jersey City, NJ
Pembroke Pines, FL
Santa Rosa, CA
Virginia Beach, VA
Oklahoma City, OK
What are your thoughts on the jobs forecast and outlook for 2017, 2018, 2019, and 2020? Will Trump be able to bring jobs back to the US? Is free trade about to transition to fair trade, or will Trump simply reverse the trade deficits with China, Mexico and Indonesia? Did you know the housing sector is booming?
It’s a rosy outlook for the housing markets in America and anyone buying real estate. Prices have moderated, new city markets are catching investor’s attention. However do you know which are the best cities to invest in real estate in 2018?
Do you have a strategy to buy in the best cities, use a property management company or use property management software to run your portfolio.
You’re just about set to make 2018 a great investment year. Have you looked at the forms of property investment should you choose — rental income suites, apartment buildings, or student housing reits? Open your mind the right type of property investment in the right city will outperform everything else.
But the Bay Area isn’t the only city with potential. Dallas, Houston, Austin, San Antonio and Fort Worth are getting special attention these days. Texas is growing. Michigan has huge potential. Even Boston has potential. Businesses are relocating to these cities for a lot of reasons.
In this era of investment, the best property investments may be in other cities. Even if you intend to stay close to home, knowing what’s going on in other states might provide a superior return on investment.
As you may have read in my very popular post on US Housing Predictions for 2018 to 2020, the US housing market is hot and some cities are hotter than others. No housing crash is forecasted. The list below of the top 80 cities to invest in real estate represent your best opportunities for high returns. Even normally depressed quiet markets are coming to life and beginning to catch investor’s eyes. It’s good news for Michigan, Florida, California, Texas, and New York and even better for real estate investors in 2018.
Record Demand for Home, Condo and Apartment Rentals
The difference in this latest real estate rebound is the number of Americans renting and still needing to rent a home or condo. That’s created the incredible income investment opportunity called rental income investment properties for passive income investments or self-managed property investments. 30% to 40% returns are not unheard of. It’s once in a lifetime wealth building. The kind of cap rates major investors can only dream of. Get some tips on how to do homes for sale searching better.
Scorching hot opportunity in the best cities! Will the hot markets of San Francisco, San Jose, Silicon Valley, Phoenix, and Los Angeles do as well as expected? Those cities with the highest home prices are not your only option. There’s plenty more towns and cities across the nation where you can buy rock bottom and sell high including this list of real estate by zip code. Cities you’ll read about below with lower home prices and rising employment rates may be your best bets for 2017 to 2020.
One high performing rental income related opportunity to investigate is student housing investment in Vancouver. The student housing market in Vancouver is like no other place. Foreign families like Vancouver BC in Canada for many reasons. And the Canadian government is raising the limits on foreign students and on post grad immigration. That means lots of demand coupled with high rents which translates to big profits. A company called CIBT has dominated this sector and is growing fast. You can invest with them like a REIT.
Sharing is Good for your Professional and Social Life!
Make sure others learn about the once in a lifetime opportunity in real estate investment with rental properties.
With strong economic growth as certainly continuing, rental income investment offers multiple ways to grow revenue. And your property may look even better to another investor when you sell. Lets see what the experts predict and what the stats say about the best cities and zip codes.
Growth in rental demand was largest for people with incomes lower than $25,000; a group that accounted for four million new renters over the past decade.
Growth for people with household incomes over $50,000 accounted for 3.3 million new renters.
There was an increase of 1.6 million renters for those with incomes over $100,000 a year.
The amount of rental stock also grew, and the single-family house share of the market increased from 34-40% of the total rental stock
Vacancy rate was less than 5% in 75% of the United States largest cities by 2015.
Share the Home Finding Machine — the ultimate source for searching for Homes for Sale anywhere in the US or Canada. Help your friends find their dream home!
Skyrocketing Home and Rental Prices in California are a Continuing Allure for Investors
In major urban areas such as San Francisco, Los Angeles, Oakland, Boston and New York, the demand for rental properties is skyrocketing. Investors might see ROI of 30% or more on rental income property and that beats any stock market these days.
Foreign buyers too, are purchasing lower priced homes now, likely because of high prices on luxury homes along with the fact they can rent them out — passive income which is a hot topic for babyboomers in particular. Realtors are seeing a much different type of buyer today and they need to keep up on how competitive properties are in other cities in the US and Canada. Investors just want a great return.
Home prices are rising everywhere, but what makes San Francisco so hot is its lack of housing stock and a booming job market. Where there is little growth in new housing development together with a healthy job market and a good demographic (millennials who can’t buy) the demand for rental housing has to explode.
Experts try to explain away this demand by blaming speculators and high housing prices, yet the driver of rental demand in San Fran is too many employed people with nowhere to live. And wages are rising. Silicon Valley’s rental market is so tight, there’s an overflow to Sacramento and other inland cities.
In-migration has been strong at a time when millennials are leaving home, contributing to rocketing apartment and home rental costs. This is fueling the tremendous demand for investment income properties. With no one building new homes and the government not acting to help, it’s up to private investors to take the helm.
With crazy high ROI, we’ll see rental income investors and developers race into these regions to build new properties. It’s a great investment situation for Americans, investors and realtors.
San Francisco is one area however that might not benefit. Its strong economy is driven by large tech corporations that add value to imported technology and products manufactured in China. Which is why Silicon Valley is hostile to Trump. California’s economic outlook is still very bright, but it’s low potential rental income outlook could send investors over to other US cities to invest in, such as those in green areas in the charts below.
Rental Income Property Investment Opportunities
With or without Trump, the US economic outlook is good. The outlook for rental income property is exceptional. Realtors and investment advisors should be looking hard at this market. Even babyboomer investors are looking at the potential of retirement income. Many babyboomers are a little nervous about how they’ll fund their “stay put” retirement plans.
They’ll need extra income to stay put and revamp their home over the next 30 years, and they may look to rental income to get that money. A percentage may just sell their home and leave it to a developer/investor to turn it into the multi-family unit. That investor might be you.
Here’s Realty Trac’s outlook on the best US cities to invest for rental property income
Complicating your investment decision is another set of statistics from Realty Trac that shows the west still has the highest returns currently but the green zones are predicted to perform better.
How about a 32% Yield on a Single Family Home?
(Screenshot above courtesy of RealtyTrac single family rental market reports)
Top 80 Cities and their Potential for Passive Rental Income ROI
These converted stats in this chart from Smart Assets are very insightful. They used U.S. Census data, to calculate the price-to-rent ratio in every U.S. city with a population over 250,000. This is their list of 80 US cities below with the worst potential for rental property income investment appearing at the top (The ones at bottom such as Detroit have better potential, unless employment fails to recover in Michigan).
US Cities with Population above 250k
(for a $1,000 Rental)
San Francisco, California
Los Angeles, California
New York, New York
San Jose, California
Long Beach, California
Washington, District of Columbia
San Diego, California
Jersey City, New Jersey
Chula Vista, California
Santa Ana, California
Colorado Springs, Colorado
Raleigh, North Carolina
Albuquerque, New Mexico
New Orleans, Louisiana
Virginia Beach, Virginia
Newark, New Jersey
St. Paul, Minnesota
Durham, North Carolina
Las Vegas, Nevada
Greensboro, North Carolina
Oklahoma City, Oklahoma
Charlotte, North Carolina
Kansas City, Missouri
St. Louis, Missouri
St. Petersburg, Florida
Fort Wayne, Indiana
El Paso, Texas
Fort Worth, Texas
San Antonio, Texas
Corpus Christi, Texas
Buffalo, New York
What About the Local Economies?
Last year’s report from Millken research reveals the cities with the best performing economies in 2015. This was put out in December 2016. Florida cities are showing a marked rise. Recent reports focus on the apartment rental prices in San Francisco, Sacramento, and San Jose as offering outstanding returns for investors.
And this is Millken’s list of worst performing cities, likely the ones you might avoid.
Screenshot courtesy of Millken Institute. Read the detailed Millken 2015 Best-Performing Cities report with rankings by economic component. Excellent insight to help you fine tune your rental income property investment choices.
Their interactive map of US cities with the best economies below is a very helpful tool to help you measure the investment prospects of one city versus another.
In this video below, Mike Hambright talks about apartment rental markets, and how to make money from cash flow and property value appreciation.
Are There any Warnings?
This graphic from Coreglogic warns about overheated city markets. Yet it also shows how markets like Silicon Valley, actually has lots of room for rent rate growth. And New York has the lowest rent rate to home price ratio.
Screenshot courtesy of Corelogic.com
There are so many real estate investment opportunities in the US and in Canada too. Hopefully, my amateur US housing forecasts, predictions and unguaranteed advice will help you find those opportunities for the best upside in cash flow, safety and equity appreciation. Be careful with any investment. Do your due diligence.
Nothing happens online without visitor traffic and I’m going to help you understand where it comes from. You need to put some effort into it, start blogging and sharing on social media, and you’ll see a big difference in visits and ultimately, sales and new customers.
In 1998 when I first started as a copywriter/SEO guy for a digital marketing agency in Toronto, building website traffic was the number one goal. No traffic meant nothing was happening – no sales, no inquiries, no hope. And there wasn’t a Google Adwords or Facebook ads back then.
I had to develop a content and SEO strategy with different tactics for each search engine such as Yahoo, Altavista, and MSN. Yes, there was a time before Google. When Google showed up in 99, I promoted them like crazy because they made it so easy for SEO people to optimize their pages and be rewarded for it. No more waiting for 6 month updates from Yahoo!
As the years passed, Google became a little tougher. Yet it still is the best route for business owners who want to treat their customers right and build new sales. This pic at right is from the SES convention held in San Jose California. That’s Google’s chief engineer at the time, Matt Cutts, speaking about Google’s perspective. All of us SEO people went to see if Matt would make a slip of the tongue and leak out an insider tip.
Back then, I drilled down deeply into how Google indexed and ranked pages. I studied Google algorithm patents all day (but probably not as much as Bill Slawski of Go Fish Digital out in the San Diego area. If you want to talk Google algorithms, Bill is the guy. I discovered how it worked and applied that knowledge to how I chose topics, created content and blogged. It worked for me and it will work for you.
SEO’s Golden Age Hasn’t Passed
This blog will see well beyond 1 million visitors in 2017, and Google brings much of that traffic. I gave Google original content and I promote it via social. Yet, a lot of people still do their mechancial, automated messaging as their preferred choice. Churning out weak messaging via email and Facebook shouldn’t be your key marketing producer. Content + SEO is what produces.
Take a look at Huffington Post’s traffic. 56 million visits from Google Users just from blogging. Spyfu usually underestimates traffic.
There’s more traffic out there too. Some sources to keep an eye on. Today, I was speaking with Jada Yan at Taboola, to inquire about joining their ad network (minimum 1 million views per month). I’ll get there but it’ll take some time. Even Huntington Post started somewhere!
How to Get More Website Traffic
research topics people are interested in
write interesting, epic level content pieces
publish or curate useful infographics and charts
publish ebooks and case studies
promote on social media
gust post on other blogs
write posts for industry magazines
If you’ve been doing SEO and content development enough, you’ll discover that epic 10X type content, which is better than anything available, promoted widely on social media performs the best. Relying on fans and customers to promote your content won’t work. It’s not enough today. Your content needs to be good, you need to appear to be a credible authority on the topic, and your own value proposition has to resonate in some way with readers and those who will share your material
Things are Changing, But Your Blog Will Carry On Regardless
I’m not sure if Taboola has the type of visitor I’d like right now or that you’d want, but they may evolve and pursue the serious business user one day. You’ve probably seen their ads on the side bars of pages on the Huntingpost, Yahoo, or Microsoft — some entertaining, some useful, and some just weird ads about nothing in particular, sensationalist, misleading etc. Why is Taboola so successful?
Because people reads blogs, they’re very popular and they click on these ads. It seems Internet and social media users are bored and desperately want a distraction from the constant battering of low quality, irrelevant messaging they receive. They click on stories about a beached whale, Prince Harry mischief, health tricks, or about the latest celebrity divorce. Clicking ads as how people relax today.
Blogging Is a Smart Idea: Definitely Get into Blogging
Google still has a dominant role in delivering real customers. Everyone knows the conversion rates for B2B leads via social is very low. At best, it can help support moving the lead through the conversion funnel. And your Twitter and Facebook page are an important part of the branded experience for your prospects and customers. But if you’re going to put your money anywhere, search engine traffic is it.
It’s easy to be genius. You only need an open mind to see what’s right in front of you, and dig deeper to uncover what fortune might be underneath. Okay, maybe you have to do a little work!
One marketing or investment weapon won’t be good enough, you’ll need multiple vehicles:
I was watching a group of kids play tennis at a local park where I play. There were 50 lb, 7 year olds blasting the balls across the court. I thought it was amazing that someone with very little physical strength could hit the ball so hard and so accurately. The instructor had taken their open mind, taught them how to swing and hit properly.
It seemed that if you did it properly, you could hit the ball at unbelievable speeds whether a serve, forehand or backhand – minimal stress and effort. And they had an aresenal of weapons. I played a 13 year girl and she didn’t weigh much more than 90 lbs. I thought my strength and 100+ mph shots would be too much for her. I was wrong. She was good at everything, and put her whole body into all her shots. She wouldn’t even let me touch the ball. Very smart. 100 mph down the lines, every shot and all I could do is watch the balls zip by. 6-0 and it was over.
I learned that I didn’t really know how to play the game and didn’t have the overall skill to take command. These kids learned and executed properly. They possessed a power-packed selection of tools and assets, which together would overpower any opponent’s big strength. It gave them complete freedom to win. How did they learn? An open mind.
The kids instructor took their open mind away from single skill mastery to a mindset of combined skills and overall mastery – to become a professional. This gave them many options which made their individual shots and competitive tactics even more effective.
It’s a big picture, top-down approach that I like a lot, so why not apply it our business goals?
Here We Are in 2017 – is Anything Going to Change for You?
If you’re a Realtor®, think well beyond visits and leads and see yourself as an entrepreneur and investor. Because the blockchain AI future will scare you but delight you – it’s filled with sales people who can fulfill homebuyers and sellers many different ways — not just find a house to buy.
Hundreds of thousands of realtors right now struggle to make ends meet. A lead for them is like winning a lottery. So many of them call me about getting cheap leads for them. Yet, none of them have any money to invest in themselves or launch a sustained digital marketing strategy to build their professional presence. They struggle each day, trying to sap leads from boldleads, commissionsinc, or agentlocator. That’s a tough life.
An Exciting Opportunity to Reach Deeper into Customers Lives
A golden opportunity then, is to capture leads for these starving realtors. It doesn’t matter whether there’s a housing crash either. They will always need leads, and someone is buying and selling. When you have buyer and seller leads, all sorts of other revenue and business opportunities open up. Mortgages, home renovation, financial advice, new technology upgrades, furniture, and more. And when you’ve captured their email address, you can start selling them anything. Total open door. The opportunity goes well beyond serving Realtors with leads, to a building a direct connection with a vast financially enabled audience, where you don’t need the Google/Facebook monopoly to reach them.
The key will be to leverage each tactic or channel to reach more prospects and power up the revenue stream — a top down strategy that leads to better branding and top of mind awareness leading ultimately to market domination.
A Brief Listing of Multiple Business Benefits
strong, sustainable presence online to reach buyers and sellers
strong rankings on Google search
strong reach to home buyers and sellers via social media (Facebook, Twitter, Linkedin)
offering additional services such as personal loans, auto loans, mortgages, furniture, home renovation, solar roof systems, etc.
less reliance on paid advertising or expensive promotion
building a powerful brand presence with a better value proposition
enhanced top of mind awareness with tens of thousands of prospects
accelerating database of contacts
social listening and predictive analytics to listen to your database of people and know when they might be in the market for just about anything
Instead of being trapped in a hierarchical mindset of how “how do I squeeze more from one single, narrow high risk channel“, you’ll be asking “how do I open up an array of channels that I can leverage as one powerful revenue generating machine?” We can draw an analogy to an individual baby boomer investor who searches for multiple streams of income. If one opportunity fails or dissolves, no problem, you’ll have many others to keep rolling on!
Here’s a hint: you need a Realtor, funds, digital content creators, a creative digital marketing pro and an online technology platform. Each by themselves has no power. Not until they come together does the full potential become very apparent. The network of other professionals will appear once you’ve built our core business. They’ll become more vital as time passes, because we need to present their unique value to customers.
Leveraging Realtor’s Sales Crisis
There’s an intense and growing problem in real estate and the economy — there’s no homes for sale. Homeown ers (babyboomers) don’t want to sell. And government regulations have prevented new home construction. The result? Wicked price rises for condos, houses, and apartments all over North America and worse in New York, Los Angeles, Vancouver, Toronto, and San Francisco are a big frustration for everyone. A whole generation is at risk of never having equity in property and paying ever rising rental rates while commuting themselves to death — not quite the American Dream!
The real estate market currently is more of a luxury market with elite millionaire realtors dominating. Don’t be angry with them, it basically fell in their lap because they were positioned so well. Thousands of realtors scrambled to get under their umbrella, like some massive multi level marketing scheme. You need to have that same positioning. Because prices will fall and people will start buying again and the economy will roar. This time though, these same “disenfranchised” realtors and investors won’t be part of the rise. That’s because with digital technology, smaller groups of well funded, expert marketing teams will dominate the market. There won’t even be crumbs for the bottom dwellers.
Prices are Heating Up All Over
All the other realtors will look to lead generation firms for leads. They don’t have the marketing reach or impact to connect with buyers, much less sellers. As I mentioned in my post on lead generation companies, their high volume approach relies on Google and Facebook advertising. That leaves them vulnerable. Remember that ad blocking technology is becoming a real pain for these companies. With fewer ads displayed to reach buyers and sellers, ad pay per click prices are rising. Google has even reduced its ads displayed to 6 or 8 per page.
The battle to reach consumers, buyers and sellers is heating up. Who will survive? Publishers and companies with very deep pockets.
Are you interested in being a “Top Dog?” Contact me about this investment opportunity, unless you have something better? I’m interested in the Los Angeles real estate market. It offers the biggest potential, maximum flexibility, and lowest market entry cost.
With your initial financing concerns aside, rental properties can offer a high, continuous extra income to help pay off your mortgage, meet repairs, and add confidence to your investment decision. If the work concerns you, consider using rental property management software to help out.
Cynics might point to cash flow issues, paperwork overload, and big unseen repairs as key reasons to be way of rental properties. You’ve seen those issues on TV shows, yet the buyers always seem to handle them an make a big profit. If your plan is to retire happy in Costa Rica or Mexico, this is probably the best way to make that happen.
Watch this excellent Video from Phil Pustejovsky about how to succeed: Take responsibility, think opportunity and take massive action:
Another promising area to investigate is foreign student housing in Vancouver and other high demand cities. Vancouver BC is very attractive to students from China, Hong Kong, Indonesia, Singapore, Dubai, Germany and other counties where wealthy families want to have their kids educated.
They find Vancouver safer and more relevant. CIBT is one company to watch with their huge portfolio of properties in Greater Vancouver, Canada.
Factors that Support Investing in Income Rentals
There’s a housing market crisis across North America and demand for rental apartments, condos and houses will stay high. It’s unlikely that a quick solution will happen to generate housing for everyone. This land development held up by legislation, it’s a sure bet that rental property is going to be a hot investment sector.
Here’s 11 Reasons You Should Take Rental Income Investing Seriously:
growing number of Millennials entering their family starting and home buying years
mortgage rates not forecast to rise much
rental prices can stay high because employment is good and renters have no options
stories of renters destroying the place almost never happen (renter screening process)
you can deduct mortgage interest and real estate taxes on rental properties
you can write off utilities, insurance, repairs and maintenance, yard care, association fees
write off upgrades such as decks, pools, tankless water heaters, and even landscaping
write off depreciation of assets/home
write off solar power generation unit
the income won’t become taxable until you run out of upgrades/repair costs
the renters will have to cover any cost of living or mortgage rate growth
That’s quite a compelling list of reasons why buying a rental property makes incredible sense. And if you live in the unit, then you’ve got your cake and you’re eating it too. So far from being a risky investment, rental income properties have built-n safety and tax features that make them a no brainer. All you have to do is find financing.
Here’s how to calculate the numbers on a rental income property such as cash flow, capital expenditures and all the rest.
What is a typical Return on Residential Rental Property?
Real estate marketing services in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.
The Net Benefit of Real Estate Investors – $9 Billion!
A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and their impact on the US economy. They concluded in their 2014 report, that 28 million real estate investors have a $9 Billion+ effect on the economy. The survey results are displayed in the infographic below.
This really is timely and newsworthy. The numbers in 2017 might be even higher. Add investment in new multi-unit rental property and commercial real estate and the numbers are astonishing. If money begins leaving the stock market and pours into the housing market, how will this affect your own best investment picks?
In the past ten years, investment has been focused on electronic technology and software and with that, the US economy hasn’t fared well. Housing is something the US has always done well and it looks like the general population is about to get wind of this fact.
The spin off investment in furniture, appliances, home servicing, renovation, new school construction, new retail establishments, and more creates jobs in the US and further investment within the US. Is Donald Trump ready to capitalize on this basic and proven economic process? Quoted in a Bloomberg report, Robert Shiller says the US could be in for boomtimes and that means lots of new developments and higher home prices.
Perhaps this is the signal we need to put more investment dollars into real property, whether for buying as an income property investment or in new homes to live in. This infographic offers some excellent insight into investor profiles, risk tolerance, rental price predictions, and more.
Trump: Responding to the Housing Crisis
It’s hard to argue that there is a housing crisis across the country. Even in Canada, with its limitless supply of land, there is a housing crisis too. So we know there is and was something very negative that has been suppressing investment in real estate in North America. This could be about to end with the Trump era.
It’s still uncertain as to what he intends to do, and he probably hasn’t decided what to do. It will all play out in real time. Investors, governments, builders, renovators, realtors, and mortgage agents will have learn, react and plan on their feet. So, it’s an exciting time where everyone will have their values and understanding of the economy, housing market and real estate investment wisdom challenged.
There will be some big failures in the coming years too as Trump further drains the swamp. Old and young investors alike will find the new, clean swimming pond frighteningly responsive and hazardous with all-new predators and regulators. They all want a piece of the housing pie too.
Is 2018 the right year to buy rental income property? Which are the cities with the best return:LA, San Francisco, San Diego, Seattle,Phoenix, Denver, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Jacksonville, Miami, Orlando, Toronto, Vancouver, Anaheim, Beverly Hills, Malibu, San Bernardino, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Oceanside, Carlsbad, La Jolla, Escondido, Riverside, Hartford, Raleigh, Albuquerque, Glendale, Long Beach, Huntington Beach, Kansas City, St Louis, Stockton, Scottsdale, Indianapolis, Columbus, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.
2018 looks like it’s going to be a more stable period for home prices from Boston to Miami to Los Angeles. Limited residential property, stable employment picture, and rising mortgage rates should keep things in balance in 2018.
What’s dampening that price flame is that prices are too high for Millennials (thus powering up the rental property investment market) and high mortgage rates.
Home prices are anticipated to increase 3.9 percent and existing home sales are forecasted to increase 1.9 percent to 5.46 million homes. Interest rates are expected to reach 4.5 percent due to higher expectations for inflationary pressure in the year ahead — Realtor.com Research
Case-Shiller reported a spate of very positive news regarding the state of the US economy and the housing outlook for 2017 to 2020. Housing is boosted by positive indicators coming from two separate reports published on Trading Economics, include:
US housing starts rose to a 9 year high in October 2017
US consumer sentiment rose to a 6 month high
US durable good orders rose
Job vacancies to fall 500,000 by 2020
US GDP will rise 2 Trillion by 2020
From the chart below, the Case-Shiller Home Price Index, building permits, housing starts, home sales, will rise slightly next year and significantly grow to higher levels in 2020. Home prices may rise another 10% by 2020 according to their forecast. Still a good time to look for houses for sale.
Case-Shiller also sees the Fed raising interest rates and that US inflation rate will rise. These estimates may not take into account the intent of the Trump government.
And from a reuters news report on the economy, Joel Naroff, chief economist at Naroff Economic Advisers is quoted as saying, “Everything seems to be moving in the right direction in the economy … The weak links are recovering and the strengths are staying strong. The Fed is not going to continue doing nothing.” That would mean he expects the Fed to raise interest rates, and that would push the US dollar to further highs.
Overall, it’s a good report that has something for consumers and entrepreneurs and business. Read the full forecast here.
The US housing market 2017 report is positive and this report from the Urban Land institute is positive too. Sure there are variables, especially in different regions and cities across the US, yet a lowered deficit sends a positive message to startups and small businesses that US businesses will have an easier time competing in the US. Looking to invest in rental income property in 2017?
Best Cities to Invest?
Cross reference this compiled list of cities with a previous post on best cities 2017 to invest in rental property. In this chart with data from Realtor.com and Kiplinger, I’ve highlighted what might be the best cities to discuss with your real estate investment advisor. I’m not advising anything, just to point out the advantages of diversifying your investment portfolio to cities that are strong and ones that could become strong.
Cities such as Springfield MA, Sacramento CA, or Detroit might pay off in 2020 to 2025. For rental income, Silicon Valley, Los Angeles, Dallas, San Diego, and Boston might be best picks. It might be a case of the usual suspects, but start here, work your way to the best zip codes and neighborhoods, types of house, employment growth, and migration patterns of Millennials, and you may have yourself a winner (real estate investment). Who knows which cities will rule after 4 years of the Trump overhaul of the US government and US economy?
Average Home Price 2015 – Kiplinger
San Francisco-Oakland-Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Los Angeles-Long Beach-Anaheim, CA
Salt Lake City, UT
San Diego County, CA
Providence-RI Warwick, MA
Atlanta-Sandy Springs-Roswell, GA
Grand Rapids-Wyoming, MI
Greensboro-High Point, NC
Oxnard-Thousand Oaks-Ventura, CA
Las Vegas-Henderson-Paradise, NV
Riverside-San Bernardino-Ontario, CA
Tampa-St. Petes, FL
Palm Bay-Melbourne-Titusville, FL
Boise City, ID
Colorado Springs, CO
Lakeland-Winter Haven, FL
New Haven-Milford, CT
Kansas City, MO KS
Augusta-Richmond County, GA
Dallas-Fort Worth-Arlington, TX
Minneapolis-St Paul, MN
Oklahoma City, OK
New York-Newark-Jersey City, NY N.J Pa.
Miami-Fort Lauderdale-West Palm Beach, Fla.
New Orleans-Metairie, LA
El Paso, TX
Washington-Arlington-Alexandria, DC VA
Austin-Round Rock, TX
St. Louis, Mo
Buffalo- Niagara Falls, NY
San Antonio-New Braunfels, TX
Deltona-Daytona Beach, FL
Little Rock, AK
Des Moines, IA
Cape Coral-Fort Myers, FL
Baton Rouge, LA
Durham-Chapel Hill, NC
Chart Data courtesy of Realtor.com and Kiplinger.com
From a report in the Pacific Coast Business Times, Mark Schniepp, director of the California Economic Forecast is quoted as saying that economic indicators do not point to a recession this year or next.
Nationwide, consumer confidence is near a seven-year high and corporate profits are trending up, which slumped prior to the Great Recession. And even though more people are buying cars and homes, household debt levels are tame, said The current seven-year economic expansion is old but it’s not running on fumes, he said.
Schiepp said “We really don’t have any imbalances or bubble concerns. Therefore, at this time, we don’t see any recession — none. If you were wondering about 2017 and all those blogs and articles (forecasting a recession), well forget about them.” Schniepp spoke to an audience at the Hyatt Regency in Westlake Village LA, during the 2016 Los Angeles County and Ventura County Economic Outlook.
Smart Content Strategy for Insurance and Real Estate Startups
Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media?
Great websites are engaging, helpful, visually compelling, fast, and convincing. But building that kind of site in the insurance or real estate sector isn’t easy. Perhaps there are others you can model yours after?
How interesting is it that you can spy on your top competitors, strip apart their website and presence on the social sphere, and find out why they’ve succeeded, and then apply that wisdom to your digital marketing? Most marketers go about building a sustainable marketing powerhouse wrongly.
The new rule is simple: start with a successful model, study it, and duplicate its assets and process rather than learning quick from mistakes using a testing-based incremental model.
We’re going to do all that, learn the process, set goals, use the spy tools, and apply what we learn to a content marketing brand and a major auto insurance company examples below. In my upcoming post, I’ll introduce you to a full swath of incredible competitive intelligence tools and other tools to help you plan and build better content.
This is a big topic and you’ll need to bookmark this post and return many times before it all sinks in. Make this first read a general exploration and then dig into specific areas one at a time to master them.
Let’s Do What No One Else Will
We all wish success was easy. But it’s not. Somebody smart is always making better things and creating more value and is more likable. It’s up to us to take the initiative to be smarter, figure out how things work, and produce something way better. To be successful in 2017, you’re going to have step it up, or suffer yet one more year of mediocre results.
Along with a process of reverse engineering theory and analytical techniques, I’m going to introduce you to some spying tools so you can discover great content and then assemble it so it creates a powerful traffic building and visitor conversion effect. During this process you may have to build rankings and traffic first before you can switch over to content that has converting power. With this insight, you’ll be enjoying the content creation and strategy process much more.
Are you ready to learn how to spy, infiltrate, and analyze your competition’s best competitive secrets? Then let’s get immersed in this journey where you’ll create the very best content and publish it on your website, other websites and social pages.
Competitive Intelligence Tools Have Improved Immensely
Spying on competitors is big business and very valuable information. Software such as Similar web can help you find your real top competitors and tell you what they’re doing and what success they’re having.
Today, Your Company, your Brand, Product, Offer: Is Your Content. It’s that simple.
Great content will make the biggest impact to your marketing results. You can have the best content, the kind that’s powering up your competitor’s success. Why not visit their site right now and marvel at their great stuff and really get into why customers love them? Then you’ll find out how to tear it all apart and know why it works so well.
What your customers and incoming visitors see and believe is what your content tells them to believe, such as whether you’re relevant, expert, creative, trustworthy, and capable of providing the fulfillment they want. You’re as valuable, deep, fascinating, generous, authoritative, attractive, fun, and impactful as your content suggests. You have to believe that content is everything today. Top competitors know all about content and so should you.
So right now, take a deep breath and relax, because you’ll comprehend this material better if you’re calm and balanced. Treat this as a journey into a dream where you’ll have plenty of “ah ha” moments and you’ll realize success is there for whoever wants it. The only question a marketer, entrepreneur, startup financier, or other professional has to answer is “Do I want to Succeed?”
Delete Your Old Content because it’s Killing your Business
The problem with traditional content approaches is that the market doesn’t care about our stuff. Customers care about what they want, hope for and expect. They don’t care what you believe. They care whether you believe what they believe. These visitors may actually believe you’re worth it, but your content hasn’t validated or confirmed your relevance to them. The top sites do deliver that confirmation. They’ve got the right content delivered the right way to resonate with web users. So why not do what they’re doing?
In order to create content that drives leads, you need to understand your clients’ and prospects’ problems and aspirations first, then write about those things. But at a deeper level, you need to know what they are searching for at the various stages of the buying cycle, and have content written using the same core language that they use – Kevin Whelan, B2B Digital Strategist of KVNW Digital Marketing Toronto.
We’re not going to copy the leader’s content (as copycatters do). We’re going to study what their top content is and deduce, using tools, why it is so effective, then create our version of the best content. We capture the what and hows and it may lead us to all of the why’s. Sometimes the why’s are tricky because we assume people like certain things and styles of content and experience when in fact, we just don’t get what’s really going on. You’re going to find out what’s going on.
In this post, we’ll discuss how to start your great content strategy by discovering who has the best content and how you can create the same highly effective content for your site. Don’t be intimated by the phrase “content reverse-engineering.” You’ll soon learn how it’s only a tag applied to a simple process of dissecting things.
Here’s the reverse engineering you’ll be doing:
engaging in a process that will help you learn about and create the best content in your niche and organize it on your site to get exceptional results
envisioning content ideas that will have impact and draw a lot of traffic and discovering how to create them
discovering how to link a network of pages so they support each other’s rankings, optimizing the customer journey, and ramping up your conversion power
leveraging software tools to analyze the most successful websites in your niche
learning to see content in the bigger picture, not in aimlessly churning out irrelevant content
It’s often said by today’s management experts that a key to success in business is to fail quick and learn fast. Yet it might also be said that you should bypass failure altogether by producing the ultimate solution right away. Find perfection first, then you won’t even have to fuss with that unpleasant failure stuff. Which way would you prefer?
Successful websites usually have that excellent, high impact valuable content that leaves an impression on you. If we find out the what and how, we might discover why they’re successful. They’re a great starter model.
Our Goal: What Are We Trying to Do?
find the top companies/websites are in our niche and spy on them
discover their value proposition and how it is delivered via content
determine what their top performing content pieces/pages are
determine which keyword phrases are driving our top competitor’s rankings and traffic
determine how competitors use social media and get their stuff shared there
determine how to assemble the best content topics and media on our site
determine how to optimize it so it will rock in one or two years time (you won’t get immediate success)
how to market our content like them so that supporters/visitors/influencers link to our site and talk about us
how to optimize the customer journey to maximize visitor conversion and sales
Delete your First thoughts about What Your Site is Missing
Don’t start with preconceptions about what you’re missing. Filling in blanks and gaps isn’t going to work. At this point, you don’t know what you need, how to create it, or how to lay it out to your customers over time — you’ll have to discover what works and do that.
And It might not be the absence of epic blog posts written with wit and panache, slick 4K youtube video or whitepaper, or podcasts and infographics that makes your site weak. It could be that your content isn’t linked or promoted properly. But if you watch what your competitors produce and how they lay out their content and present it to their visitors, you begin to get a feel for this excellent presentation process.
What is Content Reverse Engineering?
Here’s a good definition of Content Reverse Engineering for our purposes:
Content reverse engineering is the study of top performing content websites/businesses to develop an ideal website content strategy (so that it can be reproduced on your web site) which will allow your website to rank high on Google, impact visitors, build their intent, persuade them to become loyal customers, and encourage them to share your marketing materials via social media.
Why is Search Engine Optimization still in this definition? SEO is powerful and influential. If you can’t rank on Google, you’re neglecting a huge, influential, sustainable and free source of traffic and influence. It’s not everything now, but it’s still the most important element.
Reverse engineering of content can work for more than just Google rankings and traffic. We can reverse engineer for social viral success, content persuasion, conversion rates, intent and engagement, and help to build a site that will power up visitor’s desire and commitment to do business with us. You’ll inevitably be looking at all things to reverse engineer for. This is just the beginning. You’re not an expert now, but in 2 years you may be the ultimate authority on content reverse engineering. Let’s start thinking like experts!
This post is about a plan to build a powerful website from the ground up. This isn’t UX design or web design. It’s about a site that can dominate Google rankings and power visitors through your conversion funnel. While we might spend time studying the most successful sites, in the end, we need to design content that resonates with our selected keywords and our brand image. And determining which are the actual great sites isn’t easy either. It may take you a while to discover which of your competitor’s really does have it going on and whether they’re worth studying.
Like any good builder, we’ll be drawing up blueprints, ordering building products, gathering tools, and perhaps subcontracting stuff to experts. Experts really help. Envision the powerful digital marketing content, and forget about design. Image and design will distract you. Go to your browser setting and turn off the images. This will let you see content only. You need to focus on your content.
Start with the End
If you’re a goal minded business person, you probably agree that having goals, a vision of success to aim for is important. One of the best ways to map out a path to your goals is to begin with the end in mind, build your vision (perhaps like the top companies in your niche) draw up blueprints for a new website and then backtrack with all the steps between then and now.
Having a vision like this helps to illuminate all of the details and in an order that you currently aren’t aware of. It can raise your confidence too.
The competitive intelligence tools such as Similarweb, Spyfu, Alexa, Opensite Explorer, SemRUSH and others are very helpful for helping us cut through the clutter to find worth websites to emulate. And it’s not just websites we’re after. Ultimately, we want to view their complete digital marketing program and extract the best techniques, processes, resources, and conversion strategy from them.
Confidence, Faith, and Optimism – Something Incredible is Coming
We’re going to start with the end – the powerful, top ranking and high converting website, the one that has it is all. This vision is a powerful, magnetic and persuasive force for you and for your future customers. And like Field of Dreams, they will come.
We need to study, observe and learn. Why did a competitor’s content (FB post, blog post, infographic) get shared so much, why did people link to their content, and why are the topics they chose to cover so relevant? We can use software such as Spyfu, Semrush, Moz, Google alerts, Similarweb, to see what others have done and are doing currently. Tools don’t give you everything you need however they can be insightful.
What Content is Best?
Take a good look at the top sites in your niche and note the type of content, messaging, style, content navigation, and social media distribution they use. Check out where they advertise, what those ads say, and what they’re dishing out with their content marketing. Content marketing is likely the key to most businesses success. Find out what they’re doing.
And if you’re stumped about which content types are best and how you should develop them, there are helpers. For instance, a company called Market Muse offers a software-based solution that assists with the discovery of the best content ideas and helps you map out a content strategy that fills all the semantic and keyword needs of Google, so that your site is the Big Kahuna of your keyword sector. That’s reverse engineering.
By mapping out all the content needed to rank for your top keyword phrases, all the content you create between now and your goal, will support your rankings very well. This is how I get an octopus stranglehold on keyword sectors. It takes time, but each piece of content you create will make your ranking position even stronger. And this collection of content will be more useful to your customers and they’re share it happily on social media.
Your 6 Content Strategy Model Key Questions
Who is your target prospect and what are their needs? What does your unique value proposition and branding statement have to be to fulfill their needs?
Which topics are these prospects interested in?
What do your prospects believe?
What don’t your prospects know?
What are all the keywords/related words of these topics and your solution/product?
What is the core idea or brand message that has to be in there and reinforced like a laser?
Strategizing Content for SEO
A website’s content and how it’s linked internally is hard to visualize. The site’s navigation for users is not the same view Google gets when it spiders the pages, or processes its collection of your pages. Google’s view is different. In fact, Google will disregard a lot of the links and material on your pages without you knowing why. It barely recognizes the menu nav bars that some SEOs still optimize. Don’t fret, you’ll have a user-based naviation system too. In fact some systems will deliver content based on the visitor’s gps location. That actually has to be reverse engineered too and entered into the strategy.
The sophisticated analysis of keywords, linking, text semantics, trust factor, pagerank, and linkjuice flow is probably better left for me to figure out. It’s complicated. If you don’t know the phrase “keyword reputation” or “semantic indexing” then it’ll be hard to know to write and link your content.
SEO Copywriting tip: write your current content so that includes keyword phrases (and semantic cues) that you’ll have content to point to. This sort of prearranges additional rankings in future without rewriting and rewiring all your content. That’s a pain. Know that you can do that now, and then return later to the page to insert hyperlinks where needed.
Here’s what to do:
1. name the top 10 topics you need to cover and assign one page to each topic
2. collect the top 5 keywords your site needs to resonate to
3. collect 5 keyword phrases for each of your topic pages
4. collect all the synonyms, related words, and stemmed variations of your keyword phrases
Example 1 – The Content Marketing Institute
If you’re into content marketing, (using content as a medium for getting your message out to whereever you want to put it) this website is number one, but why? What is their best content, where do visitors go on their site, and how do they acquire customers from the hundreds of thousands of visitors they get?CMI started out like any other site, but with money and more content, and a good content strategy they grew on the wave of people just learning about content marketing. Just so you know, marketing today is the same thing and content marketing (If you ask CMI).
Well, anyway, CMI has a lot of traffic which they receive mostly through Google. If you do a search of the base keyword phrase “content marketing” you’ll find them at number one and as well for “content strategy.” And they get traffic from millions of additional phrases that include the words content marketing (e.g. what is content marketing).
We can use tools such as spyfu.com and semrush to help us learn about how they rank and where visitors land on their site. This tells us which content is bringing them in. Then we can find out what content links to their top pages so we know why it ranks at the top. Then we can analyze the content of the big pages themselves to see what’s so compelling about them.
In CMI’s case, they provide beginner’s guides to content marketing and content strategy. People want to know and they want a guide to tell them how to do it. So, everyone links to this page and they share the url with everyone on social media. CMI creates impressive visual content that offers quite a bit of insight and they’re rewarded with boatloads of traffic.
If you use Google keyword suggestion tool, you can see what searcher’s are looking for specifically. The tool will show you the top phrases in terms of volume and in terms of what advertisers are paying per click for Adwords ads. Both are important to determining where they real value is. If ppc prices are $16 to $25 per click, you’re onto something vital to customers. In this case, it looks like they want a way to understand content marketing and how to use it.
The previous pic above of their website homepage shows they offer classes, webinars, guides, and just about anything to do with learning content marketing. The left most button is to their articles section because that’s probably where everyone wants to go. Why? Because they want to read the latest expert discussions, tips and tricks about CM. The blog is always popular and expert blog posts are what underpin high Google rankings. Regular web pages aren’t interesting and Google almost disregards them. Blogs are usually rich in info, visual stuff such as infographics and video, and helpful info and that’s what people want.
This cool tool from Similarweb lets you see so much about your competition it’s awesome. We can see CMI’s traffic sources and where they send visitors too. And our favorite, the one where they tell us which pages are most popular! Isn’t this fun?
CMI is generous which indicates a market leader. They give away some great stuff including their yearly state of content marketing reports in pdf format. The visitors are looking for all that excellent information which is laser-like efficient and extremely well presented. I like CMI a lot. Of course, the material leaves you wanting more, perhaps deeper data rich content.
Strangely, the only time they mention content reverse engineering is in this on epost from Simon Penson from 4 years ago! http://contentmarketinginstitute.com/2012/11/reverse-engineer-content-strategy/ Oh well, it’s probably because it’s not a beginner topic.
Smaller insurance companies and brokers can’t compete with the big brands and their video advertising, brand mascots, and thousands of agent sites linking to their corporate website. Smaller companies can instead pay attention to how their content helps drivers, homeowners, etc stay confident that they’re getting the best value for their insurance expense. The big companies also create a lot of content too to appear sincere and helpful, as well as to rank on Google for endless insurance related keyword searches.
As an example for an auto insurance company in Los Angeles, we would have topics such as:
auto and truck makes
auto and truck models sizes, engine power, repair costs
los angeles neighbourhoods
zip codes and how they affect rates
cheap, low cost savings tips for drivers of various vehicle makes
driving instruction and tips
accidents and claims
teens and high risk drivers
how to save on insurance guide
liability, coverage, and gaps
why don’t millennials get lower insurance quotes?
where do car accidents happen in LA?
The top keywords and keyword phrases your site needs to resonate to: auto insurance, car insurance, car insurance quote, insurance company, lowest price, online insurance, comparison, reviews, etc.
If we study the content of the top ranking sites in this search for a Los Angeles Car Insurance quote: we’ll find Progressive Insurance at the top e.g.,
The key branding message is that “warm, friendly, cheery, supportive, and caring Flo is just a quick phone call away.” She’s so clean and heavenly looking, you feel you’re meeting religious requirements by getting insurance from Progressive. So, Progressive avoids all those numbers, probably because Progressive (and Gieco) is actually one of the more expensive auto insurance companies, and instead the content directs you to more brand intensive communications or right to the insurance quote form. Progressive advertises a lot on TV thus the website is more or less a landing page for TV ads.
Other insurance companies online will lead directly to material about rate comparisons and demonstrations of the actual, cheapest insurance available. Hard core, bottom line cheap quotes, which we should remember, is something that might get shared online. With progressive, what gets shared are Youtube videos.
Why Does Progressive Insurance Company Rank at the Top?
Progressive.com ranks highly because it has high trustrank (a lot of trusted sites link to it), lots of inbound links, 56,000 pages indexed, and a whopping Moz domain authority rating of 83 ) which many of the major brands possess because so many local agents link to the major brands. That’s why major brands dominate Google. If Google changes it’s policy on that sort of “employee vote) ranking power, the rankings would become a free for all for everyone! Wouldn’t that be something!
Progressive also has many hard to find old style SEO’d pages which laughably (they’re horribly written, for SEO purposes) still work, and they provide extra help for rankings without being too visible. This is one of the key tricks of SEO is utilize content subtlely for SEO but not let actual customers find it because it’s rarely a good customer experience. The key is that your pages won’t rank on their own. They need lots of support from other unique pages to give them a top ranking.
Progressive.com enjoys 3.1 million visitors per month and they get traffic from 131,ooo unique keyword phrases such as car insurance.
If you check this page using Open Site Explorer, you’ll see this page has lots of links pointing to it. And the content on these linking pages/sites is important to the progressive page’s rankings.
Getting people to write the right things and link to your site is one of the tougher aspects of search engine optimization. Yet, what other pages suggest about your site is critical to your rankings and which keywords you can rank on. We’re not going to get into SEO and advanced linking here, but just to mention that even the links from other websites has to be reverse engineered too. This means creating content bloggers, journalists, and insurance agents will want to link to. Your content’s messaging will influence what these people write about and where they link to on your site. 255 links point to progressive.com’s /auto/ page from 66 different domains. That kind of link support can work wonders.
On this screenshot of progressive.com’s homepage, notice the drop down navigation menu links. About us, media and investors, and sign in have little to help us rank for insurance phrases. In this sense, we need to know which content wastes ranking resources because you won’t have as much ranking power to waste as Progressive.com possesses.
They have plenty of links pointing to their how to save page which has 6 key posts on how to save on auto insurance. Visitors want to save on their auto insurance so tying the brand thematically is good for branding. Does that work for SEO too? It may factor in a little on the lowest price quote thing, because Google is smart enough to know that most consumers are shopping for cheap insurance. That theme kind of taints the whole business of insurance, and makes brand differentiation difficult.
How does their Los Angeles location page rank? It’s mostly due to something called domain authority and the fact that quite a few others websites are linking to that page.
Another big boost is from their Google local business/maps listing where they are able to list all of their physical locations throughout the US and Los Angeles. The Google local business listing is a verified location on a map. It is a powerful asset, and SEO works well in concert with local maps exposure. Integrating your Google local listing into your content strategy is wise.
Now that you’re finished your primer in content reverse engineering, you may want to share it with your coworkers and boss so you can get the ball rolling on growing your digital marketing results.
More Helpful Stuff:
Hubspot offers its advice on content reverse engineering: http://academy.hubspot.com/projects/customer-projects-how-to-reverse-engineer-content-creation
Curata offers a helpful guide on content strategy where they identify the best types of content to use to move visitors through your conversion funnel. They use an easy to comprehend content pyramid model. You can download the guide http://www.curata.com/assets/marketing/Ebooks/Curata_Content_Marketing_Pyramid_CurataBlogAd.pdf on their site.
Gord Collins — I provide digital marketing services for companies in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Get an innovative and efficient digital marketing specialist to work for you.
The housing market is ripe and 2017 is the year of the home seller across the US and some cities in Canada. It’s an amazing thing that so many home owners who have sacrificed the best years of their lives, toiling at their jobs for decades, buying a property so modestly, are now going to be rewarded royally from the housing market in 2017.
The housing market lottery: Some of you will receive 100% to 300+% of what you paid for your property if you sell this year. That’s like winning a lottery. And the fun won’t stop anytime soon. You’ve got lots of options, beginning with how you’ll sell your home to what you’ll do with the rest of your life such as travel, move to a warm climate, and complete your bucket list.
If you’re hoping to sell your home in 2017, you should read my post on selling over asking price and why selling your home now is wise. There’s plenty of other reasons to sell your home and sell it at the highest price possible.
Good Things Happen When You Sell and Move onto Your Ideal Life
I like the story of homeless Louise Gourley who went from rags to riches, got tired of the grind, sold her house and went and helped the poor. A richer life is waiting anyone who wants it. And you’ll likely be able to live your dream comfortably. Read Louise’s story on the Sunday Post. I like happy stories.
Your Buyer’s Want the Best Growth in Equity
Don’t forget that property investors will also be bidding on your home or condo this year. The outlook for rental property is extremely positive. First time buyers face challenges in gathering a downpayment and qualifying for a mortgage when home prices are rocketing. If the Trump administration should infuse further life into the economy and housing market, it should ease home prices. Rather than hoping for the best home sales price, why not plan for your sale?
You have other options for selling a home if you want the maximum price. And that premium on the price might be well worth it. Realtors aren’t your only option. You can hire a digital marketer and a real estate lawyer to market your home. It might take a little more effort, but you’ll likely save quite a bit of money and get a higher sales price.
Keep your mind open about getting the best price or staying even with the Realtor’s market assessment of your property. That’s all out the window these days. Your home is worth what you can make others believe it’s worth. It’s all marketing and the selling price is yours to choose (when you carry out a powerful marketing and sales strategy). While it may be wise to use Realtors, they often boast about BIG marketing campaigns, but as a digital marketer in real estate, I can tell you most spend very little. Dig deep to discover exactly what they’re going to do for you.
Your house and property are an investment, your most important financial investment, so don’t burden the buyer with demands. It’s their money. Sell it for maximum value, let it go and move on.
Which City has the Best Home Prices?
Before you sell, you need somewhere to go – to choose a city or country where you can buy cheap once again (deja vu?). You could retire in Costa Rica or some other heavenly tax free country. Wouldn’t that be nice! Or you could check out cities in Arizona, Utah, Florida, Texas, or Oregon, or perhaps the Okanagan in Canada. These places are popular too.
Take a good look at this list of 25 great cities to retire to. If you’re an Internet or social media entrepreneur, you might find them ideal to work from too!
This list is compiled from Forbes Annual List of best places to retire. I’ve added in estimated average income and zip codes so you can accelerate your own home search.
Average Home Price
Estimated per capita income in 2013:
Get Creative Minded and Build Your Vision
Let’s hope you’re not making the decision now after divorce, serious health issues, or big debt. That’s what happens when you wait too long. When the time has come, you must act and sell your home. Don’t hang on for a few more years to get a few thousand more dollars. Take the gift you’ve been given by the economy now.
If you don’t know how to research and plan for such a future, find a professional with enthusiasm and talent for that sort of thing and hire them. Giving you focus to your future, inspiring you, and helping you smooth over the rough spots is well worth the fee. It’s an investment in you and your spouse and family. Don’t be traditional — get a solution that works today. The roles for advisors, marketers, and enablers have changed. You’re the master. Go with your intuition — it’s likely right on the mark.
The millennials who want to buy your home are looking for certain things besides the lowest price. Don’t forget to improve your home before putting it up for sale. Staging isn’t enough when your goal is to sell it in a bidding war from hungry buyers who are all in to your marketing presentation. You’ll discover the power of real estate marketing. Good luck with your sale and if you seriously want to get the best price – I’m the guy who can introduce your home to the world and make it look like a mansion.
Learn more about the housing market in Los Angeles, San Diego, San Francisco, New York, Toronto, Vancouver, Phoenix, Denver, Seattle, Chicago, Boston, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Calgary, Kelowna, Aurora, Anaheim, Beverly Hills, Malibu, San Jose, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Salt Lake City, Riverside, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Aurora, Colorado Springs, Fort Worth, Chula Vista, Escondido, and Honolulu.
Selling Your Home at the Top of the Market is Wise
So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million and they don’t need to buy lotto tickets.
If you’re stuck and feeling as though there’s no way you can cash out of the real estate lottery, you should be talking to a realtor who has ideas about selling your house for a fortune and helping you relocate.
In this post, I reiterate why you need to sell, and offer some ideas on how you can manage this very fortunate transition in your life.
The housing market doesn’t offer opportunities like this very often. Almost never. So good advice is to look into selling right now. Don’t hesitate because if your local market crashes, your once in a lifetime opportunity – you lose. Get out before the tidal wave of listings begin. Markets that rise this fast are vulnerable to a crash.
In Toronto in particular, we could be looking at a burst bubble. Last summer the banks were sounding the Toronto housing crash alarm and with the quickening pace of prices in the GTA this year, home sellers should be ready to pull the trigger.
I have friends and relatives sitting on these fortunes and some are preparing to sell. They’re on the hunt for rental properties or moving onto new builds in other cities. In the grand scheme, this is such a smart personal move. The $200k to $600k profit they will make on their home sale, it would take them 10 years to earn that money in their jobs. 10 years of hard labor.
The housing markets in Toronto, Vancouver, Los Angeles, New York, and San Francisco are seriously overheated and a plunge in 2017 might not be so exhilarating or good for your personal wealth. Selling now in these markets might be the wisest financial decision you’ll ever make. You’ve got a short term where you can market your home online and build demand, perhaps even to get over asking price.
Some babyboomers bought their houses in the 70’s and 80’s and are now cashing in for 1000% profit. No one could foresee that kind of return, nor would any of them know they would be so incredibly wealthy from selling that property when they bought it in the 70s or 80s.
Do you need a professional, reliable realtor to help you prepare and sell your home? Contact me so I can connect with a good one with experience and a passion for selling.
Sharing is good for your social health. Pass this post onto your friends and neighbors. Buying and selling is serious business and they need the facts!
How Could You Engineer Such a Feat?
It’s easy, and here’s 7 alternatives that can help you cash on what was a great ride in the realty market and now your maximum payoff in 2017.
Move Somewhere else Cheap for a Year or Two. Just rent in those towns, (12 to 24 months is $18000 to $40,000) and get ready to buy or custom buid your next home when the market falls.
Sell and use some of the funds to renovate your parent’s old place to create an income suite. Live in the income suite for a couple of years. You’ll break even and you’ll be ready to do a custom build somewhere cheaper.
Check Your Weight, Blood Pressure and Stress Levels: look at how stressful and stagnant yours and your family’s life has become — it is worth it to keep on paying down a mortgage when you’re passing by an opportunity to profit in the hundreds of thousands – get a quote from a realtor about intelligent renovations and staging – let’s fatten this one for market and save your health (later on, you’ll recognize the toll your life as put on your health).
Move to Costa Rica or Belize – these countries require you to have an income of more than $3000/month (or a big bank account which you’ll have). Consider how much fun you and your kids are going to have – unaparalelled experiences, once in a lifetime thrills and fulfillment.
Sell and move to a rural area – locations inland from LA, San Diego are amazing, as is central British Columbia, Muskoka and Haliburton, Northern California, Oregon, and Washington State and Colorado, upstate NY or in the Adirondacks, or how about near Phoenix? I wouldn’t mind some sunshine and warming heat to bask in. There’s a life of excitement, zest, passion and fulfilling experience that could be yours. You just need to make the decision.
Build a custom home way out past the burbs and build in a rental income suite and get your next mortgage paid! The renter could pay a good portion of your home loan and you’ll have plenty for a better education and travel experiences for your kids, not to mention a bigger yard for them to make every day fun.
Sell your home, leave your job and start a new business. How about starting a new online business now that you’ll have the cash resources to make it go? You could use my digital marketing services to help market your home persuasively and for over asking price, then use my services to build your business and make it soar. You could even live on Google Adsense revenue like I do! Let’s have crazy fun making videos and starting businesses in fun markets anywhere in the world!
Even More Reasons to Sell Your Home Now
Yes, there’s more reasons to sell your home now. Perhaps you’re getting older and the commute to work is taking its toll on your health. This is no small matter. There’s lots of talk about telecommuting as traffic worsens everywhere, but guess what? Despite rising costs like car insurance and gasoline, no one’s telecommuting.
Perhaps you need to begin thinking about fulfilling your dreams while you’re still young enough? Maybe markets outside Toronto, Vancouver, Los Angeles, San Francisco, Dallas, Seattle or Boston have excellent low priced homes at rock bottom prices that are about to start going upward on the price curve?
Accelerate your Family wealth. If you sell, you can give a portion of the proceeds to your kids, perhaps tax free, and let them invest in income generating property and pay off their mortgages.
Dark Thoughts – consider whether the economic fundamentals in both Canada and the US can sustain price growth and whether the next administration will tank the US economy. In my Los Angeles housing forecast and US home price forecast, I pointed out how strong economic factors will likely prevail. In fact, things are good which means buyers are optimistic and willing to buy. You need a buyer that’s motivated to pay you top price. If you wait too long, you may be stuck. New housing construction is on the rise.
Buyers are Hoping, Waiting and Voting for a Market Crash – A huge and growing market of Millennials want to buy a home but prices and mortgage rules are making that impossible. They are waiting for the market to semi-crash so they can afford to buy.
Poor Market Awareness – The problem with the way most people buy and sell is that they don’t anticipate trends or respond to them fast enough We’re not economists, and even they haven’t been that accurate in the past. It’s unlikely you’ll ever get a better price for your home in markets such as Los Angeles, Orange County, San Francisco, the Bay Area, Boston, Seattle, or Toronto. Although you’re probably getting sentimental about leaving your neighborhood, the rewards and benefits of moving on with your life are many. A new life in a location far from the aggravation, congestion, noise and smog of the city can revitalize your life.
If you’re a babyboomer wondering about the quality of your years ahead, that curiosity or doubt should be sufficient warning.
The fact is, tens of millions of babyboomers and Gen Xers right now are weighing the value and opportunity of selling and putting a new emphasis on quality of life. You’re not alone.
Consider how the plunge of oil prices affected those in Calgary, Edmonton, Dallas, Houston, and North Dakota and how they saw their big investment plummet in value becoming a terminal debt sentence rather than a return on investment.
When the market is high, be smart, cash in and enjoy the results. Move onto a new exciting home and business life where you follow your passions and enter a new phase of learning and growth. Your family will thank you for it.
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