SEO Vs PPC vs Social Media Traffic It’s a certainty that you’ll be attracting leads from the big 3 marketing channels: Pay Per Click, SEO and social media, and paying a lot more for real, quality leads. Instagram Ads, Google Ads, Facebook Ads, Google and Bing Search, Linkedin Ads, Twitter Ads, and other pay per click…
🚀 Travel SEO: Capturing Motivated Travel Consumers Are new leads and revenue growth on your mind for your agency this year? That vision is the first step in ramping up your digital travel marketing strategy. And SEO should be playing the lead role in your revenue dream. You’ve got lots of marketing options including PPC…
Real Estate Marketing Excellence! The best place to connect to buyers and sellers today is online. If you’re not there where the conversations are happening, you can’t expect to develop new clients. You’re reading now because you want to move forward with your sales career. You’ve learned that invisibility doesn’t generate many leads. There are…
The Ultimate Guide to PPC Optimization and Lead Generation At some point in time as a small business owner, you have launched an online ad campaign, and likely discovered how difficult it is to make it produce leads and revenue. You might have outsourced ppc management, unwilling to take control of what is an essential…
Do you Know the Real Reason your Content Marketing Campaign Failed? If you’re like many SMB owners today, you’ve wasted thousands of dollars on ads, time spent on social media, and hastily built some landing pages which resulted in no real leads, no real sales. And to add insult to injury, it’s likely that your…
One Solution You Must Have In any business, it’s not always a company’s product, brand or UVP that’s generating weak lead generation and sales results. All too often, it’s due to low reach to the market – your target audience. If they found you, and under ideal circumstances, your weak brand wouldn’t necessarily ruin the…
Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
Blogs are Your Most Affordable and Powerful Marketing Tool Expedia, Booking.com, TourRadar, Hotels.com or Travelocity do spend time to improve engagement and interaction with travel customers. They blog. And that translates to more inquiries, brand awareness, bookings and upsells — not to mention improved customer loyalty. Let’s get right to the point that blogging is…
Getting Faster Results for Small Travel Companies As we enter 2025, small business outlook still remains somewhat subdued. It’s creating inertia and making travel company owners cautious about investing in travel marketing excellence in 2025. However, given President Trump has won and is implementing a very strong Pro-US business agenda, with balanced trade and lower…
Zillow Real Estate Company Zillow has established itself as the most significant and successful real estate marketplace on the Internet. It’s a key source of buyer and seller leads for real estate agents across the country from Massachusetts to Florida to Texas and California. For prospective home buyers, its website provides accessible, easy-to-use real estate…
Personalized Travel Experiences: Where Consumer Travel is Going The travel industry is undergoing a transformative shift driven by advancements in artificial intelligence (AI) software technology. And it seems any accounts or predictions of AI progress is outdated within 6 months. AI travel software entrepreneurs are presenting unique solutions to travel business owners from many directions….
Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…
What Kind of Content Makes a Realtor Look Good? Content is the medium of online real estate. Without content, no one gets found, gets their message across nor is respected and trusted by buyers or sellers. Content needs to make you look great. It’s not a vanity thing though. Looking great means they think you’re…
Solving the Challenge of Converting Leads to Sales In every business sector, in real estate, travel, or SaaS software, visitors abandon their shopping carts for many reasons. So let’s use that as our metaphor for losing leads — abandonment. Because if they don’t become qualified prospects in your pool — you were abandoned. At any…
Real Estate Marketing for 2025 Boom The election of Donald Trump as US president is expected to generate a booming US economy, and the housing market will definitely benefit. You can feel the enthusiasm already, and I’m looking forward to working in the real estate sector again. As a real estate agent or broker, you’re…
Great Customers are the Fix for Everything Whether you manage a real estate brokerage, digital marketing agency, software company, e-commerce retailer, or travel agency, your business is your customers. If your customers are not good, your business will suffer, as you might already know. And when you’re not acquiring the most qualified, enabled, and stable…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
Buyer and Seller Real Estate Leads Acquiring leads and especially seller leads has been especially difficult for a couple of years now. Homeowners haven’t been eager to sell for a variety of reasons. Given how competitive the online medium is, it’s important for Realtors to commit to a thorough real estate marketing service package. And…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Realtors and Real Estate Marketing Does it seem to you that real estate agents don’t use the Internet fully to build exposure and brand reputation and generate buyers or seller leads? Sure there’s a smattering of ads but relative to other businesses, their exposure is minimal. You have to wonder at the full long term…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Great Real Estate Leads? With the 2020 spring housing market boom not far off, Realtors from San Diego to Denver to Boston to Florida will be trying to ramp up their lead generation. This season will see the lowest supply of resale homes available in a long time. Agents will be turning to the lead generation aggregators…
Dominate your Market with Great Content What real estate web design and marketing companies have learned is that Realtors want their cake and eat it too. The battle is on to give everything they ask for, but it seems the one key piece that makes it work. Zillow, Real Estate Webmasters, Commissionsinc, and AgentLocators try…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors. With respect to your own…
Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons: 1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…