SEO Supports Marketing Campaigns Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to do more with that…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Which Are the Best US Cities to Live in? Dreaming of a better place in US to live in 2025 and beyond? Any Americans are amidst the greatest economic recovery for the country in history, next to the Great Depression. You’re not alone in wanting to move to a new city. Millions of people think…
Revolutionizing Property Management with Cutting-Edge Software Rental property is a booming sector involving long term residential, short-term vacation rentals, growing built-for-rent developments and multifamily sectors. As demands for profitability and better service from tenants have risen, landlords and property managers are increasingly relying on sophisticated property management software to streamline their operations and give tenants…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
When Will It Be a Great Time to Buy a Home Again? In September, prospective homebuyers once again sat on the sidelines, and even backed out of intended purchases. The task for a good Realtor near you has never been greater, whether you’re selling or buying. Stats from the latest housing market report show home…
HomeBuyers Backing out of Home Deals A new report by Real Estate Firm Redfin on August’s pending home sales stats shows buyers are backing out of deals in the US Sunbelt cities. In particular, Phoenix, Tampa and Las Vegas. Jacksonville Florida were cited as suffering the greatest increase in cancelled deals. It comes as buyer…
Unemployment Rate in the United States The Covid 19 pandemic interrupted a very positive reduction in the unemployment rate in the United states. 8 years of strong growth during the bull market stock market was crippled by the shutdowns. Now in late 2021, the economic recovery is beginning to deliver stronger job growth (4.8% unemployment…
Real Estate Vs Stock Investing With the stock market so hot of late reaching yet new highs in valuations, are you considering divesting and buying something else with your recent fortune? Or will you stick with the stock market forecast and buy Tesla, Bitcoin, or some Faang stocks and do something risky? If the…
Will House and Condo Prices Fall? Hopeful home buyers are always asking, when will home prices drop throughout 2022 and into next year? Will we see house prices fall as frenzied buyers give up on their quest to find a house for sale? According to Redfin’s July 5th report, prices have dropped 2% in the…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
Find Houses for Sale If you’re used to hunting through the MLS listings, you know the pickings are slim. To find a house in 2021, you have to broaden and refine your home search strategy. You may not be successful until 2022, You may not be successful until 2022, however the point is that the…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Best Auto Insurance Quotes Auto insurance rates just keep climbing in 2020, and I’ll bet you’ve done little about that. Even with fewer drivers on the road during Corona Virus, most are paying old rates while insurance companies are seeing low accident claims. If you’re working at home all week or only commuting for a…
Housing Stocks to Buy We’re all abuzz about the return of the housing market, but that post shutdown market demand is still not what we expected. Instead of huge waves of home listings and desperate buyers, we’re seeing low levels of listings. It seems the real demand is for new construction homes away from the…
Is the Housing Market Recovering? The housing market in 2020 took at sharp hit when the Covid 19 disease came ashore in the US. But this steep drop had to be followed by a sharp uptick at some point and it looks like it’s in full swing now. So what does a post Corona Virus…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
The Big Migration: Home Buyers Looking in Rural Areas One definitive trend happening in US housing markets recently is a migration of people from congested urban areas to the burbs and rural regions. Home buyers could be looking to buy houses in quieter remote towns away from expensive big cities. The best cities to buy…
Artificial Intelligence is Going to Rock Digital Marketing The future is here and it’s an exciting one we can share in. It involves software that uses artificial intelligence to manage nearly all aspects of marketing. And a software robot named Albert might be your next coworker. How do you feel about that? AI represents fears…
Houses for Sale in Boston How’s the Boston Housing market looking going forward in September, October, November and into 2021? Supply of houses for sale will be further constrained and prices will rise in the greater metro area and beyond. You should remember that Realtors like to keep their search within the MLS or from…
Best Time to Buy a House Right Now? The housing market forecast is still bright heading into the fall season and onto 2021. A strong economy, big demand for houses for sale which offer more rooms, lot sizes and in safer neighborhood is the big trend. The upcoming November election is a big worry for…
Developing New Business in Boston I’ve worked with many clients in the Boston MA area and I would be thrilled to work with Massachusetts companies again. I’m very familiar with the Boston housing market and related industries including moving companies and building supplies. Boston businesses are spread out over the greater Boston area into a…
Is It Time to Grow Your Business? Surveys show many companies are happy with their digital marketing services and sales performance. The economy is booming and times are good. While things are so good, and you’re most able to expand, how outlandish would it be for you to explore new markets in the US and…
How Sell Your Home for the Best Price in 2020 The market is heating up again this spring of 2020. Like so many homeowners, you’re wondering if this is the right time to sell? Perhaps you’ll be forced to sell if you’ve lost your job. The Corona Virus recession might be ending in a few…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using…
Housing Affordability at Its Lowest Ever A lack of affordable housing in North America is a disgrace. Despite a booming US economy and glowing jobs report, flourishing housing market, affordable housing and homelessness are decades long issues governments can’t seem to solve. Look at this issue with more depth and concern, you soon discover that housing sales, home…
Housing Prices Dropping Nationwide Everyone knows home prices and condo prices are falling right now, but no one is reporting data on the rapid decline. One recent unofficial report was a 10% decline recently, but that’s before the state of emergency. The Corona Virus Pandemic was sudden and it’s beginning to take its toll on…
Understanding The Marketing Service Ecosystem If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s…
Luxury Car Insurance – EV, Hybrid or Gas Across the country, you’ve likely seen more high end luxury cars on the roadway. Manufacturers are building more high priced gas powered/hybrid performance cars and the race is on for electric powered vehicles. You’ll be surprised at the performance and features of the new releases this year. Check…
Great Real Estate Leads? With the 2020 spring housing market boom not far off, Realtors from San Diego to Denver to Boston to Florida will be trying to ramp up their lead generation. This season will see the lowest supply of resale homes available in a long time. Agents will be turning to the lead generation aggregators…
OMG: US Debt with China: $1 Trillion + $360 Billion Per Year Active Trade Deficit! That was my headline back in 2016, and of course, things are much worse now. The task for President Trump was more difficult than he realized. It’s not just dependence on China nor Asian trade supply channels. It’s the stubbornness…
Search Homes for Sale By Zip Codes Real estate investors and home buyers alike are becoming a little more savvy about searching for good stocks, investments and properties in the best cities. Searching for properties via zip codes adds variety and a new perspective to your home search or pursuit of that great income investment…
Basics of Strategy: Learning to Win Faster, Easier We never question why the Amazons, Facebooks, and Googles of the digital world soar like they do. Too often they’re assumed to be lucky. We might assume it’s money, and there’s no doubt that funding carries big advantages at each stage of business development. However important funds…
11 Key Features in Your AI Marketing Solution We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits. The benefits of AI Marketing solutions are…
Video for Realtors Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. Video makes your content more valuable…
Real Estate Investments with the Highest Returns Looking for the best cities to buy real estate with the highest return on investment? How about one with an ROI of 30% to 40%? Yes, those numbers are possible when you consider how real property delivers multiple streams of income, including tax savings, and a higher resale value…
The SEO / Content Strategy Book 1.0 is Out! It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book. The SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…