Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…
Best Cities to Buy Real Estate in 2024 We’re nearing 2025 with a new incoming, pro-business, deregulating, lower-tax President and it’s going to have millions of Americans thinking about a move — either across town or to another metro area where life is more affordable and enjoyable. While jobs and personal economics rule, buyers are…
Why You Should Hire a Travel Content Strategist 2025 and beyond should present you some great opportunities to grow and profit if you’re strategic and committed to winning. Is doubling or tripling your revenue all that outrageous? I mean there’s a massive travel market out there, and 2025 should be a good year economically for…
Travel to Boston, Massachusetts Travelers from across North America, Europe and Asia travel to Boston to experience the history of the United States. There is no better city to revel and be immersed in America’s history to really understand what Boston represents to the New England area. There are exquisite art galleries, impressive museums, churches,…
Boston Real Estate Market Is it a good time to buy a house or condo in Boston? The data is somewhat conflicting depending on the source. Redfin, GBAR and Zillow are showing prices trending down fast so it seems the market will need some support or this could get grim in September. The market was…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? Is that realistic given you’ve already set sail…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
US Real Estate & Housing Market Are we in for a housing market crash later this year and what does 2025 look like? There’s a lot of wrestling over pessimism about the US housing market now in H2, 2024. And in 2025? Well, the Presidential Election factors prominently, and no ones quite sure how the…
Dreaming of a Housing Market Crash? Both buyers and sellers in the real estate market are sensitive to market crash indicators and hype in the media. And when we hear commercial real estate is at risk of a market crash, buyer’s are on the alert. The exodus from urban areas, remote work, rising taxes in…
Hottest Housing Markets 2024 NAR has released its new list of the hottest housing markets across the US and it’s a wild collection of hard-to-figure-out locations. When’s the last time Buffalo, Cleveland and Cincinnati topped the most desirable housing markets in America? The hottest list this spring gives us a strong hint about the desperation…
Are Homeowners Getting Ready to Sell? While a few more buyers are able to buy a home, given savings and improving incomes are sellers willing and able to sell their homes? Buyers aren’t sure whether home prices will rise or fall this year, even if experts predict price rises. For sure, listings are up and…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Compare Lowest Home Mortgage Rates The talk of the stock market and housing market is all about the FED pivot and when the central bank rate will see its first cut. As the Mortgage Rates Daily chart below shows, mortgage rates have been on the decline and homebuyers and loan refinancers are anxiously hoping for…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
Are You Ready to Move to A New City? What if you discovered that a move to a new city could really give your life a lift? Would you do it? Could you do it? If you’ve been struggling with this thought before, maybe you need to assess your actual state and figure out if…
2024 Weather Forecast: Warmth on the Way What an interesting time it is for weather across North America, with some changes taking place that will take many people off guard — challenging popular beliefs about our climate. It looks like a great summer is in store for us across the US and Canada with some…
Are Home Prices About to Rocket? Everyone is waiting for interest rates to fall. That’s because those rates are what’s stopping the housing market specifically. High rates harm a lot of industries, but real estate is worst hit. It will recover quickly when rates go down. It’s those unwelcome interest rates that are preventing most…
10 Best Home Renovations From California to Toronto to Vancouver to Florida, home prices are on the rise again. Many homeowners have been fixing their homes up during the pandemic either to enjoy it more or ready it for sale. If you’re just doing some DIY improvements to make your home more livable, great. These…
Weather Outlook for Boston MA The Pacific Ocean climate anomaly called the El Nino is predicted to affect the New England region this summer and fall with warmer than average temperatures. Yet forecasters are reluctant to call for warm temperatures for Boston or New York coastal areas. Only 2 years ago in 2021, temperatures climbed…
The Rolling Question of a Housing Market Downturn Another year has passed, with buyers and sellers asking whether the housing market could crash? Would that be a good event for buyers, the homeless, and as a launch pad for a 2024 housing market resurgence? There are economists and housing market experts who extoll the…
Client Acquisition Strategies Acquiring great clients is job number one for consultants, gig workers, agencies, Realtors, agencies, and developers. Any number of tactics might generate a dream client for you. Yet relying on poorly supported, cheap tricks is not a great way to promote yourself, your brand, career, and your startup agency. Instead, you need…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that serves no one. This lack of commitment to excellence in their business is a…
Find a Coffee Shop Near You Below you’ll find a large interactive map of coffee shops in your location. Whether you’re in Los Angeles, San Diego, San Francisco, Toronto, Seattle, Sacramento, Orange County, San Jose, Las Vegas, New York, Boston or Miami, no worries. If the coffee shop for you isn’t there, they don’t want…
SEO Consulting Silicon Valley Companies in Silicon Valley California hope to capture the best SEO Consultant available to develop a sophisticated, resilient and powerful SEO strategy. Why an SEO Consultant? It’s the dedication, creativity, focus, energy, and specialized expertise in search engine optimization — high level skills that aren’t taught. Pros in any industry have…
SEO Supports Marketing Campaigns Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to do more with that…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Which Are the Best US Cities to Live in? Dreaming of a better place in US to live? Now in 2023, the question is yielding many new destinations as many of the favorites have lost their lustre. You’re not alone in wanting to move to a new city. Millions of people think about moving to…
Revolutionizing Property Management with Cutting-Edge Software In recent years, the transformation of property management has been accelerated by technological advancements, particularly in response to the booming rental property sector. The demand for performance has come from short-term rentals, built-for-rent developments and multifamily sectors whose key performance driver is the need for business efficiency. As the…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
When Will It Be a Great Time to Buy a Home Again? In September, prospective homebuyers once again sat on the sidelines, and even backed out of intended purchases. The task for a good Realtor near you has never been greater, whether you’re selling or buying. Stats from the latest housing market report show home…
HomeBuyers Backing out of Home Deals A new report by Real Estate Firm Redfin on August’s pending home sales stats shows buyers are backing out of deals in the US Sunbelt cities. In particular, Phoenix, Tampa and Las Vegas. Jacksonville Florida were cited as suffering the greatest increase in cancelled deals. It comes as buyer…
Unemployment Rate in the United States The Covid 19 pandemic interrupted a very positive reduction in the unemployment rate in the United states. 8 years of strong growth during the bull market stock market was crippled by the shutdowns. Now in late 2021, the economic recovery is beginning to deliver stronger job growth (4.8% unemployment…
Real Estate Vs Stock Investing With the stock market so hot of late reaching yet new highs in valuations, are you considering divesting and buying something else with your recent fortune? Or will you stick with the stock market forecast and buy Tesla, Bitcoin, or some Faang stocks and do something risky? If the…
Don’t Expect a Buyer’s Market until 2025 Without much support, other than cheap interest rates, the US housing market has soared for more than a decade, including the ultra rapid price rise in the last year. It’s made a few very wealthy and a lot of Realtors, home sellers, real estate investors, and rental housing…
Will House and Condo Prices Fall? Hopeful home buyers are always asking, when will home prices drop throughout 2022 and into next year? Will we see house prices fall as frenzied buyers give up on their quest to find a house for sale? According to Redfin’s July 5th report, prices have dropped 2% in the…
Finding Houses for Sale We half way into 2021, and home prices don’t look to be losing their upward pace. In fact, even as new listings grow and sales plummet, house prices keep climbing past record heights. If you’re hoping to buy a home this year, you’ll need to be very strategic in your home…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
Find Houses for Sale If you’re used to hunting through the MLS listings, you know the pickings are slim. To find a house in 2021, you have to broaden and refine your home search strategy. You may not be successful until 2022, You may not be successful until 2022, however the point is that the…
US Jobs Outlook The bungling of the recent jobs report is a sign of trouble with the current government and a sign the job market is troubled. The current report showed only 266,000 jobs created when almost 1 million were expected. This is a disaster. There are some job market and economic hurdles to deal…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Best Auto Insurance Quotes Auto insurance rates just keep climbing in 2020, and I’ll bet you’ve done little about that. Even with fewer drivers on the road during Corona Virus, most are paying old rates while insurance companies are seeing low accident claims. If you’re working at home all week or only commuting for a…
Housing Stocks to Buy We’re all abuzz about the return of the housing market, but that post shutdown market demand is still not what we expected. Instead of huge waves of home listings and desperate buyers, we’re seeing low levels of listings. It seems the real demand is for new construction homes away from the…
Is the Housing Market Recovering? The housing market in 2020 took at sharp hit when the Covid 19 disease came ashore in the US. But this steep drop had to be followed by a sharp uptick at some point and it looks like it’s in full swing now. So what does a post Corona Virus…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
The Big Migration: Home Buyers Looking in Rural Areas One definitive trend happening in US housing markets recently is a migration of people from congested urban areas to the burbs and rural regions. Home buyers could be looking to buy houses in quieter remote towns away from expensive big cities. The best cities to buy…
Artificial Intelligence is Going to Rock Digital Marketing The future is here and it’s an exciting one we can share in. It involves software that uses artificial intelligence to manage nearly all aspects of marketing. And a software robot named Albert might be your next coworker. How do you feel about that? AI represents fears…
Houses for Sale in Boston How’s the Boston Housing market looking going forward in September, October, November and into 2021? Supply of houses for sale will be further constrained and prices will rise in the greater metro area and beyond. You should remember that Realtors like to keep their search within the MLS or from…
Best Time to Buy a House Right Now? The housing market forecast is still bright heading into the fall season and onto 2021. A strong economy, big demand for houses for sale which offer more rooms, lot sizes and in safer neighborhood is the big trend. The upcoming November election is a big worry for…
Developing New Business in Boston I’ve worked with many clients in the Boston MA area and I would be thrilled to work with Massachusetts companies again. I’m very familiar with the Boston housing market and related industries including moving companies and building supplies. Boston businesses are spread out over the greater Boston area into a…
Is It Time to Grow Your Business? Surveys show many companies are happy with their digital marketing services and sales performance. The economy is booming and times are good. While things are so good, and you’re most able to expand, how outlandish would it be for you to explore new markets in the US and…
How Sell Your Home for the Best Price in 2020 The market is heating up again this spring of 2020. Like so many homeowners, you’re wondering if this is the right time to sell? Perhaps you’ll be forced to sell if you’ve lost your job. The Corona Virus recession might be ending in a few…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using…
Housing Affordability at Its Lowest Ever A lack of affordable housing in North America is a disgrace. Despite a booming US economy and glowing jobs report, flourishing housing market, affordable housing and homelessness are decades long issues governments can’t seem to solve. Look at this issue with more depth and concern, you soon discover that housing sales, home…
Housing Prices Dropping Nationwide Everyone knows home prices and condo prices are falling right now, but no one is reporting data on the rapid decline. One recent unofficial report was a 10% decline recently, but that’s before the state of emergency. The Corona Virus Pandemic was sudden and it’s beginning to take its toll on…
Hotel SEO Excellence Thousands of travel company entrepreneurs hope for improved traffic from Google. You can have that traffic, but you must be much more strategic than you are now. You’ll appreciate this more after you read more of my posts on travel marketing, content development and advanced SEO strategy. Over my 26 years of…