Best US Cities to Buy Rental Income Properties 2018 to 2020

Hottest Cities for Real Estate Investment 2018

Which are the Best Cities to Buy Real Estate?

It’s a rosy outlook for the housing markets in America and anyone buying real estate. Prices have moderated, new city markets are catching investor’s attention. However do you know which are the best cities to invest in real estate in 2018

Do you have a strategy to buy in the best cities, use a property management company or use property management software to run your portfolio.

You’re just about set to make 2018 a great investment year. Have you looked at the forms of property investment should you choose — rental income suites, apartment buildings, or student housing reits? Open your mind the right type of property investment in the right city will outperform everything else.




Which cities and states offer the best employment outlook, lowest taxes, regulations, large millennial population, and a pro business climate? Florida, California, Michigan, Colorado, Miami FloridaBoston, Bay Area, New York , Massachusetts, or is it Ohio and Michigan?

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The most recent update on hot investment cities (average profit US-wide was at $336,000) for sellers still has San Francisco as the tops.  And San Francisco Sunnyvale San Jose might be tops due to high rental prices, lack of housing and land, silicon valley paychecks, and an improving economy means there’s no bubble and no crash possible.

But the Bay Area isn’t the only city with potential.  Dallas, Houston, Austin, San Antonio and Fort Worth are getting special attention these days. Texas is growing. Michigan has huge potential. Even Boston has potential. Businesses are relocating to these cities for a lot of reasons.

In this era of investment, the best property investments may be in other cities. Even if you intend to stay close to home, knowing what’s going on in other states might provide a superior return on investment.

As you may have read in my very popular post on US Housing Predictions for 2018 to 2020, the US housing market is hot and some cities are hotter than others. No housing crash is forecasted. The list below of the top 80 cities to invest in real estate represent your best opportunities for high returns. Even normally depressed quiet markets are coming to life and beginning to catch investor’s eyes. It’s good news for Michigan, Florida, California, Texas, and New York and even better for real estate investors in 2018.

Record Demand for Home, Condo and Apartment Rentals

The difference in this latest real estate rebound is the number of Americans renting and still needing to rent a home or condo.  That’s created the incredible income investment opportunity called rental income investment properties for passive income investments or self-managed property investments. 30% to 40% returns are not unheard of. It’s once in a lifetime wealth building. The kind of cap rates major investors can only dream of. Get some tips on how to do homes for sale searching better.

Just an aside on investment opportunities in condo/apartments is student housing investment in Vancouver. You may want to check out the underlying fundamentals and demand for student housing.

Scorching hot opportunity in the best cities! Will the hot markets of San Francisco, San Jose, Silicon Valley, Phoenix, and Los Angeles do as well as expected? Those cities with the highest home prices are not your only option. There’s plenty more towns and cities across the nation where you can buy rock bottom and sell high including this list of real estate by zip code.  Cities you’ll read about below with lower home prices and rising employment rates may be your best bets for 2017 to 2020.

One high performing rental income related opportunity to investigate is student housing investment in Vancouver. The student housing market in Vancouver is like no other place. Foreign families like Vancouver BC in Canada for many reasons. And the Canadian government is raising the limits on foreign students and on post grad immigration.  That means lots of demand coupled with high rents which translates to big profits. A company called CIBT has dominated this sector and is growing fast. You can invest with them like a REIT.

 

Sharing is Good for your Professional and Social Life!

Make sure others learn about the once in a lifetime opportunity in real estate investment with rental properties.

With strong economic growth as certainly continuing, rental income investment offers multiple ways to grow revenue. And your property may look even better to another investor when you sell. Lets see what the experts predict and what the stats say about the best cities and zip codes.




Renter Statistics:

  • Growth in rental demand was largest for people with incomes lower than $25,000; a group that accounted for four million new renters over the past decade.
  • Growth for people with household incomes over $50,000 accounted for 3.3 million new renters.
  • There was an increase of 1.6 million renters for those with incomes over $100,000 a year.
  • The amount of rental stock also grew, and the single-family house share of the market increased from 34-40% of the total rental stock
  • Vacancy rate was less than 5%  in 75% of the United States largest cities by 2015. 

Stats courtesy of go.homebay

Apartment and Single Family Home Rental Price Index
Price Index Screenshot courtesy of AMERICA’S RENTAL HOUSING: Expanding Options for Diverse and Growing Demand

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Skyrocketing Home and Rental Prices in California are a Continuing Allure for Investors

In major urban areas such as San Francisco, Los Angeles, Oakland, Boston and New York, the demand for rental properties is skyrocketing. Investors might see ROI of 30% or more on rental income property and that beats any stock market these days.

Foreign buyers too, are purchasing lower priced homes now, likely because of high prices on luxury homes along with the fact they can rent them out — passive income which is a hot topic for babyboomers in particular. Realtors are seeing a much different type of buyer today and they need to keep up on how competitive properties are in other cities in the US and Canada.  Investors just want a great return.

Home prices are rising everywhere, but what makes San Francisco so hot is its lack of housing stock and a booming job market. Where there is little growth in new housing development together with a healthy job market and a good demographic (millennials who can’t buy) the demand for rental housing has to explode.




percapitasanfrancisoExperts try to explain away this demand by blaming speculators and high housing prices, yet the driver of rental demand in San Fran is too many employed people with nowhere to live. And wages are rising. Silicon Valley’s rental market is so tight, there’s an overflow to Sacramento and other inland cities.

In-migration has been strong at a time when millennials are leaving home, contributing to rocketing apartment and home rental costs. This is fueling the tremendous demand for investment income properties. With no one building new homes and the government not acting to help, it’s up to private investors to take the helm.

With crazy high ROI, we’ll see rental income investors and developers race into these regions to build new properties. It’s a great investment situation for Americans, investors and realtors.




San Francisco is one area however that might not benefit. Its strong economy is driven by large tech corporations that add value to imported technology and products manufactured in China. Which is why Silicon Valley is hostile to Trump. California’s economic outlook is still very bright, but it’s low potential rental income outlook could send investors over to other US cities to invest in, such as those in green areas in the charts below.

Rental Income Property Investment Opportunities

With or without Trump, the US economic outlook is good. The outlook for rental income property is exceptional. Realtors and investment advisors should be looking hard at this market. Even babyboomer investors are looking at the potential of retirement income. Many babyboomers are a little nervous about how they’ll fund their “stay put” retirement plans.

They’ll need extra income to stay put and revamp their home over the next 30 years, and they may look to rental income to get that money.  A percentage may just sell their home and leave it to a developer/investor to turn it into the multi-family unit. That investor might be you.

Here’s Realty Trac’s outlook on the best US cities to invest for rental property income

usheatmap-rental-roi

Complicating your investment decision is another set of statistics from Realty Trac that shows the west still has the highest returns currently but the green zones are predicted to perform better.

best-rental-income-cities
Screen capture Courtesy of Realty Trac

How about a 32% Yield on a Single Family Home?

best-rental-income-cities-by-revenue

(Screenshot above courtesy of RealtyTrac single family rental market reports)



Top 80 Cities and their Potential for Passive Rental Income ROI

These converted stats in this chart from Smart Assets are very insightful. They used U.S. Census data, to calculate the price-to-rent ratio in every U.S. city with a population over 250,000. This is their list of 80 US cities below with the worst potential for rental property income investment appearing at the top (The ones at bottom such as Detroit have better potential, unless employment fails to recover in Michigan).

US Cities with Population above 250k Price-to-Rent Ratio

Home Price

(for a $1,000 Rental)

1 San Francisco, California 45.9 551000
2 Honolulu, Hawaii 40.1 481000
3 Oakland, California 38.5 462000
4 Los Angeles, California 38.0 456000
5 New York, New York 35.7 428000
6 Seattle, Washington 35.1 421000
7 San Jose, California 34.7 417000
8 Long Beach, California 34.6 415000
9 Washington, District of Columbia 32.0 384000
10 Anaheim, California 31.3 375000
11 San Diego, California 30.3 363000
12 Portland, Oregon 29.3 351000
13 Boston, Massachusetts 28.7 344000
14 Jersey City, New Jersey 26.3 316000
15 Denver, Colorado 26.0 312000
16 Chula Vista, California 25.8 310000
17 Santa Ana, California 25.3 303000
18 Sacramento, California 24.3 291000
19 Miami, Florida 23.4 280000
20 Austin, Texas 23.4 280000
21 Atlanta, Georgia 23.0 276000
22 Colorado Springs, Colorado 22.8 274000
23 Bakersfield, California 22.5 270000
24 Raleigh, North Carolina 22.4 269000
25 Riverside, California 22.4 268000
26 Lexington, Kentucky 22.0 264000
27 Albuquerque, New Mexico 21.9 263000
28 Chicago, Illinois 21.6 259000
29 Henderson, Nevada 21.6 259000
30 Chandler, Arizona 21.5 257000
31 New Orleans, Louisiana 21.4 256000
32 Virginia Beach, Virginia 21.1 253000
33 Fresno, California 21.0 252000
34 Newark, New Jersey 21.0 251000
35 Minneapolis, Minnesota 21.0 252000
36 Anchorage, Alaska 20.9 251000
37 Phoenix, Arizona 20.3 244000
38 Louisville, Kentucky 20.1 241000
39 St. Paul, Minnesota 20.0 239000
40 Plano, Texas 19.9 239000
41 Stockton, California 19.5 234000
42 Durham, North Carolina 19.5 233000
43 Las Vegas, Nevada 19.3 232000
44 Nashville, Tennessee 19.1 230000
45 Greensboro, North Carolina 19.1 229000
46 Mesa, Arizona 19.1 229000
47 Lincoln, Nebraska 19.1 229000
48 Oklahoma City, Oklahoma 19.1 229000
49 Wichita, Kansas 18.4 221000
50 Charlotte, North Carolina 18.1 217000
51 Cincinnati, Ohio 18.0 216000
52 Aurora, Colorado 18.0 216000
53 Kansas City, Missouri 17.4 209000
54 Tulsa, Oklahoma 17.2 206000
55 Omaha, Nebraska 16.7 200000
56 St. Louis, Missouri 16.7 200000
57 Orlando, Florida 16.6 199000
58 Tampa, Florida 16.6 199000
59 Tucson, Arizona 16.3 196000
60 Philadelphia, Pennsylvania 16.3 196000
61 Dallas, Texas 16.2 194000
62 Laredo, Texas 15.9 191000
63 Columbus, Ohio 15.9 190000
64 St. Petersburg, Florida 15.8 189000
65 Fort Wayne, Indiana 15.5 186000
66 Baltimore, Maryland 15.5 186000
67 Arlington, Texas 15.5 186000
68 El Paso, Texas 15.4 185000
69 Indianapolis, Indiana 15.4 184000
70 Houston, Texas 15.3 183000
71 Fort Worth, Texas 14.8 177000
72 Jacksonville, Florida 14.3 172000
73 Milwaukee, Wisconsin 14.2 170000
74 San Antonio, Texas 13.7 164000
75 Toledo, Ohio 13.3 159000
76 Corpus Christi, Texas 13.1 158000
77 Memphis, Tennessee 12.3 147000
78 Pittsburgh, Pennsylvania 12.0 144000
79 Buffalo, New York 10.7 128000
80 Cleveland, Ohio 10.5 126000
81 Detroit, Michigan 6.3 75000




What About the Local Economies?

Last year’s report from Millken research reveals the cities with the best performing economies in 2015. This was put out in December 2016.  Florida cities are showing a marked rise. Recent reports focus on the apartment rental prices in San Francisco, Sacramento, and San Jose as offering outstanding returns for investors.

best-us-city-economies-ranking

And this is Millken’s list of worst performing cities, likely the ones you might avoid.

worst-us-city-economies-ranking

Screenshot courtesy of Millken Institute. Read the detailed  Millken 2015 Best-Performing Cities report with rankings by economic component. Excellent insight to help you fine tune your rental income property investment choices.

Their interactive map of US cities with the best economies below is a very helpful tool to help you measure the investment prospects of one city versus another.

Lowest car insurance in these cities: LA car insurance, Boston auto insurance, Phoenix car insurance, San Francisco car insurance, San Diego car insurance, Seattle car insurance, New York car insurance, Indianapolis car insurance, Detroit car insurance, Philadelphia auto insurance, Toronto automobile insurance, or Chicago car insurance.

In this video below, Mike Hambright talks about apartment rental markets, and how to make money from cash flow and property value appreciation.




Are There any Warnings?

This graphic from Coreglogic warns about overheated city markets. Yet it also shows how markets like Silicon Valley, actually has lots of room for rent rate growth. And New York has the lowest rent rate to home price ratio.

Screenshot courtesy of Corelogic.com

There are so many real estate investment opportunities in the US and in Canada too. Hopefully, my amateur US housing forecasts, predictions and unguaranteed advice will help you find those opportunities for the best upside in cash flow, safety and equity appreciation. Be careful with any investment. Do your due diligence.

If you’re a realtor or real estate investor in Los Angeles, San Francisco, San Diego, Toronto, San Jose, Seattle, Chicago, Boston, New York, or Miami consider my Digital Marketing Services to help you build your realtor brand and and leverage the best sources of real estate leads.  Property investors from around the world are looking to buy. Because I’m an SEO specialist, I can generate real estate leads much more proficiently than lead generation companies. I can help you build a compelling unique value proposition and the highest exposure possible to homeowners and buyers across the US and Canada.  Let’s get your goals accomplished.

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How To Get More Traffic? Epic Content (Blogs + SEO) Infographic

SEO + Engaged Visitors are Beautiful Things

Nothing happens online without visitor traffic and I’m going to help you understand where it comes from. You need to put some effort into it, start blogging and sharing on social media, and you’ll see a big difference in visits and ultimately, sales and new customers.

In 1998 when I first started as a copywriter/SEO guy for a digital marketing agency in Toronto, building website traffic was the number one goal. No traffic meant nothing was happening – no sales, no inquiries, no hope. And there wasn’t a Google Adwords or Facebook ads back then.

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I had to develop a content and SEO strategy with different tactics for each search engine such as Yahoo, Altavista, and MSN.  Yes, there was a time before Google. When Google showed up in 99, I promoted them like crazy because they made it so easy for SEO people to optimize their pages and be rewarded for it. No more waiting for 6 month updates from Yahoo!

As the years passed, Google became a little tougher. Yet it still is the best route for business owners who want to treat their customers right and build new sales. This pic at right is from the SES convention held in San Jose California. That’s Google’s chief engineer at the time, Matt Cutts, speaking about Google’s perspective. All of us SEO people went to see if Matt would make a slip of the tongue and leak out an insider tip.

Back then, I drilled down deeply into how Google indexed and ranked pages. I studied Google algorithm patents all day (but probably not as much as Bill Slawski of Go Fish Digital out in the San Diego area. If you want to talk Google algorithms, Bill is the guy. I discovered how it worked and applied that knowledge to how I chose topics, created content and blogged. It worked for me and it will work for you.

SEO’s Golden Age Hasn’t Passed

This blog will see well beyond 1 million visitors in 2017, and Google brings much of that traffic. I gave Google original content and I promote it via social. Yet, a lot of people still do their mechancial, automated messaging as their preferred choice. Churning out weak messaging via email and Facebook shouldn’t be your key marketing producer. Content + SEO is what produces.

Take a look at Huffington Post’s traffic. 56 million visits from Google Users just from blogging. Spyfu usually underestimates traffic.

Screencapture Courtesy of Spyfu.com

There’s more traffic out there too. Some sources to keep an eye on. Today, I was speaking with Jada Yan at Taboola, to inquire about joining their ad network (minimum 1 million views per month). I’ll get there but it’ll take some time. Even Huntington Post started somewhere!

How to Get More Website Traffic

  • research topics people are interested in
  • write interesting, epic level content pieces
  • publish or curate useful infographics and charts
  • publish ebooks and case studies
  • promote on social media
  • gust post on other blogs
  • write posts for industry magazines

If you’ve been doing SEO and content development enough, you’ll discover that epic 10X type content, which is better than anything available, promoted widely on social media performs the best. Relying on fans and customers to promote your content won’t work. It’s not enough today. Your content needs to be good, you need to appear to be a credible authority on the topic, and your own value proposition has to resonate in some way with readers and those who will share your material




Things are Changing, But Your Blog Will Carry On Regardless

I’m not sure if Taboola has the type of visitor I’d like right now or that you’d want, but they may evolve and pursue the serious business user one day. You’ve probably seen their ads on the side bars of pages on the Huntingpost, Yahoo, or Microsoft — some entertaining, some useful, and some just weird ads about nothing in particular, sensationalist, misleading etc.  Why is Taboola so successful?

Because people reads blogs, they’re very popular and they click on these ads. It seems Internet and social media users are bored and desperately want a distraction from the constant battering of low quality, irrelevant messaging they receive.  They click on stories about a beached whale, Prince Harry mischief, health tricks, or about the latest celebrity divorce. Clicking ads as how people relax today.




Blogging Is a Smart Idea: Definitely Get into Blogging

As I mentioned in this post on the critical importance of blogging for business, blogs have the most powerful, personal and relevant voice, and Google loves blogs. Even social posts and tweets are about blogs which gives social media messaging a purpose.

Google still has a dominant role in delivering real customers. Everyone knows the conversion rates for B2B leads via social is very low. At best, it can help support moving the lead through the conversion funnel. And your Twitter and Facebook page are an important part of the branded experience for your prospects and customers. But if you’re going to put your money anywhere, search engine traffic is it.

Whatever business you’re in, you should be blogging in 2017.

If you’d like to learn more about how to sell your home over asking price, why you need a real estate agent,  what skills good realtors possess, and which cities have the best selling prices, I’ve got a blog post for that!  Yes, the real estate forecast across the US is very good for a while. I’m predicting you’ll be a big winner when you sell.




Important Links: Los Angeles Real Estate Marketing | LA Housing Forecast 2017 | TREB Market ReportSan Francisco Real Estate Marketing | San Diego Housing Outlook | Top Cities for Investment | Vancouver Real Estate |  Smartzip Predictive Analytics | Prospecting Tips | Realtor Branding | Housing Predictions | Toronto MLS | SEO Expert  | Top Real Estate Lead Generation Sources | How to Pick a San Francisco Real Estate Agent | York Region Real Estate Forecast | San Francisco Market Predictions | Hottest Zip Codes

 

Real Estate Investors Huge Impact on the Economy

The Net Benefit of Real Estate Investors – $9 Billion!

A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and their impact on the US economy. They concluded in their 2014 report, that 28 million real estate investors have a $9 Billion+ effect on the economy. The survey results are displayed in the infographic below.

This really is timely and newsworthy. The numbers in 2017 might be even higher. Add investment in new multi-unit rental property and commercial real estate and the numbers are astonishing. If money begins leaving the stock market and pours into the housing market, how will this affect your own best investment picks?





In the past ten years, investment has been focused on electronic technology and software and with that, the US economy hasn’t fared well. Housing is something the US has always done well and it looks like the general population is about to get wind of this fact.

The spin off investment in furniture, appliances, home servicing, renovation, new school construction, new retail establishments, and more creates jobs in the US and further investment within the US. Is Donald Trump ready to capitalize on this basic and proven economic process? Quoted in a Bloomberg report, Robert Shiller says the US could be in for boomtimes and that means lots of new developments and higher home prices.

From Los Angeles to New York to San Francisco, a healthy housing market could soon boom and you’ll want to discover the best ZIP codes for real estate.

Perhaps this is the signal we need to put more investment dollars into real property, whether for buying as an income property investment or in new homes to live in. This infographic offers some excellent insight into investor profiles, risk tolerance, rental price predictions, and more.

Infographic courtesy of Bigger Pockets and Memphis Invest

Trump: Responding to the Housing Crisis

It’s hard to argue that there is a housing crisis across the country. Even in Canada, with its limitless supply of land, there is a housing crisis too. So we know there is and was something very negative that has been suppressing investment in real estate in North America. This could be about to end with the Trump era.

It’s still uncertain as to what he intends to do, and he probably hasn’t decided what to do. It will all play out in real time. Investors, governments, builders, renovators, realtors, and mortgage agents will have learn, react and plan on their feet. So, it’s an exciting time where everyone will have their values and understanding of the economy, housing market and real estate investment wisdom challenged.




There will be some big failures in the coming years too as Trump further drains the swamp. Old and young investors alike will find the new, clean swimming pond frighteningly responsive and hazardous with all-new predators and regulators. They all want a piece of the housing pie too.

Related posts: Housing Market Forecast | San Francisco Apartment Rentals | New York Real Estate Report | 4K Real Estate VideosReal Estate Agent Search | Rental Income Investment | Low Mortgages | Car InsuranceLos Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Blockchain Real Estate Opportunities | Toronto Real Estate SEO | Vancouver Condominiums | Toronto Condos New | Vancouver Housing ForecastDigital Marketing for Realtors | Real Estate SEO | How to Choose a Real Estate Agent | Homes for Sale

Is 2018 the right year to buy rental income property? Which are the cities with the best return: LA, San Francisco, San Diego, Seattle, Phoenix, Denver, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Jacksonville, Miami, Orlando, Toronto, Vancouver, Anaheim, Beverly Hills, Malibu, San Bernardino, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Oceanside, Carlsbad, La Jolla, Escondido, Riverside, Hartford, Raleigh, Albuquerque, Glendale, Long Beach, Huntington Beach, Kansas City, St Louis, Stockton, Scottsdale, Indianapolis, Columbus, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

Sell Your Home Now – This is the Best Time!

Selling Your Home at the Top of the Market is Wise

So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million and they don’t need to buy lotto tickets.

If you’re stuck and feeling as though there’s no way you can cash out of the real estate lottery, you should be talking to a realtor who has ideas about selling your house for a fortune and helping you relocate.

In this post, I reiterate why you need to sell, and offer some ideas on how you can manage this very fortunate transition in your life.

The housing market doesn’t offer opportunities like this very often. Almost never. So good advice is to look into selling right now. Don’t hesitate because if your local market crashes, your  once in a lifetime opportunity – you lose. Get out before the tidal wave of listings begin. Markets that rise this fast are vulnerable to a crash.

In Toronto in particular, we could be looking at a burst bubble. Last summer the banks were sounding the Toronto housing crash alarm and with the quickening pace of prices in the GTA this year, home sellers should be ready to pull the trigger.

I have friends and relatives sitting on these fortunes and some are preparing to sell. They’re on the hunt for rental properties or moving onto new builds in other cities. In the grand scheme, this is such a smart personal move. The $200k to $600k profit they will make on their home sale, it would take them 10 years to earn that money in their jobs. 10 years of hard labor.

Buy low and sell high.

That’s traditional wisdom in real estate investment, and it still works today whether you live in Miami, Boston, San Diego, San Francisco or Los Angeles. The cycles of the housing market undulate like a roller coaster ride at Disneyland, and are we nearing the plunge (crash forecast) in a few markets?




costacoupleThe housing markets in Toronto, Vancouver, Los Angeles, New York, and San Francisco are seriously overheated and a plunge in 2017 might not be so exhilarating or good for your personal wealth. Selling now in these markets might be the wisest financial decision you’ll ever make.  You’ve got a short term where you can market your home online and build demand, perhaps even to get over asking price.

Some babyboomers bought their houses in the 70’s and 80’s and are now cashing in for 1000% profit. No one could foresee that kind of return, nor would any of them know they would be so incredibly wealthy from selling that property when they bought it in the 70s or 80s.

Do you need a professional, reliable realtor to help you prepare and sell your home? Contact me so I can connect with a good one with experience and a passion for selling.

Sharing is good for your social health. Pass this post onto your friends and neighbors. Buying and selling is serious business and they need the facts!




Mike Wall has the right idea and has a guide to help you do the right thing
Mike Wall has the right idea and has a guide to help you do the right thing – convert your equity on paper to real cash

How Could You Engineer Such a Feat?

It’s easy, and here’s 7 alternatives that can help you cash on what was a great ride in the realty market and now your maximum payoff in 2017.

  1. Move Somewhere else Cheap for a Year or Two. Just rent in those towns, (12 to 24 months is $18000 to $40,000) and get ready to buy or custom buid your next home when the market falls.
  2. Sell and use some of the funds to renovate your parent’s old place to create an income suite. Live in the income suite for a couple of years. You’ll break even and you’ll be ready to do a custom build somewhere cheaper.
  3. Check Your Weight, Blood Pressure and Stress Levels: look at how stressful and stagnant yours and your family’s life has become — it is worth it to keep on paying down a mortgage when you’re passing by an opportunity to profit in the hundreds of thousands – get a quote from a realtor about intelligent renovations and staging – let’s fatten this one for market and save your health (later on, you’ll recognize the toll your life as put on your health).
  4. Tax Free Costa Rica real estate
    Can you believe some places have Tax Free living?

    Move to Costa Rica or Belize – these countries require you to have an income of more than $3000/month (or a big bank account which you’ll have). Consider how much fun you and your kids are going to have – unaparalelled experiences, once in a lifetime thrills and fulfillment.

  5. Sell and move to a rural area – locations inland from LA, San Diego are amazing, as is central British Columbia, Muskoka and Haliburton, Northern California, Oregon, and Washington State and Colorado, upstate NY or in the Adirondacks, or how about near Phoenix? I wouldn’t mind some sunshine and warming heat to bask in. There’s a life of excitement, zest, passion and fulfilling experience that could be yours. You just need to make the decision.
  6. Build a custom home way out past the burbs and build in a rental income suite and get your next mortgage paid!  The renter could pay a good portion of your home loan and you’ll have plenty for a better education and travel experiences for your kids, not to mention a bigger yard for them to make every day fun.
  7. Sell your home, leave your job and start a new business. How about starting a new online business now that you’ll have the cash resources to make it go? You could use my digital marketing services to help market your home persuasively and for over asking price, then use my services to build your business and make it soar.  You could even live on Google Adsense revenue like I do! Let’s have crazy fun making videos and starting businesses in fun markets anywhere in the world!

Even More Reasons to Sell Your Home Now

Yes, there’s more reasons to sell your home now.  Perhaps you’re getting older and the commute to work is taking its toll on your health. This is no small matter. There’s lots of talk about telecommuting as traffic worsens everywhere, but guess what?  Despite rising costs like car insurance and gasoline, no one’s telecommuting.

staging
Barb Schwarz book on staging during a down market will be handy if you’re deciding to wait a while:)

Perhaps you need to begin thinking about fulfilling your dreams while you’re still young enough? Maybe markets outside Toronto, Vancouver, Los Angeles, San Francisco, Dallas, Seattle or Boston have excellent low priced homes at rock bottom prices that are about to start going upward on the price curve?

Accelerate your Family wealth. If you sell, you can give a portion of the proceeds to your kids, perhaps tax free, and let them invest in income generating property and pay off their mortgages.

Dark Thoughts – consider whether the economic fundamentals in both Canada and the US can sustain price growth and whether the next administration will tank the US economy.  In my Los Angeles housing forecast and US home price forecast, I pointed out how strong economic factors will likely prevail. In fact, things are good which means buyers are optimistic and willing to buy.  You need a buyer that’s motivated to pay you top price. If you wait too long, you may be stuck. New housing construction is on the rise.

Buyers are Hoping, Waiting and Voting for a Market Crash – A huge and growing market of Millennials want to buy a home but prices and mortgage rules are making that impossible.  They are waiting for the market to semi-crash so they can afford to buy.

Poor Market Awareness – The problem with the way most people buy and sell is that they don’t anticipate trends or respond to them fast enough We’re not economists, and even they haven’t been that accurate in the past.  It’s unlikely you’ll ever get a better price for your home in markets such as Los Angeles, Orange County, San Francisco, the Bay Area, Boston, Seattle, or Toronto. Although you’re probably getting sentimental about leaving your neighborhood, the rewards and benefits of moving on with your life are many. A new life in a location far from the aggravation, congestion, noise and smog of the city can revitalize your life.

If you’re a babyboomer wondering about the quality of your years ahead, that curiosity or doubt should be sufficient warning.

The fact is, tens of millions of babyboomers and Gen Xers right now are weighing the value and opportunity of selling and putting a new emphasis on quality of life. You’re not alone.

Is 2017 the right year to purchase rental income property?  Find out more about the best investments in 2017 including investing in real estate.




This Golden Opportunity Will Pass

Consider how the plunge of oil prices affected those in Calgary, Edmonton, Dallas, Houston, and North Dakota and how they saw their big investment plummet in value becoming a terminal debt sentence rather than a return on investment.

When the market is high, be smart, cash in and enjoy the results.  Move onto a new exciting home and business life where you follow your passions and enter a new phase of learning and growth. Your family will thank you for it.

Related posts: Toronto Housing CrashHousing Prices | Best Real Estate VideosBest Cities to Rent | New York Housing Outlook 2017 |  Mortgages | Car Insurance QuoteLos Angeles Housing Market | First Time Homebuyer TipsToronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Vancouver Condos | Toronto Condos | Vancouver Housing ForecastDigital Marketing for Realtors | Realtor Branding | Toronto MLS |  Calgary Housing Forecast | How to Choose a Real Estate Agent | Zillow Leads | Real Estate Investing

Real Estate Leads for Realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Fort Worth, Chula Vista, and Escondido.

GordCollins.com – Exceptional Marketing Services for Real Estate Agents

 

9 Reasons Why Rental Income Investment Property is Hot for 2018

Real Estate Investments with the Highest Returns

Looking for the best cities to buy real estate with the highest return on investment? How about one with an ROI of 30% to 40%?

Yes, those numbers are possible when you consider how real property delivers multiple streams of income, including tax savings, and a higher resale value when you want to divest.

There’s so much to learn about property investing such as financing, where to invest, hiring an agent if necessary, choosing tenants, renovation, and when to sell outright if the price is right.

Most investors are too convervative, especially those who are buying a home. Although buying a home is a sensible purchase, a better approach is to let someone else pay the mortgage.  Visit the number one real estate investing youtube channel and you’ll find out how how to purchase multiple properties, and manage them efficiently with online rental property software for even greater returns.

Real estate management is better when it’s visual. Property management shouldn’t be done on spreadsheets — Managecasa.com

If you can handle the risk, the key to even bigger profit is to leverage bank money to buy multiple properties. And how can you top that investment?




By selling the property to someone else who believes in its value more than you do. They’ll pay a speculative premium to have this great income earning asset. Just like a start up business where a buyer may pay much more than you’d expect to take that business to the next level.

I guess the rule here is, get it started, develop the full potential, and you could end up with a big winfall, which you can take with you to a new project, or if you want, just take off to Costa Rica.

For regular single property investors, the key to really powering up returns is in living in that property. So before you decide on a real estate agent and mortgage agent, consider how you can ramp up the full potential of a real estate investment. This will affect the type, location, and size of property you choose to buy.

And those agents will love to work with you because you may be doing additional deals. Get ready to be popular when you get creative with real estate investing.




Check out the rental investment potential in the Los Angeles real estate market, San Francisco real estate market, New York real estate market, or Toronto real estate market. These markets have intense conditions that support high rental prices and limited chance of price depreciation.

Here’s 9 reasons why rental income property is ideal:

  1. you can charge rent from the people who live in it
  2. you can live in your investment
  3. you can write off home renovations and improvements
  4. you can write off the cost of new appliances, insurance, realtor and mortgage agent commissions along with legal fees
  5. you can write off your capital gains using tax breaks/retirement tax benefits
  6. huge demand for rental units from younger generations and immigrants
  7. huge demand for homes from millennial aged buyers
  8. home prices are expected to increase
  9. you can borrow and leverage the banks’ money

If you have hundreds of thousands of dollars to invest in rental income property, there are other avenues you can follow such as various reits and investment funds. They’re lower maintenance investments but don’t offer huge rates of return. You’re in this to make money not invest in something that pays like a bank savings account.

One hot investment opportunity is student housing investment. Foreign students and domestic students in places like San Francisco and Vancouver have a very hard time finding rooms or condos.  The situation is critical. Take a look at this post on student housing investment in Vancouver for starters. You’ll learn of one company, CIBT Education listed on the Toronto Stock Exchange. They are the leader in this space in Vancouver BC, and you can invest without actually buying properties and maintaining them yourself.

 

Related posts: Housing Market Forecast | Student Housing InvestmentSan Francisco Apartment Rentals | New York Real Estate Prediction | 4K Real Estate VideosRental Income Investment | Low Mortgages | Car InsuranceLos Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Toronto Real Estate SEO | Vancouver Condominiums | Toronto Condos New | Vancouver Housing ForecastDigital Marketing for Realtors | Realtor Branding | How to Invest in Rental Income Property | Best Cities Where to Invest | Property Investment 2017 | Auto Insurance Quotes | Youtube Investing




Real estate marketing services in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver,  Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

Online Home Valuation for Homeowners

Market Value Appraisal for Homeowners

Well, if you’re reading this blog, then you may be considering selling your home, and the market appraisal is one of the first tasks to get done. You’re wondering “what will we get for our old place anyway?” And then that will beg your next question: how do we increase the selling price of the home?

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A Beautiful Home with incredible character, but was once a condemned property. The best house in the neighborhood by far, but will it be appraised as such?

Welcome, and I hope you’ll surf around and learn all about choosing a great real estate agent and getting the best results, in terms of price, professionalism, and moving onto the next phase of your life.

The essence of real estate is feeling good and finding the very best lifestyle for you.  Having a home appraised well is key to establishing the right selling price. And it’s the funds you’ll be starting with on this next exciting phase of your life.

Were you aware that you can actually get a free home market evaluation online? See the one below from Zillow. Or, you can do a Google search for [Realtor + market evaluation] and find a realtor who is interested in providing that service for you.

What’s so nice about about using Google to explore real estate topics, such as finding reputable realtors who are motivated and fun to work with, is that this is part of your journey. Google is making it easier, giving you endless education and insight into the real estate world.

If a Realtor ranks at the top of the results, it’s a good sign they want to work with you. It’s not easy to appear at the top of Google search results so you know they’re confident, put the hard work into it, and want to be successful. That desire for success is a good sign, not a sign of greed.




I Want to Get the Best Price Possible for my Home

And you should get the best price. That home and property represent a lot of daily toil on your part for year on end. Never forget that. Don’t give away value you created. You worked hard for years to make your mortgage payments and it is your investment. Don’t let anyone tell you otherwise. If you want to sell it for maximum price, you’ll want to use a realtor who has a habit of selling homes for over asking price. In today’s market, you’ll probably get it.

Thinking about Selling your California home and hiring a California Real estate agent in 2017? Check out the real estate  predictions for the US, and forecasts for apartment rentals and home construction in San Francisco, San Diego housing outlook and predictions for home sales in Los Angeles.

Preparing for the Maximum Selling Price

You’ll need a realtor and perhaps a renovation/designer to determine what could be fixed up to create an even better price and be sure to get it sold fast. The speed of the sale might save you some misery.

Once you get a ball park figure or Zestimate®, you’ve got a good number to work with. Realtors criticize Zillow mostly because they’re such an aggressive competitor online. Their Zestimate® tool is a little off the mark, sometimes low by $20,000 or more.  Yet as Zillow collects more information on homes across the US and Canada, they’ll become more accurate. But this number is just a number to rally on. You can raise the value of your home with your realtor’s advice and help. Appraisals are often based on comparables which could be the wrong comps, so you may want to go out and carefully find your own comparables to show the buyers the real value.

zillow-estimate-los-angeles

 

How do I Raise the Value of my Property?

Now you’ve got your base price often based on comparables in your neighborhood. What can you upgrade that’s worth doing? Homeowners tend to be way too passive about fixing the place up, as doing so could raise the selling price considerably, especially if your realtor manages to bring in a boatload of buyers who might compete for it.  It’s the simple pleasure/pain response. It may be very effective to get rid of everything that could offend or turn off the buyer, such as dirty toilets, broken light switches, dirty stained carpet, or some of your old nostalgic art items.

A Los Angeles Real Estate agent gives some insight into appraisers and how appraisals will affect what buyers might be willing or able to offer for your home.

Here’s 10 of the Best Ways to Raise and Get your Asking Price

Fix/Renovate the Bathroom – Home buyers want all memories and evidence that you lived there gone. The bathroom is a sensitive topic and they likely want the fixtures like the toilet, basin, shower replaced. Freshening it up with new fixtures tells them it is clean and ready to be used.

Fix the Roof – If there’s any signs the roof has had it, they will not even give you a bid. Here’s an opportunity to get rid of the old shingles and put in new solar shingles to create added value for them. Free hydro could be very excited for them.

Open Concept Kitchen – Just knocking down the walls could open up the buyer’s mind to the warmth of your kitchen. Most buyers insist on a kitchen/living room connection so try to make that happen.  Don’t buy new appliances, just look for some cheap used ones that still look good. Replace the obvious stuff that hints of poor hygiene such as grimy looking countertops, worn kitchen sinks and faucets.

Get Rid of the Old and Broken – Old just means old style, and items that have no relevance to the life they’re going to live.  Although you love your statue, antique furniture, or old small deck, they might really turn your buyer off. Broken things could get your appraisal reduced by $500.  Just one broken faucet or wall socket that doesn’t work could cost you $5k in appraised price because appraisers work in $500 increments.

Improve Exterior Features – Put in some exterior lighting, LED, for security reasons and for aesthetics.  The lights warm things up and create an evening presence that would otherwise be cloaked in dreary, scary blackness.

Try some New Window Shades – These are an inexpensive upgrade that can pick the windows up and help block bright sunlight and give privacy. These buyers don’t know the neighbors yet.

Remove Dirty Carpets – replace them with the new cheap linoleum based engineered flooring.  It looks like wood, feels like wood and it’s easy to keep clean. Make cleanliness a theme if it suits your ideal selling strategy.

Improve whatever the Realtor tells is wrong with most of the houses in your Neighborhood – If your house is the only one that doesn’t have the common problem, it will give them an emotional lift.

Make sure your top home Feature really Stands Out – there’s no point in going half way with the best thing about your home. If it’s got a rooftop deck for instance, make sure it looks like something they will be compelled to use. A rooftop deck or pool or large ensuite bathroom that they won’t use much is actually a waste. Everything being sold has a top benefit, so ensure this is 100% fantastic.

Have the Home Staged – having the right style, furnishings, and dressings for the intended buyer is important. Sorry, your style of furnishings only reduces the value.  Appearance is so important, from the condition of the lawn to the art on the walls. Let the realtor’s home stager make the place look immaculate.

Then comes the issue of how to choose the right realtor. There are almost 2 million real estate sales people to select from.

Choosing the best realtor is important. Some are motivated and some are not. Some are optimistic, some are not. You need to take some time doing a search of the best on Google. Take the top ten you find in the search results and assess their skills, strengths and weaknesses

A good realtor will be very optimistic, encouraging, and imaginative about how to help you get the best home selling price. That’s perhaps the most important criteria you should consider. Please don’t treat this like it’s just another transaction, and that you’ll take whatever you can. Your realtor will be making a good commission on the sale. You can expect them to come up with a brilliant online marketing strategy to capture more and better prospective buyers for your home sale.

How does their online marketing presence look to you? Would you buy from them if you were about to buy? What about their website and the image they project? Does it seem to speak to you and put them in an exclusive class of quality realtors?  Do they really look like they care?  Is there much content on their website? Can you see anything about their character or personality?  Of course, you can call a brokerage and take whoever is next on call, or you could interview whoever is willing to come to your home to be interviewed.  Save some time and do a pre-screening of their website. Their website is a tell tale representation of their professionalism, skills, and commitment.

If you get a Good Real Estate Agent – Stay with Them

It’s an interesting statistic that most sellers don’t use the same realtor to help them buy the next property, even though they’re buying in the same city. Your selling realtor will be helping other buyers on other deals so why not you? Either you believe in your realtor or you don’t. Choose a great realtor and use them for everything.

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Big Successes in Traffic are Real – Here’s Some Stats you Should See

How Does 16,000 Visits/Month for a Realtor Site Sound?

If you ask the average business owner or realtor about how many visitors they could capture online, you’d get some pretty low estimates. The reality though is Google serves billions of searches for 1 billion people worldwide. They’re still the McDonald’s of customers served. People are searching on Google, especially when they’re hot to purchase. And they can be reached via Facebook, Linkedin and Twitter too.

At this point, you may have done a little SEO on your website and posted on your social media pages and then waited for the tidal wave of traffic. Weeeeelll, you could have a tidal wave if the right digital marketing strategist is doing the work. My realtor client in Mississauga enjoyed 16,000 visits per month for an extended period. For an agent, that’s massive traffic.

statssell
Toronto-based Real Estate Website enjoyed an average 16,000 visits per month over many years. How would you convert all those prospects to sales?

Curious about this blog’s traffic? It’s already massive and I’ just getting started. I can do this for you!

sitetraffic

A Major National Hotel Chain Doubles Traffic from Google

It happens in other industries too. My major hotel client saw their website traffic grow from 1.2 Million visits per year to 2.5 Million visits per year. If 3% of those visits convert x $400 2 or 3 night booking, it translates to $28 Million dollars per year.

A Digital Marketing Agency in Boston

bigMy branding agency client in Boston enjoyed almost a million visitors over 6 years from a variety of sources (mostly Google). They were the top performing digital marketing agency in Boston over that time period and the revenue and business results could have been much higher then if we’d known then what we know now. Even during the height of the recession, the site had 133,000 Google referrals per year, and 40,000 visitors per year from other sources.  One client was worth a quarter million dollars.

Wisdom Takes Time

Often it seems, only time reveals the complete truth. That’s why in my recent post I spoke about vision and ambition as so vital to sustain business clientele, staff, partnerships and revenue over time. If you’ve always accepted the notion that conservative values/practices denote an ideal, successful, sustained business, I know that this isn’t the case. Continued success in marketing is the biggest predictor of future business health. I’d encourage you to investigate this concept more fully.

Never coast or stop growing. It’s poison to morale, ends relationships, deflates employee’s dream of a better life, and it’s a failure of the original vision of your business

Big successes do happen, but because we tend not to brag or even talk about client successes, no one knows about them. If no one can see your big successes, how can prospects understand your value proposition? Now you know and I have the proof in Google Analytics reports.

Gord Collins | Digital Marketing Strategist | SEO Strategist | Content Strategist, Toronto, Los Angeles, San Diego

How Do You Build Such Massive Successes?

Here’s the keys to repeating these huge successes:

  1. Develop your unique value proposition fully – understand it deeply and personalize it to your audience and make it very relevant to them
  2. Develop plenty of original, useful, well-optimized content – that creates search engine traffic – understanding Google’s algorithm actually is important
  3. Create an attractive website – that’s simple and catches people’s imagination
  4. Do outreach and build links – to your site using engaging content such as infographics, blogs, stats, videos, and other things people like to share
  5. Show thought leadership — do not be solely a follower — great creative thinkers with lots of connections are credible and powerful leaders in the digital realm
  6. Do not do “best practices” – which is code word for mediocrity – do the right thing instead
  7. Be very inventive and creative – in providing value to customers/clients because customers generally trust and respect providers that find ways to deliver value
  8. Be transparent – trust is a big factor online and if people can’t see you and know you, how could they possibly trust you?
  9. Be open to growth and new opportunities – because they’re the path to your goals — growth means following your original business plan in exciting new ways. The journey will be fun.
  10. Be social – enjoy the banter and thoughts of your customers and colleagues as it shows you are genuinely interested in them and it makes your day a lot more fun.

There’s my top 10 list of big success habits you can use right away. The 1th tip, is that you should not go it alone. Digital marketing is too complex and challenging now. Stay active and find the right employees, contractors, consultants, business partners and investors for you. That normally happens as you go so this last one is vital. Chances are you have a good business or marketing idea yet you lack the funds to make it competitive today. Keep your equity and create value for all these people.

If you want ridiculously big traffic to your website, then I’m the person you need to know. If growth and ambition are a part of your vocabulary, we’ll work together spendidly. I’m looking forward to speaking with you soon.

Check out the Bay Street SEO Relaunch!

 

Gord Collins is a Toronto digital strategist who engineers content to dominate Google rankings and engage prospects on social platforms.  His clients come from every industry including real estate in cities such as Los Angeles, New York, Boston, Phoenix, Chicago, Houston, and San Diego.  Get him working for you and watch everything from your unique value proposition to your Google rankings and social engagement grow strong. There’s no time like now to prepare for the future. Speaking of positive outlooks, see the Toronto housing market outlook for 2017 post.

Why SEO is Still the King of Digital Marketing

Customers Looking for Your Product/Service

SMB owners have 3 key digital marketing vehicles to generate new traffic and sales prospects: Social, PPC, or SEO. SEO doesn’t have the ongoing costs like PPC does. Searchers click on the natural search listings and you aren’t charged a penny. SEO has the reputation of zero cost, high revenue, however it does have a cost. It’s an equity investment cost that creates excellent returns over and over.

When you compete in SEO, it necessitates competing in content and conversion strategy. SEO traffic is the truest indicator of customer attitudes and preference. That’s excellent feedback.  Optimization isn’t just keyword manipulation then, it’s optimizing the whole process of converting these excellent prospects are actively seeking solutions.



Discover the Top 12 Factors for creating top rankings and big traffic.

ROI is difficult to measure and very often SEO isn’t given credit for the full value it generates. You’ll find your direct traffic increases along with your Google referals.  Google doesn’t track referals very well, but we know most direct visits are actually Google visitors.  Despite that, a few surveys show marketers do believe SEO underpins their success.  When you consider the lifetime value that SEO produces, it is clearly a great part of any sustainable marketing effort.

Kiss Metrics conducted a study and this graphic shows that sales are attributable over a certain time period. Tracking over many years is more difficult because tracking cookies get deleted. A top notch tracking system lets them track revenue back to the keyword phrases typed in by customers.

KM-Revenue-Search-Terms

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Why is SEO Considered Most Impactful to Sales?

bottlePeople search when they’re highly motivated and interested. Google searchers feel they’re being given the best sources for information and products and they’re on track to fulfillment. What Google knows is that search is like selling a bottle of water to a desperate, thirsty man in the desert – at the right time and place to get the best price. SEO is responsible for getting products/services exposed at the specific time customers most want to see them.

Think of how Coca Cola is everywhere to quench our thirst. This post describes how SEO is key to an omnipresence strategy that increases the value of PPC and social media.

Speaking of omnipresence, my national hotel client needed help with Google local rankings and in regular organic search rankings. I lifted their Google traffic from 1.2. million visits per year to 2.5 million visits.  And I didn’t ask them to divert funds from their PPC campaign to organic search. I regret not being more assertive when in fact, my plan would have created much more benefit for them. Yet, no need to regret. They received incredible value for what they spent and as well, gave their competitors maximum hardship.

More than Keywords: SEO + Content Supercharges your Digital Marketing

In B2B marketing SEO is by far the most efficient from of promotion. To not do SEO is leaving a lot on the table.  And by encouraging interesting and relevant content, SEO actually improves the performance of social media leads and ppc advertising leads. The spirit of SEO is an important driver in healthy digital marketing. PPC has no soul.

Google recently made some changes to Adwords because sales conversion has plummeted. They recently launched their band aid program called “smart goals” to help customers improve their poor conversion rates. The bigger problem is that PPC is a cheapskate’s ad tool. Adwords is all about getting something you didn’t deserve, and all too often the ads aren’t relevant. The top issue now is that advertisers have no money left for high quality engagement and conversion. It’s all down to a single minimalist landing page. Similarly, advertisers avoid social media as well.  Now they’re stuck in PPC Hell.

That’s why doing PPC, email, SEO, and Social Media together in an integrated or Omnichannel strategy works best. Each channel supports the others and is able to create a variety of touchpoints with prospects in any industry.

Building more useful, relevant, engaging, and sharable content helps support your outreach and link building efforts. If you rely on one channel (e.g. Adwords) you won’t generate enough natural touchpoints with customers. Especially in B2B where purchase cycles are longer and highly involved, these multiple channels keep your company top of mind. And they give prospects multiple angles on your business. If your UVP message and branding is consistent, omnichannel can really make a strong impression. Omnichannel is where successful companies are headed. If you’re not there, you may be drowned out in all channels.

The Searcher Likes the Organic Search Experience

A search is a quest or an exciting adventure to find satisfaction. Searchers enjoy the control that Google organic search provides which other media don’t provide. SEO can lead to so many sources of satisfaction including a trip into social media. As a business serving customers, you should have very relevant, high quality content since it’s the essence of their search, whether it’s new home floorplans, neighborhood profiles, or maybe a retirement home in Central America and the medical services available there.

ppcpricesTake a look at these Google Adwords PPC per click prices on insurance related keyword phrases. The most expensive keyword phrase is mesothelioma lawyer at nearly $300 per click.

Even if your clicks cost $5 and you convert 1% to a sale, your cost is $500 per customer acquisition.  1% is an excellent conversion rate for most sites with a good value proposition.  Yet conversion rates are falling because consumers are shopping around for the solution that matches them best.  Your prospects have more options even if those options are a fool’s paradise. Your plan now has to be about getting them back after they’ve been brainwashed and misinformed by 10 other competitors.

 

SEO is Complex

SEO is a process of creating and shaping content on your website, blog, or social media pages which Google will deem useful to searchers.

It’s also an active process of engaging with other web publishers and encouraging them to share your content.  Good Value + Distribution + Persuasion = Viral Success. I have to tell you though that you can go viral without any SEO success.

8 Keys to SEO Success

  1. Seek deep, thorough customer research – customer pains, UVP, and web analytic insights. An SEO must understand the company’s marketing goals, UVP, branding, target customer, industry dynamics, and how targeted customers can be reached and engaged.
  2. Do Thorough accurate useful keyword research – discovering relevant keywords and keyphrases to target. This is normally done via Google keyword tool and SEMrush keyword tool and Google analystics. Keywords, related words, and topical themes are woven into content in a sophisticated way (in headings, in links, near links, and in how paragraphs are constructed) and the messaging used determines how other web publishers will provide links and citations about your company. It’s all in the SEO’s hands.
  3. Create Imaginative, fresh content – this is where plenty of reading, web surfing, social surfing, and brainstorming exercises come in. Your SEO needs freedom to explore, surf and opportunities to connect with influencers.  An SEO/content developer needs to be active and a big consumer of content themselves.animated
  4. Well Planned Content infrastructure –  Googlebot, which is Google’s anxiety causing indexing robot actually experiences your content too. How it navigates and understands your content and its quality is solved with a well planned layout of themed content.  Your content is for users, but you need to recognize how a robot interprets what it collects. A subtle but expert optimization gives Google the right picture but also avoids spam filters. Moderation is important but don’t shy away from pushing the envelope. The key is whether Google trusts your site. If trust is good, you can optimize all you like.
  5. Integrated social media engagement – Although most businesses only utilize two or three social channels, they must coordinate social messages to capture attention, bring engagement to critical mass and then encourage an action. This is where understanding the customer’s emotions and how to appeal to them is important. If social visitors like your content, they will share it, and that creates more valuable inbound links to your site.
  6. Mobile consumption –  B2B and B2C customers are using smartphones and tablets more frequently. Mobile content is delivered differently because of the limited bandwidth and customer attention. No one reads long on their phone, so mobile content must be brief, fast loading and impactful. Being mobile friendly isn’t enough. Google is watching whether your site sucks for mobile users and your rankings will fall if users aren’t engaged with the content or leave fast.
  7. Aggressive outreach campaigns – Google is dependent on inbound links to determine trustworthiness and keyword relevance. Web publishers and bloggers and tweeters aren’t necessarily motivated to say anything about your product/service/company or link to your web site. A campaign of connecting with them, especially key influencers, and engaging with them can generate big ranking and traffic results. And, they will want valuable, helpful, popular content to share and promote, so your content developers must create fascinating, compelling copy, stories, graphics, videos and comments that impel them to share it online. It is other people who make your business successful and outreach makes you appreciate that fact.

The success of SEO usually comes out of good knowledge of your customer and a desire to create good content experiences for them. Google will recognize when your content is “HOT” and whether you are converting those visits to sales.  Heck, they can see everything.  Forget about cheap PPC and email tricks and put an honest effort into SEO. I’ts the only approach that’s sustainable.

These 7 essentials of SEO help you understand what really still is the core of omnichannel marketing.  SEO is still a dominant channel for any digital marketing strategist. Contact me if you’re a mortgage agent, insurance broker, or lawyer. I can connect you to leads.

 

A much desirable alternative to hiring an agency or in-house college grad, is to hire a dedicated digital marketing strategist from Toronto Canada. As an 18 year veteran digital marketer, I offer the best possible digital marketing advice and have consulted with companies in Los Angeles, Boston, Vancouver, San Diego, Dallas, Denver, and Phoenix.  I can help you compete head to head with realtor.com, homes.com and remax.com. As an experienced and versatile digital marketer, I can help build your knowledge of SEO, Social Media, and content marketing. I build impressive, qualified traffic via high quality, relevant content and outreach strategies. Let’s get started!

8 Crazy Good Lead Generating Tactics You Need to Use this Selling Season

It’s 2016 and the Outlook is Excellent

We’re getting close to the 2017 spring selling season where 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage.

Any luxury realtor, whether selling presale condominiums or million dollar mansions, can amp up their sales prowess by strategically adding on sales tactics and honing them within a more skilled strategy. The payoff for some might be millions in new commissions.




2016 is already off to a near record breaking start.  There’s plenty of economic factors in the Canada and US markets that will drive sales this year. And a surprising amount of demand is coming from China. It turns out that only a small number of realtors are pursuing Asian buyers. That leads us to tactic #1.

  1. Offer to pay Asian and Arab investors travel expenses if they visit and buy a property with you. You can set up a travel itinerary for them using Air Canada. They pay the airlines fee and a hotel room in your town. You pick them up at the airport. Ensure the accommodations look good online. You can dress this invitation up as a wonderful vacation of a lifetime. Many Asians would love to visit cities in the US or Canada. Places such as San Diego, Vancouver, Calgary, and Toronto have drawing power. You can leverage that.

chineseTreat the prospects trip like a vacation and let them know they have an opportunity to park their investment dollars into something with potential. San Diego is becoming a hot market, and Vancouver, BC, and Alberta properties are a bargain because of the 40% exchange rate.

A few realtors have gone to China to arrange visits by the plane load. It’s not hard to see the potential in 300 Asian investors landing in your city. They’ll be buying something. If they don’t buy, they have to pay their $5000 bill themselves.

Because the Yuan is depreciating, Chinese investors need to buy a property or something here as soon as possible. Build a new website in Mandarin and make your special offer. Add investment advice, and a little about how wonderful it is to live in a free country with lots of room.  A firm can make your site visible in Baidoo and Google.cn and other popular Chinese websites. These investors are often looking for big luxury properties.

  1. Use Google Adwords. Really? Yes, Adwords has incredible reach to people who are hunting for real estate or selling. Can’t beat it. But you need to do it well. What I’ve learned about Adwords is that you must test, test, test. Your quest is to find the best ad wording, landing pages and value proposition. Even after you optimize your ads and have amazing landing pages, you must have the best value offer.Analyze your UVP and your hook, and ask others what’s weak about them. Get lots of feedback. If you optimize your lead funnel, it will pay off despite the cost. Marketers are discovering that even with PPC, content marketing tactics are necessary to build prospect’s interest.  Buying real estate is a high involvement purchase and good content is something that increase comfort and and increase desire.
  1. omnichannelmarketoUse all Digital Channels. Yes, it is a lot of work, but one or two channels doesn’t cut it.  When you increase touchpoints with customers, you give them more emotional justification for working with you. And the repeated exposure is good. Omnichannel digital marketing works best with lots of content – infographics, long and short blogs, downloadables, whitepapers, case studies, videos, persuasive emails, and PPC advertising. Keep throwing value at the prospect and eventually they’ll break and give in. Persistence.
  1. valuepropositionbookImprove your unique value proposition. Are your tactics, brand and value proposition the same as thousands of others? That’s not good. You can run a fantastic marketing campaign, but if your UVP sucks it will bring everything to a halt. Every agent has a UVP. It’s what your prospect believes about you and your ability to make things happen.You must be compelling, relevant, and unique.  Your UVP is you and your offer of professional help. What can you add to your UVP to push you by your competitors. What will the others not do? Do that. Tell prospects they are going to get some special, wonderful treatment, other than hellos and smiles. That’s not enough.
  1. Create new original interesting types of content and optimize them for Google search rankings. Don’t say you know how to do this. I’m an SEO guy. I know how to do it. I see agent’s blog and pulse posts all the time and they get no traffic and don’t generate value. People don’t have time to read unless you get it into an exciting format such as a video, infographic, downloadable pdf charts, graphs, or photos. It’s not easy but it does set you out as someone to remember. Part of your content should be for use on other people’s websites, which creates inbound links to your website.
  1. Blog about, network with, and even promote other agents/brokers. Other agents can bring business to you. Coopetition has been a good tactic for a while. Link with as many other agents as you can on Linkedin, and retweet their tweets on Twitter. Create a friend as they will last longer than any other relationship. Work together like sheep dogs! Linkedin is a great tool. I’m linked with thousands of real estate agents.
  1. retweet-elmerBuild your email list and do direct marketing. A lot of agents don’t nurture their email lists. Build unique, valuable, and entertaining content to stay top of mind. email is still a powerful lead conversion tool. Set up an account with Constant Contact or MailChimp. Within your email campaign, run a contest for a 4K TV for men or a new wardrobe for women — use it to grow your contacts.
  1. Setup multiple Twitter accounts and a Facebook account to reach diverse local audiences on topics they’re interested in. Most people don’t want to talk real estate. It’s boring, stressful, and they’re so distracted today. Create accounts or even websites on interesting topics such as investment, travel, retirement, health, local sports, and health and wellness.Hire a great copywriter like me to fill these sites with relevant, engaging content. How about a site that is constantly updated with local sporting and events activities? Whenever they wonder about what’s happening in town, they’ll go to your site where it’s all laid out.
  2. There’s other services such as Follow Rocket that can help you get more followers and reach more people.

That’s 8 of the most powerful tactics you can use within your superb digital marketing strategy. As you get into this, even more opportunities will appear. They don’t appear until you get into it. Winners and leaders are more nervy and creative. Don’t be ultraconservative, old school, or burdened under the weight of your own skepticism. Get started.

Your future in business is completely in your hands. You decide right now what direction your business, income, and lifestyle will take. Make a good decision.

Related Housing posts: Housing Market | Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Affordable Leads | Digital Marketing for Realtors | Realtor Branding | Bidding Wars | LA Real Estate SEO | Realtor Growth Hacks | Realtor Skills | Real Estate Lead Programs | Home Search | Rental Income Housing | Aurora Homes for Sale | York Region Real Estate

I have experience in every industry from real estate to hotels to travel to medical services. You’ll be my next success. Let’s talk now at 416 998 6246.

 

Auto Insurance Boston

Lowest Auto Insurance Boston

Massachusetts and Boston proper are rated as one of the more expensive places to insure an automobile. The congestion, tricky narrow roads, and weather make for difficult driving conditions. But drivers shouldn’t just accept unnecessarily high insurance rates. By shopping online, you’re putting pressure on the big insurance companies to lower their prices.

Not so Dumb!
Don’t be Dumb, Get the Best Auto Rates!

Have fun shopping online for better car insurance rates. If you review what I saved on my SUV insurance quote, you’ll realize this is serious money you’re about to save. You could buy a new TV, laptop, smartphone, fitbit, new tires, and take a nice vacation with money saved. Doesn’t this stir you just a little?

Boston’s  Best Car Insurance Quote is Online

Are you interested in lower home loan mortgage rates, solar roof installation, getting a free home market evaluation, or finding a better real estate agent in Boston? How does the US housing market forecast look and how will it affect your life? Find better automobile insurance rate quotes in Los Angeles, Phoenix, Boston, San Francisco, San Diego, Miami, Chicago, and Denver.

Quick, Easy to Fill out ecommerce Forms are all nice and dandy, but what you need right now is to search widely for the lowest insurance quotes and — Save Your Cash!




This is What $10,000 Looks Like

Ten thousand dollars
Save on Your Car Insurance

Search for a good 40 minutes on Google or Bing because you might save you $10,000 over 6 years. That may be a third or a quarter of your earnings for one year. Don’t give that money away with out a fight.  If you’ve been loyal to the same Boston auto insurance company or one of the national brands for years, there’s nothing wrong with that unless they’re taking advantage of you.  Would any insurance company in Boston would do that to you?

Tips to Save on Car Insurance

I’ve outlined how you can save on car insurance premiums, and here on this page Boston drivers can find auto insurance companies, insurance brokerages, and insurance agencies offering better rates to new customers. So come on, think positive and give these companies a chance to show what kind of super low rate auto insurance policy they can write on your vehicle and how you can drop or lower the premiums.

What to Look for When Getting Auto Insurance Quotes

tipstosavemoneyIt’s tough to know when you’re getting a better quote on your Boston auto policy when you’re not sure what it covers. There’s things you can save on and things you can improve on. Ask about accident forgiveness, rental vehicle coverage, rental replacement coverage, combining your home/contents insurance, usage-based coverage, higher deductible for collision damage, and discounts for using snow tires.

Should you outright cancel your collision coverage? Tough decision, however it may save you some cash, or it might not save you much. Get quotes either way and see what the difference is. If the difference with no collision coverage on your auto policy is minimal then don’t do it. It’s better to get your old beater repaired if you smack into someone on the congested, steep roads anywhere in Boston. If you need your vehicle to get to work, then by all means, keep your collision coverage deductible.

Accidents do happen, especially in Los Angeles, Phoenix, Boston, Chicago, New York City,  Miami, Houston or Denver.  Wth all the trucks, cars, and motorcycles on the roads, rates will only rise, and wait till Google’s driverless cars hit the road!

Learn more about liability coverage, so important in auto insurance in this infographic:

Check out insurance liability coverage on your policy. Infographic courtesy of
Check out insurance liability coverage on your auto policy. Infographic courtesy of Liabilityinsurance.org

Boston Auto Insurance Agents

Metro Boston Insurance Agency
78 Bennington St, Boston, MA 02128, USA
617-561-3191

Goji Insurance Agency
31 St James Ave,
Boston, MA 02116, USA
888-991-1091

Knapp Schenck Insurance Services
1 India St #204,
Boston, MA 02109, USA
617-742-3366

Metro Boston Insurance Agency
96 Central Ave,
Chelsea, MA 02150, USA
617-884-5480

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