Understanding The Marketing Service Ecosystem If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s…
Luxury Car Insurance – EV, Hybrid or Gas Across the country, you’ve likely seen more high end luxury cars on the roadway. Manufacturers are building more high priced gas powered/hybrid performance cars and the race is on for electric powered vehicles. You’ll be surprised at the performance and features of the new releases this year. Check…
Great Real Estate Leads? With the 2020 spring housing market boom not far off, Realtors from San Diego to Denver to Boston to Florida will be trying to ramp up their lead generation. This season will see the lowest supply of resale homes available in a long time. Agents will be turning to the lead generation aggregators…
OMG: US Debt with China: $1 Trillion + $360 Billion Per Year Active Trade Deficit! That was my headline back in 2016, and of course, things are much worse now. The task for President Trump was more difficult than he realized. It’s not just dependence on China nor Asian trade supply channels. It’s the stubbornness…
Search Homes for Sale By Zip Codes Real estate investors and home buyers alike are becoming a little more savvy about searching for good stocks, investments and properties in the best cities. Searching for properties via zip codes adds variety and a new perspective to your home search or pursuit of that great income investment…
Basics of Strategy: Learning to Win Faster, Easier We never question why the Amazons, Facebooks, and Googles of the digital world soar like they do. Too often they’re assumed to be lucky. We might assume it’s money, and there’s no doubt that funding carries big advantages at each stage of business development. However important funds…
11 Features in Your AI Marketing Solution We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits. The benefits of AI Marketing solutions are compelling….
Homebuyers Are Watching More Video Than Ever Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. This post…
Real Estate Investments with the Highest Returns Looking for the best cities to buy real estate with the highest return on investment? How about one with an ROI of 30% to 40%? Yes, those numbers are possible when you consider how real property delivers multiple streams of income, including tax savings, and a higher resale value…
The SEO / Content Strategy Book 1.0 is Out! It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book. The SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest “don’t do nothin” for me. What you may not be recognizing is that all channels power up your personal referral network and build word of mouth referrals from anywhere. Staying old school…
Are we in a Housing Bubble? The topic of a housing crash usually coincides with the topic of the housing bubble. Crash is too crass, arguable, and troubling a word. The bubble topic focuses on high prices, big mortgage debt and high flying lifestyles. Are we within a housing bubble? Experts have said yes for…
How Does Making 71% Profit on the Sale of Your Home Sound? A new report from ATTOM Data Solutions shows that homeowners across the US are receiving a huge winfall from selling their homes in 2017. The City with the best ROI? It was San Francisco which returned a whopping 71% profit for home sellers, or…
Should I Buy a House Now or Wait? With the US economy doing well, and amidst a record bull run in the stock market, buyers here are asking again whether they should launch efforts to buy a house. They’re also asking when is the best time to buy a house? Young buyers in particular have…
Finding the Right Restaurant Fast If you’re a vacationer in San Diego, Los Angeles, San Jose, Las Vegas or San Francisco, you’re likely on a highway right searching with your smartphone for a great place to eat with just the right atmosphere. Where to eat right now? The right food at the right location. It’s…
Local Search Optimization What if I told you I doubled the traffic of a major hotel? Well, it happened. From 1.2 Million visits per year to 2.5 Million per year. A lot of people travel and search for hotels online and they often book with the first few they see. Being ranked at the top…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Selling Your Home at Maximum Value So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million so they don’t need to buy lotto tickets. When I wrote this post several years back, as a pep talk and timing issue, prices were…
The Net Benefit of Real Estate Investors – $9 Billion! A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and the impact of real estate economics on the well being of the US economy. They concluded in their 2014 report, that 28 million real estate…