Is It Time to Grow Your Business?
Surveys show many companies are happy with their digital marketing teams and sales performance. The economy is booming and times are good.
While things are so good, and you’re most able to expand, how outlandish would it be for you to explore new markets in the US and Canada? And over the next 6 months, you’ve got some time to build your business. And it’ll be fun.
Big Changes are Afoot
Globalization is moving more economic activity into major urban centers. A good example is Canada, where only the metro areas of Vancouver and Toronto are thriving. It’s the same in Massachusetts where Boston alone is thriving and it appears to be the same for other major US cities. This is what globalization does.
When you’ve drained the last bit of revenue in your city, it may be the right time to explore Vancouver, Los Angeles, San Diego, San Francisco and Silicon Valley, along with Seattle, Denver, Tampa, Miami, New York, Phoenix, or Boston.
Why burn yourself out in an exhausted market with thin margins? Fun, new, fresh and lucrative are better.
I’ve Done it Before Successfully. It’s Definitely Worth It
These are superb markets where I’ve served many clients in diverse industries. The US cities such as Boston, Los Angeles, and San Diego in particular are a fantastic opportunity in volume and variety. An approach to deliver a fresh new service and approach they will love.
If you’re going to penetrate new markets, you must do it with focus on specific cities. A general approach, not adapted to the business and lifestyle in these cities won’t work. If you want to capture Los Angeles, SD County, or the booming lower mainland of BC, you need to drill down and have someone there.
Certainly there are challenges in expansion, yet comparatively today, success is much more common. And it can be conducted efficiently, beginning with a strategic plan and testing approach. The payoff could be a 100% to 200% growth in sales. The growth in my own solo consulting business revenue was 600% with my best year at $180k. For your business, the potential is obviously far higher.
Call me now at 416 998 6246 and to explore the opportunities.