The Lead Gen Problem You’ll Love to Solve Have you ever had guests you couldn’t get rid of? It’s like they’re taking advantage of your goodwill and time. That’s how it is for many travel agents who must suffer through travel shoppers who are poorly qualified leads for one reason or another. It’s hard to…
Empowering Travel Agencies The 2025 travel market is suddenly looking a little more challenging with the introduction of the Trump tariffs. International travelers are adjusting their trip decisions based on worsening economic outlooks, rising US dollar, and rising costs due to inflation. The low performing agencies will have poor operational efficiency, weak tour/trip selection, with…
De-Risk + Ramp Up Revenue Plenty of small business owners have difficulty launching into digital marketing. The status quo seems more comfortable, until it isn’t. Sure, investing in marketing entails some risks, but what about the rewards? Hesitations range from trying new content strategies, running promotional campaigns, hiring new people, and experiencing growing pains. Sometimes…
Blogs Drive Engagement, Leads & Revenue Today, with the competitive noise, spam and AI-generated material on social media, blogs, websites, customers need travel agencies or Realtors that are relevant, authentic and trustworthy. Your blog is ideally suited to communicate the values they respect and the offer that matches their intent. When a blog is designed…
Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
Travel SEO: Capturing Motivated Travel Consumers Are new leads and revenue growth on your mind for your agency this year? That vision is the first step in ramping up your digital travel marketing strategy. And SEO should be playing the lead role in your revenue dream. You’ve got lots of marketing options including PPC ads,…
How You can Power up your SMB Marketing ROI Small business owners tiring of ineffective marketing and sales initiatives are switching the dial to the Marketing ROI channel. It’s a good thing. Because when they immerse themselves in ROI analytics, they’ll capture the insights needed to improve their content marketing strategy. Below you’ll discover insights…
Property Management Content Strategy Guide If you’ve considered improving your content strategy for property management, you might be asking who will do it, how to do it, or what will it take to become competitive. Your content is very important, since regardless of how prospects arrive at your site to be introduced to your brand,…
Travel Marketing KPI Performance Framework Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, travel business managers are eager to discover what works and what doesn’t. But then most don’t have adequate marketing analytics, and are far from the era of AI predictive analytics and personalized…
Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an…
Travel Marketing Software in a Challenging Travel Service Marketplace Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you can…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index jumped 8.0 points to 101.7 last month, the highest level since June 2021. They report the percentage of owners expecting the economy to improve rose 41 points from October to a net 36%, the highest since June…
Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
Real Estate Marketing for 2025 Boom The election of Donald Trump as US president is expected to generate a booming US economy, and the housing market will definitely benefit. You can feel the enthusiasm already, and I’m looking forward to working in the real estate sector again. As a real estate agent or broker, you’re…
The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce affordably and genuinely. That’s why augmenting your current content strategy with the…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? That would depend on their skills, drive, and…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…
SEO & Content Strategy Can Deliver Great Results Travel agencies, Tour Companies and travel management software firms can easily double/triple bookings and build a solid loyal customer base. However, if their website traffic is weak and poor quality, it will be tough to squeeze revenue out of that small funnel. Sometimes, you need a wide…
What Makes your Audience Click? What really excites your customers? What does your target audience really want? There likely aren’t more important questions to ask because you can only sell what they want. If you crack these tough questions right, you’re liable to make a big impact on them and open up a big sales pipeline….
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
SEO/Content Strategy for the Travel Management Sector The global travel management sector is being powered up through unexpectedly high consumer and business travel demand. And the revenge travel movement is just a transition to a permanently mobile population who long to escape the confines of their local environment. Travel is more than an elixir for…
Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Reaching consumers online is the best, most cost-effective driver of…
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…
Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post? Because they more than experience and financial management tools. They have marketing power too. Using them, your business looks more professional, offers better…
A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system. However, too…
The Power of Links to Your Website 2024 is almost here, and a better economy is just ahead. You’re reading because looking for that one thing that will boost your business leads and sales prospect pipeline. Normally, we’d say there is no magic bullet. However, there is one thing that could power up traffic, leads,…
What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
The Magic of Project-Based SEO Back in college I achieved my best marks via projects, not with everyday lessons and tests. Today, schools recognize the benefits of project-based learning for students. This includes growth in self-reliance, improved attitudes toward learning, opportunities to develop complex skills, such as creative imagination, critical thinking, problem solving, collaborating, and…
Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need. It may not be attracting clicks, grabbing…
Introducing ChatGPT-4, the Next Level As AI-assisted search enthusiasts, we’re still learning how to use ChatGPt’s 3rd version expertly. And in anticipation of OpenAI’s next version, ChatGPT-4. It’s not available publicly as yet, however you can sample a weak version of it on Bing. When it is released on the chat.open.ai website, you’ll be able…
Link Building will be a Bigger Priority for Businesses New competition from ChatGPT-4 is only one reason why search engine ranking algorithms will change in the next 5 years. ChatGPT-4 threatens to change how people search online, helping them find immediate answers and resources, thus users would be less exposed to ads. This would injure…