It’s All About Becoming the Market Leader In any housing market, leads and sales are finite. Your local market has a certain volume and your challenge is to cut out a good sized chunk of the available clientele. It does take a certain ambition and discipline with yourself and your career to actually build the…
Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. For some, it has killed website traffic and impaired their websites ability to engage visitors and generate sales conversions. The net result is an abandonment…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
Recovery Means Digital Marketing is Back This summer, the economy is on the mend and business managers are starting to think about their marketing needs. Visions of leads and sales are going to come true. Unless you’re complacent. It is an unusual and exciting time for us all. Most business owners feel invisible, yet we’re…
AI Real Estate Agent Solutions For many years, the media have told us that all of our jobs are jeopardy from software, automation and AI. The great news is that they’re wrong. The future of marketing involves Artificial intelligence platforms. The fact is, artificial intelligence tools are being used by real estate agents to improve…
Realtors and Real Estate Marketing Does it seem to you that real estate agents don’t use the Internet fully to build exposure and brand reputation and generate buyers or seller leads? Sure there’s a smattering of ads but relative to other businesses, their exposure is minimal. You have to wonder at the full long term…
The Art of Real Estate SEO What does a true Real Estate SEO expert have that you don’t? Mostly experience, sense of strategy, creativity, dedication/determination, great energy, and patience. We have to, because winning at search engine optimization today isn’t easy. Having the creative and technical insight into the whole process of creating high ranking/high…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
2021 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2021 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2021. And most Realtors will believe that this should be their best sales…
Bing Search Engine Optimization Any discussion of SEO and web traffic almost always dominated by Google, but we should pay more attention to Google and Duckduckgo. Although Google provides much more search traffic, Bing.com can provide some excellent quality visitors and perhaps higher engagement rates. When Google pays out revenue on Adsense, the referrals…