Add UGC to Your Travel Content Strategy
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Add UGC to Your Travel Content Strategy

The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce. That’s why augmenting your current content strategy with the help of your…

Blogging Strategy – The Core of Your Content Strategy
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Blogging Strategy – The Core of Your Content Strategy

  Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…

Outsource to Canada
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Outsource to Canada

Why Canadians Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Not that price is the only factor in mind for US marketing managers and CEOs. Skill, creativity and industry experience are more vital than ever. Yet, these are rare.  Too many…

Google Ranking Algorithm -- EEAT
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How to Grow Respect for Your Content

Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…

Your Travel Marketing Pilot Project

Your Travel Marketing Pilot Project

DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too!  But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…

Be the Market Leader
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Be the Market Leader

Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector.  And those who lead the market last longer — and earn more profit….

Image: Felix Rostig

SEO/Content Strategy for the Travel Management Sector

SEO/Content Strategy for the Travel Management Sector The global travel management sector is being powered up through unexpectedly high consumer and business travel demand. And the revenge travel movement is just a transition to a permanently mobile population who long to escape the confines of their local environment. Travel is more than an elixir for…

Travel SEO Strategist Job/Role Description

Travel SEO Strategist Job/Role Description

Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Reaching consumers online is the best, most cost-effective driver of…

Travel Marketing Software

Travel Marketing Software

Travel Marketing Software Do large travel companies have better, more knowledgable, creative, inspired and capable marketing talent than small firms? Or do they have bigger budgets, more contributors and helpful software? Many small travel companies manage their marketing themselves creating content with a strategy and using a big portion of their budget for pay per…

Link Building for Travel Companies

Link Building for Travel Companies

Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…

Power Up Your Travel Marketing & Promotion

Power Up Your Travel Marketing & Promotion

Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages.  Create and brilliant content and publish it via affordable yet…

Travel Business Marketing

Travel Business Marketing

Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post?  Because they more than experience and financial management tools. They have marketing power too.  Using them, your business looks more professional, offers better…

SaaS Marketing Wisdom

SaaS Marketing Wisdom

A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system.  However, too…

Links as Your 2024 Business Accelerator — Google

Links as Your 2024 Business Accelerator — Google

The Power of Links to Your Website 2024 is almost here, and a better economy is just ahead. You’re reading because looking for that one thing that will boost your business leads and sales prospect pipeline. Normally, we’d say there is no magic bullet. However, there is one thing that could power up traffic, leads,…

3 Essential Reasons SMB Owners Choose Freelancers

3 Essential Reasons SMB Owners Choose Freelancers

What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…

Project Based Search Engine Optimization

Project Based Search Engine Optimization

The Magic of Project-Based SEO Back in college I achieved my best marks via projects, not with everyday lessons and tests. Today, schools recognize the benefits of project-based learning for students. This includes growth in self-reliance, improved attitudes toward learning, opportunities to develop complex skills, such as creative imagination, critical thinking, problem solving, collaborating, and…

ChatGPT-4

ChatGPT-4

Introducing ChatGPT-4, the Next Level As AI-assisted search enthusiasts, we’re still learning how to use ChatGPt’s 3rd version expertly.  And in anticipation of OpenAI’s next version, ChatGPT-4. It’s not available publicly as yet, however you can sample a weak version of it on Bing. When it is released on the chat.open.ai website, you’ll be able…

Guide to Assessing Web Content Quality

Guide to Assessing Web Content Quality

Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…

google

Rebirth of Organic Search

Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…

Marketing This Week

Marketing This Week

Recovery Means Digital Marketing is Back This summer, the economy is on the mend and business managers are starting to think about their marketing needs. Visions of leads and sales are going to come true. Unless you’re complacent. It is an unusual and exciting time for us all. Most business owners feel invisible, yet we’re…

Real Estate Marketing

4 Steps to Powerful Real Estate Sales Results

Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…

Bing SEO

Bing SEO

Bing Search Engine Optimization Any discussion of Advanced SEO and web traffic almost always dominated by Google, but we should pay more attention to Google and Duckduckgo. Although Google provides much more search traffic, with advanced techniques Bing.com can provide some excellent quality visitors and perhaps higher engagement rates. When Google pays out revenue on…

Duckduckgo Search Engine

Duckduckgo Search Engine

Duckduckgo, Real Time Search Engine We’re all used to using Google Search to conduct our information searches. But perhaps another search engine offers a better experience? This post is about Duckduckgo a search engine that is growing in popularity. The comprehensiveness of Google’s searches is great and the quality is okay. It’s the backbone of all online…

Searchlove SEO Conference

Searchlove SEO Conference

Searchlove in San Diego It seems like a long time ago that search engine conferences were held. I attended a few big conferences in Chicago and Denver and appreciate those great experiences. Now with the Corona Virus pandemic shutdown and social distancing, it looks like the entire conference industry is going to take a hiatus. …

Who Needs an SEO Company or SEO Expert?

Who Needs an SEO Company or SEO Expert?

A Talented SEO Expert Delivers While CEOs and marketing managers struggle impatiently with their severely stressed and convoluted marketing campaigns, they could be generating higher quality leads using an experienced SEO expert and the free, organic search engine results. Instead of becoming an expert at chasing prospects around with weak banner advertising, email pushes, and social media advertising, relax…

Trust in B2B or B2C — 10 Essentials of Trustworthiness

Trust in B2B or B2C — 10 Essentials of Trustworthiness

It’s All About Their Trust in You: Will You Deliver the Promised Value? The trust factor is an important business decision point today. We all need reliable, competent, and trustworthy partners. Let’s discover the 10 essentials of trust, including the trust-building power of success. When you’re developing connections that you hope will become clients/customers, trust will be…

Big Successes in Traffic are Real – Here’s Some Stats you Should See

Big Successes in Traffic are Real – Here’s Some Stats you Should See

Successful Websites Why are some websites so successful?  Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…