How to Market Small Beach Towns Beach town communities are special destinations. From open sky vistas over a lake or ocean setting, to golden sands with kids playing, to surfing and boating, to gorgeous sunsets, and amazing waterside dining experiences, they are a compelling experience for almost any visitor. And these places deserve a special…
🙏 The Power of Targeting Only the Best Client Prospects Every business person or company needs great customers who translate into successful, satisfying relationships. And it seems that only the customers/clients who love your company and you will buy from you again or engage in long-term business. The rest vanish. In this spirit, I offer…
La Jolla: A Coastal Drive Toward Culinary Elegance The Pacific Coast Highway in southern California is renowned as one of the most beautiful drives in the world. For travelers over 50, the views, sunshine, and California ambiance is nothing short of marvelous. For those who revel in pleasant drives as part of a great travel…
Real Estate Marketing Strategy After you’ve failed to convert your audience and spent a fortune on paid advertising, you might feel miffed at how to make digital marketing work. It’s a difficult job, however, if you choose the right systems with useful technology and have a dedicated marketer with you, you’re able to get the…
Why is Real Estate SEO in such High Demand? SEO remains as perhaps the largest source of new leads for search-savvy Realtors. Whether it’s Google, Bing, ChatGPT, Google AI/Gemini, or just listings on Realtor.com or Zillow, ranking algorithms can be mastered to build more exposure for you and your client listings. Real Estate SEO arises…
Tailored SEO, Content, PPC & Social Strategy for Travel Agencies Considering a new team member or to hire a versatile freelance marketer? Your first task is to visualize what you need to accomplish and find the most efficient staffing solution. I’m just a little biased, but we shouldn’t underestimate what one single talent can do…
Californians are Leaving for Texas and Washington Each and every day, a new woke government setback hits California, so much so that even its cherished tech sector is weakening and people are leaving the state. The Golden State we all loved has been decimated by Democrat, woke-driven ideology, and pro-China investment and trade strategies combined…
Give the Gift of Travel You know all about the joy of travel. It’s lifted your spirit, empowered your confidence, and broadened your awareness of how the world is and could be. But many others haven’t had that pleasurable, healthy vacation getaway. And perhaps now, your heroic side is awakening, and this might be the…
Are You Ready for 2026? With home sales sagging to record lows this year, some Realtors might have trouble visualizing sales success for themselves. But like it is in any industry, where the mind goes, performance flows. It’s time to get ready. There’s so much pessimism saturating the real estate sector (e.g., Florida) that Realtors…
The State of Hotel SEO Travelers from Europe, Asia, South America and in North America conduct billions of searches for hotel rooms. Given the scarcity and cost of hotel accommodations, they may see the hotel search as the most important aspect of their itinerary planning. All travelers need a place to stay. SEO is a…
🔗How to Create & Pitch Content Occasionally, I come across or learn of an outstanding company and I like to mention them and relay how important their offer or business is. And I’ve discovered one that’s notable. I attended their online seminar this afternoon and enjoyed not only the insights into how they do their…
10 Best Home Renovation Ideas With spring arising and a whole range of new cities expected to see rising demand for homes and perhaps higher prices, investors and homeowners are considering a renovation, rehab, or remodelling type project. The value and extra enjoyment and utilization you can get from the renovation or addition plays a…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without visitors to your website, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customer or sales revenue. In fact, when your site is never visited, it means your current customers are being wooed away by highly visible competitors. A…
US Jobs Outlook The March jobs report has shaken the Democrat media and is reaffirming the positive effect of tariffs and government waste control. March’s job growth wasn’t supposed to happen, and April’s might not be positive, but the re-industrialization plan looks to be on the mind’s of US and foreign companies. Most expect a…
US Real Estate & Housing Market The US housing market forecast has a wide variety of information and views depending on the interest of readers such as buyers, sellers, Realtors, mortgage agents, home flippers, builders, politicians, and more. Although the newly elected Trump government is a boost for the US economic outlook, its first year…
Local Travel Agents Near Me Travel shoppers have a lot of options when they travel. They can use AI travel planners, use a big travel marketplace, an agent in the destination country, or a local travel agent. Given travel agents in your town or city have an extensive set of tools, experience, and travel and destination…
Trending Cities and Opportunities in Rental Housing Investment A discussion of investing in rental housing is still an important one today. Investing in real property has rarely been a bad idea. Knowledgeble about trending factors in demographics, local economies, wages and employment stats, you’re ready to choose properties in the cities and towns you like…
Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
Finding your Ideal, Most Satisfying Vacation Experience As a hopeful traveler in 2025, are you wondering about the top common vacation destinations you see plastered all over the Google or Bing search results or on the big travel portals? Are they the best you can do? Is there something about these destinations that just doesn’t…
San Diego – A Place Where Summer Never Ends Imagine a place where summer never truly ends, where the ocean breeze carries the promise of adventure, and where every sunset feels like nature’s own masterpiece. Visualize yourself in the most sunny, southwestern part of US, next to Mexico, a place famous for its American and…
Ia a Buyer’s Market Shaping Up in 2025? Time passes and with each political, economic and business trend, the housing market is impacted. From Florida to Dallas to Denver and Los Angeles, we’re seeing a big growth in home listings. It’s giving optimism to buyers about their dream to own a home and begin accumulating…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that doesn’t fulfill expectations. This lack of commitment to excellence in their business is a…
Find a Travel Agent Near You! Use Google search to find travel agents, advisors and planners near you. More Travel Marketing Tips for Travel Agencies Get help for your travel business with insights on effective travel content marketing strategy, travel agency branding, as well as how to reach global travel audiences.
Expert SEO Services by the Hour Once you’re convinced of the value of expert content development and advanced SEO strategy, you’ll be more hopeful you can solve any issues you’re having with your website. Whether you hire me on contract, permanent/dedicated or by the hour, you know you’re availing yourself of the best provider possible. Having…
Finding Houses for Sale Finding a home for sale today isn’t easy. The shortage of single-detached homes in most of the country makes your search frustrating and a Realtor’s job tough if they take the project on. You’ll be paying them 2 to 3% commission on the price of the property, so you’ll want to…
Travel Business Conferences USA Canada For travel agents, travel startup entrepreneurs, tour operators, and destination marketing companies, travel conferences and expos represent a wonderful opportunity to connect, learn and celebrate being in the travel industry. Who doesn’t love traveling to a conference/trade show to get immersed in the industry they love? And with the 2025…
Best Cities to Buy Real Estate in 2024 We’re nearing 2025 with a new incoming, pro-business, deregulating, lower-tax President and it’s going to have millions of Americans thinking about a move — either across town or to another metro area where life is more affordable and enjoyable. While jobs and personal economics rule, buyers are…
How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve likely asked “how do I convert more of my Website leads?” so here’s a number of things you need to do. establish a great…
Why You Should Hire a Travel Content Strategist 2025 and beyond should present you some great opportunities to grow and profit if you’re strategic and committed to winning. Is doubling or tripling your revenue all that outrageous? I mean there’s a massive travel market out there, and 2025 should be a good year economically for…
Sales Growth in the California Housing Market When home supply dips below 5 months inventory, it’s said to be a sellers market. In California in July, home inventory hit 2.9 months supply, up from 2.5 months last July, making the Golden State clearly a long way from being a buyer’s market. Despite intense demand, unsold…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? That would depend on their skills, drive, and…
Are Homeowners Getting Ready to Sell? While a few more buyers are able to buy a home, given savings and improving incomes are sellers willing and able to sell their homes? Buyers aren’t sure whether home prices will rise or fall this year, even if experts predict price rises. For sure, listings are up and…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
Are People Still Leaving California? It sounds inconceivable to many of us who grew up with powerful images of the state of California with its wealth, beaches, mountains, and beautiful climate, that everyone there might want to get out. Yes, more polls suggest Californians are fed up with how their society and government are run…
Find a Coffee Shop Near You Below you’ll find a large interactive map of coffee shops in your location. Whether you’re in Los Angeles, San Diego, San Francisco, Toronto, Seattle, Sacramento, Orange County, San Jose, Las Vegas, New York, Boston or Miami, no worries. Use the map to find one quick If the coffee shop…
SEO Supports Marketing Campaigns Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to do more with that…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…