Leveraging Housing Market Ads I know you’re aware that being visible to millions of home buyers and sellers via Google, YouTube, Facebook, Instagram, Linkedin and Twitter (X) could be a wonderful thing. So the question then becomes, why aren’t you leveraging real estate ads in your real estate marketing strategy? I know, it’s likely because…
Where is the Housing Market Headed Now? Last month, Lawrence Yun, NAR’s chief economist held a conference to discuss the direction of the housing market. It’s good timing because this extreme conversion in US government philosophy is giving housing market forecasters big headaches. Which way will the US economy and housing market go? Zillow’s senior economist…
Finding Houses for Sale Finding a home for sale today isn’t easy. The shortage of single-detached homes in most of the country makes your search frustrating and a Realtor’s job tough if they take the project on. You’ll be paying them 2 to 3% commission on the price of the property, so you’ll want to…
Tips for Better Real Estate Marketing in 2025 Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales. As interest rates ease and mortgage rates begin to fall, the economy grows, and small business flourishes once again across the country, we’ll see…
Expand Your Target Audiences to Grow Revenue The 2025 travel market and the 5-year travel market forecast tell the tale of an expanding consumer travel market and growing revenues for travel companies. It’s billions of travel sector dollars up for grabs and a chance to build a solid, sustainable travel business. In fact, companies that…
The FED vs US Business Sometimes when politicians lack imagination, expertise and confidence, they’ll look to inferior policies to solve vexing economic problems. Or they may have ulterior motives — political. As we know from the size of the national debt, debt interest payments, and trade deficits, US politicians make really poor choices. Overspending is…
Top Travel Marketing AI Agents Artificial Intelligence is sweeping the travel management industry, but the real story is how this technology is enhancing the performance of the best creative strategists. While we all like to think our work is marvelous and music to customer’s ears, in reality, we need to improve in many areas. These…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
How To Pick the Best Stocks of 2025 (and which are best) The Santa Claus rally is racing up to great you with its promise of sweet, fast, easy returns, but are the real best stocks to be found in the January market dip expected too? You’re looking for easy, reliable selections and I’ve got…
Unlocking Value: 20 Stocks With Strong Earnings Potential In the complex world of investing, the importance of earnings cannot be overstated. While market trends, investor sentiment, political events and market cycles may come and go, earnings remain the bedrock of stock valuation. Companies with strong earnings and revenue growth often stand the test of time,…
Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand make on visitors. You may have some great product shots, a nice-looking webpage, and a…
San Diego County: An Urban/Recreation Adventurer’s Paradise from Golden Beaches to the City San Diego County is more than just a destination—it’s a stimulating, unfiltered mix of experiences that weaves together natural wonder, action adventure and urban cool. It’s not trite to say San Diego won’t bring transformation, as it certainly did for me. From…
Best SaaS Travel Management Software Platforms Your choice of travel management software is more important to your travel company than you might believe. It helps you manage your trip and tour package offerings, promote them better, make them more accessible to search engines, open you to an expansion of your tour and trip offerings, and…
Become a Travel Writer? A massive audience, growing travel market, global traveler affluence, and the desirability of travel lifestyles is attracting more content creators into this segment. Writers with a flair for expression and connecting with travelers via words, a desire to travel, and expertise in constructing powerful articles and social media posts is quite…
US Travel Market to Return to Record Levels As a Canadian, I still find the US the most compelling place to visit. Even up against the splendor of the Alps, Spanish Beaches, France architecture and history, the azure Mediterranean Sea, and mysterious Asia, the US is comfortable, fun and accessible. Now in the midst of…
10 Essential Traits that Mark Outstanding Leaders Talk about leadership online in the last 5 years might be mundane and cliched and you might even wonder whether the topic has any value anymore. Yet, leadership for business owners is worth discussing. If the value of these principles is cast aside routinely in favor managing activities…
Travelers View a Lot of Content Expedia’s most recent travel market report is a treasure trove of insights for travel startups, travel agency owners, tour operators, hotels, car rental companies and destination marketing companies. One area highlighted in the survey that’s relevant to your business is the sheer amount of time taken and content viewed…
Creativity is in the Eye of the Beholder At some point in time, maybe now, you’re wondering about the creative appeal of your travel content pieces. Creative expression really amps up the persuasive power of content, and there are travel publishers that put an emphasis on creative travel copywriting. They hire professional creative writers at…
Travel Business Conferences USA Canada For travel agents, travel startup entrepreneurs, tour operators, and destination marketing companies, travel conferences and expos represent a wonderful opportunity to connect, learn and celebrate being in the travel industry. Who doesn’t love traveling to a conference/trade show to get immersed in the industry they love? And with the 2025…
The Rise of Travel Growth Marketers The job title “growth marketer” is hot of late. Salaries are impressive, often above $100k. The role is created for growing visibility and reach, marketshare, sales, revenue, content, product improvement, and developing new types of customers. I like the idea of this role. The focus is on growth and…
Social Media Engagement Tips for Travel Companies Social media is an engaging, even addictive medium, even for travelers. It’s a wise choice for travel agencies, travel marketplaces, and tour operators to explore and engage in. This buzzword of engagement needs a little more clarification too. Why are you engaging with followers? Why would they participate?…
Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…
Travel Forecast – Industry Stats and Trends 2025 looks like it will be a fantastic year for US domestic and international travel. Americans continue to spend whether optimistic or pessimistic. And with the pro-business, pro-America government coming into office in January, the outlook for the 2025 economy is positive. Americans will spend $28.4 Billion this…
Social Media Marketing Plan for a Travel Agency Since you’re in the travel sector, a market that’s human, emotional and visual, then social media is well suited to building connections and relationships. However, it’s noisy, cluttered, and requires a certain tone of voice and real engagement with customers. We can declutter and clarify this process…
Who’s Launching Startup Travel Businesses? With an economic revival likely for the coming 5 years, entrepreneurs are intrigued about investing in and launching a travel startup. And the people jumping all over this opportunity are millionaires and people like you and me. Starter Story’s recent post on “How profitable is a travel agency?” suggests this…
How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…
Grow Your Travel Business Online How many ways are there to grow? Let us count the ways: expand your target market geographically refocus entirely on the USA market (or Canada if you’re in Canada) expand your range of travel products and packages design niche packages (e.g., eco-travel, culinary tours, or wellness retreats). grow your marketing…
Is Investor’s Wall of Worry Dead? All through the bull market for the past 2 years, there always seems to be some concern that pops up that might ruin stock prices and send the Dow Jones, S&P 500, and NASDAQ indexes plummeting. Just as the market gains moment, some news, political decision, FED rate decision,…
Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…
Stock Market Forecast for the Next 6 Months The six-month forecast period puts us past the 3 month spring period through to June where the economy might be picking up significant speed. Forecasts for the Dow Jones average for any time in the coming year are very scarce. It seems bank and investment company analysts…
Freelance Marketer vs Digital Marketing Agency — Which Should You Hire? Are you considering further reorganization due to a budget squeeze? One area you can do it is not in marketing. Happily, if budget is an issue, a digital marketing freelancer may be a more cost-effective way to reach audiences and engage them. You’ll be…
Bull Market Continues, with a Santa Claus Rally! Last year, Tom Lee predicted a late year Santa Claus Rally that would lift the S&P to its final height in 2024 of 4750 points. He nailed it and solidified himself as an elite forecaster. And guess what? Another Santa Claus rally is predicted for this Xmas…
Dow Forecast DJIA 2025 Institutional and retail investors across the Globe are watching US industrial companies, as the US economy emerges from the oppressive weight of high interest rates. And as America’s mighty industries reawaken, flush with stimulus spending and growing demand for housing, new factories, and AI technology, they may offer high earnings potential….
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
Personalized Travel Experiences: Where Consumer Travel is Going The travel industry is undergoing a transformative shift driven by advancements in artificial intelligence (AI) software technology. And it seems any accounts or predictions of AI progress is outdated within 6 months. AI travel software entrepreneurs are presenting unique solutions to travel business owners from many directions….
Using AI Software to Enhance Content Marketing Strategy and Production The way tech is intruding on everything these days, it shouldn’t be a surprise that it’s the center of attention in digital marketing. As productive solutions grow for small businesses, owners are feeling confused and insecure about how to use it well to achieve real…
US Economic and Stock Market Surge The 2024 stock market bull run is set to run faster and higher beginning next spring and extending for the next 5 years under the now-forming government of President Trump. After the initial irrational exuberance, markets are a little flat this week as investors take some profits, and ponder…
Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…
Migration in the US – Where is Everyone Going? A study by John Burns Research & Consulting shows fewer Americans are still on the move between cities and states. However, mobility has decreased back to normal levels post-pandemic. 2025 and the next 5 years should see increased migration due to shifting economic activity acoss the…
Best Cities to Buy Real Estate in 2024 We’re nearing 2025 with a new incoming, pro-business, deregulating, lower-tax President and it’s going to have millions of Americans thinking about a move — either across town or to another metro area where life is more affordable and enjoyable. While jobs and personal economics rule, buyers are…