Expand Your Target Audiences to Grow Revenue
The 2025 travel market and the 5-year travel market forecast tell the tale of an expanding consumer travel market and growing revenues for travel companies.
It’s billions of dollars up for grabs and a chance to build a solid, sustainable travel business. Expanding your marketing reach, content, and trip selection for new travelers helps to build a case for more powerful marketing services and talented marketing specialists. They all become viable and affordable.
The solution for your marketing challenges is at hand.
You Operate an International Travel Company
You likely have customers from Asia, Europe and the Middle East. They’re not just travel-by-car self-managed trip buyers. Some of them buy 2 to 3-week trips of significant value requiring flights and hotel accommodations, private tours, meals, and more. And their fascination with the US is more intense than an American traveler who has already been there and done that.
Researching and expanding your travel marketing strategy to capture the best of these audiences is bound to draw the additional revenue and fill service gaps that need filling (demand for your custom private tours, premium hotels, and unique travel packages). Okay, I’m sure you’re aware of all this, however, we all need a push to reach that next level of success.
And the real message of those USA travel market reports is that travel businesses should be capitalizing on that international inbound growth in many ways. It’s more reach, diversity of leads and trip preferences, and revenue which at the end of the day all adds up to keep you fully booked.
The advantage is not only more website visitors via SEO and social media advertising, and new customers to serve, but also in multiplying the effectiveness of marketing campaigns. The whole marketing process gets boosted and optimized. You’re elevating to create the actual marketing machine you need.
Case in Point: The Incredible Western USA Mountain Region
Let’s say you operate a travel agency in Colorado, Arizona, California or Utah with the usual travel audience. There might be lookalike audiences in Europe and Asia who will also find your experiences desirable.
Audiences in Germany, France, Switzerland, Norway and Sweden in particular have higher disposable income for travel and spend between $4,000 to $5,000 per mountain travel experience. They are comfortable with mountain vacations. And they’ll stay longer, love outdoor activities and have higher repeat visitor rates. It’s easier to convert this audience, than perhaps those in Boston, Washington or New York City.
This group often speaks English, is more adventurous, and requires much less hands-on management from tour operators and travel agents. So that’s more revenue, less cost, and potentially more repeat customers.
And the US western mountains including the Rockies are a vast area with plenty of allure for any adventure traveler from mountain bikers, hikers, skiers, and awesome landscape lovers. There is a personalized western mountain experience for every traveler, making trip conversion rates higher.
New AI Tools to Convert Travelers that Need More Care
Not that Asian travelers won’t add to the mix. With new AI-powered travel management software tools and online 24-hour booking services, these travelers can find answers to the issues that are holding them back from booking trips. It’s easier for them to practice their path to purchase too, making them feel confident to follow through at some point (travel intent).
Increased content marketing to these groups sends the message that you value their patronage and they’re not a “lonely stranger” who will struggle to feel comfortable.
More Revenue and Richer Experiences to Deliver
The European travel market data to US mountain regions shows strong revenue potential:
Key Statistics:
- European tourists spend an average $4,000-5,000 per mountain vacation vs $1,500-2,000 for US domestic travelers
- Stay 2.5x longer than domestic visitors (avg 12 nights vs 5)
- spend 65% more daily on activities and experiences
- 80% book additional services (guides, equipment, transportation)
Example Success Cases:
- Vail Resorts: 22% revenue increase after European marketing push
- Jackson Hole: 35% revenue growth from European visitors (2018-2019)
- Utah ski resorts: 40% of international revenue from European market
Challenges in Expanding Your Target Market
- cultural and language adjustments for achieving impact and persuasion
- building trust in your brand those foreign travelers
- added time and expense to research and develop content in those languages and advertise in those countries
- added SEO tasks in those languages
- more PR/outreach needed to acquire links (however adds to your domain rating to benefit your English rankings)
- aligning with the company’s core brand strengths
We’ve seen how European lookalike audiences are a lucrative source of demand for extended tours and trips in the US western mountain region. It’s an area that holds a magical spell on the active crowd for use, but its spectacular scenery can draw significantly more traffic to support your packages, and create demand for new products.
Review the 5 year travel market report to rekindle your ambitions to grow your customer base and revenues. It’s always a good time to expand, and you’ll have a great marketing partner to help you reach them!
Contact Gord at 416 998 6246 to discuss improvements to your digital marketing success.
