Sales Boost: Grab Your Low-Hanging Fruit If youāre not as interested in massive traffic and getting placement on prestigious travel sites, there is an alternative. The fastest, least expensive way to grow bookings and revenue is to harvest your agencyās contact list. And the process of reaching them all, impacting them and moving them forward…
Are you Ready for the Sales Boom in 2026? Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2026 well enough.Ā Visualizing your outlook as an agent is essential to preparation and motivation. Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev up…
Sharp V-Shaped Recovery for US Markets How are you playing this V-shaped recovery in the stock market?Ā Are you all in on stocks despite potential negatives that might create a small correction? Both veteran market forecasters Tom Lee of Fundstrat and Mike Wilson of Morgan Stanley are talking about nerve-wracking v-shaped recovery for the stock…
Best Marketing Analytics Solutions for Travel Businesses The only thing worse than knowing your digital marketing isnāt working is not knowing why. Which is why we need deeper insight. In this post, I present some great analytics software solutions for you to review and I think you’ll be surprised at what could be the right…
Give the Gift of Travel You know all about the joy of travel. It’s lifted your spirit, empowered your confidence, and broadened your awareness of how the world is and could be. But many others haven’t had that pleasurable, healthy vacation getaway. And perhaps now, your heroic side is awakening, and this might be the…
Ready Your Travel Company for the 2026 Boom! The latest travel stats are reflecting an unsettling trend of travelers avoiding the US and consumers spending less. Travel experts feel this will extend into more revenue and booking losses for the years ahead. While the economy has flagged amidst the Trump tariffs, there are many positive…
Have you Given Up On SEO? SEO has been in vogue in digital marketing for over 30 years, before I started in 1998. And for the last 15 years, the rumors of SEO is dead were part of the buzzword narrative, to sell more SEO. In reality, the doomsday phrase should have been “SEO is…
The Ultimate Guide to PPC Optimization and Lead Generation At some point in time as a small business owner, you have launched an online ad campaign on Facebook or Google, and likely discovered how difficult it is to produce leads and revenue. Your budget suffered and so did your confidence. Then you wondered if ppc…
Moving Forward with Your Travel Content I just visited an interesting and luxuriously branded website at Velyagroup.com that youāll instantly recognize as unique and elegant. What a great start to build a unique spot in the travel market landscape! There’s something Velya Group may be missing though — real, authentic content experiences for their audience…
The Untapped Wealth of Search Engines In other posts, you saw how much consumer online search traffic there is ā trillions of searches by consumers actively seeking products/services — to fulfill their intent. Itās not like social media where users are inundated with irrelevant, low-intent topics/ads they have little interest in. And social doesn’t connect…
Blogs Drive Engagement, Leads & Revenue Today, with the competitive noise, spam and AI-generated material on social media, blogs, websites, customers need travel agencies or Realtors that are relevant, authentic and trustworthy. Your blog is ideally suited to communicate the values they respect and the offer that matches their intent. When a blog is designed…
Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….
Are You Ready for 2026? With home sales sagging to record lows this year, some Realtors might have trouble visualizing sales success for themselves. But like it is in any industry, where the mind goes, performance flows. It’s time to get ready. Thereās so much pessimism saturating the real estate sector (e.g., Florida) that Realtors…
Build Deep Insights of Your Targeted Travelers If you’re fortunate enough to have website traffic, social engagement, leads, and traveler inquiries, you may still struggle to convert those leads. It’s because they’re not getting the content experience that meets all their needs. You can improve conversions through understanding the why’s and whats via user-intent analysis,…
Home Buyer Traffic Falls along with Builder Sentiment NAHB reports a decline in homebuilder sentiment and they cite high mortgage rates, economic uncertainty and import tariff wars as the cause. The builder sentiment survey showed a decline of 2 points to 32, the 3rd lowest point in 10 years, and only the second decline since…
Massive Global Market: Your International Content Strategy How nice would it be to relax and enjoy an amazing and massive flow of travel customers from across the globe, wowed by your brand and content, fully trusting that booking with you is a great decision sure to satisfy? Sometimes a wider audience is the solution to…
Alberta Separation from Canada? The G7 meeting held in Kananaskis, Alberta this week, a perhaps too majestic setting in the Rocky Mountains of Canada. However, the photo op event makes it the perfect time for Americans, Brits, Australians, Germans, and Asian readers to get an authentic view of whatās going on here in Canada. Canada…
āĀ How To Optimize Your Travel/Tour Descriptions Hundreds of millions of travelers are online, mostly using Google, and they follow a finding path to destinations, hotels, trips, tours and more. Everything they see on their path to travel fulfillment, that stream of travel content is a description of a desired experience. The final destination…
šµ Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t.Ā And that results in making…
š A Business that Beats Them All If you’re chasing stocks as a FOMO stock market investor right now, I want to ask you if there might be a better investment option in launching an online business with all the bells and whistles focused on real, lucrative markets?Ā Ā In this post, we explore one such…
āļøĀ Fun Trip Ideas for Summer & Fall 2025 Summer of 2025 is arriving and a lot of Americans donāt have travel plans. Travel surveys show travelers have put off their trips due to economic or political friction issues. But when the summer heat and sunshine arrive, weāre longing to lounge on a beautiful sandy…
ā” Why You Need Me on Your Travel Marketing Team If you own or manage a traditional travel agency, youāre likely concerned about keeping your loyal clientele, and creating more bookings and clients via word of mouth. Travel is competitive and the market is aging, changing, and it has slowed which Iām sure you know…
The State of Hotel SEO Travelers from Europe, Asia, South America and in North America conduct billions of searches for hotel rooms. Given the scarcity and cost of hotel accommodations, they may see the hotel search as the most important aspect of their itinerary planning.Ā All travelers need a place to stay. SEO is a…
š”ļø Bulletproof Hotel Marketing While the leisure travel market has returned to surpass pre-pandemic levels and B2B travel continues to recover, there remains significant headwinds for small to mid-sized US hotels. While hotel businesses spend fortunes on physical assets and advertising, itās wise for CEOs and marketing managers to reconsider the power of digital marketing…
Are Human Experts Still Valuable? This question is being considered by many clients and employers as the AI LLMs begin researching, planning, creating and serving up content and sales funnels for the B2C and B2B masses. They’re moving up the management ladder. Business owners are beginning to see their full potential, to perhaps eliminate human…
Fix the 7 Weaknesses of Traditional Tour Marketplace & Operator Models Tours as relevant, integrated parts of the travel experience are becoming an essential part of the travel value proposition for many travel companies. Itās because tourists expect more from companies, something many travel companies canāt deliver. Thereās opportunity then for innovative, audacious entrepreneurs, to…
š¤©Ā How Tour Companies & Marketplaces Can Attract Travelers & Tour Guides A new view of the global tours market is evolving. Tour companies, tour guides, and tour marketplaces are awakening to the realization that tour quality itself is central to the fulfilling travel experiences that travelers want. And customized, personalized tours may work well…
šĀ Compelling Reasons Why You Should Choose the Travel Sector Iāve worked with clients in many sectors, but Iām most enthused about the travel sector.Ā Iāve found real estate and the sports equipment sectors stimulating too. But thereās just something about travel that puts it front and center. Itās not just about living the good…
šTop Tour Marketplaces Online The tour industry has grown in leaps and bounds, as global travelers search eagerly on Google, Bing and tour company websites for interesting travel experiences. Travelers want something invigorating or interesting to do for a sense of personal meaning, and a feeling that they’re immersed in these wonderful places. It’s all…
Launch and Scale a Better Travel Agency The travel market forecast for the next 5 years is positive. The world craves new, novel adventures and experiences and in the era of AI job loss and business destruction, travel will hold its own. In fact, AI CRM and AI travel planners eliminate mundane work and satisfy…
Navigating Challenges and Threats Through the Next 5 Years Without good insights into demand, trends, challenges and threats, it might be hard for travel agency owners, DMO chiefs, and hotel managers to feel really confident about their travel marketing strategy — whether for 2025-2026 or the long view. With the stakes high, going down the…
š§Navigating the US Travel Landscape for 2025-2026 The US travel industry is already navigating some choppy waters this year for a number of reasons. There’s the vascillating and painful import tariffs along with immigration rules that deter inbound international travel. And many are holding off until the fledgling Trump economy begins to accelerate in 2026….
How AI Tools Empower Your Key Personnel for Big Bottom-Line Impact Itās estimated that 25% of digital marketers have been replaced by AI powered software tools. In fact, companies are reorganizing and flattening their employee/freelance hierarchies given the pluses that AI is providing. Aside from the customer-side tools available (e.g., AI travel itinerary generators and…
Visibility is Everything Whether youāre in the travel business or in real estate sales, being discovered and getting your message heard is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks.Ā Because as he puts it, being…
š How do ChatGPT, Gemini, Claude, and DeepSeek LLMās Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI.Ā AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. Just this week, Google announced its improved Google AI Mode Search…
An Epic Two-Week Journey Through Italyās Cultural Heartland If you and your special someone are seeking more than a vacation ā in search of places that will give you plenty of moments to slow down, decompress, then stir your soul, ignite your curiosity, let you go with the flow and just feel good, then your…
Why Unique Content is a Powerful Selling Tool I don’t mean to be blunt, however, right now most of your content is likely not discernible from that of thousands of other relevant competitive companies and brands. And why would Google or customer prospects prefer your version of a destination or itinerary? It’s simple. Yours will…
š Travel SEO: Capturing Motivated Travel Consumers Search engine optimization, when done really well can drive significant brand awareness and booking success. The image of SEO has fallen dramatically over 25 years. It once captivated marketing and business audiences then suffered when IT shops, web designers, and others tried to leverage its value to win…
š The Great North American Cottage Escape: 15 Idyllic Summer Retreats for Families Thereās a compelling magic in a summer spent in a rented cottageāwhere the rhythm of the days slows to the pace of lapping water, sizzling grills, and childrenās laughter echoing through the trees. For families, itās the sweet spot between adventure and…
šš¹ā±ļøĀ The Sweet Rush of Late Spring Wanderlust The sudden arrival of amazing weather with warm temps and not a cloud in the sky makes us all get dreamy about the summer season ahead. Thereās a moment now in the late days of spring when the air changes with buds on trees blooming ā when…