🏆 A Business that Beats Them All

If you’re chasing stocks as a FOMO stock market investor right now, I want to ask you if there might be a better investment option in launching an online business with all the bells and whistles focused on real, lucrative markets?   In this post, we explore one such concept/model that is resilient with multiple revenue streams and which builds significant value from scratch.

The rosy outlook for the stock market in the next 5 years is wonderful, however, what is the upside given the market may have already priced much of the good tidings ahead for the economy?  Small business is lagging, which means it has the best upside potential. If you’re after a business model that offers many dimensions and routes to extra profit, then you’ll be delighted with this discussion.

A Better Plan Needs a Better Goal

The goal then is to find a more stable, lasting business model, that is scalable and has multiple streams of clients and revenue for an impressive and assured total ROI. When you build out your online business, expanding it to reach a greater audience, your website will become a central hub for your industry, whether it’s real estate, investment, travel or consulting services. It has staying power for consistent returns for the next decade.

I’ve always believed single-revenue, rifle strategies are high-risk. If you miss your micro-slice audience, or become uncompetitive, you have nothing. Throw the dice, you’re gambling.  It just seems wiser to take the deliberate extra effort, to go multiple and wide, to reach more prospects and supporters. More is better (and less risky).

Why Close Doors When You Don’t Need To?

Wide/multiple strategies open up more awareness, connections, audiences and new sales channels. You never know who will join your team, especially when your strategy deliberately reaches them.  Consider a Realtors who created a new brokerage with the idea of becoming an executive managing team leader and dominating the local market. I forecasted the real estate market would go that way back in 2007 and now the industry is owned by those forward-looking pros. The success of these Realtors (there are several in my area of 10 million people) is astounding and I’m sure they themselves are shocked at how well their businesses turned out, even in a stagnant market.

One Wise Realtor as An Example

I’m thinking of one specific real estate agent in California (can’t tell you who he is) who is focused on the property investment field (Turnkey real estate investing club subscription). He’s been online since 2014 and his website brings a solid income ($100,000+ per year in advertising revenue in addition to the sales leads). I admire what he’s accomplished.  His content really isn’t great, but it doesn’t matter, because people visit, read, view listings, click on advertisements and watch ad videos and some invest in property.

As you can see, despite a dim real estate market in the last 5 years, he captures a substantial amount of free organic traffic from Google and total pageviews are likely twice to 3X as high.

Because he’s so visible on Google, searchers come to believe he’s an authority in real estate investing and his site lists properties across the US targeting both US and International investors. He can if he wishes, focus on one city market and dominate it. Owning one key city (e.g., Nashville, San Diego, Chicago, San Francisco, Boston) as a side project makes a lot of sense since domination ramps up the quality of leads. A certain saturation effort is needed to build a trusted presence and demonstrate expertise in that city market, before leads will contact you.

His real estate website offers investment property listings to hundreds of thousands of home buyers and sellers, along with property investors, establishing himself as authoritative and credible.  Bloggers and journalists cite his site and his name — because they found him via a Google search. It’s that simple.  The general traffic and ad revenue isn’t really the point, yet it does cover his digital marketing campaigns and costs entirely. That’s a key point in a time where business owners begrudge spending anything on digital marketing.  He gets his marketing free and enjoys multiple streams of income.

Big Leads and Revenue

Success in each topic/business sector feeds all the others. It’s a wide, multistream funnel. In real estate, it generates buyer and seller leads where the real money is.  And how much is a closed sale commission on a million-dollar house worth to a real estate agent?

The last 5 years have seen the US economy sink and real estate sales and real estate investment has suffered. He’s lost a lot of traffic but still adapted cleverly into other subject areas such as the economy and stock markets. He lives my rule of “just keep building traffic” as he awaits the return of the housing market. It’s coming!

An important message among many, is that the more people you reach, the more your brand and services are out there where customers can discover them and remember you.

Integrating content and using unique advanced SEO strategy to capture traffic won’t disrupt the main business. Only people on Google or Bing see that material when they search for it. There’s no downside, all upside.

Advertising Can Be Lucrative

If you’re unfamiliar with digital advertising, many companies integrate it into their mix. I’ve made up to $5000 a month via Google Adsense.  YouTube also has a similar program that’s very popular, but requires substantial video scripting, videography and editing skills. They’ve paid out $70 billion in the last 3 years while Google ad networks has earned +$80 billon in the last 3 years. Some YouTubers make millions annually.

If you’re concerned that competitor’s ads will get on your pages, Google Adsense allows you to block them.

There are additional revenue ideas too including brand partnerships/sponsorships and private consulting fees. A popular travel website for instance, attracts tour companies, hotels, and travel merchandise to want to promote on your site.

The Plan

This isn’t Fantasy Island. These opportunities are relevant because the US economy is returning. Real Estate, travel, consulting services, and all the rest. Once the Fed rate falls and tariffs are eased, it will fire up the US economy nicely. If the US replicates the China miracle, this is the best opportunity of our lifetime.

If you’re a real estate agent with some moxy, there are plenty of channels, strategies, techniques and resources you can build and utilize to bring in leads – to pre-establish yourself as the known, go-to expert in your market.

For a Realtor, the above opens the doors to a bigger market area and a variety of new business.  Top Realtors always expand, which serves to build their image of competency and mastery.  Buyers and sellers are impressed by that, rather than an unknown local agent.  For a travel agency, it’s the same – market expansion and additional demand for any travel products you want to sell from Bleisure trips to cruises to luxury ecotours to family all-inclusive resorts. Is there a limit? No! In fact, you could create your own new categories. Be audacious!

The Process

It all begins with your core business – the product/service that generates the revenue and clientele you need.

• Build out your UVP for each main product type you sell
• Build your marketing strategy for each
• Build content streams/channels to serve those segments on your website – this is your core content that keeps them engaged, builds authority/relevance/trust and converts leads.
• Build out content in high-interest subjects (e.g., for travel, it is high volume searches around hotels, destinations and experiences) typically served via your blog(s).
• Build your visual assets
• Build your YouTube videos, Instagram videos, and subscription program.
• SEO pro builds the SEO and content strategy to rank and build clicks.
• Build your off-page publicity and promotion strategy to reach key audiences (bloggers/journalists)

Create Your Initial Budget

Your program has to be built and launched and you’ll need to determine what to invest in.

• Hire your content creators, web/graphic designer, SEO pro, and videographer editor
• Subscribe to creator software and analytics software – for tracking and insights
• Build your initial advertising campaign to help you identify where the best leads are
• Join Adsense and YouTube partner program.

You’ll need an upfront investment to get this rolling. But it may not be as high as you think. And for a Realtor or travel agency that’s doing well, it’s a drop in the bucket. You’ll likely see a 10X payback. And you’re building the kind of online presence that others will pay well for should you want to sell.

Many investors and entrepreneurs are too limited in vision and audacity. Your funding and expertise magnified and extended by someone talented and reliable, is going to work. With your confidence and executive guidance, I can build this online empire for you.

Contact me for more info:  416 998 6246. Could be the start of something magnificent.