Online Lead Generation Companies Previously you met 18 online lead generation companies who offered to help you with your real estate lead generation in a previous post. You’re likely pondering each of their value propositions and assessing the true merits of their lead gen programs. I spoke of their merits but I can’t really recommend…
Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…
Searchlove in San Diego It seems like a long time ago that search engine conferences were held. I attended a few big conferences in Chicago and Denver and appreciate those great experiences. Now with the Corona Virus pandemic shutdown and social distancing, it looks like the entire conference industry is going to take a hiatus. …
Property Management – An Intelligent Strategy for Realtors While market health varies across US, Canada, UK and Australia, there is one certainty in the world of real estate — there are too many real estate agents and brokers. This situation is being resolved as we speak. As mentioned in the post on the future of…
What’s the Outlook for the CAD? Businesses, snowbirds, currency speculators, forex brokers, and importers in Canada are all trying to forecast where the CAD USD currency rate is headed. Currency rates are complex however the data is suggesting this latest downward slide will continue. Only 2 years ago, some red-faced currency rate forecasters expected the…
Copywriting Heavily Influences Sales According to a study by the Content Marketing Institute, good content creators are in short supply. 1/3 of companies can’t find anyone talented enough to write for their brands and websites. Some may have tried to push their top print copywriters into the web sphere only to find their prose unappealing…
New Contruction Homes in Bradford West Gwillimbury No town or neighbourhood in the GTA has gone through the level of dramatic changes that the Bradford Ontario area has in the last 6 years. Growth in population, commercial enterprise, and neighbourhoods on the west side along highway 89 has been astonishing and it’s earmarked for more….
Best Party Room Ideas Whether it’s a pool patio, rooftop deck, indoor courtyard, or living area with a spectacular view of the city, the top designers likely enjoy their jobs best when they can design a living area where parties or get togethers are going to happen. Do these rooms and spaces make it more…
Are Solar Roofing Installations a Powerful Selling Feature? We know how expensive hydro is becoming for the average homeowner. Power generating companies are in big debt and will have to keep raising prices to their diminishing user base chasing more homeowners offgrid. And power companies are highly polluting which does not jive well with the mandates…
Disengaged Employees – Still a Plague Costing Billions? We all lose interest in our work at times, and perhaps the most successful employees have a strategy for getting their focus and enthusiasm back. But do companies have any means of identifying disengaged employees and helping them regain their interest? As the title graphic above from…
A Talented SEO Expert Delivers While CEOs and marketing managers struggle impatiently with their paid marketing campaigns, they could be generating higher quality leads using an experienced SEO expert for free, organic search engine results. Instead of becoming an expert at chasing prospects around with weak banner advertising, email pushes, and social media advertising, relax and…
The SEO / Content Strategy Book 1.0 is Out! It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book. The SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products…
Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…
Vacation in Banff and Lake Louise, Alberta Canada Many vacationers actually struggle to choose between a warm tropical vacation or a trip to a ski resort near a mountain town. And then there’s the summer vs winter conundrum. This post might sway you to choose a place that’s more vertical in nature offering more of the…
CIBT Education Group Inc. There aren’t many organizations that focus on the student housing investment market and a lucrative area of this sector is student hotel housing. CIBT is one of the best and biggest, and they have assets and opportunities in Vancouver. CIBT Education Group Inc. is one of the largest education and student…
International Business: Showing Up on the US Radar There’s never been such a grand opportunity to export goods or services to the US. It should be one of your key goals. For the minimal amount of cost, the upside potential is huge. Stellar Canadian tech startups that have boomed recently in US or global markets include…
A Stable Optimistic Outlook for Housing for Next 3 to 5 Years What about the housing market forecast for 2020? Buyers and sellers are looking for solid reliable predictions of home prices nationally and local forecasts their respective cities before they make their big decision. This big picture guide should answer your pressing question, and…
Why Your Inhouse Team Will Always Underperform William Shakespeare was a brilliant man. So adept with insight, wit and words. He could see patterns of behavior amid the clamor and folly of people being busy and going nowhere. He knew, as many business leaders know today, that “busy-ness” alone offers little of value and can actually foretell a…
Beautiful New Condo Buildings in Toronto Over the last 10 years, condo design has undergone dramatic shifts. Engineers are able to build whatever condo architects can dream up. Normally dull and unimaginative, the skylines and communities of Toronto and Vancouver are undergoing rapid change with spectacular results in living and visual appeal. In fact, we’re enjoying an explosion of…
Studying in Canada? Off Campus or On Campus Housing Options Canada is quickly becoming the preferred choice for obtaining a Western education, for students and their parents across the globe. One superb choice for living and studying are hotel style housing in Vancouver, Richmond and Burnaby. Within a few years, some 450,000 students will be…
Federal Courts Rule in Favour of Anti Trust Legislators Back in 2017, the Federal Court of Appeal has upheld an April, 2016 decision made by Canada’s Competition Tribunal. It ordered the Toronto Real Estate Board to allow its members to share the sales histories of listed properties online. This ruling relates as well to the…
Marketing with Twitter People who use Twitter love it a lot. It’s fun, interesting and you can see, hear and learn things at a much faster pace. Those short snippets with pics and videos are tantalizing and entertaining too. Given more people are using social media via smartphones (42% right now), Twitter is ideal for…
Mobile Marketing If your website was mobile optimized you’d get better engagement and sales results. The user interface of phones is different and Google is using its mobile search results algorithm. Content and value propositions are still king, it’s just that the smartphone affects presentation. Soon the smartphone will be everyone’s main digital device. Here are some…
Best Quotes for Home Insurance It’s still common to hear of house and condo fires where the home owner was not properly insured. Less common yet on the increase is claim denied. Yes, besides getting a lowest quote for your home insurance, you should ensure you have the appropriate insurance coverage. With that assured, you…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…
Compare RETS vs FTP IDX Feeds The first thing visiting homebuyers want to see on your real estate website are home listings. But when they arrive, they may get a troublesome map widget to frustrate them, or mls listing pages with uninteresting and non-engaging pics and descriptions. What’s worse, is that your current listings aren’t…
Buyer Intent Keywords – The Ones Real Customers Use Did you know your visitors are affected by the words you use on your site? It’s true. And the words they use when searching also indicate their search intent, including whether they will buy something. We call these high intent keywords and you need to find…
Are we in a Housing Bubble? The topic of a housing crash usually coincides with the topic of the housing bubble. The word Crash may be too intense, arguable, and a word that’s hyped too often. The bubble topic focuses on high prices, big mortgage debt, recessions and high flying lifestyles. Are we within a…
Content is King. Distribution and Promotion is Queen Even Groucho knew we all need a plan. And by now, we all know marketing is content marketing. So how do we come up with a plan to create the right content and get it distributed to the right audience? That’s what this post covers. Grab yourself…
Malibu California Homes For about a century, Malibu has been the favorite beach retreat for business moguls and celebrities. Legendary landscapes, scenic beaches, and gorgeous parks makes this region a Trophy Location for wealthy celebrities and Billionaires alike. Malibu’s incredible beaches, surfing hotspots, exquisite views, Mediterranean climate and proximity to the Santa Monica Mountain National…
Build your Advantage with eCommerce SEO If you’re one of those brick and mortar retailers suffering continuing in-store sales losses, due to the shift to Internet shopping, you’re likely pondering the future of your business. Now that the Corona Virus pandemic has obliterated brick and mortar shopping, more consumers are going online and likely preferring…
How Does Making 71% Profit on the Sale of Your Home Sound? A new report from ATTOM Data Solutions shows that homeowners across the US are receiving a huge winfall from selling their homes in 2017. The City with the best ROI? It was San Francisco which returned a whopping 71% profit for home sellers, or…
Rental Income Property Investment With your initial financing concerns aside, rental properties can offer a high, continuous extra income to help pay off your mortgage, meet repairs, and add confidence to your investment decision. If the work concerns you, consider using rental property management software to help out. Cynics might point to cash flow issues,…
Knowing Visitor Intent is 90% of the Battle Let’s say you’ve got boatloads of traffic coming to your website, yet nobody’s buying. Apparently, you don’t have the engaging intent building content to interest them and you’re stumped about what to give them. It’s depressing, especially after you may have tried a few gimmicks without getting any traction If only…
The Simple Truth About Digital Marketing What are the hot trends for digital marketing? Who cares! The only matter for you is — delivering more value to your customers and growing your revenue. Let others waste their time while you create the best content based on research and creative innovation. You’re about to be treated to 7 excellent…
Fast and Furious Electric Cars from Porsche, Lamborghini and Maserati If you wondered when the luxury sports car brands such as Porsche, Lamborghini and Maserati were going to catch up on the electric car revolution, well, they’re getting serious about it. The big European sports car names are actually poised to do well provided they can…
Startup Success: The Sky Guys Aerial Drones I wrote a post several years back about aerial drones and their potential in real estate sales and marketing and of course how prevalent they are in Youtube Xtreme Sports videos. It was easy to see the potential for aerial photography and just plain exciting to see a whole…
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