What Kind of Content Makes a Realtor Look Good? Content is the medium of online real estate. Without content, no one gets found, gets their message across nor is respected and trusted by buyers or sellers. Content needs to make you look great. It’s not a vanity thing though. Looking great means they think you’re…
Solving the Challenge of Converting Leads to Sales In every business sector, in real estate, travel, or SaaS software, visitors abandon their shopping carts for many reasons. So let’s use that as our metaphor for losing leads — abandonment. Because if they don’t become qualified prospects in your pool — you were abandoned. At any…
How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve likely asked “how do I convert more of my Website leads?” so here’s a number of things you need to do. establish a great…
Boston Real Estate Market Is it a good time to buy a house or condo in Boston? The data is somewhat conflicting depending on the source. Redfin, GBAR and Zillow are showing prices trending down fast so it seems the market will need some support or this could get grim in September. The market was…
US Home Foreclosures Take an Upturn in July Tens of millions of Americans financed or refinanced their homes during the Covid Pandemic downturn. And this year and next, they’ll be forced to renew at much higher lending rates. It’s expected to be only a small factor in the 5 year housing market outlook, and likely…
5 Year Forecast for the Housing Market What does the market crystal ball indicate about the 5 year outlook for US residential real estate markets? As the information below points out, the market is at its worst in 2024, mirroring 1992 numbers. Now it’s in waiting for a release from the shackles of high interest…
Mississauga Housing Market A quick look at home prices in Mississauga should raise some homeowner’s eyebrows. It would appear a trend away from Mississauga is underway. This might be a reflection of the slowdown in the Ontario economy, particularly manufacturing where Mississauga is so strong. In July, however the slowdown appeared to be significant. It’s…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Toronto Condo Market The Toronto housing market is forecasted to see a recovery in sales and prices by 2025. That outlook would suggest the current unwanted inventory would find willing buyers in the year ahead. According to TRREB’s lastest report on condo apartment sales in the GTA, we saw a drop of 19.8% in sales…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Should You Buy a Home Now? Buying a house in 2024/2025 is no easy decision. And there’s a few who might tell you “Are you Crazy?” The economic and financial markets are in turmoil with confusing news and signals. Volatility is a warning. Even the housing experts are confounded about what’s going to take place…
When Will the Housing Market Unfreeze? Buyers can’t buy, sellers can’t sell. And this agony for buyers might not be eased within the next 12 months. Buyers/sellers, mortgage agents and Realtors all wonder when rates and home prices will fall. When will it all end? There’s a glimmer of hope that spring or H2 of…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026 could well be record years for transaction dollar volumes as more pricey homes get…
What Will Happen to Home Prices When Mortgage Rates Decline? It’s an important question because in 2025, rates are going to lower. Not because of inflation drops, because 3% inflation is here to stay due to supply constraints and US government regulations, and high debt. Instead, it will be political pressure that will do it….
How to Create Your Realtor Brand Differentiation The power of branding. Do you take it seriously? Are you doing anything than the usual, common tactics to establish your name and offer to buyers and sellers? I reiterate frequently in my blog posts and conversations that a brand image is your value proposition. It’s your promise,…
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
Realtor Prepping for Better Home Showing Results A home showing is a key event for a home seller offering their property to the market. And it’s a key part of a selling strategy for progressive, commission-minded Realtors. And when other sellers see how you sell firsthand at a showing and visit your social page/website, it’s…
Dreaming of a Housing Market Crash? Both buyers and sellers in the real estate market are sensitive to market crash indicators and hype in the media. And when we hear commercial real estate is at risk of a market crash, buyer’s are on the alert. The exodus from urban areas, remote work, rising taxes in…
Will Home Prices Drop in Florida? It might seem impossible for home prices to fall across the State of Florida when the US economy and Florida economy are doing well, yet, Corelogic believes quite a few of Florida’s cities are in for a price drop. It’s bold to suggest a price drop in real estate…
Summer 2024: A Much Stronger Season As spring approaches and with kids nearing the end of their school year, people begin thinking about moving and buying another home. Homeowners have had considerable time to be psychologically prepared to move, and are likely content with the price they believe they’ll get. But it is always April,…
Homebuyers Income Jumped Last Year For Realtors, the 2024 housing market outlook is a little brighter. More listings, more sales, and homebuyers’ incomes have risen. Really, isn’t that all the good news Realtors need? Lawrence Yun, chief economist of the National Association of Realtors® himself predicts home sales likely will climb 14% this year. There’s…
Strategy for Buying a Home in 2024/2025 Time passes so quickly. Do you remember when you first thought of buying a home and didn’t? Were you smart and avoided a disaster? Or did lose because you could have been building equity and enjoyed other advantages. The point is that in 2024’s market involving bidding on…
Much Better Home Sales Season Ahead for Realtors The US Fed is likely to reduce the central lending rate slightly in July. What goes up must come down, the way it’s done after every recession the FED has launched. The rate decline will be minimal, however it still represents a signal of a trend and…
Why Home Sellers are Finding it so Tough to Sell Realtors today face a host of issues trying to generate leads. It might not be enough to solve one problem. Seller leads might be available, and these people are likely online on Google or Facebook or Linkedin searching and trying to solve their desire to…
Los Angeles Housing Market June’s sales data for the Los Angeles housing market doesn’t really tell us anything new, however prices jumped in June which may lead us to believe the market has some health. The exodus of people and businesses have hurt the LA economy, yet as interest rates drop, that trend may stop…
Your Dream Home in Florida The beautiful state of Florida, seemingly beckoning and welcoming to everyone always receives serious regard as the best place to move to in America. The Sunshine State certainly offers the lifestyle older retirees from the north love and look forward to visiting every year. And others of all ages like…
Dream Homes – America’s Luxury Homes What never seems to die is the quest for beautiful, exotic and even palatial homes. Both American and foreign buyers buy luxury properties in the US as a lifestyle investment. Within the property, more of their living and business engagements take place meaning it is a focal, interactive venue…
Austin TX Real Estate Austin Texas with its amazing climate, interesting culture and low taxes and cost of living has been drawing hoards of new residents for several years now. It’s driven prices up and made listings scarce, but while prices have stayed elevated, new listings and total homes listed for sale has rocketed. Homes…
How to Profit from Today’s Housing Market With home prices so high, and mortgage rates up above 6% and homeowners staying put, you might wonder if there is a way to profit from real estate in 2023. Historically, most wealth is generated via real estate, and there’s always a way to get in at a…
Luxury Living & The Rise of Roof Top Swimming Pools Life in a high rise building is very different from ground level dwellings. And it’s not always easy for condo developers to sell new tower condos or get them leased. And construction is expensive so it might as well be worth it. Developers know they…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Revolutionizing Property Management with Cutting-Edge Software Rental property is a booming sector involving long term residential, short-term vacation rentals, growing built-for-rent developments and multifamily sectors. As demands for profitability and better service from tenants have risen, landlords and property managers are increasingly relying on sophisticated property management software to streamline their operations and give tenants…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
A Real Estate Agent Near Me Home prices peaked in summer 2022, but sales prices are still very high right across the US. There is a grand opportunity, if you make good choices to get close to your imagined selling price. Although the government is pushing the economy into recession, it will take some time….
When Will It Be a Great Time to Buy a Home Again? In September, prospective homebuyers once again sat on the sidelines, and even backed out of intended purchases. The task for a good Realtor near you has never been greater, whether you’re selling or buying. Stats from the latest housing market report show home…
HomeBuyers Backing out of Home Deals A new report by Real Estate Firm Redfin on August’s pending home sales stats shows buyers are backing out of deals in the US Sunbelt cities. In particular, Phoenix, Tampa and Las Vegas. Jacksonville Florida were cited as suffering the greatest increase in cancelled deals. It comes as buyer…
How Far Will Florida Home Prices Fall? Hurricane Ian may become the 5th most expensive hurricane in US history. Although smaller in size, it packed sustained 150 mph winds and big storm surge to overwhelm neighborhoods in the Port Charlotte, Fort Myers and Naples region on Wednesday. Southwest Florida had a wonderful 30 year growth…
Will Sellers Rush Online to Find a Realtor? Many Realtors are thinking there’s no way residential real estate can fail. Housing markets are too hot with wealthy buyers, high employment, strong banks, along with strong millennial buyer demand and very limited supply of housing. Yet the narrative seems to be changing despite the economic strength. …
Vancouver Housing Market Update and Forecast Vancouver has built its reputation as one of the most beautiful cities and locations in the world. The modernization of the city, incredible mountain vistas, moderate climate with a surprising amount of yearly sunny days, high tech center growth, tourism and neighboring mountain recreation areas makes this area a…
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…