Generative Engine Optimization Guide A slow shift to using AI search engines by consumers is underway. It means small business owners must create a different kind of content experience on their websites, this time organized for the needs of these AI-powered info sources. AI search engines offer a different experience for search users (your customers). …
Power Up Your Site’s Internal Linking for Impressive Outcomes If your website is filled with awesome content yet suffers from low visibility on Google sarch, there might be a number of reasons including low-ranking power, few relevant backlinks from credible, authoritative websites, and poor internal linking. Linking has never gotten much respect, and Google has…
How To Optimize your Content for ChatGPT, Gemini, and other LLMs As you’ve read in the Generative Experience/Engine Optimization post, AI search engines are creating more search engine users. They love what the AI LLMs give them — fast information and insight, even above quality. AI search engines are arriving with big impact on content…
Search Generative Experience Optimization Google continues to lead the way in how it offers a hybrid search alternative to search engines. In its ranked search results, it may include a special search feature called AI overviews. It’s a special form of results where Google’s artificial intelligence system offers up a generalized overview of a topic,…
Why is Real Estate SEO in such High Demand? SEO remains as perhaps the largest source of new leads for search-savvy Realtors. Whether it’s Google, Bing, ChatGPT, Google AI/Gemini, or just listings on Realtor.com or Zillow, ranking algorithms can be mastered to build more exposure for you and your client listings. Real Estate SEO arises…
Tailored SEO, Content, PPC & Social Strategy for Travel Agencies Considering a new team member or to hire a versatile freelance marketer? Your first task is to visualize what you need to accomplish and find the most efficient staffing solution. I’m just a little biased, but we shouldn’t underestimate what one single talent can do…
🥇SEO Services Toronto It’s a new business environment for many Toronto companies in diverse industries ranging from travel to manufacturing to software development. A US business cultural trend to exclude Canada is afoot, and a good way to counter that threat is to employ effective digital marketing. A comprehensive marketing strategy that leverages high-quality content…
🥬 Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? Then you understand freshness so well. And that’s not all. How about the hypnotizing aroma…
It’s Not Complicated for a Pro If your first attempt at search engine optimization didn’t pan out, don’t fret about it. It’s all about strategy and hard work. You may have been duped by hype, doom talk, and “techy talk” that plagues authentic SEO. Just feel the disappointment of those poor results, so you can…
Have you Given Up On SEO? SEO has been in vogue in digital marketing for over 30 years, before I started in 1998. And for the last 15 years, the rumors of SEO is dead were part of the buzzword narrative, to sell more SEO. In reality, the doomsday phrase should have been “SEO is…
The Untapped Wealth of Search Engines In other posts, you saw how much consumer online search traffic there is – trillions of searches by consumers actively seeking products/services — to fulfill their intent. It’s not like social media where users are inundated with irrelevant, low-intent topics/ads they have little interest in. And social doesn’t connect…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without visitors to your website, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customer or sales revenue. In fact, when your site is never visited, it means your current customers are being wooed away by highly visible competitors. A…
Los Angeles SEO Services 2025 is offering a variety of new and exciting opportunities for Los Angeles area businesses. Given California’s massive challenges (and opportunities), it’s time to expand your content strategy to reach new customers across California, North America and into Europe. It can be done affordably without hiring an LA marketing agency nor…
Vancouver BC SEO Services It might be challenging for Vancouver area companies this year. Reduced access to the US means our digital marketing becomes more important in the mix. We’ll need to be more creative, innovative, putting an accent on content excellence. I can develop the level of competitive content strategy your need and tune…
Mississauga SEO Services – Advanced Strategies This year, Canadian companies from Toronto to Calgary and Edmonton are facing some seriously challenges in 2025. Reduced access to the US means we all need to be more creative, innovative, with an accent on content excellence. This means considerably improving your content strategy and using SEO to make…
Advanced Search Engine Optimization Consulting One of the issues of being in a prosperous city with a regional population is that services sometimes lag current demand. Finding qualified talented SEO consultants and expert content creators in Calgary or Edmonton is difficult, let alone those who can weave SEO and engaging content pieces together for even…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that doesn’t fulfill expectations. This lack of commitment to excellence in their business is a…
Expert SEO Services by the Hour Once you’re convinced of the value of expert content development and advanced SEO strategy, you’ll be more hopeful you can solve any issues you’re having with your website. Whether you hire me on contract, permanent/dedicated or by the hour, you know you’re availing yourself of the best provider possible. Having…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…
SEO & Content Strategy Can Deliver Great Results Travel agencies, Tour Companies and travel management software firms can easily double/triple bookings and build a solid loyal customer base. However, if their website traffic is weak and poor quality, it will be tough to squeeze revenue out of that small funnel. Sometimes, you need a wide…
Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Reaching consumers online is the best, most cost-effective driver of…
The Power of Links to Your Website 2024 is almost here, and a better economy is just ahead. You’re reading because looking for that one thing that will boost your business leads and sales prospect pipeline. Normally, we’d say there is no magic bullet. However, there is one thing that could power up traffic, leads,…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
The Magic of Project-Based SEO Back in college I achieved my best marks via projects, not with everyday lessons and tests. Today, schools recognize the benefits of project-based learning for students. This includes growth in self-reliance, improved attitudes toward learning, opportunities to develop complex skills, such as creative imagination, critical thinking, problem solving, collaborating, and…
14 Important Ways SEO Multiplies Conversion Rates Conversion rates sink lower every year online. Marketers are trying a variety of conversion rate optimization tactics almost in desperation to generate a sale. Yet that might not be solving the matter at the level needed. Aside from branding and product development, SEO is something companies should be…
Link Building will be a Bigger Priority for Businesses New competition from ChatGPT-4 is only one reason why search engine ranking algorithms will change in the next 5 years. ChatGPT-4 threatens to change how people search online, helping them find immediate answers and resources, thus users would be less exposed to ads. This would injure…
SEO Services for Atlanta Companies Atlanta is a city slated for more growth over the coming ten years and some businesses are getting positioned as part of this city’s evolution. New companies and new residents will be drawn by the lower cost of living, affordable real estate and low cost of doing business. Yet Atlanta…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Why ChatGPT + BING is a Big Matter The age of AI for content marketing and search engine optimization is here. AI’s ability to comb through content and respond to searchers via questions and an interactive session, is well beyond what Google is providing its users. ChatGPT is making a huge splash in creating powerful…
Improve your Google SEO during a Recession? When an economy is roaring during a bull market run, with GDP rising nicely and consumer demand continuously ramping skyward, marketing can deliver a big impact on company earnings. But it was easy. B2B managers and consumers were shopping with abandon as price and funds/income ceased to be…
The Number One Problem with Google The number one problem with Google happens to be their latest secret weapon against small business. And it’s the top threat to marketers as well. If you’ve been in business online a while, you’ve likely suffered a reduction of clicks to your website from Google. In fact, it’s likely…
Google Speed Update According to Barry Schwartz over at the Rusty Brick, speaking in the Search Engine Roundtable, Google made a key update to their algorithm now known as the the Speed Update. The issue of loading speed and server processor time, and time to first paint and first interactive are being addressed by Google….
What Signals Does Google Use to Calculate Your Content Quality Score? Every once in a blue moon, Google makes major changes in its algorithm. The Mountainview behemoth has used silence and cloaking very to keep SEO pros off balance. Hidden in the shadows of its new RankBrain algo update, could be a new approach to…
A Talented SEO Expert Delivers While CEOs and marketing managers struggle impatiently with their paid marketing campaigns, they could be generating higher quality leads using an experienced SEO expert for free, organic search engine results. Instead of becoming an expert at chasing prospects around with weak banner advertising, email pushes, and social media advertising, relax and…
SEO Services in SD and LA Hundreds of SEO companies and digital marketing firms in Boston, Los Angeles and in Silicon Valley offer services something akin to SEO. Yet, keyword loaded copy and buying blog guest posts doesn’t work now. . In my new book just published, I explain that content engagement is the key…
Will Top Rankings Change Anything? If you’re jumping head first into social media and PPC for leads and sales, you might want to check out the real facts about whether Google is a better source. The fact is, websites and free organic traffic will never go away. And we’re getting close to a time when Google…
How to Generate Leads and Sales The Ultimate Guide to Combining SEO and Content Strategy written in 2017 educated readers on how to synchronize SEO and topical content to align with Google’s ranking signals and ranking hierarchy. SEO and Content have always been on separate tracks. And Google was able to filter out optimization attempts…