Generative Engine Optimization Guide A slow shift to using AI search engines by consumers is underway. It means small business owners must create a different kind of content experience on their websites, this time organized for the needs of these AI-powered info sources. AI search engines offer a different experience for search users (your customers). …
Why is Real Estate SEO in such High Demand? SEO remains as perhaps the largest source of new leads for search-savvy Realtors. Whether it’s Google, Bing, ChatGPT, Google AI/Gemini, or just listings on Realtor.com or Zillow, ranking algorithms can be mastered to build more exposure for you and your client listings. Real Estate SEO arises…
Google is Fading? It’s Actually Rising Oh, the AI hypesters. All of them so eager to push their new Agentic AI, Chatbots, AI apps, and AI-augmented services and infrastructure. And many of these AI followers lash out with rhetoric about Google being a digital Dinosaur, whose user traffic will suddenly disappear. Much of the rancor,…
Solving Your Company’s Digital Marketing Skills Gap The transition to AI-assisted business and marketing represents a key opportunity to save money and improve marketing performance. It’s about more than just automation using AI LLM GPTs. It’s a beautiful new jigsaw puzzle with fewer pieces and a better services structure. And AI really has brought us…
Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered and getting your message heard is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being…
🍕 How do ChatGPT, Gemini, Claude, and DeepSeek LLM’s Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI. AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. Just this week, Google announced its improved Google AI Mode Search…
Small Business Outlook 2025 According to the US Chamber of Commerce, 33 million small companies in the USA employ nearly half of the American workforce and represent 43.5% of America’s GDP. They’re a major economic force, hampered in the last ten years via free trade, high interest rates, and high taxes — government-induced setbacks. Times…
US Homeowners Facing a Home Insurance Crisis The wildfires in Malibu and Pacific Palisades communities of Los Angeles are the latest threat to the home insurance sector across America. The situation is well-documented yet reports don’t always cite the real underlying causes of the high cost. Hurricanes can’t be prevented of course, but the situation…
Florida Real Estate Market The Florida housing market is one of the most desirable to Americans and foreign buyers, but of late, it’s lost some its glitter. But is a home in Florida ever a bad idea? Notwithstanding the US cost of living and affordability challenges which plague Florida too, this state typically thrives as…
Tips for Better Real Estate Marketing in 2025 Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales. As interest rates ease and mortgage rates begin to fall, the economy grows, and small business flourishes once again across the country, we’ll see…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
Are Homeowners Getting Ready to Sell? While a few more buyers are able to buy a home, given savings and improving incomes are sellers willing and able to sell their homes? Buyers aren’t sure whether home prices will rise or fall this year, even if experts predict price rises. For sure, listings are up and…
Much Better Home Sales Season Ahead for Realtors The US Fed is likely to reduce the central lending rate slightly in July. What goes up must come down, the way it’s done after every recession the FED has launched. The rate decline will be minimal, however it still represents a signal of a trend and…
Oregon Housing Market The beautiful state of Oregon is a desirable destination for many Americans, even California expats, for jobs in technology and for living in its natural splendor. The title graphic above attests to its astonishing natural beauty with mountain vistas, spectacular rivers and waterfalls, and magnificent nature trails that attract tourists from around…
The Rolling Question of a Housing Market Downturn Another year has passed, with buyers and sellers asking whether the housing market could crash? Would that be a good event for buyers, the homeless, and as a launch pad for a 2024 housing market resurgence? There are economists and housing market experts who extoll the…
Could the Housing Market Crash or at least Turn Down Hard? There are plenty of homebuyers still wondering when home prices might fall back to affordable levels. And too, they ask if a housing market crash is possible. Most economists and housing experts of recent believe there won’t be a crash. If terrible things were…
Stock Market Best Sectors Forecast Some smart investors specialize in certain areas of the economy where they gain deeper insights and thus become more intimately in tune with meaningful, helpful, credible news, expert reviews and economic changes. Knowing which sectors of the economy are investible is the order of any intelligent investment strategy regardless of…
Ontario’s New Housing Growth Bill — The End of the NIMBYs People across the US and Canada have been suffering through a nightmare without complaint for too long. That nightmare is ridiculously high home prices and rent prices, painful taxes, and a severe lack of housing stock. The high prices are creating a host of…
Improve your Google SEO during a Recession? When an economy is roaring during a bull market run, with GDP rising nicely and consumer demand continuously ramping skyward, marketing can deliver a big impact on company earnings. But it was easy. B2B managers and consumers were shopping with abandon as price and funds/income ceased to be…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
Real Estate Vs Stock Investing With the stock market so hot of late reaching yet new highs in valuations, are you considering divesting and buying something else with your recent fortune? Or will you stick with the stock market forecast and buy Tesla, Bitcoin, or some Faang stocks and do something risky? If the…
San Diego Home Prices Keep Climbing Pandemic or not, San Diego real estate is a much desired thing. House prices in the city of San Diego June rose to an average of $1,080,000 while it was $1,114,122 within San Diego County (up 29% from 12 months ago). The median home price countywide in June was…
Building an Amazing UVP There’s likely only two things wrong with your business (and your marketing). First, you have little visibility/reach and no one knows you exist, and second, your value proposition isn’t resonating with the audience you’ve reached. The UVP as it’s known is very complex. Often, it’s better to hire a specialist to…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Bay Area Housing Market Sales and home prices recovered nicely in March in the Bay Area. San Francisco, San Jose, Oakland enjoyed a positive upburst. It looks like the recovery is beginning. House prices in the Bay Area rose 6.4% ($53,5000) and sales jumped 51% versus February. And year over year, house prices are up…
Philadelphia Housing Market For real estate investors and homebuyers, the Philadelphia regional market has a lot to like. Kiplinger in fact, rated this city as one of the best places to retire. Homes are affordable compared other major cities. Prices are rising, however homes only on the market for 63 days according to NAR. Just…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Winning in the Post Pandemic Market What can you do when the economy sucks and sales are slow? Work harder? How about preparing to be the market leader when the economy has its turnaround? Crises are actually opportunities to prepare for the next growth wave where consumers have a different mood and the competitive playing…
Corona Virus and Real Estate Just as the recent job numbers hit a high, the real estate market is making awakening sounds. The virus and shutdown took a heavy toll on the US economy and all economies. The only country to rebound quick is China. But China’s real estate market might be in trouble as…
Best Time to Buy a House Right Now? The housing market forecast is still bright heading into the fall season and onto 2021. A strong economy, big demand for houses for sale which offer more rooms, lot sizes and in safer neighborhood is the big trend. The upcoming November election is a big worry for…
Developing New Business in Boston I’ve worked with many clients in the Boston MA area and I would be thrilled to work with Massachusetts companies again. I’m very familiar with the Boston housing market and related industries including moving companies and building supplies. Boston businesses are spread out over the greater Boston area into a…
Searching for a Home 2025 is not far away with its promise of a big release of homes which have been lockedin for the past two years. More will flood onto the market resulting in some price depreciation. Yet buyers should still stick to a plan to acquire the home they want in the ideal…
Home Solar Systems – Smart Investment I was driving through a very nice, modern neighbourhood yesterday and noticed two homes had brand new solar panels on the roof. I liked them and I’ll bet a lot of homebuyers would pay a premium for solar-powered homes. A survey actually discovered that green friendly homes can grab…
Time to Redesign Your Website? Business owners take a lot of care in ensuring their brick and mortar location has “curb appeal” and an enticing entryway. Ensuring they have a website with curb appeal is just as important. Although visitors arrive through many pages, the homepage plays a big role in creating a great customer experience….
Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…