🤗 How to Take Good Care of Your Self-Esteem During Unemployment US and Canadian jobs are shrinking and expected to worsen for many reasons. There’s a lot of negativity and fear of the long winter ahead. The situation in Canada is of grave concern while the US is seeing slightly higher unemployment trends across the…
Google is Fading? It’s Actually Rising Oh, the AI hypesters. All of them so eager to push their new Agentic AI, Chatbots, AI apps, and AI-augmented services and infrastructure. And many of these AI followers lash out with rhetoric about Google being a digital Dinosaur, whose user traffic will suddenly disappear. Much of the rancor,…
Consolidating your Marketing Team: Performance/Cost Benefits SMB owners have been reorganizing staffing and marketing spend for quite a while now. Costs, inflation, labor shortage, tariffs, and more have brought on big pressures to simplify. And now the AI revolution is necessitating more change. The problem is owner’s aren’t sure how to create the ideal team…
Solving Your Company’s Digital Marketing Skills Gap The transition to AI-assisted business and marketing represents a key opportunity to save money and improve marketing performance. It’s about more than just automation using AI LLM GPTs. It’s a beautiful new jigsaw puzzle with fewer pieces and a better services structure. And AI really has brought us…
Are you Ready for the Sales Boom in 2026? Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2026 well enough. Visualizing your outlook as an agent is essential to preparation and motivation. Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev up…
Have you Given Up On SEO? SEO has been in vogue in digital marketing for over 30 years, before I started in 1998. And for the last 15 years, the rumors of SEO is dead were part of the buzzword narrative, to sell more SEO. In reality, the doomsday phrase should have been “SEO is…
Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….
💵 Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t. And that results in making…
😇Travel Angel Investing: A Goldmine if you Choose Well Like the rest of the globe, US travel is changing dramatically, drawn back to a domestic focus which I explored in the US domestic travel market report. As an angel investor, you have plenty of industries to invest in, however, as mentioned in the travel startup…
S&P 500 Forecast for 2025 As the implications of the new Trump tariffs set in, and world leaders react to Wednesday’s imposition of reciprocal tariffs on country’s dependent on US consumers, this week should be a volatile one for the S&P 500. After a remarkable bull run in 2024, the S&P 500 has given back…
Trump’s Tariffs in Effect Yesterday, President Trump announced his promised, sweeping tariffs on foreign imports into the US, and the world looks very different. He lamented that this is the end of taking advantage of the US and it will be a boom economic period in the US. Today, investors dumped their favorite stocks of…
3 Month Stock Market Outlook Today, March 31st, 2025, investors are waiting with trepidation as in only 2 days, the reciprocal tariffs on US imports kick in. The stock market is going to be exciting this week. Some may win big and others could lose badly. This week, experts believe will be volatile and slightly…
Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
Travel Forecast – Industry Stats and Trends 2025 looks like it will be a fantastic year for US domestic and international travel. Americans continue to spend whether optimistic or pessimistic. And with the pro-business, pro-America government coming into office in January, the outlook for the 2025 economy is positive. Americans will spend $28.4 Billion this…
How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…
Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore. AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…
Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference? You have to believe you can. Our big challenge for marketing our skills might be problem…
Travel Business Startups There are plenty of good reasons to launch a travel business startup including profit opportunity, new directions, and just being in a business you’ll really love and meeting people engaged in life. A travel agency, tour operator marketplace, or travel software provider might be one of the most investible business opportunities of…
Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
China Economic Predictions It’s a challenge to describe the Chinese economy given it is a capitalist market built on top of a communist system. The country is now at a cross roads and must decide whether it can handle a free, open relationship with the rest of the world. Today’s topic is China’s effect on…
Is the Post Pandemic Economic Recovery Underway? As we approach June, the final month of the 2nd quarter, is it too early to speak about the economic recovery? The optimism of the stock market could help encourage more companies to resume business and for more employees to earn a pay check again. Earning a pay…
Developing New Business in Boston I’ve worked with many clients in the Boston MA area and I would be thrilled to work with Massachusetts companies again. I’m very familiar with the Boston housing market and related industries including moving companies and building supplies. Boston businesses are spread out over the greater Boston area into a…
International Business: Showing Up on the US Radar There’s never been such a grand opportunity to export goods or services to the US. It should be one of your key goals. For the minimal amount of cost, the upside potential is huge. Stellar Canadian tech startups that have boomed recently in US or global markets include…
Why Your Inhouse Team Will Always Underperform William Shakespeare was a brilliant man. So adept with insight, wit and words. He could see patterns of behavior amid the clamor and folly of people being busy and going nowhere. He knew, as many business leaders know today, that “busy-ness” alone offers little of value and can actually foretell a…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
Fascinating People Are you a fascinating person? Maybe you are and you don’t know it. But what is it about you that captivates others and makes them value you so highly that they are fixated on you? Understanding who fascinates you might be a key to understanding yourself. Why do they fascinate you? What is…