Do we need home selling tips just for 2018? I think we do.
Our focus is 2018, the year of more competition and listings. The economic circumstances, taxation issues, price trends, migration, create unique forecasts for each housing market in 2018. To sell at a good price in 2018, you’ll need some strategy and tactical sales excellence.
Even in the best cities, prices are flat and homeowners will have more difficulty persuading buyers or property investors to buy their properties.
The tax situation is less profitable, the US dollar is falling, new home construction is up, the stock market is wild, real estate investors wary, and the economy looks solid.
As you’ll read in the home selling tips, you can have your cake and eat it too. Let go of all the “compromise” talk and know that you can get the maximum prices your home, cottage, condo or land is worth. Everyone knows real estate is precious and governments are committed to constraining supply.
When is the Best Time to Sell My House?
Timing your home sale is important, and asking “when is the best time to sell my house” is a wise question. Make sure you know all the time related issues to seasons and the economic trends happening now.
How to Start a Bidding War?
At some point, you’ve quietly thought about how to start a bidding war. Selling at over asking price is common, but with top notch real estate marketing strategy and a knowledeable Realtor, you can ratchet up your selling price.
Which Renovations Increase your Selling Price the Most?
When you’re planning the sale, you know buyers are hungry, but maybe during negotiations they cite how your house is not in good condition. Worse, maybe a good number of prospects online are turned off by its appearance? Instead of letting that happen, and just dumping your home on the market, you might discover which house renovations increase selling price. Make the most of your reno budget.
Should you Sell Your Home Fast or for a Higher Price?
Do you know how Realtors selling strategy? You have a choice when you’re working with a Realtor, whether to sell it quick or take your time with marketing and build interest to a larger pool of buyers. Most Realtors use a blitz type of selling strategy where they maximize the impulse or desperation of buyers.
They might push it all into one intense weekend showing where it’s organized like an auction. Buyers see each other want your home and they might get emotional and start ramping up their bids, well over asking price. It works and clients get the picture that the Realtor has done a fantastic job of creating buyers and whipping up frenzy.
However, if the property has all sorts of flaws, is in a weak neighborhood, and it’s not high season for selling, the home might not sell. If the quick blitz backfires, you could see your selling price rocket downward. Anyone can sell during high season, but the Realtor who can sell you house now, is a good one.
Consider getting that kind of Realtor, create a plan, and do a blitz over 3 weeks. The best buyer prospects will hang on if they know you’re doing a 3 week blitz. You won’t lose them and instead you could enjoy 3 times the buyers and bids (over that 23 day period). In fact, the collective effect on the final winning price could be staggering.
We’ve all seen homes sell for exhorbitant prices, even more than double the home’s value. You might want to tap into that craziness and get some extra money for your kids/grandkids education expense.
The above posts offer extensive home selling strategy and selling tips to help you reach a bigger, targeted audience, give them what they’re dreaming about, encourage more and higher bids, and help close the deal with a record high price. Hopefully, the media will report your selling success like you were a star Mega Millions winner!
Spring will be here soon and you’re on the hunt for high quality buyer and seller leads looking for houses for sale. They’re online and if you don’t have a great web presence, you might still be able to leverage lead generation services or advertise on good real estate sites.
Companies which specialize in attracting real estate leads are known as lead generation companies. They advertise houses for sale and other remarketing advertising on Facebook and Google Adwords along with blogs and news sites to cull leads. They promise to rid you of the advertising and prospecting work and accelerate the lead generation process.
Unfortunately, when scraping for leads this way, a lot of poor quality leads are served up to participating Realtors. And the terms of the arrangement may not be attractive.
If it worked, who wouldn’t sign up? Well, nothing’s ever that easy. So let’s take a closer look.
Buyer sand Sellers. Find Good Real Estate Leads Fast!
There’s nothing wrong with fast, if it’s real. It can happen, and you shouldn’t be afraid to spend. Here’s 20 top lead generation services with a look at their strengths and limitations.
Leads Generated Still Need to Be Converted
This post is an exploration of 18 of the top online real estate lead generation companies in the US and Canada. And 2 more including Zillow Leads. There’s more new lead generation startups arriving every week.
Acquiring leads this way won’t hurt, however converting leads has a lot to do with brand image. Even if they agree to work with you right away on the phone call, they will Google you online and visit your website. Who wouldn’t? Trust, transparency, responsiveness, and proven competence are what motivate them.
There’s no doubt you can sign a client right away, however you probably need to take a hard look at your online presence and ask yourself whether you like what you see. Would you hire you?
Real Estate Leads Fact Number 1 — 90% of Home Buyers Go Online
90% of home buyers go online, and you need to be in front of them and number one in your Zip Code. Home sellers are there too checking out comps and searching using keyword phrases such as home selling tips, best return on home renovations to homes for sale + cityname, to bidding wars and best real estate agents. They’re doing hundreds of millions of searches using Google, Zillow, Realtor.org, Yahoo, and thousands of other websites.
Make sure you’re highly visible on Google for all of them. Set up an amazing new mobile friendly IDX website, with outstanding, professionally optimized content, use some real estate videos, and do a little pay per click advertising. Build a strategic plan, then work the plan.
These are firms who provide buyer (or sometimes seller) leads for realtors, using methods of aggregating online prospects (most often via Google Adwords or cheap ad networks) which they then sell to realtors. 3 drivers promote the growth: a lot of prospects are online, home buying is in a frenzied state right now, and the fact there is only one home sold for each realtor in North America — there are too many realtors and most have few quality leads.
Questions: Let’s assume they can generate solid leads.
do you have the patience and skill to nurture and close these types of leads?
do you have a website that can help convert them?
what is the real cost of doing business with them?
would a luxury home owner from your target community use their websites?
can you respond to these cold leads fast?
Here’s Some Leads, but Let’s See You Try to Convert Them
The way these lead generators collect leads may be why they could be of poor quality. Ad campaigns, auto-dialers, and sketchy email lists of people make for testy, suspicious prospects. And these are someone else’s leads — they initiated them, which takes the warm and fuzzy out of it. Anything transferred from one person/company to another loses something in the process – the problem is lead quality and lead conversion.
Some realtors say these leads are hard to close while others treat them like flies at a picnic. They’re basically cold calls and the prospect knows nothing about realtor’s brand image or honesty. And how do real agents and brokers feel about lead generators?
I’ve never found an online lead generation system worth the investment. Better to cut out the middle man (Internet) and just get out there and meet… people! — John Souerbry, Agent, Fairfield, CA —
I have never bought a lead. I don’t think that is the way to be successful in this business. You need to spend your money developing a strong internet presence. — Carmen Brode, Agent, Scottsdale, AZ
It’s very expensive to purchase online leads. I’ve paid as much as $4,000 per month, but today I spend about $500 monthly. — Brian Talley, broker-owner, Austin, TX
Here’s 18 of the most visible lead generation companies onlinealthough new ones are coming. I’m leaving out realtor.com, and Zillow Leads because they’re more like Google or Facebook advertising programs. Some are well known while others are regional or startups. They all seem to be missing the vital component that creates genuinely good deals (in your target Zip Code) – the ideal customer experience from beginning to end.
The Good and the Bad about Paid Lead Generation
With some of them, the fees are low, sometimes only $20 a month and other times a little high, but almost never outrageous. For most, it’s like playing the penny slot machines at the casino. There’s a chance you could win, but is the payout worth it?
A few of the companies you’ll see below actually have you set up an account to be available for leads. Sort of like realtors sitting around a poker table. If you don’t respond fast, the lead is sent to someone else. In other cases, you will have to “buy your territory.” The lead gen firms will push you in that direction once they have you on the hook.
Before you hire a lead generation company, consider how home buyers and home sellers themselves buy and sell a condo, home or property. They likely already know a local realtor or they’ll go to Google to search. So online is a great place to be to lure the prospect away from his/her familiar agent.
Real Estate Search: Prospects begin with Google even though they could go directly to realtor.com or realtor.ca for MLS listings in their Zip code, or a major brokerage website such as remax.com, sothebys.com or kellerwilliams.com. Google has a better brand, a better search experience, and it leads to realtor’s websites or phone numbers where they can begin a trusting relationship with that agent.
Few condo or home sellers would type their personal details into the text box of an unknown website. And buyers are normally pretty cautious too. They want to get to know the realtor, so they’ll Google his or her name and if that discovery experience is unsatisfying, it dampens their spirit. That’s why it’s a good idea to be online in a good way – i.e., a great realtor brand image — an image built on prospects needs and preferences.
Google Adwords is the Lead Generator’s “Go to Source”
Google Adwords and remarketing programs could capture some good leads online. The highest quality leads will often originate from Google. However, most realtors could do this advertising themselves assuming they have a website with lead converting webpages. These programs are just a normal part of what a real estate digital marketer would offer along with lasting, sustainable, marketing assets.
Would I recommend using the lead generation companies? If they’re very cheap you probably don’t have much to lose other than your time, yet you could get distracted and fail to put 100% into your career. If you’re bright, you may learn a little about how they generate and convert leads.
Top Real Estate Lead Generation Websites
1. Bold Leads– Bold leads advertises on unspecified networks to capture leads and direct them to you. If the lead doesn’t give away info, boldleads will continue to nuture the lead for you. You are given your own landing page on the boldleads site.
2. Agent Locator – tells you straight they’ll conduct your ppc advertising and generate 480 leads for $6000. I like how they’re open about it. It may be worth gambling $6000 to try it out.
3. Market Leader – Aggregates leads from their own site called homevalues.com, Trulia.com, and via ppc advertising. Market Leader guarantees they won’t sell the lead to another agent. You get to manage it all from your “Pro” account.
4. Point2Homes Leads– offers low priced straight forward advertising options on its website where prospects arrive to search for a home. They also provide you with a webpage on their site.
5. Real Estate Pipeline Leads – Real Estate Pipeline Leads says it has a network of real estate sites where it draws leads, and it gives realtors full ownership of their territory, although the size of that territory isn’t explained. Drip email campaigns are a big part of their service. Their basic package is $1164 for 12 leads.
6. Agent Pronto Leads – Agent Pronto is different. There’s no upfront charge for leads! You will only be matched to referrals who have specifically requested to speak with an agent. They match each referral with a single agent that they believe is the best fit for their needs. Once you accept the referral, they provide your with the prospect’s full information and the details from their conversation with them. Sounds good. Their site looks a little lacklustre, but give them a good look.
7. South Florida Real Estate Leads – This firms specializes in south Florida leads. They say they have a variety of sources of leads. It appears to be owned by Lex Levinrad who is a real estate coach and owner of the Distressed Real Estate Institute™
8. Offrs– Offrs uses vague sounding smart technology to find homeowners who are going to put their house on the market. It’s based on predictive algorithms or just social listening perhaps. If it works, it would be very exciting technology.
Combine that with communications that encourage homeowners to actually sell the property and that could be very powerful, particularly right now in places such as San Francisco, Los Angeles, Miami, Toronto and Vancouver where prices are very high. They list by territory, but sadly your territory or Zip Code may be taken.
9. Trulia – Offers a service for seller leads with Market Leader, a company that was in severe trouble before the purchase. Trulia is no Zillow, but it does have some traffic.
10. Prime Seller Leads– Prime Seller leads creates a bunch of pages on their site for you. The CMS offers the ability to send epostcards and eflyers and their system integrates with many broker CMS. 11. eRealting – eRealting doesn’t sell leads, they give you a website to send all your traffic to! It’s kind of a CMS for rent. They state that it costs about $300 to create a client in their solution.
12. Lead Galaxy – Lead Gives you a home for your leads and uses the usual combo of Adwords, Facebook ads and telephone prospecting to create leads.
13. Experian– Experian is a research and statistics business who have mailing lists of potential buyers and sellers. You can build your list online.
14. Exact Data – Exact Data gets its lead list from telemarketing, opt in emails, and lists of prospective buyers and sellers. They claim superior data hygiene, however most list companies promise that.
15. Commissions Inc. Lead Platform – Commissionsinc claims they are the #1 Real Estate Tech Solution. They offer a platform and an app to manage your leads. They will run your Adwords and Facebook advertising campaigns for you. Sounds like a lot of noise. The value proposition is a little flaky.
16. Firepoint Realty Leads– Firepoint says they deliver scalable lead generation with intelligent routing, to automated lead follow-up and task scheduling, to ROI and conversion reporting for all of your lead sources. The price is $350/month and you set you PPC budget which they manage. Is this better than a self-directed digital marketing program?
18. Refindly Seller Leads – REfindly helps you generate, engage, and convert leads using one convenient system. They claim that historically, their agents receive between 5 and 8 leads per $100 spent in advertising. You can spend as much as you like on ppc advertising and they give you a lead management system to use.
At the end of the day, it all comes down to leads and sales, dollars and time. I must say, I like Agent Pronto, and Offrs best.
Real Estate Lead Generation Company in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu. Find a Los Angeles Real Estate Agent who has the very best real estate marketing wizard to help you sell your home for more.
Houses for Sale – Your Ultimate Source for Finding Homes for Sale
If you’ve read the housing forecast report, you know the availability of homes for sale is squeezed. A lot of properties aren’t even listed which will make it significantly difficult for you to find the property you’re dreaming of.
Real estate investors know fast about great homes for sale that offer the best investment value and there’s several ways they get first dibs on properties for sale.
Realtor Pocket Listings is one way they get connected to exclusive, quality houses. This is where the Realtor works both sides of a transaction and they keep the home listing to themselves hoping to broker it to their own pool of buyers. This works well in a market like we have now where houses for sale are rare.
Realtors will keep these listings quiet, so you need to be in contact with as many Realtors as possible, such as one from each major brokerage. The bottom line in finding your dream home or good investment property and houses for sale in your city is with a well rounded home search strategy.
Houses for Sale on the MLS
Remember that you may not see the best houses for sale on the MLS. You need to expand your search online using a variety of housing sources. Some services also do complex predictive analytics where they monitor social activity and other sources to find homebuyers and sellers who are exhibiting pre-sale behavior. This can be very good.
Realtor.com, Zillow, Remax, Trulia, Redfin, Coldwell Banker, Century 21, Sothebys, and Craigslist might be the way to go, to find houses for sale, but you’re kind of getting the leftovers. It’s like searching for a job using the classifieds. These are the awful jobs companies can’t fill so they advertise and go through the painful process of employee selection. That’s a grind.
Finding the Best Houses for Sale
With real estate, you’re looking for the best properties, the good stuff, that no one knows about. It’s better to find the best rather than toiling with a Realtor sorting through a limited supply. However, it’s wise to use a Realtor as part of your quest to find the best homes, houses, condos, townhouses, apartments or income investment properties from Los Angeles to San Diego to Florida. Use the Zillow Home Search Tool to get started!
Investors, while you’re at it, get educated about the national housing forecast, and find housing markets where there is a good upside potential for ROI. Don’t stick to your local market just because you live there. There’s more potential in the best cities.
Our quest in this page is detached houses for sale in your city. Let’s get started!
Are you thinking about how to triple or quadruple your sales in 2018? After just a little thought, you may discover what these 2 reports from Inc.om and Entrepreneur.com below reveal, that there are some great cities to build your business and achieve strong business results.
And before you’ll do it, you’ll want to take a little time to consider how the market could be peaking, technology changes, and competition in your own market. What really is the 5 year outlook in your city? What would expansion do for the mood and outlook of your staff?
It doesn’t always follow that warm climates translate to business friendly climates, yet the US south might be where the most potential is. Wherever you decide to grow, it’s an exciting challenge that you’ll want to put on the front burner right now. These cities may be the key source of your future business revenue.
Is Growth of 300 to 400% Attractive?
What Makes a Great City to Venture Into?
Inc’s team found that diversity of industry sectors and a pro-business/pro-development political environment makes for the best ROI. Cities such as Atlanta, Houston, Austin, and San Diego get high marks. The reports also reveal other cities which might be a better bet. One aspect they didn’t discuss is the attractiveness of the city as a place to live or visit. A good question for a private moment is, “do I really like this place.” That’s why many SMB owners prefer Florida and California.
The connection between optimism and opportunity shouldn’t be underplayed. Some cities have a great atmosphere and lifestyle and that translates to better quality clients. And who doesn’t want a dream client? Your dream client strategy is simplified when you’re approaching companies in these amazing markets.
In fact, the report suggests we all need to change our attitudes about the cities we thought were ideal for new business development. Cities like San Francisco and Boston may not have the outlook that Fresno, San Antonio, Jacksonville, West Palm Beach, Tampa, or Orlando now possess.
Successful businesses takes risks, with faith in themselves and their staff the driving force
California might be expensive and overly regulated, but if you’re starting up a satellite office to create connections in Los Angeles, San Diego, Orange County and San Jose, the diversified, high tech economy here might be the answer to your business dreams. There’s a market fluidity in California that makes it inviting and perfect for your initial experiments at growth.
Minneapolis downtown courtesy of Wikimedia. Midwestern cities are among the highest rated in recent years.
Entrepreneur Magazine’s List of Promising Cities
Entrepreneur Magazine also published a list of promising cities for new business development. A surprising number of cities in the mid west made it to the top. Lots of potential target cities for your business.
To really know whether a particular city is the right location for your business expansion or new sales growth, you’d need to do extensive research.
It does look as though Florida has the best momentum. However, a multi-city business development strategy for Florida doesn’t come without challenges. Florida is a big state with its own business culture, and the hispanic language element may pose challenges.
This is Where Innovation in New Biz Dev Comes In
California seems the one with the lowest risk, but if you’re stuck with the usual techniques, sales and media channels, and branding that everyone else uses, you might struggle. You need to be innovative.
Growth strategies have to be built on a more organic approach that presents relevant value to specific types of businesses. Getting granular isn’t difficult. I’ve built and laid out digital content paths that created exposure for targeted types of clients all over world. And the quality of client is as good as your online content.
In 2017/2018, your content alone determines who you will land as a future client.
Successfully capturing clients from the UK, China, Russia, I learned the challenges of keeping each type happy. There’s more involved than winning. It’s a great challenge.
If you want to explore new markets in Florida and California, or in Vancouver or Toronto Canada, contact me to discuss it. I score 10 out of 10 on innovation, and that’s the best stat I can present you with in a world where your CV means nothing, your experience is ancient history, and where only your ability to adapt and improve really matters.
They might be anywhere out there, and you’ll need a plan/strategy to reach them and work with them. Have you avoided doing this because you couldn’t visualize how to do it? Well, let’s fix that shall we.
Creating new clients in remote locations seems daunting and impossible for small business owners, yet many entrepreneurs and SMB owners have done very well at this. I’ve done it myself successfully in San Diego, Los Angeles, Boston, San Francisco, Chicago, Vancouver and London UK, and I want to be even better this time.
In fact, for some manufacturers and service providers, perhaps you, it’s an imperative to be able to find our target customers dispersed over the vast North American landscape. Local just got a whole new meaning.
“they turned out to be great clients who generated the best times of my life”
I’ d like to help you accelerate your journey into new business development so you can acquire the best customers of your life. They’re out there, but it takes some smarts to find them. Forget the usual inhumane, high pressure sales tactics you’ve been bred on.
There’s a different approach here that’s better. And that approach is used by many of the people whom you see online and which you found to be fascinating people. You didn’t actually find them. They found you, and I’m about to explain how some of these super effective people manage to get crazy good clientele, one’s they could never get via advertising and cold calls.
You’re Their Dream Provider and They’re Waiting for You
For the sake of brevity, let’s cut to what really matters to clients from Boston or Charlotte to San Diego or Los Angeles. They all want to be served by providers who are relevant and who make them believe in their own mission and purpose. They’re looking for more than just technical competence – which is what everyone is trying to sell.
Through experience they may know that slick, scaled up providers can deliver a very disappointing business partnership.
If you focus on relevance, sincerity, credibility, and building engaging connections, clients will clamor to work with you. Even if you lack the expertise/capability they demand, they may still decide you’re worth working with, even if you’re thousands of miles away. And if you’re a master at what you do or have an outstanding product, then even better.
Don’t believe that they already have what they want or that it’s available. They probably don’t. They could be waiting for you to show up.
Reach, Relevance and Connection
But how do you get the message out about your company and its philosophy and then build relevance to target prospects in small communities such as Bradenton Florida, Oceanside California or Kelowna, Canada?
You do it through the 3 simple tasks of reach, relevance, and connection. And you do it according to an expert level strategy (we’ll get to that whole topic later).
1. Reaching Your Target Prospects in Cucamonga among other Places
Your target audience is besieged with phone calls, advertising, emails, and direct sales approaches. They tend to see all marketers as noise. Unfortunately, you’re included in that noisy ocean of blah. The medium is the message they say, so using aggressive ppc, email, and cold calling means you start right off the bat as someone they should avoid. First impressions are tough to overcome.
The best reach tool is a high subscription rate, web and content marketing campaign which may include your website, local media websites in your target cities, and local newspapers. The content is strategically written and designed to rank high Google searches, and to create engagement for specific industries in specific geolocations. That’s followed by a boots on the ground friendship and relevancy campaign by a business development/client success strategist who likes those kinds of clients.
2. Establish Relevance
With their noise filters on high, prospects have very defined ideas of what or who they should pay attention to. Your content, branding, and initial exposure needs to be well thought out — in other words very strategic. Your research will ferret out the attitudes, needs, gaps, failings, and decision processes of your target prospects. Then you can position your material and UVP to hit home emotionally.
And that content is so critical. Your choice of issues, news, technology, market events and perspectives tells them whether you’re tuned in to what they feel matters. Topics, keywords, people, perspectives, and timing collectively send a message that you’re sympatico with them.
Think about how a provider would reach you best. They’d likely discover your business online, usually in an unguarded moment where they they’re surfing or they stumble upon it. It could be a mention on someone’s blog, an article on the local tv station’s website, or when they found you in a Google search. Something in that content hit a nerve. You need to know what that nerve is.
“When you advertise, their guard is up and it’s impossible to make the necessary emotional connection regardless of the carefully crafted success story you’ve prepared”
In the moment they found you, read your story, and identified the issues you discussed, they quickly realize your business is relevant to them. This is when they visit your Website, check you out on Linkedin, and Google you and your product/service to dig deeper. A simple process everyone follows today.
And when they find your web content, it’s relevant to them and they begin to open up emotionally to the idea they’ve found the right provider. It’s that “ah ha” moment and you’ve put your relationship on rock solid ground.
3. Build a Strong Personal Connection
I walked into a retail store in San Diego, created and developed a connection with the co-owner. Within 4 days, I was his new digital marketer. He had a sales issue along with concerns about the long term future of his business, which I didn’t know about.
In our conversation, I created a real, human connection, which gave me time to present my services in a casual, unthreatening way. Meetings became more progressive and targeted and I established my relevance personally (I had other San Diego clients, liked the same sports, and was enthused about being in his store and his beautiful city).
I understood his personal mission, beliefs and values, from his nieces to his business ambitions to where he originated from — the New England area. And I was a source of strength for him to work with his business partner.
I rediscovered that making friends with your clients is the essence of good business. These friendships bring a lastingness and positive expectations about ongoing growth and success and become the fuel that drives growth and willingness to take risk. These are human, personal things, not something a big, slick digital agency can help with.
Boots on the ground, means you’re there, personally and emotionally wired in.
Dig Deep and Travel to these Locations
If you want to do really well in a particular remote location whether it’s London UK, San Diego, Costa Rica, or the Bay Area and San Fran, ensure you know something about these regions, and that you like them. If you have a passion for these locations, it comes through in your online content, your tone of voice, and your personal disposition.
Typically, I target California, Toronto, and Vancouver because these are my favorite places. Your favorites might be Boston, New York, Charlotte, Miami, Houston or Seattle or even Cucamonga! They’re all good.
High Value – High Commitment
For B2B companies, this is vital because you’re selling a high value, high-involvement solution that can affect their business greatly. You must display a willingness to be there whenever they need, maintain good communications, and make them believe the time you’re back home is when they can flex their independence and growth muscles on their own.
“Absence makes the heart grow fonder”
Making your absence an advantage is important. Quite a few companies don’t want someone local who is around to pester them. So your distance is a selling point.
With the right targeting, reach, impact, relevance, and establishing an emotional connection with the prospect, you’ve got a good chance of them becoming your next client.
Yes, they’re kind of your dream client, but in a sense, you’re their dream provider. It works both ways, and in generating a friendship with the owner or marketing manager, you’re creating a much higher level of trust and credibility that other local providers may not possess.
People like their friends and the commitment to success is higher among friends.
So with this in mind, you’re ready to begin doing more in-depth research on targeted prospects to create the kind of focused, high quality content that will act as your first introduction to your future high quality client.
I think after you’ve mulled this over a while, you’re going to recognize the vast potential of these other markets and that a new more organic approach is how you win today.
Surveys show many companies are happy with their digital marketing teams and sales performance. The economy is booming and times are good.
While things are so good, and you’re most able to expand, how outlandish would it be for you to explore new markets in the US and Canada? And over the next 6 months, you’ve got some time to build your business. And it’ll be fun.
Big Changes are Afoot
Globalization is moving more economic activity into major urban centers. A good example is Canada, where only the metro areas of Vancouver and Toronto are thriving. It’s the same in Massachusetts where Boston alone is thriving and it appears to be the same for other major US cities. This is what globalization does.
When you’ve drained the last bit of revenue in your city, it may be the right time to explore Vancouver, Los Angeles, San Diego, San Francisco and Silicon Valley, along with Seattle, Denver, Tampa, Miami, New York, Phoenix, or Boston.
Why burn yourself out in an exhausted market with thin margins? Fun, new, fresh and lucrative are better.
I’ve Done it Before Successfully. It’s Definitely Worth It
These are superb markets where I’ve served many clients in diverse industries. The US cities such as Boston, Los Angeles, and San Diego in particular are a fantastic opportunity in volume and variety. An approach to deliver a fresh new service and approach they will love.
If you’re going to penetrate new markets, you must do it with focus on specific cities. A general approach, not adapted to the business and lifestyle in these cities won’t work. If you want to capture Los Angeles, SD County, or the booming lower mainland of BC, you need to drill down and have someone there.
Certainly there are challenges in expansion, yet comparatively today, success is much more common. And it can be conducted efficiently, beginning with a strategic plan and testing approach. The payoff could be a 100% to 200% growth in sales. The growth in my own solo consulting business revenue was 600% with my best year at $180k. For your business, the potential is obviously far higher.
From Los Angeles to Houston to Chicago and New York and Boston, to London UK, I’ve enjoyed developing new clients in many cities. It is a fun, fascinating and rewarding business opportunity.
Call me now at 416 998 6246 and to explore the opportunities.
Are You Finding the Right Consultant/Agency for Your Business?
Has the deluge of noise in digital marketing become too much for you to bear? Well, hang in there because all you might need is a few pointers and some enouragement to get some clarity. Since marketing is pivotal to success now, picking the right consultant or agency is particularly important.
The right agency or consultant or agency will stand out through their plentiful questions that show they understand your business. They may be thought leaders.
They’ll also be more helpful and generous with insight, and they’ll show a willingness to learn and adapt to the actual needs/challenges you describe. On their website, you’ll understand their value proposition quickly and they will stand out as unique and capable.
Right off the bat, you’ve got some good indications, but you need to dig deeper.
The Key Business Asset – Your Agency or Consultant
The best won’t often be the wealthiest ones you speak with, however if they have a wealth of talented staff, good software, and other assets, it can make a difference. Besides brains, energy, drive, and experience, what is it about them that will make them the most important business asset you’ll have? Let’s take a look.
Does your current marketing agency listen to you? Do they encourage you? Do they find the right solution, or just the ones they sell? Is their focus short term? Do you think they’re ready for the future?
Every Executive’s Challenge: How to Achieve Clarity
Your mind is frazzled and you’ve become entrenched in a losing position, so I thought I’d give you a simple, focused list of marketing services provider attributes, and a plan of action.
Expert Opinions: “Instead of understanding the buyer, and presenting a solution from a buyer’s perspective, too much emphasis is placed on the features and details of the product/service that’s being sold and on the credentials of the provider themselves.” — Richard Young of Pipeliner Sales
Having the Right Questions
do they have real expertise in the key areas you’re failing in?
can they provide a complete assessment so you know they understand your business, what is failing, and how they will fit in?
what is the cost vs revenue of their solution?
is their content marketing good enough?
are they an actual expert in their digital marketing field?
are they creative geniuses?
are they an expert in your field?
have they become a master in other client industries?
are they offering temporary or long term results?
what does their website/social activity indicate about them?
how will they add value?
are they up on the latest strategies and software?
Certainly, a track record of success, decades of experience and client testimonials can help. And complete money back guarantees are quite an incentive for cash strapped, nervous SMB owners. However, these would come after you’ve answered the basic “can do” abilities in the list above.
As a digital marketing services provider, it’s easy for me to see through the promotional tactics used to lure client prospects. The top ones involve hiding behind cool trendy web design, buzzwords, and “staff party photos.”
Perhaps the key is finding a modest provider with multiple skills/services who is willing to dedicate to your business. Most agencies can’t do that because of their massive overhead and a staff with a limited range of expertise. Yet, keeping up isn’t easy and agencies have a difficult time finding good people.
It’s wise to find a marketing provider with impressive skills and a willingness to become an expert in your field. Industry expertise is a saleable benefit for marketers. Technological expertise, thought leadership, and the ability to write persuasively and in an engaging manner can make a big difference in content strategy results for instance. Ask yourself whether this provider is going anywhere.
Your New 5 Point Plan of Action
1. find a digital marketer with demonstrated skills and ask them to do a thorough digital marketing assessment
2. assess their skill and knowledge of your industry
3. listen to their questions – it tells you whether they understand your business and your needs
4. build a digital marketing strategy and prioritize which channels will make a difference
5. hire a digital marketer who is eager to dedicate themselves to your company
I hope this list of attributes of a dedicated, digital marketing provider helps you focus on what you need to do. Right now you’re probably feeling good so use this moment to move ahead, investigate and make a decision.
That’s the gist of good decision making. Slow down, be calm, find the essentials, and buy the services that match your actual needs.
If you have me conduct your digital marketing audit, I can explore and discover those missing gaps and what the causes are. Your assessment is one great way to quieten all the noise.
Get focused and feeling good then contact me when you’re ready at 416 998 6246.
Dreaming of a better place in US to live in 2018? You’re not alone. Millions of people think about moving to another city, but aren’t sure of which US cities hold the most promise for enjoyment, lifestyle, housing, health care, education for kids, and future job prospects.
If you were going to move anywhere in the US, which cities would you choose? Are you ready to sell your home for the best price, use a system to find the best house, search for a great job, and finally enjoy a new lifestyle? Check out the list of best cities to live in below.
Americans are more mobile than ever, and migration has been strong to some states such as California. The Millennial generation in particular are more open to moving to another city to launch their careers. And too, baby boomer retirees are looking for places to raise the quality of their lives.
It’s wise to know if your state is a dead end in terms of employment and economies. Ask Michigan Millennials and Gen Xers if opportunity in a state can dry up. And ask Californians if high tech fortunes can draw Millennials. The answer is a resounding yes, and people will migrate to capture those jobs and other opportunity. Check the US job forecast for US Cities and the US housing market too.
However, it’s not always about an affordable retirement or great jobs. Sometimes what people want are better communities, nicer weather, and a higher quality of life. But which cities are best for combining all of these benefits?
Whatever version of a better life draws your attention, you’ll find the best cities to live in ranked below by three different organizations. If on different lists you find one city keeps popping up, you might want to drill down to find out more about it. Find out why it’s sending out good vibes and what it is that makes it so special.
And for retirees, which cities offer affordability, safety and health care?
Which are the best States to Live?
Some states have zero income tax, such as Florida and Texas, but other than that big incentive, is the attraction of a state important enough to draw you to one of its cities?
Best Cities Lists from Niche.com, BusinessInsider, and US News.
Here are the ratings of the Best US cities to live, as taken from 3 different surveys. It appears the city of Austin Texas draws a lot of votes as the best place to call home. Why they choose Austin might be a good cue for your own rankings.
Why is Austin considered the best city in the US? It could be job prospects, climate, low cost of housing or renting, low unemployment, and short commute times. Austin is also considered somewhat of a boomtown, despite the lower price of oil which has driven the Texas economy. Texas has no state income tax which could be a big incentive for many start-ups and workers considering relocating there. The more you check out the lifestyle in Austin, the more you’ll agree, that overall, this place is perhaps the best city in the US.
Ann Arbor, MI
San Jose, CA
Colorado Springs, CO
The Woodlands, TX
Raleigh and Durham, NC
Overland Park, KS
San Francisco, CA
Des Moines, IO
San Jose, CA
Colorado Springs, CO
Des Moines, IA
Minneapolis-St. Paul, MN
Grand Rapids, MI
Dallas Fort-Worth, TX
San Francisco, CA
Round Rock, TX
San Diego, CA
Grand Rapids, MI
Fort Collins, CO
Dallas-Fort Worth, TX
San Diego, CA
San Antonio, TX
Sandy Springs, GA
San Antonio, TX
San Francisco, CA
Salt Lake City, UT
College Station, TX
Santa Clara, CA
Thousand Oaks, CA
Oklahoma City, OK
Little Rock, AK
Fort Myers, FL
San Diego, CA
Winston Salem, NC
St Paul, MN
Virginia Beach, VA
Kansas City, MO
Kansas City, KS
Best Cities to Retire in the US
If you’re retiring in the next few years, you might come to a different conclusion. In that case, Albuquerque, San Diego, Sarasota, or Fayetteville NC might be to your liking. It
seems many of the favorite retirement towns are college towns in the US southeast. Check out AARP’s list of best cities to retire in the US.
Best Cities for Graduates to Move To
The preference for college graduates to move to might be significantly different than retirees. Look for cities with the best jobs forecast for the next 5 years. Also a factor is the rental market and property investment in those locations.
There you have it, a full resource list and a ranking of the best cities in the US to live. If you’re a graduate or retiree, good luck choosing the city that will host the next phase of your life. Have fun and live well!
After closing their sale, the homeowners will have a moment to reflect on it.
And they do think: “I wish we had gotten more for our home. It would have made a difference for us. Selling quick didn’t leave us with a satisfying taste.”
The reason for that is, when the emotional attachment to the home was broken, they suddenly realize it was just a house and that quite likely someone else valued it even more than they did.
There are buyers out there who would be in ecstasy if they found your home. You need to take your time and reach those people.
When you do, you won’t care about agent commissions, paperwork, and showings. You’ll get a life-changing price for your home and so you should after the blood, sweat and tears you shed to pay it off. The best hours, days and years of your life went into paying that house. Get what you deserve!!
I know, you need to sell fast to cover your new home purchase or to get rid of your ex asap. Perhaps there are other solutions that will give you time to sell now and buy later. That takes the pressure off so you can make good selling and relocation decisions instead of reacting under pressure. I’ve seen divorced couples keep calm and sell their house professionally and avoid selling for way less.
There are vultures in the market waiting for these opportunities to buy cheap. Instead, it’s wise not to get overwhelmed with emotion. Just like the cash in your retirement savings account, emotions will disappear.
Selling your home intelligently is the smart way to go. So many benefits await. As with the happy old couple in the photo above, you’ll be satisfied with your decision. Good for your self-esteem and good for your bank account. And retirees can’t possibly have enough money. You’re going to last 25 to 30 years more with no pay check!!
More Homeowners Selling Means More Competition
Yet with this sudden increase in house listings, buyers will have better selection. You’ll need to do more to win that big price. You can, if you do it right.
From how your MLS listing is worded to the multimedia presentation of your home, to how your home is improved and presented in person, there’s much you can do to boost your selling price. SELL THAT HOUSE!! for more.
90% of Buyers Go Online to Search For Homes and Information — this is where you intercept them
A Realtor Who is Doing their Own Marketing is Leaving Money on the Table
Remember that real estate is a complex business and Realtors hate doing their own marketing. If they are doing their own digital marketing, they’re probably not engaging their pool of prospects and expanding it. Your Realtor needs to be the selling mastermind with total focus on interacting with as many potential buyers as possible.
Hire an agent that respects marketing and isn’t a “transaction specialist.” A real estate lawyer and mortgage agent do the transactions. Your agent needs to impress you with the power of their reach and persuasion. They must be a selling strategist or you should find another agent.
More Leads and Prospects Please!
Consider what creates a good offer and a record breaking offer: more prospects. That’s right, the more people know your home is for sale, the more bidding pressure there will be, and the more likely the home will be sold for its true value.
Get True Market Value for Your Home
When you sell fast, or have fewer buyers, it means the market doesn’t know about your house for sale. You won’t be getting true market value. True market value isn’t comps or your home market evaluation. That’s the price that other unwise buyers had to settle for. That’s not you. If you don’t get impulsive or desperate you can get a big price.
And don’t be too impressed with over asking. With homes selling $1 million overasking price, all cash, the asking price is meaningless.
Tell your Agent you won’t hire them, unless they hire me!
Let’s Get Educated so You Will Guarantee a Higher Selling Price
The overall strategy is to: 1) improve your house, 2) use a digital marketing Realtor, 3) and let as many buyers across the country know you’re selling. Because it may be income property investors who will pay more for your old property, you want to hire a professional to help sell it. The additional cash from doing it this way could amount to hundreds of thousands of dollars. One realtor recently got $1 million over asking for an old house in Toronto.
But hold on, not all Realtors have the top selling power. I hope you don’t assume that going with the most well known Realtor in town is the only way to go. Because Realtors are having an easy time selling right now since there’s so many buyers.
It may look like they’re doing a knockout job, when in fact, they often rely on the MLS and their small list of potential buyers. “Comps” or market evaluation might be code words for “sell fast.” Keep in mind, that competent Realtors know about the Internet, Google, Facebook and top notch content.
Even top Realtors rely on the small pools of contacts of their team. But that won’t get you a big over asking price. For that, you need strategic digital real estate marketing and pull in big crowds of qualified buyers.
Maximize Reach > Create a Great Message > Filter Unqualified Visitors > Engage with Real Buyers > Close
Here’s the Best Ways to Sell Your House Quick and for More
Check out their real estate marketing provider for their effort and performance
Ask them how they will improve your house for selling
Ask them how they will achieve ‘over market value’ and if they’re not out to maximize your selling price don’t hire them
Offer the chosen Realtor a higher selling commission if they get way over market value – they’ll be worth every penny
Ask them to provide a complete breakdown of their marketing and sales process and the marketability of your home
Ask them what makes the most difference to selling at a higher price and how they will focus on that key tactic
While you might thinking that selling fast involves a quick paint job and covering up stains on the carpet, the real strategy is good marketing. And if you’re holding off paying a Realtor a commission because you resent all the selling costs and their 5 to 6% commission, relax. If you choose a digital real estate agent, they will give you a fantastic return on your investment.
Those who shop the MLS listings are often bargain hunting. Are they going to have the resources to step up the price? Not likely, which is why you need to expand your reach and make your home look like a million dollar listing. A digital Realtor offers much better reach to buyers all over the planet and throughout your city and can elevate the value for the buyer.
Hire a modern professional and you’ll be rewarded many times over with a no hassle transaction from a qualified, eager and willing buyer. No haggling and your old house will sell fast enough. Don’t sell your place in 3 days. You can reach tens of thousands or perhaps hundreds of thousands by being patient and selling it professionally.
This blog enjoys a rate of 1 Million visitors per year and you are one of them! I reached you and I can reach anyone who goes online. Get smart about digital marketing and you’ll get more than you could hope for.
It’s a rosy outlook for the housing markets in America and anyone buying real estate. Prices have moderated, new city markets are catching investor’s attention. However do you know which are the best cities to invest in real estate in 2018?
Do you have a strategy to buy in the best cities, use a property management company or use property management software to run your portfolio.
You’re just about set to make 2018 a great investment year. Have you looked at the forms of property investment should you choose — rental income suites, apartment buildings, or student housing reits? Open your mind the right type of property investment in the right city will outperform everything else.
But the Bay Area isn’t the only city with potential. Dallas, Houston, Austin, San Antonio and Fort Worth are getting special attention these days. Texas is growing. Michigan has huge potential. Even Boston has potential. Businesses are relocating to these cities for a lot of reasons.
In this era of investment, the best property investments may be in other cities. Even if you intend to stay close to home, knowing what’s going on in other states might provide a superior return on investment.
As you may have read in my very popular post on US Housing Predictions for 2018 to 2020, the US housing market is hot and some cities are hotter than others. No housing crash is forecasted. The list below of the top 80 cities to invest in real estate represent your best opportunities for high returns. Even normally depressed quiet markets are coming to life and beginning to catch investor’s eyes. It’s good news for Michigan, Florida, California, Texas, and New York and even better for real estate investors in 2018.
Record Demand for Home, Condo and Apartment Rentals
The difference in this latest real estate rebound is the number of Americans renting and still needing to rent a home or condo. That’s created the incredible income investment opportunity called rental income investment properties for passive income investments or self-managed property investments. 30% to 40% returns are not unheard of. It’s once in a lifetime wealth building. The kind of cap rates major investors can only dream of. Get some tips on how to do homes for sale searching better.
Scorching hot opportunity in the best cities! Will the hot markets of San Francisco, San Jose, Silicon Valley, Phoenix, and Los Angeles do as well as expected? Those cities with the highest home prices are not your only option. There’s plenty more towns and cities across the nation where you can buy rock bottom and sell high including this list of real estate by zip code. Cities you’ll read about below with lower home prices and rising employment rates may be your best bets for 2017 to 2020.
One high performing rental income related opportunity to investigate is student housing investment in Vancouver. The student housing market in Vancouver is like no other place. Foreign families like Vancouver BC in Canada for many reasons. And the Canadian government is raising the limits on foreign students and on post grad immigration. That means lots of demand coupled with high rents which translates to big profits. A company called CIBT has dominated this sector and is growing fast. You can invest with them like a REIT.
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Make sure others learn about the once in a lifetime opportunity in real estate investment with rental properties.
With strong economic growth as certainly continuing, rental income investment offers multiple ways to grow revenue. And your property may look even better to another investor when you sell. Lets see what the experts predict and what the stats say about the best cities and zip codes.
Growth in rental demand was largest for people with incomes lower than $25,000; a group that accounted for four million new renters over the past decade.
Growth for people with household incomes over $50,000 accounted for 3.3 million new renters.
There was an increase of 1.6 million renters for those with incomes over $100,000 a year.
The amount of rental stock also grew, and the single-family house share of the market increased from 34-40% of the total rental stock
Vacancy rate was less than 5% in 75% of the United States largest cities by 2015.
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Skyrocketing Home and Rental Prices in California are a Continuing Allure for Investors
In major urban areas such as San Francisco, Los Angeles, Oakland, Boston and New York, the demand for rental properties is skyrocketing. Investors might see ROI of 30% or more on rental income property and that beats any stock market these days.
Foreign buyers too, are purchasing lower priced homes now, likely because of high prices on luxury homes along with the fact they can rent them out — passive income which is a hot topic for babyboomers in particular. Realtors are seeing a much different type of buyer today and they need to keep up on how competitive properties are in other cities in the US and Canada. Investors just want a great return.
Home prices are rising everywhere, but what makes San Francisco so hot is its lack of housing stock and a booming job market. Where there is little growth in new housing development together with a healthy job market and a good demographic (millennials who can’t buy) the demand for rental housing has to explode.
Experts try to explain away this demand by blaming speculators and high housing prices, yet the driver of rental demand in San Fran is too many employed people with nowhere to live. And wages are rising. Silicon Valley’s rental market is so tight, there’s an overflow to Sacramento and other inland cities.
In-migration has been strong at a time when millennials are leaving home, contributing to rocketing apartment and home rental costs. This is fueling the tremendous demand for investment income properties. With no one building new homes and the government not acting to help, it’s up to private investors to take the helm.
With crazy high ROI, we’ll see rental income investors and developers race into these regions to build new properties. It’s a great investment situation for Americans, investors and realtors.
San Francisco is one area however that might not benefit. Its strong economy is driven by large tech corporations that add value to imported technology and products manufactured in China. Which is why Silicon Valley is hostile to Trump. California’s economic outlook is still very bright, but it’s low potential rental income outlook could send investors over to other US cities to invest in, such as those in green areas in the charts below.
Rental Income Property Investment Opportunities
With or without Trump, the US economic outlook is good. The outlook for rental income property is exceptional. Realtors and investment advisors should be looking hard at this market. Even babyboomer investors are looking at the potential of retirement income. Many babyboomers are a little nervous about how they’ll fund their “stay put” retirement plans.
They’ll need extra income to stay put and revamp their home over the next 30 years, and they may look to rental income to get that money. A percentage may just sell their home and leave it to a developer/investor to turn it into the multi-family unit. That investor might be you.
Here’s Realty Trac’s outlook on the best US cities to invest for rental property income
Complicating your investment decision is another set of statistics from Realty Trac that shows the west still has the highest returns currently but the green zones are predicted to perform better.
How about a 32% Yield on a Single Family Home?
(Screenshot above courtesy of RealtyTrac single family rental market reports)
Top 80 Cities and their Potential for Passive Rental Income ROI
These converted stats in this chart from Smart Assets are very insightful. They used U.S. Census data, to calculate the price-to-rent ratio in every U.S. city with a population over 250,000. This is their list of 80 US cities below with the worst potential for rental property income investment appearing at the top (The ones at bottom such as Detroit have better potential, unless employment fails to recover in Michigan).
US Cities with Population above 250k
(for a $1,000 Rental)
San Francisco, California
Los Angeles, California
New York, New York
San Jose, California
Long Beach, California
Washington, District of Columbia
San Diego, California
Jersey City, New Jersey
Chula Vista, California
Santa Ana, California
Colorado Springs, Colorado
Raleigh, North Carolina
Albuquerque, New Mexico
New Orleans, Louisiana
Virginia Beach, Virginia
Newark, New Jersey
St. Paul, Minnesota
Durham, North Carolina
Las Vegas, Nevada
Greensboro, North Carolina
Oklahoma City, Oklahoma
Charlotte, North Carolina
Kansas City, Missouri
St. Louis, Missouri
St. Petersburg, Florida
Fort Wayne, Indiana
El Paso, Texas
Fort Worth, Texas
San Antonio, Texas
Corpus Christi, Texas
Buffalo, New York
What About the Local Economies?
Last year’s report from Millken research reveals the cities with the best performing economies in 2015. This was put out in December 2016. Florida cities are showing a marked rise. Recent reports focus on the apartment rental prices in San Francisco, Sacramento, and San Jose as offering outstanding returns for investors.
And this is Millken’s list of worst performing cities, likely the ones you might avoid.
Screenshot courtesy of Millken Institute. Read the detailed Millken 2015 Best-Performing Cities report with rankings by economic component. Excellent insight to help you fine tune your rental income property investment choices.
Their interactive map of US cities with the best economies below is a very helpful tool to help you measure the investment prospects of one city versus another.
In this video below, Mike Hambright talks about apartment rental markets, and how to make money from cash flow and property value appreciation.
Are There any Warnings?
This graphic from Coreglogic warns about overheated city markets. Yet it also shows how markets like Silicon Valley, actually has lots of room for rent rate growth. And New York has the lowest rent rate to home price ratio.
Screenshot courtesy of Corelogic.com
There are so many real estate investment opportunities in the US and in Canada too. Hopefully, my amateur US housing forecasts, predictions and unguaranteed advice will help you find those opportunities for the best upside in cash flow, safety and equity appreciation. Be careful with any investment. Do your due diligence.