Are Real Estate Companies Getting Good Value?
As a Realtor, mortgage agent, loan company, software startup, auto dealer, or small business professional, you agonize over how to grow leads, get visibility, and generate revenue.
Pay per click prices (top form of advertising) show your competition is willing to pay for sales leads and customer loyalty. PPC ads give you fast access to a targeted customer audience that’s revolutionary. You can see the numbers below and the companies who are spending the most today.
Clearly, companies are seeing value in advertising on Google, Facebook, and Amazon. The PPC spending prices below suggest online leads are worth it. Of course, if you can get those leads with less expense via content strategy and SEO, that’s great. Even then, ppc campaigns appear to augment and improve organic lead campaigns.
Here’s How Companies Generate Visibility and Sales
Advertising Quick and Predictable
This chart below is courtesy of Larry Kim @larrykim and his company @Wordstream. Larry is pretty much the face of PPC advertising – PPC’s Big Kahuna.
Wordstream is a SaaS software service that helps PPC advertisers setup, manage and optimize their advertising campaigns. This type of software is very enticing and ever so useful because it helps you see your campaigns are faring in comparison with similar campaigns from other companies.
Here’s Wordstream’s selection of the highest priced ppc keyword phrases including Loans, Insurance, Mortgage.
Who is Using PPC Advertising?
Check the list of big companies spending hundreds of billions in total (courtesy of Spyfu). You’ll be surprised at how much these companies depend on web advertising.
| Ad Budget spend per month | Domain Name |
| $5,812,435 | amazon.com |
| $1,530,402 | ebay.com |
| $1,525,313 | bestdeals.today |
| $1,184,839 | info.com |
| $1,182,793 | walmart.com |
| $1,112,292 | target.com |
| $1,037,804 | homedepot.com |
| $1,011,563 | informationvine.com |
| $897,552 | savesmart.com |
| $763,848 | excite.com |
| $760,397 | jcpenney.com |
| $733,209 | findsimilar.com |
| $665,765 | macys.com |
| $585,470 | kohls.com |
| $546,309 | shop411.com |
| $543,641 | expedia.com |
| $508,592 | kensaq.com |
| $481,506 | zappos.com |
| $429,108 | tripadvisor.com |
| $401,529 | wayfair.com |
| $367,508 | booking.com |
| $344,194 | bestreviews.com |
| $329,173 | getcouponhere.com |
| $309,246 | coupons.com |
| $301,367 | offers.com |
| $296,207 | infospace.com |
| $292,854 | about.com |
| $287,885 | lowes.com |
| $276,100 | etsy.com |
| $275,546 | bestreviews.guide |
| $274,960 | savings.com |
| $267,994 | hotels.com |
| $263,588 | webcrawler.com |
| $258,951 | kayak.com |
| $256,066 | pronto.com |
| $251,663 | smarter.com |
| $248,237 | overstock.com |
| $242,581 | cnet.com |
| $229,825 | sears.com |
| $226,698 | discount99.us |
| $221,013 | nordstrom.com |
| $220,166 | bestbuy.com |
| $216,736 | netfind.com |
| $214,330 | yahoo.com |
| $209,368 | trivago.com |
| $204,285 | dominos.com |
| $197,969 | cheapoair.com |
| $192,386 | belk.com |
| $191,676 | bedbathandbeyond.com |
| $190,912 | netdeals.com |
| $187,494 | slickdeals.net |
| $185,494 | airbnb.com |
| $183,514 | tractorsupply.com |
| $180,387 | officedepot.com |
| $178,826 | save48.com |
| $166,655 | bhphotovideo.com |
| $165,981 | groupon.com |
| $162,812 | nordstromrack.com |
| $161,273 | priceline.com |
| $157,290 | shopstyle.com |
| $157,107 | hayneedle.com |
| $153,905 | vividseats.com |
| $152,960 | stubhub.com |
| $146,305 | neimanmarcus.com |
| $143,168 | potterybarn.com |
| $141,651 | stuccu.com |
| $137,514 | ezvid.com |
| $132,469 | gopher.com |
| $132,430 | sephora.com |
| $130,725 | houzz.com |
| $128,984 | shutterfly.com |
| $127,091 | vistaprint.com |
| $125,092 | dickssportinggoods.com |
| $121,079 | ebates.com |
| $118,685 | |
| $115,273 | itsmycareer.com |
| $115,116 | cabelas.com |
| $114,163 | truthfinder.com |
| $112,924 | orbitz.com |
| $111,323 | izito.com |
| $109,254 | orientaltrading.com |
| $108,279 | samsclub.com |
| $105,957 | vrbo.com |
| $105,775 | jossandmain.com |
| $104,970 | qvc.com |
| $103,206 | adidas.com |
| $103,087 | uline.com |
| $101,738 | kbb.com |
| $101,173 | mercari.com |
| $99,606 | rei.com |
| $98,490 | retailmenot.com |
| $98,084 | zapmeta.com |
| $97,212 | zazzle.com |
| $95,689 | globalindustrial.com |
| $94,472 | consumersadvocate.org |
| $94,082 | autotrader.com |
| $93,602 | poshmark.com |
| $93,520 | academy.com |
| $93,271 | shopify.com |
| $93,141 | peoplefinders.com |
| $91,600 | spokeo.com |
| $90,718 | everyjobforme.com |
| $89,972 | reference.com |
| $89,538 | simpli.com |
| $88,888 | walgreens.com |
| $88,739 | gap.com |
| $88,351 | zillow.com |
| $86,322 | backcountry.com |
| $85,773 | hulu.com |
| $85,401 | shoes.com |
| $84,589 | chewy.com |
| $83,894 | cargurus.com |
| $83,755 | carid.com |
| $83,656 | grainger.com |
| $83,532 | webstaurantstore.com |
| $83,495 | sweetwater.com |
| $83,480 | offerfinder.net |
| $83,455 | moosejaw.com |
| $81,826 | activebeat.com |
| $81,263 | beenverified.com |
| $80,754 | thetop10sites.com |
| $80,533 | advanceautoparts.com |
| $79,709 | coupon-me.com |
| $79,310 | crutchfield.com |
| $78,540 | idealhomegarden.com |
| $78,538 | realtor.com |
| $78,287 | fanatics.com |
| $78,069 | roomstogo.com |
| $77,224 | google.com |
| $76,604 | promocodes.com |
| $76,070 | indeed.com |
| $75,887 | travelocity.com |
| $75,347 | nation.com |
| $74,532 | nerdyhire.com |
| $74,368 | jobsgalore.com |
| $73,858 | saksfifthavenue.com |
| $73,450 | cybermondaysaver.com |
| $73,119 | ask.com |
| $73,012 | 2018deals.net |
| $72,567 | uprinting.com |
| $70,649 | onetravel.com |
| $70,369 | homeaway.com |
| $69,946 | hometogo.com |
| $69,577 | ticketmaster.com |
| $68,537 | williams-sonoma.com |
| $68,327 | thecouponist.com |
| $67,878 | seatgeek.com |
| $67,737 | michaels.com |
| $67,552 | pnc.com |
| $67,545 | lendingtree.com |
| $67,219 | hilton.com |
| $67,053 | justfly.com |
| $66,957 | 2017saver.com |
| $66,770 | capterra.com |
| $66,620 | northerntool.com |
| $66,615 | justanswer.com |
| $66,000 | dsw.com |
| $65,670 | build.com |
| $65,280 | eastbay.com |
| $65,042 | zulily.com |
| $64,955 | victoriassecret.com |
| $64,919 | lululemon.com |
| $64,726 | shop-with-style.com |
| $64,651 | fedex.com |
| $63,688 | marriott.com |
| $63,288 | verizonwireless.com |
| $62,434 | alibaba.com |
| $62,263 | facebook.com |
| $61,948 | tjx.com |
| $61,691 | reservations.com |
| $61,629 | thredup.com |
| $61,352 | linkedin.com |
| $61,056 | homeadvisor.com |
| $60,806 | coupon-deal-saving.com |
| $59,852 | forbes.com |
| $59,749 | ticketnetwork.com |
| $58,447 | tickets-center.com |
| $58,015 | jetblue.com |
| $58,006 | landsend.com |
| $57,277 | oreillyauto.com |
| $56,798 | shoppermart.net |
| $56,531 | directhit.com |
| $56,383 | lowfares.com |
| $56,133 | microsoft.com |
| $55,763 | ibm.com |
| $55,534 | guestreservations.com |
| $55,519 | att.com |
| $55,308 | spirithalloween.com |
| $54,903 | t-mobile.com |
| $54,669 | topagentsranked.com |
| $54,611 | 1800flowers.com |
| $54,610 | go.com |
| $54,505 | adobe.com |
| $53,964 | 10faq.com |
| $53,653 | zoro.com |
| $53,394 | ae.com |
| $53,230 | staples.com |
| $52,807 | petco.com |
| $52,163 | govtsearches.com |
| $51,935 | crateandbarrel.com |
What Are the Highest Priced Keyword Phrases?
| Keyword Phrase | Avg. Monthly Search Volume US (exact match only) | Suggested Price per Click |
| performance car insurance | 50 | $74.07 |
| company car insurance | 140 | $72.63 |
| young drivers car insurance | 30 | $59.38 |
| insurance car quote | 480 | $57.57 |
| auto insurance | 165000 | $56.99 |
| automobile insurance quotes | 880 | $56.40 |
| affordable insurance | 12100 | $55.74 |
| business loans | 27100 | $55.29 |
| auto insurance quotes online | 3600 | $54.41 |
| best car insurance | 12100 | $54.20 |
| get a car insurance quote | 320 | $53.52 |
| quick car insurance quote | 320 | $53.50 |
| get auto insurance quote | 1000 | $53.34 |
| insurance quotes for car | 720 | $53.02 |
| car insurance quotes online | 5400 | $52.42 |
| online car insurance quotes | 1900 | $52.03 |
| auto insurance quotes | 74000 | $51.53 |
| best auto insurance | 9900 | $51.40 |
| online auto insurance quotes | 1300 | $51.30 |
| business insurance quote | 2400 | $51.00 |
| quote for car insurance | 880 | $50.50 |
| which car insurance | 50 | $50.30 |
| car insurance online quote | 480 | $50.21 |
| best car insurance quotes | 260 | $49.01 |
| insurance quotes car | 2900 | $48.70 |
| insurance quotes auto | 1900 | $48.43 |
| buy car insurance online | 880 | $47.75 |
| car insurance | 246000 | $47.66 |
| car insurance quotes | 135000 | $47.60 |
| best car insurance companies | 3600 | $46.44 |
| instant car insurance quote | 320 | $46.44 |
| homeowners insurance quotes | 9900 | $46.38 |
| auto home insurance | 480 | $46.37 |
| auto quotes | 3600 | $46.26 |
| auto and home insurance quotes | 480 | $45.94 |
| best car insurance rates | 1300 | $45.72 |
| car insurance companies | 40500 | $45.44 |
| car insurance policy | 590 | $45.19 |
| free car insurance quotes | 3600 | $44.52 |
| auto insurance companies | 33100 | $44.25 |
| auto insurance estimate | 880 | $44.24 |
| car insurance chicago | 320 | $44.19 |
| new car insurance | 590 | $44.05 |
| quotes on car insurance | 590 | $43.71 |
| free auto insurance quotes | 1900 | $43.64 |
| get car insurance quotes | 880 | $43.56 |
| insurance cover | 110 | $43.50 |
| affordable car insurance | 8100 | $43.30 |
| car and home insurance | 590 | $43.18 |
| best auto insurance companies | 2400 | $42.65 |
| vehicle insurance online | 40 | $42.60 |
| home and auto insurance | 2400 | $42.55 |
| quote car insurance | 480 | $41.52 |
| comprehensive auto insurance | 1300 | $41.46 |
| compare car insurance | 4400 | $41.41 |
| lowest car insurance rates | 590 | $41.30 |
| compare car insurance quotes | 3600 | $40.70 |
| full coverage car insurance | 2900 | $40.70 |
| business insurance | 18100 | $40.68 |
| unsecured business loans | 1600 | $40.54 |
| car insurance coverage | 480 | $40.52 |
| full coverage auto insurance | 2400 | $40.39 |
| auto insurance rates | 1300 | $40.35 |
| buy auto insurance online | 590 | $40.30 |
| auto insurance online | 1900 | $40.16 |
| monthly car insurance | 390 | $39.98 |
| car insurance groups | 110 | $39.79 |
| car insurance online | 1600 | $39.72 |
| car insurance quotes comparison | 3600 | $39.55 |
| home insurance quotes | 14800 | $39.52 |
| homeowners insurance | 74000 | $39.42 |
| vehicle insurance quotes | 1000 | $39.31 |
| auto and home insurance | 1300 | $39.12 |
| online car insurance | 2900 | $39.05 |
| compare auto insurance quotes | 2900 | $39.00 |
| getting car insurance | 1000 | $38.85 |
| life insurance quotes | 33100 | $38.64 |
| car insurance rates | 4400 | $38.39 |
| best auto insurance rates | 1000 | $38.37 |
| insurance car | 4400 | $38.36 |
| home refinance | 4400 | $38.04 |
| motorcycle insurance | 27100 | $37.53 |
| multi car insurance | 210 | $37.29 |
| compare auto insurance | 5400 | $36.99 |
| car insurance comparison | 5400 | $36.73 |
| find car insurance | 390 | $36.44 |
| car quotes | 6600 | $36.31 |
| home and auto insurance quotes | 590 | $36.14 |
| car insurance boston | 110 | $35.98 |
| vehicle insurance companies | 390 | $35.78 |
| home and car insurance | 480 | $35.77 |
| auto insurance new york | 110 | $35.63 |
| auto insurance comparison | 5400 | $35.16 |
| auto home insurance quotes | 170 | $34.99 |
| affordable auto insurance | 4400 | $34.85 |
| insurance auto | 1900 | $34.66 |
| motorcycle insurance quote | 8100 | $34.38 |
| car insurance agencies | 880 | $33.75 |
| comprehensive car insurance | 1600 | $33.64 |
| low car insurance | 2900 | $33.55 |
| top auto insurance companies | 1900 | $33.53 |
| student loans | 246000 | $33.43 |
| home insurance | 40500 | $33.42 |
| vehicle insurance | 2400 | $33.39 |
| term life insurance | 33100 | $33.09 |
| car insurance estimator | 5400 | $33.09 |
| list of car insurance companies | 2400 | $33.07 |
| insurance for car | 1600 | $33.03 |
| motor insurance quotes | 480 | $32.83 |
| debt consolidation | 60500 | $32.66 |
| insurance carrier | 1900 | $32.39 |
| auto car insurance | 590 | $32.37 |
| insurance quotes | 110000 | $31.97 |
| car insurance cost | 1600 | $31.93 |
| online auto insurance | 2400 | $31.85 |
| car insurance calculator | 8100 | $31.73 |
| car insurance prices | 1900 | $31.31 |
| boat insurance | 9900 | $31.26 |
| refinance mortgage | 18100 | $31.21 |
| insurance rates | 1900 | $31.18 |
| car insurance for young drivers | 260 | $31.07 |
| car insurance compare | 1300 | $30.98 |
| house insurance quote | 1300 | $30.92 |
| insurance quotes online | 3600 | $30.77 |
| instant car insurance | 480 | $30.52 |
| cheap auto insurance companies | 1900 | $30.46 |
| low cost auto insurance | 2900 | $30.38 |
| mortgage refinance | 6600 | $30.26 |
| cheap motor insurance | 50 | $30.22 |
| cheap auto insurance | 74000 | $30.19 |
| refinance | 27100 | $30.19 |
| cheap car insurance companies | 1900 | $30.04 |
| auto insurance agency | 1000 | $29.93 |
| cheap car insurance for young drivers | 590 | $29.86 |
| compare car insurance rates | 1600 | $29.70 |
| insurance premium | 6600 | $29.66 |
| cheap car insurance quotes online | 170 | $29.62 |
| car insurers | 110 | $29.59 |
| commercial insurance | 12100 | $29.50 |
| life insurance | 135000 | $29.29 |
| property insurance | 3600 | $29.14 |
| cheap car insurance | 135000 | $29.06 |
| car auto insurance | 390 | $28.89 |
| commercial vehicle insurance | 1300 | $28.54 |
| refinance home loan | 2900 | $28.29 |
| low cost car insurance | 1600 | $28.22 |
| cheap car insurance quotes | 5400 | $28.12 |
| workers compensation insurance | 12100 | $28.06 |
| auto insurance policy | 320 | $27.82 |
| cheap car insurance rates | 140 | $27.45 |
| discount auto insurance | 1300 | $27.31 |
| modified car insurance | 110 | $27.20 |
| car insurance for new drivers | 390 | $27.05 |
| average car insurance rates | 1300 | $26.96 |
| cheap auto insurance quotes | 2400 | $26.93 |
| how much is car insurance | 5400 | $26.83 |
| online insurance quotes | 4400 | $26.75 |
| term insurance | 2900 | $26.74 |
| find cheap car insurance | 390 | $26.72 |
| van insurance | 480 | $26.68 |
| debt consolidation loan | 49500 | $25.86 |
| compare insurance quotes | 3600 | $25.72 |
| car insurance for teens | 1900 | $25.17 |
| refinancing home | 2900 | $25.08 |
| quick insurance quote | 480 | $25.03 |
| house insurance | 8100 | $24.95 |
| car insurance cheap | 1600 | $24.57 |
| the insurance company | 480 | $24.28 |
| the cheapest car insurance | 720 | $24.17 |
| home insurance companies | 5400 | $23.96 |
| co insurance | 5400 | $23.93 |
| online insurance | 2900 | $23.73 |
| motor insurance | 320 | $23.45 |
| car insurance brokers | 880 | $23.43 |
| marine insurance | 1000 | $23.30 |
| cheap online car insurance | 880 | $23.29 |
| car insurance los angeles | 260 | $23.27 |
| condo insurance | 3600 | $23.27 |
| insurance companies | 90500 | $22.98 |
| free insurance quotes | 4400 | $22.94 |
| sell my house | 3600 | $22.93 |
| home mortgage loans | 1900 | $22.64 |
| cheap insurance quotes | 5400 | $22.49 |
| cheap home insurance | 3600 | $22.36 |
| home loan | 33100 | $22.35 |
| home equity loan | 60500 | $22.31 |
| home equity line of credit | 33100 | $22.07 |
| very cheap car insurance | 880 | $22.00 |
| cheap insurance | 49500 | $21.86 |
| rv insurance | 6600 | $21.58 |
| antique car insurance | 1300 | $21.30 |
| insurance online | 1000 | $21.26 |
| high risk auto insurance | 1300 | $21.24 |
| compare insurance | 1300 | $21.17 |
| consolidation loans | 18100 | $21.12 |
| insurance policies | 880 | $20.80 |
| auto insurance ratings | 880 | $20.74 |
| heloc | 22200 | $20.70 |
| cheap motorcycle insurance | 6600 | $20.69 |
| insurance compare | 480 | $20.57 |
| motor vehicle insurance | 170 | $20.42 |
| drive insurance | 3600 | $20.42 |
| cheap auto insurance online | 390 | $20.19 |
| cheap house insurance | 720 | $19.81 |
| no closing cost refinance | 1900 | $19.77 |
| debt consolidation loans for bad credit | 2400 | $19.71 |
| insurance comparison | 2400 | $19.70 |
| insurance coverage | 1600 | $19.68 |
| commercial auto insurance | 4400 | $19.60 |
| insurance | 301000 | $19.57 |
| home mortgage lenders | 590 | $19.50 |
| cheap car insurance online | 1000 | $19.48 |
| home refinance rates | 3600 | $19.43 |
| mortgage loan | 14800 | $19.30 |
| comprehensive insurance | 9900 | $19.28 |
| insurance agent | 9900 | $19.25 |
| liability insurance | 18100 | $19.23 |
| liability car insurance | 2900 | $19.16 |
| loan consolidation | 9900 | $18.98 |
| cash out refinance | 9900 | $18.86 |
| insurance policy | 2900 | $18.84 |
| insurance broker | 9900 | $18.64 |
| cars with free insurance | 10 | $18.58 |
| mortgage application | 1600 | $18.46 |
| collision insurance | 4400 | $18.44 |
| third party car insurance | 140 | $18.40 |
| get insured | 1000 | $18.38 |
| renters insurance quotes | 5400 | $18.35 |
| refinance mortgage rates | 12100 | $18.04 |
| commercial loans | 3600 | $18.00 |
| mortgage lenders | 12100 | $17.89 |
| life insurance policy | 12100 | $17.78 |
| getting a mortgage | 1300 | $17.75 |
| insurance agency | 6600 | $17.74 |
| home equity line | 1000 | $17.71 |
| car insurance ratings | 590 | $17.61 |
| insurance providers | 1000 | $17.57 |
| mortgage finder | 480 | $17.44 |
| classic car insurance | 8100 | $17.22 |
| home equity | 5400 | $17.14 |
| home mortgage | 5400 | $16.97 |
| mortgage broker | 14800 | $16.95 |
| refinance rates | 33100 | $16.93 |
| best home loans | 1000 | $16.88 |
| budget car insurance | 390 | $16.71 |
| find a mortgage | 210 | $16.29 |
| car insurance group | 40 | $16.16 |
| online insurance companies | 390 | $16.06 |
| short term car insurance | 880 | $15.80 |
| mortgage | 90500 | $15.79 |
| selling your house | 1300 | $15.69 |
| temporary car insurance | 1900 | $15.58 |
| insurance groups | 720 | $15.57 |
| sr22 insurance | 14800 | $15.22 |
| mortgage companies | 12100 | $14.74 |
| rental insurance | 12100 | $14.69 |
| fha refinance | 2400 | $14.68 |
| mortgage finance | 880 | $14.64 |
| collector car insurance | 1900 | $14.62 |
| mortgage quote | 880 | $14.31 |
| homeowner | 5400 | $14.24 |
| direct car insurance | 2900 | $14.21 |
| renters insurance | 135000 | $14.09 |
| home finance | 1900 | $13.98 |
| critical illness insurance | 2400 | $13.57 |
| remortgage | 590 | $13.55 |
| insurer | 2400 | $13.55 |
| military loans | 8100 | $13.38 |
| which mortgage | 40 | $13.19 |
| commercial car insurance | 720 | $12.97 |
| home improvement loans | 22200 | $12.90 |
| 2nd mortgage | 2900 | $12.77 |
| loan mortgage | 320 | $12.59 |
| mobile home insurance | 5400 | $12.48 |
| lawyers los angeles | 210 | $12.24 |
| product liability insurance | 2900 | $12.23 |
| debt loans | 720 | $12.13 |
| bad debt loans | 110 | $11.97 |
| line of credit | 14800 | $11.94 |
| bike insurance | 1300 | $11.81 |
| second mortgage | 5400 | $11.59 |
| mortgage approval | 1000 | $11.59 |
| selling a house | 1900 | $11.46 |
| free car insurance | 390 | $11.42 |
| insurance claim | 3600 | $11.41 |
| state auto insurance | 6600 | $11.37 |
| best mortgage lenders | 6600 | $11.36 |
| housing loan | 5400 | $11.13 |
| fha home loans | 9900 | $10.97 |
| cheap mortgages | 260 | $10.92 |
| mortgage comparison | 880 | $10.81 |
| second home mortgage | 1000 | $10.74 |
| home equity loan rates | 22200 | $10.63 |
| best mortgage rates | 9900 | $10.50 |
| mortgage deals | 170 | $10.37 |
| short term insurance | 1600 | $10.28 |
| personal insurance | 1600 | $10.20 |
| car insurance for women | 70 | $9.87 |
| equity loan | 5400 | $9.80 |
| mortgage loan rates | 2900 | $9.79 |
| conventional mortgage | 2400 | $9.78 |
| best mortgage deals | 170 | $9.66 |
| federal loan | 18100 | $9.63 |
| insurance company ratings | 4400 | $9.61 |
| find a realtor | 1600 | $9.60 |
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