What Advertisers are Paying for PPC Advertising

Are Real Estate Companies Getting Good Value?

As a Realtor, mortgage agent, loan company, software startup, auto dealer, or small business professional, you agonize over how to grow leads, get visibility, and generate revenue.

Pay per click prices (top form of advertising) show your competition is willing to pay for sales leads and customer loyalty. PPC ads give you fast access to a targeted customer audience that’s revolutionary. You can see the numbers below and the companies who are spending the most today.



Clearly, companies are seeing value in advertising on Google, Facebook, and Amazon. The PPC spending prices below suggest online leads are worth it.  Of course, if you can get those leads with less expense via content strategy and SEO, that’s great. Even then, ppc campaigns appear to augment and improve organic lead campaigns.

 

Graphics courtesy of learnairbnb.com

Graphics courtesy of learnairbnb.com




Here’s How Companies Generate Visibility and Sales

seosurvey

Chart courtesy of Search Engine Land and SEMPO State of Search Industry Report

seosurvey2

Chart courtesy of Search Engine Land and SEMPO

Advertising Quick and Predictable

 

 

This chart below is courtesy of Larry Kim @larrykim and his company @Wordstream. Larry is pretty much the face of PPC advertising –  PPC’s Big Kahuna.

Wordstream is a SaaS software service that helps PPC advertisers setup, manage and optimize their advertising campaigns. This type of software is very enticing and ever so useful because it helps you see your campaigns are faring in comparison with similar campaigns from other companies.

Here’s Wordstream’s selection of the highest priced ppc keyword phrases including Loans, Insurance, Mortgage.

where-does-google-make-its-money-updated




Who is Using PPC Advertising?

Check the list of big companies spending hundreds of billions in total (courtesy of Spyfu). You’ll be surprised at how much these companies depend on web advertising.

Ad Budget spend per month Domain Name
$5,812,435 amazon.com
$1,530,402 ebay.com
$1,525,313 bestdeals.today
$1,184,839 info.com
$1,182,793 walmart.com
$1,112,292 target.com
$1,037,804 homedepot.com
$1,011,563 informationvine.com
$897,552 savesmart.com
$763,848 excite.com
$760,397 jcpenney.com
$733,209 findsimilar.com
$665,765 macys.com
$585,470 kohls.com
$546,309 shop411.com
$543,641 expedia.com
$508,592 kensaq.com
$481,506 zappos.com
$429,108 tripadvisor.com
$401,529 wayfair.com
$367,508 booking.com
$344,194 bestreviews.com
$329,173 getcouponhere.com
$309,246 coupons.com
$301,367 offers.com
$296,207 infospace.com
$292,854 about.com
$287,885 lowes.com
$276,100 etsy.com
$275,546 bestreviews.guide
$274,960 savings.com
$267,994 hotels.com
$263,588 webcrawler.com
$258,951 kayak.com
$256,066 pronto.com
$251,663 smarter.com
$248,237 overstock.com
$242,581 cnet.com
$229,825 sears.com
$226,698 discount99.us
$221,013 nordstrom.com
$220,166 bestbuy.com
$216,736 netfind.com
$214,330 yahoo.com
$209,368 trivago.com
$204,285 dominos.com
$197,969 cheapoair.com
$192,386 belk.com
$191,676 bedbathandbeyond.com
$190,912 netdeals.com
$187,494 slickdeals.net
$185,494 airbnb.com
$183,514 tractorsupply.com
$180,387 officedepot.com
$178,826 save48.com
$166,655 bhphotovideo.com
$165,981 groupon.com
$162,812 nordstromrack.com
$161,273 priceline.com
$157,290 shopstyle.com
$157,107 hayneedle.com
$153,905 vividseats.com
$152,960 stubhub.com
$146,305 neimanmarcus.com
$143,168 potterybarn.com
$141,651 stuccu.com
$137,514 ezvid.com
$132,469 gopher.com
$132,430 sephora.com
$130,725 houzz.com
$128,984 shutterfly.com
$127,091 vistaprint.com
$125,092 dickssportinggoods.com
$121,079 ebates.com
$118,685
$115,273 itsmycareer.com
$115,116 cabelas.com
$114,163 truthfinder.com
$112,924 orbitz.com
$111,323 izito.com
$109,254 orientaltrading.com
$108,279 samsclub.com
$105,957 vrbo.com
$105,775 jossandmain.com
$104,970 qvc.com
$103,206 adidas.com
$103,087 uline.com
$101,738 kbb.com
$101,173 mercari.com
$99,606 rei.com
$98,490 retailmenot.com
$98,084 zapmeta.com
$97,212 zazzle.com
$95,689 globalindustrial.com
$94,472 consumersadvocate.org
$94,082 autotrader.com
$93,602 poshmark.com
$93,520 academy.com
$93,271 shopify.com
$93,141 peoplefinders.com
$91,600 spokeo.com
$90,718 everyjobforme.com
$89,972 reference.com
$89,538 simpli.com
$88,888 walgreens.com
$88,739 gap.com
$88,351 zillow.com
$86,322 backcountry.com
$85,773 hulu.com
$85,401 shoes.com
$84,589 chewy.com
$83,894 cargurus.com
$83,755 carid.com
$83,656 grainger.com
$83,532 webstaurantstore.com
$83,495 sweetwater.com
$83,480 offerfinder.net
$83,455 moosejaw.com
$81,826 activebeat.com
$81,263 beenverified.com
$80,754 thetop10sites.com
$80,533 advanceautoparts.com
$79,709 coupon-me.com
$79,310 crutchfield.com
$78,540 idealhomegarden.com
$78,538 realtor.com
$78,287 fanatics.com
$78,069 roomstogo.com
$77,224 google.com
$76,604 promocodes.com
$76,070 indeed.com
$75,887 travelocity.com
$75,347 nation.com
$74,532 nerdyhire.com
$74,368 jobsgalore.com
$73,858 saksfifthavenue.com
$73,450 cybermondaysaver.com
$73,119 ask.com
$73,012 2018deals.net
$72,567 uprinting.com
$70,649 onetravel.com
$70,369 homeaway.com
$69,946 hometogo.com
$69,577 ticketmaster.com
$68,537 williams-sonoma.com
$68,327 thecouponist.com
$67,878 seatgeek.com
$67,737 michaels.com
$67,552 pnc.com
$67,545 lendingtree.com
$67,219 hilton.com
$67,053 justfly.com
$66,957 2017saver.com
$66,770 capterra.com
$66,620 northerntool.com
$66,615 justanswer.com
$66,000 dsw.com
$65,670 build.com
$65,280 eastbay.com
$65,042 zulily.com
$64,955 victoriassecret.com
$64,919 lululemon.com
$64,726 shop-with-style.com
$64,651 fedex.com
$63,688 marriott.com
$63,288 verizonwireless.com
$62,434 alibaba.com
$62,263 facebook.com
$61,948 tjx.com
$61,691 reservations.com
$61,629 thredup.com
$61,352 linkedin.com
$61,056 homeadvisor.com
$60,806 coupon-deal-saving.com
$59,852 forbes.com
$59,749 ticketnetwork.com
$58,447 tickets-center.com
$58,015 jetblue.com
$58,006 landsend.com
$57,277 oreillyauto.com
$56,798 shoppermart.net
$56,531 directhit.com
$56,383 lowfares.com
$56,133 microsoft.com
$55,763 ibm.com
$55,534 guestreservations.com
$55,519 att.com
$55,308 spirithalloween.com
$54,903 t-mobile.com
$54,669 topagentsranked.com
$54,611 1800flowers.com
$54,610 go.com
$54,505 adobe.com
$53,964 10faq.com
$53,653 zoro.com
$53,394 ae.com
$53,230 staples.com
$52,807 petco.com
$52,163 govtsearches.com
$51,935 crateandbarrel.com

What Are the Highest Priced Keyword Phrases?

Keyword Phrase Avg. Monthly Search Volume US (exact match only) Suggested Price per Click
performance car insurance 50 $74.07
company car insurance 140 $72.63
young drivers car insurance 30 $59.38
insurance car quote 480 $57.57
auto insurance 165000 $56.99
automobile insurance quotes 880 $56.40
affordable insurance 12100 $55.74
business loans 27100 $55.29
auto insurance quotes online 3600 $54.41
best car insurance 12100 $54.20
get a car insurance quote 320 $53.52
quick car insurance quote 320 $53.50
get auto insurance quote 1000 $53.34
insurance quotes for car 720 $53.02
car insurance quotes online 5400 $52.42
online car insurance quotes 1900 $52.03
auto insurance quotes 74000 $51.53
best auto insurance 9900 $51.40
online auto insurance quotes 1300 $51.30
business insurance quote 2400 $51.00
quote for car insurance 880 $50.50
which car insurance 50 $50.30
car insurance online quote 480 $50.21
best car insurance quotes 260 $49.01
insurance quotes car 2900 $48.70
insurance quotes auto 1900 $48.43
buy car insurance online 880 $47.75
car insurance 246000 $47.66
car insurance quotes 135000 $47.60
best car insurance companies 3600 $46.44
instant car insurance quote 320 $46.44
homeowners insurance quotes 9900 $46.38
auto home insurance 480 $46.37
auto quotes 3600 $46.26
auto and home insurance quotes 480 $45.94
best car insurance rates 1300 $45.72
car insurance companies 40500 $45.44
car insurance policy 590 $45.19
free car insurance quotes 3600 $44.52
auto insurance companies 33100 $44.25
auto insurance estimate 880 $44.24
car insurance chicago 320 $44.19
new car insurance 590 $44.05
quotes on car insurance 590 $43.71
free auto insurance quotes 1900 $43.64
get car insurance quotes 880 $43.56
insurance cover 110 $43.50
affordable car insurance 8100 $43.30
car and home insurance 590 $43.18
best auto insurance companies 2400 $42.65
vehicle insurance online 40 $42.60
home and auto insurance 2400 $42.55
quote car insurance 480 $41.52
comprehensive auto insurance 1300 $41.46
compare car insurance 4400 $41.41
lowest car insurance rates 590 $41.30
compare car insurance quotes 3600 $40.70
full coverage car insurance 2900 $40.70
business insurance 18100 $40.68
unsecured business loans 1600 $40.54
car insurance coverage 480 $40.52
full coverage auto insurance 2400 $40.39
auto insurance rates 1300 $40.35
buy auto insurance online 590 $40.30
auto insurance online 1900 $40.16
monthly car insurance 390 $39.98
car insurance groups 110 $39.79
car insurance online 1600 $39.72
car insurance quotes comparison 3600 $39.55
home insurance quotes 14800 $39.52
homeowners insurance 74000 $39.42
vehicle insurance quotes 1000 $39.31
auto and home insurance 1300 $39.12
online car insurance 2900 $39.05
compare auto insurance quotes 2900 $39.00
getting car insurance 1000 $38.85
life insurance quotes 33100 $38.64
car insurance rates 4400 $38.39
best auto insurance rates 1000 $38.37
insurance car 4400 $38.36
home refinance 4400 $38.04
motorcycle insurance 27100 $37.53
multi car insurance 210 $37.29
compare auto insurance 5400 $36.99
car insurance comparison 5400 $36.73
find car insurance 390 $36.44
car quotes 6600 $36.31
home and auto insurance quotes 590 $36.14
car insurance boston 110 $35.98
vehicle insurance companies 390 $35.78
home and car insurance 480 $35.77
auto insurance new york 110 $35.63
auto insurance comparison 5400 $35.16
auto home insurance quotes 170 $34.99
affordable auto insurance 4400 $34.85
insurance auto 1900 $34.66
motorcycle insurance quote 8100 $34.38
car insurance agencies 880 $33.75
comprehensive car insurance 1600 $33.64
low car insurance 2900 $33.55
top auto insurance companies 1900 $33.53
student loans 246000 $33.43
home insurance 40500 $33.42
vehicle insurance 2400 $33.39
term life insurance 33100 $33.09
car insurance estimator 5400 $33.09
list of car insurance companies 2400 $33.07
insurance for car 1600 $33.03
motor insurance quotes 480 $32.83
debt consolidation 60500 $32.66
insurance carrier 1900 $32.39
auto car insurance 590 $32.37
insurance quotes 110000 $31.97
car insurance cost 1600 $31.93
online auto insurance 2400 $31.85
car insurance calculator 8100 $31.73
car insurance prices 1900 $31.31
boat insurance 9900 $31.26
refinance mortgage 18100 $31.21
insurance rates 1900 $31.18
car insurance for young drivers 260 $31.07
car insurance compare 1300 $30.98
house insurance quote 1300 $30.92
insurance quotes online 3600 $30.77
instant car insurance 480 $30.52
cheap auto insurance companies 1900 $30.46
low cost auto insurance 2900 $30.38
mortgage refinance 6600 $30.26
cheap motor insurance 50 $30.22
cheap auto insurance 74000 $30.19
refinance 27100 $30.19
cheap car insurance companies 1900 $30.04
auto insurance agency 1000 $29.93
cheap car insurance for young drivers 590 $29.86
compare car insurance rates 1600 $29.70
insurance premium 6600 $29.66
cheap car insurance quotes online 170 $29.62
car insurers 110 $29.59
commercial insurance 12100 $29.50
life insurance 135000 $29.29
property insurance 3600 $29.14
cheap car insurance 135000 $29.06
car auto insurance 390 $28.89
commercial vehicle insurance 1300 $28.54
refinance home loan 2900 $28.29
low cost car insurance 1600 $28.22
cheap car insurance quotes 5400 $28.12
workers compensation insurance 12100 $28.06
auto insurance policy 320 $27.82
cheap car insurance rates 140 $27.45
discount auto insurance 1300 $27.31
modified car insurance 110 $27.20
car insurance for new drivers 390 $27.05
average car insurance rates 1300 $26.96
cheap auto insurance quotes 2400 $26.93
how much is car insurance 5400 $26.83
online insurance quotes 4400 $26.75
term insurance 2900 $26.74
find cheap car insurance 390 $26.72
van insurance 480 $26.68
debt consolidation loan 49500 $25.86
compare insurance quotes 3600 $25.72
car insurance for teens 1900 $25.17
refinancing home 2900 $25.08
quick insurance quote 480 $25.03
house insurance 8100 $24.95
car insurance cheap 1600 $24.57
the insurance company 480 $24.28
the cheapest car insurance 720 $24.17
home insurance companies 5400 $23.96
co insurance 5400 $23.93
online insurance 2900 $23.73
motor insurance 320 $23.45
car insurance brokers 880 $23.43
marine insurance 1000 $23.30
cheap online car insurance 880 $23.29
car insurance los angeles 260 $23.27
condo insurance 3600 $23.27
insurance companies 90500 $22.98
free insurance quotes 4400 $22.94
sell my house 3600 $22.93
home mortgage loans 1900 $22.64
cheap insurance quotes 5400 $22.49
cheap home insurance 3600 $22.36
home loan 33100 $22.35
home equity loan 60500 $22.31
home equity line of credit 33100 $22.07
very cheap car insurance 880 $22.00
cheap insurance 49500 $21.86
rv insurance 6600 $21.58
antique car insurance 1300 $21.30
insurance online 1000 $21.26
high risk auto insurance 1300 $21.24
compare insurance 1300 $21.17
consolidation loans 18100 $21.12
insurance policies 880 $20.80
auto insurance ratings 880 $20.74
heloc 22200 $20.70
cheap motorcycle insurance 6600 $20.69
insurance compare 480 $20.57
motor vehicle insurance 170 $20.42
drive insurance 3600 $20.42
cheap auto insurance online 390 $20.19
cheap house insurance 720 $19.81
no closing cost refinance 1900 $19.77
debt consolidation loans for bad credit 2400 $19.71
insurance comparison 2400 $19.70
insurance coverage 1600 $19.68
commercial auto insurance 4400 $19.60
insurance 301000 $19.57
home mortgage lenders 590 $19.50
cheap car insurance online 1000 $19.48
home refinance rates 3600 $19.43
mortgage loan 14800 $19.30
comprehensive insurance 9900 $19.28
insurance agent 9900 $19.25
liability insurance 18100 $19.23
liability car insurance 2900 $19.16
loan consolidation 9900 $18.98
cash out refinance 9900 $18.86
insurance policy 2900 $18.84
insurance broker 9900 $18.64
cars with free insurance 10 $18.58
mortgage application 1600 $18.46
collision insurance 4400 $18.44
third party car insurance 140 $18.40
get insured 1000 $18.38
renters insurance quotes 5400 $18.35
refinance mortgage rates 12100 $18.04
commercial loans 3600 $18.00
mortgage lenders 12100 $17.89
life insurance policy 12100 $17.78
getting a mortgage 1300 $17.75
insurance agency 6600 $17.74
home equity line 1000 $17.71
car insurance ratings 590 $17.61
insurance providers 1000 $17.57
mortgage finder 480 $17.44
classic car insurance 8100 $17.22
home equity 5400 $17.14
home mortgage 5400 $16.97
mortgage broker 14800 $16.95
refinance rates 33100 $16.93
best home loans 1000 $16.88
budget car insurance 390 $16.71
find a mortgage 210 $16.29
car insurance group 40 $16.16
online insurance companies 390 $16.06
short term car insurance 880 $15.80
mortgage 90500 $15.79
selling your house 1300 $15.69
temporary car insurance 1900 $15.58
insurance groups 720 $15.57
sr22 insurance 14800 $15.22
mortgage companies 12100 $14.74
rental insurance 12100 $14.69
fha refinance 2400 $14.68
mortgage finance 880 $14.64
collector car insurance 1900 $14.62
mortgage quote 880 $14.31
homeowner 5400 $14.24
direct car insurance 2900 $14.21
renters insurance 135000 $14.09
home finance 1900 $13.98
critical illness insurance 2400 $13.57
remortgage 590 $13.55
insurer 2400 $13.55
military loans 8100 $13.38
which mortgage 40 $13.19
commercial car insurance 720 $12.97
home improvement loans 22200 $12.90
2nd mortgage 2900 $12.77
loan mortgage 320 $12.59
mobile home insurance 5400 $12.48
lawyers los angeles 210 $12.24
product liability insurance 2900 $12.23
debt loans 720 $12.13
bad debt loans 110 $11.97
line of credit 14800 $11.94
bike insurance 1300 $11.81
second mortgage 5400 $11.59
mortgage approval 1000 $11.59
selling a house 1900 $11.46
free car insurance 390 $11.42
insurance claim 3600 $11.41
state auto insurance 6600 $11.37
best mortgage lenders 6600 $11.36
housing loan 5400 $11.13
fha home loans 9900 $10.97
cheap mortgages 260 $10.92
mortgage comparison 880 $10.81
second home mortgage 1000 $10.74
home equity loan rates 22200 $10.63
best mortgage rates 9900 $10.50
mortgage deals 170 $10.37
short term insurance 1600 $10.28
personal insurance 1600 $10.20
car insurance for women 70 $9.87
equity loan 5400 $9.80
mortgage loan rates 2900 $9.79
conventional mortgage 2400 $9.78
best mortgage deals 170 $9.66
federal loan 18100 $9.63
insurance company ratings 4400 $9.61
find a realtor 1600 $9.60

 

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