🧭 The Calm Marketing Playbook for Travel Business Owners A 5-Step Guide to Get More Bookings Without Losing Your Mind (or Budget) You’re a busy travel company owner booking flights, trips, tours, and managing your day to day business challenges. It’s not easy to break inertia on those other tasks that you know are really…
🔗How to Create & Pitch Content Occasionally, I come across or learn of an outstanding company and I like to mention them and relay how important their offer or business is. And I’ve discovered one that’s notable. I attended their online seminar this afternoon and enjoyed not only the insights into how they do their…
😇Travel Angel Investing: A Goldmine if you Choose Well Like the rest of the globe, US travel is changing dramatically, drawn back to a domestic focus which I explored in the US domestic travel market report. As an angel investor, you have plenty of industries to invest in, however, as mentioned in the travel startup…
🤖 MindTrip.ai Personalized Travel Planner It’s 2025, full of amazing marketing and sales opportunity for travel companies. A good deal of this big potential is evolving from new AI chatbot-powered trip itinerary planners. As you’ll see below, these amazing AI-powered software solutions can do a lot of work, in a fashion that is satisfying for travel…
🤖 Travel AI Agents vs AI Travel Planners AI travel technology is transforming how people plan their trips and how travel businesses serve their clients and customers. It’s making travel planning, booking, and management much easier and raising confidence in travel whether domestic or round-the-world trips. Whether it’s predictive pricing, AI-powered concierge services, or smart…
🍁Canada’s Brain Drain Rocketing Canadians choosing to move to the US and work there is nothing new. For decades, the exodus has been strong, except for the last decade where it declined. But starting in 2022, there was a notable jump in emigrations to the US. Canada’s CBC news network ran a report using US…
🚀 2025 Best Small Business Opportunity: AI Travel Agency Given the turmoil in the North American travel sector, you might think it’s an industry to stay clear of. And as an entrepreneur, you might not be licensed or have sufficient qualifications to run a travel agency. Then there is the whole challenge of it and…
🎁 Travel Incentives, Discounts and Rewards US travel companies are digging in deeper to make their trips and packages more affordable, and their brand image more powerful. Surprisingly, the solution they seek might be in techniques normally associated with losing money — offering incentives and discounts and reward points. For many of them, the strategy…
🗽Exploring the US Domestic Travel Boom A big change is happening in US travel and tourism — a shift to domestic travel destinations and vacation experiences. Such a trend is good for the economy and good for Americans by encouraging them to explore their own country by plane, train or automobile and thus support tourism…
🏞️ America’s Travel Choices in 2025: Venturing Across the Northern Border Americans will be traveling domestically, within North America this year. Rising political tensions and risks are making many focus entirely on trips across the country by train, car, bus and jet. And why not? The US is one of world’s most picturesque and diverse…
🤗 Selling Vibes to Travel Customers? Most travel salespeople would agree that the customer’s wants and pain points are the core of any selling strategy. Travel decisions are complex and emotional, and travelers tap into emotional reasoning to simplify their decision. A basically, that means they rely on the “vibes” they get about your trips,…
✈️ 2025 US Travel Market Upheaval President Trump’s plan to revitalize and reindustrialize the US, and deploy high tariff barriers is inadvertently impacting the US travel market. It’s making global travel market and US travel forecasts and even accurate views of the actual market unfolding a challenge. Below you’ll find global travel statistics in relation…
Which are the Best Stocks to Buy Right Now? Stock markets are roiling in volatility against a backdrop of lower corporate earnings. That should tell investors like yourself that the immediate upside is muted, and you may want to invest with the 6 month or 5 year outlooks in mind. On any day, completely different…
🤩 The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Much of it fits “best practices” in style or topics but doesn’t seem to build brand loyalty or captivate an audience enough to make a booking. And in terms of a great content experience…
🚵🏽♂️ 21 Unique Mountain Biking Vacation Destinations Mountain biking as a sport or thrilling adventure is evolving and resorts, DMOs, and tour companies are designing more sophisticated and satisfying experiences for MTBers. As new venues/trails are created around the world, and the diversity and number of riders increase yearly, the types of vacations mountain bikers…
🥬 Fresh Content and Design There’s still a big belief in “set it and forget it” in marketing. It comes from the belief that content is what it is, and can’t be improved. In fact, content must be improved based on observations and data. It’s sad that marketing managers don’t understand this and they delete…
Building your Real Estate Visuals for Online Promotions Real estate agents should avoid broker templates and leverage the selling power of attractive, custom-branded visuals for online ad campaigns, emails, newsletters social media and blog posts. Powerful visuals boost your agent brand, and they also impact your SEO performance since visitors bounce less off of pages/websites…
SEO Vs PPC vs Social Media Traffic It’s a certainty that you’ll be attracting leads from the big 3 marketing channels: Pay Per Click, SEO and social media, and paying a lot more for real, quality leads. Instagram Ads, Google Ads, Facebook Ads, Google and Bing Search, Linkedin Ads, Twitter Ads, and other pay per click…
Creating Real Estate Marketing Excellence! The best place to connect to buyers and sellers today is on Google, Facebook, Instagram and Linkedin. Consider them all visibility platforms first and foremost, and lead generation and loyalty-building channels secondarily. Visibility means being top of mind, and first dibs on affecting buyer and seller beliefs and preferences. If…
Visit Canada’s Beautiful Okanagan Region 🚲It was in 1985, that I rode my bicycle from Banff, Alberta to the Okanagan region of British Columbia, in Canada. That epic 300-mile trip through towering snow-capped mountain ranges, past raging glacier-fed rivers and giant red cedar and hemlock forests into a thrilling 50 mph ride down undulating mountain…
Your New Theme of Efficiency, Service and Performance Many travel companies are being forced to reorganize this year as politics reduces travel demand, and travel consumers become harder to reach. Travel has changed. It’s more competitive, revenue outlooks are weaker, and consumers have new expectations about travel companies. You’ll need to improve the message you…
First-Time Buyers Average Age a Troubling Statistic Stats from NAR shows the age of first-time homebuyers keeps rising. Yes, it’s a problem. The stat actually reflects the greater problems of the economy and the population, that life is becoming unaffordable for most, and that few politicians and corporations are willing to do anything about it….
📒 Travel Marketing Software Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you might enjoy better integration/automation through these…
China Tariffs There’s a lot of interest in the impact of the US reciprocal tariffs of 125% on China. If you’re reading this from China, it’s not a rosy outlook for your country. And the tariff is just one reason. Unfortunately, the massive trade deficit with China and other nations has left the US with…
Today’s Stock Market Update Thursday April 10, 2025: Markets are Down Today After all the drama of putting the global reciprocal tariffs into effect, President Trump announced a 90 pause on them, with the exception of China which will suffer a 125% tariff. That change likely came on the heels of China announcing an 84%…
De-Risk + Ramp Up Revenue Plenty of small business owners have difficulty launching into digital marketing. The status quo seems more comfortable, until it isn’t. Sure, investing in marketing entails some risks, but what about the rewards? There are always hesitations about trying new content strategies, creating new creative content experiences, running promotional campaigns, hiring…
When Will the Stock Market Recover? The recent plunge of stock prices on US exchanges has wiped out trillions of dollars of value gained in the last year. Prices were back to levels of April of 2024 and could fall further. Many were asking, when will the stock market recover. And this afternoon, we got…
10 Best Home Renovation Ideas With spring arising and a whole range of new cities expected to see rising demand for homes and perhaps higher prices, investors and homeowners are considering a renovation, rehab, or remodelling type project. The value and extra enjoyment and utilization you can get from the renovation or addition plays a…
20 Cities that Could Thrive in the Years Ahead We’re less than 3 months into the Trump Presidency, and with the crazy vacillation of the stock market today and yesterday, Americans are confused about whether the plan will be successful. The tumult of the change is making everyone stay put and reduce spending. Yet, we…
China’s Biggest Stock Market Loss Since the 2007 Crash As you’ll note here, China has a lot of experience dealing with market crashes. Some of the setbacks they’ve endured were astonishingly bad. The communist party found a way, but in those cases, it was exports that saved them. This time, export revenue won’t be available…
S&P 500 Forecast for 2025 As the implications of the new Trump tariffs set in, and world leaders react to Wednesday’s imposition of reciprocal tariffs on country’s dependent on US consumers, this week should be a volatile one for the S&P 500. After a remarkable bull run in 2024, the S&P 500 has given back…
Will the Stock Market Crash? It’s been a spectacular bull run for the S&P, Dow Jones, NASDAQ for the last 5 years and more, but will the markets give it all back. Is the global tariff battle going to crash the US, European and Asian stock markets. Today, April 7th, most of these exchanges/indexes started…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without visitors to your website, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customer or sales revenue. In fact, when your site is never visited, it means your current customers are being wooed away by highly visible competitors. A…
The US Gargantuan Trade Deficit with the World International Trade has been heralded as the greatest thing all the way back to the 1970s. The claim was based on the premise that nations would exchange goods and services they were able to make, and that countries wouldn’t be taken advantage of or run big deficits…
How Will Tariffs Affect the US Housing Market As we head into the spring buying season, buyers and sellers are confused and curious about the effect of Trump’s import tariffs and how it will play out. Aside from potential higher building costs are a host of other factors that are discussed below. It’s not an…
Looking Forward to Great Opportunities in the Post Tariff USA The future looks very bright for US investors and entrepreneurs. In April, it’s a whole new view, like a brand new country being born. It’s exciting, even for those on the wrong side of the US import tariffs. President Trump’s tariffs are causing some pain…
US Jobs Outlook The March jobs report has shaken the Democrat media and is reaffirming the positive effect of tariffs and government waste control. March’s job growth wasn’t supposed to happen, and April’s might not be positive, but the re-industrialization plan looks to be on the mind’s of US and foreign companies. Most expect a…
The Great American Reset As you might know the stock market and the price of oil are rocketing downward and the Dem media are trying to create an uproar on the job loss fears. The fervor is more about political points gained than in compassion for Americans. As the Dow, S&P, NASDAQ and Russell indexes…
Europe on the Brink of Economic Disaster After President Trump announced its sweeping tariffs on imports into the US, Europe has suffered paroxysms of fear and doubt about its continued existence. While the EU is justifiably unhappy about the new tariffs of 20% on the EU, they should recognize that it could be much worse….
Trump’s Tariffs in Effect Yesterday, President Trump announced his promised, sweeping tariffs on foreign imports into the US, and the world looks very different. He lamented that this is the end of taking advantage of the US and it will be a boom economic period in the US. Today, investors dumped their favorite stocks of…