Build your Advantage with eCommerce SEO If you’re one of those brick and mortar retailers suffering continuing in-store sales losses, due to the shift to Internet shopping, you’re likely pondering the future of your business. Now that the Corona Virus pandemic has obliterated brick and mortar shopping, more consumers are going online and likely preferring…
How Does Making 71% Profit on the Sale of Your Home Sound? A new report from ATTOM Data Solutions shows that homeowners across the US are receiving a huge winfall from selling their homes in 2017. The City with the best ROI? It was San Francisco which returned a whopping 71% profit for home sellers, or…
Rental Income Property Investment With your initial financing concerns aside, rental properties can offer a high, continuous extra income to help pay off your mortgage, meet repairs, and add confidence to your investment decision. If the work concerns you, consider using rental property management software to help out. Cynics might point to cash flow issues,…
Knowing Visitor Intent is 90% of the Battle Let’s say you’ve got boatloads of traffic coming to your website, yet nobody’s buying. Apparently, you don’t have the engaging intent building content to interest them and you’re stumped about what to give them. It’s depressing, especially after you may have tried a few gimmicks without getting any traction If only…
The Simple Truth About Digital Marketing What are the hot trends for digital marketing? Who cares! The only matter for you is — delivering more value to your customers and growing your revenue. Let others waste their time while you create the best content based on research and creative innovation. You’re about to be treated to 7 excellent…
Fast and Furious Electric Cars from Porsche, Lamborghini and Maserati If you wondered when the luxury sports car brands such as Porsche, Lamborghini and Maserati were going to catch up on the electric car revolution, well, they’re getting serious about it. The big European sports car names are actually poised to do well provided they can…
Startup Success: The Sky Guys Aerial Drones I wrote a post several years back about aerial drones and their potential in real estate sales and marketing and of course how prevalent they are in Youtube Xtreme Sports videos. It was easy to see the potential for aerial photography and just plain exciting to see a whole…
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Foreign Buyers Not Driving Up Prices in Toronto A Toronto Real Estate Board investigation concluded that foreign buyers play a minimal role in Toronto house prices and availability. 3 key findings counter the Wynne government’s insistence that Foreign buyers and house flippers are ruining the housing market. The report may indicate how government officials haven’t been honest to the…
Your Customers are Waiting to Hear from You on Your Blog While others are winding their digital marketing efforts down as 2016 ends, they should actually be looking ahead to 2017 and 2018 and planning a strategy for unlimited growth. Next year’s success happens now. How can you be the best? By creating a powerful blog…
The Marketing Agency If you didn’t read my post on Paul Roetzer’s amazing book called The Marketing Agency Blueprint, you should absolutely read it. He discusses a variety of current opportunities, threats and transformations and provides a blueprint of how to build a dominant position in digital marketing. The biggest failing of business leaders is a…
Ad Blocking We all should know that when anything becomes too extreme, there’s a reaction to it. PPC and banner advertising has become an extreme issue for Internet users, particularly the growing segment of mobile device users. Continuously loading and annoying ads are crippling the customer experience and throttling bandwidth. The demand for ads has become extreme…
Consistently Promote Yourself and Your Business If you’re like me, you’ve probably had to sign a number of non-compete agreements or worse had to take your website down while you worked for a company. Logically and from first hand experience, I know taking a site down is unwise. Whether for you or your business, it’s…
Solve a Problem and Win a Customer Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales. I can’t think of a more powerful aid to new business development and customer loyalty than great copywriting. Relevant, interesting…
SEO Services in SD and LA Hundreds of SEO companies and digital marketing firms in Boston, Los Angeles and in Silicon Valley offer services something akin to SEO. Yet, keyword loaded copy and buying blog guest posts doesn’t work now. . In my new book just published, I explain that content engagement is the key…
What is Going on With Vancouver’s High Home Prices? Where is the Vancouver housing market headed for 2020 and 2021? Some are calling this latest jump in prices a recovery of some sort. Yet, it seems rather sudden. Is this bubble sure to burst? It was only 10 months ago that Vancouver home sales dropped…
Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are engaging,…
Vancouver Condo Market Still Booming As you may have read in the Vancouver housing market forecast for October, sales of homes and condos have rocketed. It’s unsure of why demand is so intense right now. That demand has spilled eastward into the interior and the Okanagan Valley, where buyers from Calgary are bidding up home…
Should I Buy a House Now or Wait? With the US economy doing well, and amidst a record bull run in the stock market, buyers here are asking again whether they should launch efforts to buy a house. They’re also asking when is the best time to buy a house? Young buyers in particular have…
Jim Cramer of Mad Money Jim Cramer is arguably the most interesting character in the world of investing. There’s plenty of reasons for writing about him and for you to know how he started in the world of investing and the stock market. You’re likely interested in what he’s saying about the stock market, which…
New Home Developments in Richmond Hill ON Almost quietly, Richmond Hill has grown to almost 200,000 residents which is Canada’s 26th largest city. The astonishing speed of population growth is due to the fact it is covers a large area north of Toronto, and many Toronto area homeowners are selling and moving to Richmond Hill….
The Vaughan Real Estate and Community Development Report The city of Vaughan is still a mystery to many people in the GTA yet this fast improving community is serving up some big lifestyle benefits for residents. The development plan for Vaughan is audacious and exciting as these videos below reveal. This post offers a good look…
Homes for Sale in Denver Buying a home in Denver this year might be the wisest decision of your life, and it’s cheaper than renting. Renting gives you no equity, but then you know that. Where to live? Denver has a good quality of life and the homes here are affordable. And Denver’s economy looks…
Finding the Right Restaurant Fast If you’re a vacationer in San Diego, Los Angeles, San Jose, Las Vegas or San Francisco, you’re likely on a highway right searching with your smartphone for a great place to eat with just the right atmosphere. Where to eat right now? The right food at the right location. It’s…
Will Top Rankings Change Anything? If you’re jumping head first into social media and PPC for leads and sales, you might want to check out the real facts about whether Google is a better source. The fact is, websites and free organic traffic will never go away. And we’re getting close to a time when Google…
NetFlix Stock Price Forecast It was Mad Money’s Jim Cramer who named the 5 FAANG stocks (Facebook, Apple, Amazon, Netflix and Google), but he wants to remove Netflix from it. The FAANGs are the super giant monopolies who can move the market and make their own terms. They have the finances and political power to…
Local Search Optimization What if I told you I doubled the traffic of a major hotel? Well, it happened. From 1.2 Million visits per year to 2.5 Million per year. A lot of people travel and search for hotels online and they often book with the first few they see. Being ranked at the top…
Digital Marketing Services Aurora Skilled digital marketing experts aren’t all living and working in downtown Toronto, Boston, or Los Angeles. And some digital marketing strategists have a broad skillset that provides the results you need at a fraction of the price of a Toronto agency, or a local one here in the Aurora, Richmond Hill, Markham…
2020 Stock Market Correction The 2020 stock market forecast was calling for more volatility. And with the pandemic, wow did ever happen! Good call except the cause was unforeseen. (This is an old post) If manufacturing comes back to the US, it is bound to stimulate investment, jobs, and of course stock performance. Yet, the monthly…
The High Cost of Indifference and Inaction (COI) Have you ever calculated the cost of all the opportunities you passed on, if you’d been a little more aggressive and ready? Only successful people think about things like that because the COI is big dollars. It’s possible though that what we’ve given up, ignored and weren’t aware of was worth 10…
Time to Redesign Your Website? Business owners take a lot of care in ensuring their brick and mortar location has “curb appeal” and an enticing entryway. Ensuring they have a website with curb appeal is just as important. Although visitors arrive through many pages, the homepage plays a big role in creating a great customer experience….
Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…
$5000 Referral Fee? I’m searching for a highly intelligent, big minded, and modestly successful real estate agent in Los Angeles, San Diego, or San Francisco. If they buy my elite realtor services package, I will pay you a $5000 referral fee (paid in installments of course with performance bonuses). This means if you help me…
Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones? If you think it’s sexy to be one of the…
Google and Facebook Want to Host Your Business and Life but Your Blog is your GoTo Resource One of the things I respected about the companies I’ve worked for is their protection of that company’s brand and source of income. You should protect your businesses future. My managers never wavered in avoiding risk, vulnerability to problems, or unwise…
SEO for Insurance Companies and Brokerages If you’ve read my post on PPC prices via Google Adwords, you know that insurance companies and brokerages like yours are paying a lot for advertising. The high rates tell us auto insurance buyers are online in droves looking for car insurance coverage or possibly to change providers. When…
Maximize your Impact to Hungry Buyers and Investors The housing market is so hot, we might think we could put a home up for sale in any condition, site unseen and get tons of offers. Yet if getting a property sold is a no brainer in 2017, then maybe you should be doing more to get…
Should You Use Zillow for Realtor Leads? Zillow.com has become the largest real estate advertising network on the web. They are key providers of info related to US housing market forecasts. Only 14 years ago, in 2006, the company was launched by two former employees of Microsoft. Since then, the Seattle based upstart has purchased…