Will Top Rankings Change Anything? If you’re jumping head first into social media and PPC for leads and sales, you might want to check out the real facts about whether Google is a better source. The fact is, websites and free organic traffic will never go away. And we’re getting close to a time when Google…
NetFlix Stock Price Forecast It was Mad Money’s Jim Cramer who named the 5 FAANG stocks (Facebook, Apple, Amazon, Netflix and Google), but he wants to remove Netflix from it. The FAANGs are the super giant monopolies who can move the market and make their own terms. They have the finances and political power to…
Local Search Optimization What if I told you I doubled the traffic of a major hotel? Well, it happened. From 1.2 Million visits per year to 2.5 Million per year. A lot of people travel and search for hotels online and they often book with the first few they see. Being ranked at the top…
Digital Marketing Services Aurora Skilled digital marketing experts aren’t all living and working in downtown Toronto, Boston, or Los Angeles. And some digital marketing strategists have a broad skillset that provides the results you need at a fraction of the price of a Toronto agency, or a local one here in the Aurora, Richmond Hill, Markham…
2020 Stock Market Correction The 2020 stock market forecast was calling for more volatility. And with the pandemic, wow did ever happen! Good call except the cause was unforeseen. (This is an old post) If manufacturing comes back to the US, it is bound to stimulate investment, jobs, and of course stock performance. Yet, the monthly…
The High Cost of Indifference and Inaction (COI) Have you ever calculated the cost of all the opportunities you passed on, if you’d been a little more aggressive and ready? Only successful people think about things like that because the COI is big dollars. It’s possible though that what we’ve given up, ignored and weren’t aware of was worth 10…
Time to Redesign Your Website? Business owners take a lot of care in ensuring their brick and mortar location has “curb appeal” and an enticing entryway. Ensuring they have a website with curb appeal is just as important. Although visitors arrive through many pages, the homepage plays a big role in creating a great customer experience….
Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…
$5000 Referral Fee? I’m searching for a highly intelligent, big minded, and modestly successful real estate agent in Los Angeles, San Diego, or San Francisco. If they buy my elite realtor services package, I will pay you a $5000 referral fee (paid in installments of course with performance bonuses). This means if you help me…
Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones? If you think it’s sexy to be one of the…
Google and Facebook Want to Host Your Business and Life but Your Blog is your GoTo Resource One of the things I respected about the companies I’ve worked for is their protection of that company’s brand and source of income. You should protect your businesses future. My managers never wavered in avoiding risk, vulnerability to problems, or unwise…
SEO for Insurance Companies and Brokerages If you’ve read my post on PPC prices via Google Adwords, you know that insurance companies and brokerages like yours are paying a lot for advertising. The high rates tell us auto insurance buyers are online in droves looking for car insurance coverage or possibly to change providers. When…
Maximize your Impact to Hungry Buyers and Investors The housing market is so hot, we might think we could put a home up for sale in any condition, site unseen and get tons of offers. Yet if getting a property sold is a no brainer in 2017, then maybe you should be doing more to get…
Should You Use Zillow for Realtor Leads? Zillow.com has become the largest real estate advertising network on the web. They are key providers of info related to US housing market forecasts. Only 14 years ago, in 2006, the company was launched by two former employees of Microsoft. Since then, the Seattle based upstart has purchased…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
Realtors Biggest Pain From Dallas to New York and San Francisco CA, Big Picture realtors hate technical details. You want easy to understand, tangible, measurable deliverables such as guaranteed leads yet the legit real estate marketing world has little to offer. Success is complicated and not everything comes in neat packages. SEO and social media and websites…
What Do Your Customers and Prospects Believe in? How well do you know your target customer? What’s the first thing that comes to mind when they see or hear your company name or product? Do you know what they believe in and what values guide their preferences? If you don’t really know, how accurate will your digital…
AI Marketing Solves Your Challenges As an CEO, SMB owner, agency director, or startup entrepreneur, you’re concerned with the cost of investing in marketing solutions. And that’s if you can find and hire excellent marketing or SEO specialists to help you build market leader status. That bar keeps rising. Yes, times are good across the…
It’s All About Their Trust in You: Will You Deliver the Promised Value? The trust factor is an important business decision point today. We all need reliable, competent, and trustworthy partners. Let’s discover the 10 essentials of trust, including the trust-building power of success. When you’re developing connections that you hope will become clients/customers, trust will be…
You Deserve a Talented SEO Consultant Vancouver BC Canada and the lower mainland is a hot economic zone. Vancouver companies have the opportunity to be treated as world class businesses and deserving of center stage visibility. This is a window of opportunity for Vancouver businesses to be seen by American audiences and to tap into that…
Expertise + Money = Success! Curious about how to get more out of your website and social media efforts? How about capturing more business via Google? Would that change your outlook for 2018? You can do it, and this post is about how you can do it. It’s going to cost you and also require…
When Will Toronto’s Real Estate Market Crash? The experts have been calling for a Toronto Housing Crash for several years now, but it never happened. But is time finally running out? Surely the oil price crisis and the Corona Virus pandemic will deliver the final blow to Toronto’s pressured housing sector. But no, die it…
Branding For Realtors & Mortgage Agents Personal branding is big now. But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…
Bay Area Real Estate Agent The San Francisco MLS® Listings, San Francisco Zillow Listings, or SF Trulia Listings are all good sources of Bay Area home listings you can peruse. You might also find that beautiful house and condo for sale in a specific neighborhood of San Fran in the property widget below. California is one of the…
Find a Home for Sale and Hire a Great Agent The Los Angeles MLS® Listings, Los Angeles Zillow Listings or the LA Trulia Listings are all good sources of home listings you can peruse. You’re bound to reveal some excellent houses and condos for sale in the specific region of LA you want to live in the property…
Boca Raton Real Estate The name Boca Raton conjures up a lot of luxurious images for home buyers across the US and abroad. The town with the exotic name is famous for luxury dream homes and the ultimate in lifestyle. Here you’ll find some of the most prized real estate in America. In fact, opulence might…
Build Your Business Then Sell It! You can tell the best entrepreneurs from regular small business people with limited ambition. Entrepreneurs have intent to make a lot of money to help them build a successful life. They believe strongly in their worth and that success shouldn’t take a long time. Real entrepreneurs treat their startup…
Sales Hacks for Realtors Realtors, my quest is to lift you out of your doldrums and help you hack your way to success. Remember Remax’s old slogan “Above The Crowd.” That was brilliant. Sure stuck in my mind when I was young. Putting floating billboards into the sky was a great promotional hack. And they’re…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
Urban Land Institute Outlook Report The Urban Land Institute released it’s Fall 2016, 3 year Short Term housing and real estate outlook report with predictions from 51 real estate and economic experts. Quite a few organizations including NAR, National Association of Home Builders, Trading Economics, Kiplinger, Freddie Mac, Fannie Mae, Bloomberg, Moodys, and more produce their…
10 Ways to Get Homeowners to Sell After you’ve grown tired of waiting for people to call you to sell their home, you may want to try something new, something that’ll create increasing, consistent touch points with home sellers. Sellers, those ghostly inhabitants of your dream world. This is about creating a fat pipeline to your…
Copywriting Improvement Since your copy represents you, your brand, and your value proposition, it’s wise to seek out all the ways you can improve it. Great copywriting on one one website might be lengthy epic posts, but that kind of 3000+ length content makes it easy to present too much information, too poorly. Sometimes less…
The Biggest Gamble of Your Life Home sales are rising and prices are still high. From Toronto to Los Angeles to Boston, buyers are about to jump on the opportunity to own their own home. Yet a home or condo priced $300,000 to $1 million is a major personal commitment. If you make a mistake…
Toronto Condos – Still a Smart Investment? The Toronto Condo Market couldn’t be more difficult to comprehend right now after the Liberal’s pushed their unwise Foreign buyers tax and rent controls. With availability of condos squeezed, prices in Toronto rose to record levels. What will happen this year and 2018 in Toronto’s condo market? Toronto…
Build Your EPIC Engagement Strategy Engagement is the buzzword of this decade in marketing and ecommerce. Your customer prospect must be wooed through the complete conversion funnel. To create attention, impact, engagement and a sale, you must design a better visitor content engagement strategy. This EPIC post describes in great detail how you can power…
Weather Forecast for 2020 The winter weather forecast for 2020 is out. What has been an early wintry situation for the midwest may resolve into continued cooling. The bad weather is predicted to start in January 2020. We’re enjoying a respite from the cold northern winds. Farmer’s Almanac Fall and Winter Forecast The Farmer’s Almanac’s…
Toronto House Prices Toronto house and condo prices continue their relentless rise. We can forecast with certainty that home prices will not decline over the long haul. Investment in Toronto real estate remains the most secure and profitable vehicle, and add on rental property and you have even more impressive returns. Condos in…
Digital Marketing Specialist Skills If you’re on Linkedin or Indeed looking to fill a digital marketing specialist role in your company, there’s a wide range of skills you might hire for. Which skills are actually useful might depend on your specific needs. Or they might depend on whether you’re progressing to win in the future. …
Original Content is the Core of Digital Marketing One of the biggest problems of content on the Web, when using Google, or even Social Media, is that it’s a regurgitation of someone else’s stuff. Been there, done that. Think of how much time we spend seeing all the same boring search results from Google. Where’s the real…
Kevin Ward’s 5 Point System for Converting Internet Leads I like Kevin Ward’s educational videos. He’s the real estate trainer, speaker and coach and CEO and owner of YesMasters, a service that helps Realtors sell more real estate and build a better life. You’ll find his videos engaging, granular, informative and well explained. He targets many…