Compelling Reasons Why You Should Choose the Travel Sector I’ve worked with clients in many sectors, but I’m most enthused about the travel sector. I’ve found real estate and the sports equipment sectors stimulating too. But there’s just something about travel that puts it front and center. It’s not just about living the good life…
🚗Top Tour Marketplaces Online The tour industry has grown in leaps and bounds, as global travelers search eagerly on Google, Bing and tour company websites for interesting travel experiences. Travelers want something invigorating or interesting to do for a sense of personal meaning, and a feeling that they’re immersed in these wonderful places. It’s all…
Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being inside the ecospheres of Google…
🚀 2025 Best Small Business Opportunity: AI Travel Agency Given the turmoil in the North American travel sector, you might think it’s an industry to stay clear of. And as an entrepreneur, you might not be licensed or have sufficient qualifications to run a travel agency. Then there is the whole challenge of it and…
🚵🏽♂️ 21 Unique Mountain Biking Vacation Destinations Mountain biking as a sport or thrilling adventure is evolving and resorts, DMOs, and tour companies are designing more sophisticated and satisfying experiences for MTBers. As new venues/trails are created around the world, and the diversity and number of riders increase yearly, the types of vacations mountain bikers…
💵 Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t. And that results in making…
The US Gargantuan Trade Deficit with the World International Trade has been heralded as the greatest thing all the way back to the 1970s. The claim was based on the premise that nations would exchange goods and services they were able to make, and that countries wouldn’t be taken advantage of or run big deficits…
Europe on the Brink of Economic Disaster After President Trump announced its sweeping tariffs on imports into the US, Europe has suffered paroxysms of fear and doubt about its continued existence. While the EU is justifiably unhappy about the new tariffs of 20% on the EU, they should recognize that it could be much worse….
Trump’s Tariffs in Effect Yesterday, President Trump announced his promised, sweeping tariffs on foreign imports into the US, and the world looks very different. He lamented that this is the end of taking advantage of the US and it will be a boom economic period in the US. Today, investors dumped their favorite stocks of…
One Solution You Must Have In any business, it’s not always a company’s product, brand or UVP that’s generating weak lead generation and sales results. All too often, it’s due to low reach to the market – your target audience. If they found you, and under ideal circumstances, your weak brand wouldn’t necessarily ruin the…
Expand Your Target Audiences to Grow Revenue The 2025 travel market and the 5-year travel market forecast tell the tale of an expanding consumer travel market and growing revenues for travel companies. It’s billions of travel sector dollars up for grabs and a chance to build a solid, sustainable travel business. In fact, companies that…
Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index jumped 8.0 points to 101.7 last month, the highest level since June 2021. They report the percentage of owners expecting the economy to improve rose 41 points from October to a net 36%, the highest since June…
The Rise of Influencers in Travel Marketing Travel marketing companies have a challenge today. If they’re unable to draw enough qualified traffic and convert them to customers, then it could be the consumer market has changed. And keeping clients relevant, visible, and generating leads is becoming more difficult. With SMBs web traffic and social media…
The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
Investing and Global Diversification If you scan the 5 year forecast or 10 year forecast for US stock markets, you might conclude that US price and earnings growth doesn’t look as inspiring versus China, Vietnam, Brazil, Germany or other markets. But those investors thinking of investing internationally in Mexico, Japan, Australia, Viet Nam, Germany, Korea,…
Bing Search Engine Optimization Any discussion of Advanced SEO and web traffic almost always dominated by Google, but we should pay more attention to Google and Duckduckgo. Although Google provides much more search traffic, with advanced techniques Bing.com can provide some excellent quality visitors and perhaps higher engagement rates. When Google pays out revenue on…
SpeedTest 5G Speed Report We’ve all been hearing a lot about 5G for a while now. The technology is so good, it’s created a surge in investment in 5G network technology, and consumer smartphones. In this post, we see how 5G fares against current bandwidth service in 4G, broadband and cellular services. You’ll be surprised…
Corona Virus Vaccine Stocks The search for a Covid 19 Vaccine for the world’s 6 billion inhabitants continues and we’ve got some great news as vaccine testing trial results are very positive. Hundreds of billions are being invested in vaccine development globally. A large number of BioTech companies are vying to win the world’s biggest…
US Economic Forecast Part 2 (Continued from Part 1) China’s manufacturing sector has been declining, particularly of late. The communist led country is suffering the worst economic forecast of the last 50 years. China’s in more trouble than anyone will admit even if they print more money to alleviate the losses. China’s propaganda mills are…
Property Management – An Intelligent Strategy for Realtors While market health varies across US, Canada, UK and Australia, there is one certainty in the world of real estate — there are too many real estate agents and brokers. This situation is being resolved as we speak. As mentioned in the post on the future of…
International Business: Showing Up on the US Radar There’s never been such a grand opportunity to export goods or services to the US. It should be one of your key goals. For the minimal amount of cost, the upside potential is huge. Stellar Canadian tech startups that have boomed recently in US or global markets include…
Housing Market 2020 – Best Time to Sell Your House The 2020 housing market is full of potential buyers. But do you and your Realtor know how to maximize your home’s availability and its value in the eyes of these eager buyers? Do you know the best time to sell your house? The House will sell…
Cool Mountain Bike Videos Just some way cool MTB videos to blow you away. These guys have just as much fun making the videos as they do with the stunts. So dangerous, yet they ignore the fear and that makes them very good. Enjoy some great videos with funky music! As you wait for the new…