Hottest Topics in Residential Real Estate Realtors like yourself should be curious about the real estate-related topics thaat buyers and sellers are concerned with as we approach 2026. After all, these issues are what shape buyer’s perceptions of value, drive intent as well as affect sellers thoughts about when to sell. See the full list…
Real Estate Marketing for 2026 and the Next 5 Years While sales in the US and Canada are frustrating most Realtors, some are enjoying a good sales year. They’ve found paths to success and you can too. Your fundamental challenges are visibility, brand image/impact, engagement and persuasion. That’s why a more thorough digital marketing strategy…
🏅Content Strategy: Your Number One Marketing Asset Content strategy isn’t regarded highly enough by many business owners. Most don’t know what it is. Content strategy is how you design and use digital assets to make customers feel strongly about what you offer. Done well, it achieves many marketing objectives — producing customers with higher intent…
Have you Given Up On SEO? SEO has been in vogue in digital marketing for over 30 years, before I started in 1998. And for the last 15 years, the rumors of SEO is dead were part of the buzzword narrative, to sell more SEO. In reality, the doomsday phrase should have been “SEO is…
First-Time Buyers Average Age a Troubling Statistic Stats from NAR shows the age of first-time homebuyers keeps rising. Yes, it’s a problem. The stat actually reflects the greater problems of the economy and the population, that life is becoming unaffordable for most, and that few politicians and corporations are willing to do anything about it….
US Real Estate & Housing Market The US housing market forecast has a wide variety of information and views depending on the interest of readers such as buyers, sellers, Realtors, mortgage agents, home flippers, builders, politicians, and more. Although the newly elected Trump government is a boost for the US economic outlook, its first year…
Empower with More Powerful Staff Whether you own or manage a travel agency, SaaS software company, or real estate brokerage, today’s period of uncertainty and change may require business reorganization. Growing your company, improving your unique value proposition, broadening your market reach, and communicating more strongly with audiences, partners and key influencers are a big…
Tips for Better Real Estate Marketing in 2025 Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales. As interest rates ease and mortgage rates begin to fall, the economy grows, and small business flourishes once again across the country, we’ll see…
Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…
Solving the Challenge of Converting Leads to Sales In every business sector, in real estate, travel, or SaaS software, visitors abandon their shopping carts for many reasons. So let’s use that as our metaphor for losing leads — abandonment. Because if they don’t become qualified prospects in your pool — you were abandoned. At any…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026 could well be record years for transaction dollar volumes as more pricey homes get…
Real Estate Websites – Designs and Lead Management There’s no denying the power of a quality real estate website, designed for the user experience, agent lead management and nurturing, as well as presenting engaging content for digital marketing prowess. Skimping on your Realtor website can seriously hamper your online visibility, lead generation and conversion, as…
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
Realtor Prepping for Better Home Showing Results A home showing is a key event for a home seller offering their property to the market. And it’s a key part of a selling strategy for progressive, commission-minded Realtors. And when other sellers see how you sell firsthand at a showing and visit your social page/website, it’s…
Homebuyers Income Jumped Last Year For Realtors, the 2024 housing market outlook is a little brighter. More listings, more sales, and homebuyers’ incomes have risen. Really, isn’t that all the good news Realtors need? Lawrence Yun, chief economist of the National Association of Realtors® himself predicts home sales likely will climb 14% this year. There’s…
Strategy for Buying a Home in 2024/2025 Time passes so quickly. Do you remember when you first thought of buying a home and didn’t? Were you smart and avoided a disaster? Or did lose because you could have been building equity and enjoyed other advantages. The point is that in 2024’s market involving bidding on…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
Digital Marketing Services for LA Agents The LA Real Estate market is vast, interesting and competitive. The wealth of some agents in the city demonstrates strongly the value of audacity, strategy, and good marketing. Agents have the power and opportunity to be a market leader with the right specific marketing strategy. The key is talent,…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
HomeBuyers Backing out of Home Deals A new report by Real Estate Firm Redfin on August’s pending home sales stats shows buyers are backing out of deals in the US Sunbelt cities. In particular, Phoenix, Tampa and Las Vegas. Jacksonville Florida were cited as suffering the greatest increase in cancelled deals. It comes as buyer…
House Features Most Wanted Today What are buyers wanting in their next home this year? It’s an interesting mix of features, yet are these features you’d be willing to upgrade for to sell your home at a higher price? NAHB conducted a survey of new home buyers about what they were looking for in a…
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
Corona Virus and Real Estate Just as the recent job numbers hit a high, the real estate market is making awakening sounds. The virus and shutdown took a heavy toll on the US economy and all economies. The only country to rebound quick is China. But China’s real estate market might be in trouble as…
Realtors Optimistic About Post Corona Virus Period A new report from the National Association of Realtors suggests most Realtors believe the housing market forecast is for higher prices and fewer listings. It’s great to see these sentiment reports, yet we may need to read between the lines as there is no regional data. The latest…
Realtor Branding You might ask why out of 500 visits to your website, only 1 visitor might actually contact you about a listing. That low conversion rate is very typical and it’s the obsession of the latest trend in digital marketing – harvesting the few web visitors you have, rather than building on what you…
Lucrative Canadian Real Estate Market Spilling over into the US Before Corona Virus plague hit US shores, foreign buyers were a big factor in the US housing market. Foreigners were buying up US properties and the biggest increase is coming from Canadians. Even NAR’s Chief Lawrence Yun was surprised by the growing demand from Canadians…
Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…
Property Management – An Intelligent Strategy for Realtors While market health varies across US, Canada, UK and Australia, there is one certainty in the world of real estate — there are too many real estate agents and brokers. This situation is being resolved as we speak. As mentioned in the post on the future of…
Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…
The High Cost of Indifference and Inaction (COI) Have you ever calculated the cost of all the opportunities you passed on, if you’d been a little more aggressive and ready? Only successful people think about things like that because the COI is big dollars. It’s possible though that what we’ve given up, ignored and weren’t aware of was worth 10…
Time to Redesign Your Website? Business owners take a lot of care in ensuring their brick and mortar location has “curb appeal” and an enticing entryway. Ensuring they have a website with curb appeal is just as important. Although visitors arrive through many pages, the homepage plays a big role in creating a great customer experience….