How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
Corona Virus and Real Estate Just as the recent job numbers hit a high, the real estate market is making awakening sounds. The virus and shutdown took a heavy toll on the US economy and all economies. The only country to rebound quick is China. But China’s real estate market might be in trouble as…
Digital Marketing Review Too many business owners wing it with digital marketing. Yet, digital marketing is an ever-expanding, increasingly complex arena that requires a lot of knowledge to master. An in-depth review of the crucial things you’re not doing and how to do them strategically is just part of the solution you need for 2022/23….
Realtors Optimistic About Post Corona Virus Period A new report from the National Association of Realtors suggests most Realtors believe the housing market forecast is for higher prices and fewer listings. It’s great to see these sentiment reports, yet we may need to read between the lines as there is no regional data. The latest…
Realtor Branding You might ask why out of 500 visits to your website, only 1 visitor might actually contact you about a listing. That low conversion rate is very typical and it’s the obsession of the latest trend in digital marketing – harvesting the few web visitors you have, rather than building on what you…
Lucrative Canadian Real Estate Market Spilling over into the US Before Corona Virus plague hit US shores, foreign buyers were a big factor in the US housing market. Foreigners were buying up US properties and the biggest increase is coming from Canadians. Even NAR’s Chief Lawrence Yun was surprised by the growing demand from Canadians…
Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…
Property Management – An Intelligent Strategy for Realtors While market health varies across US, Canada, UK and Australia, there is one certainty in the world of real estate — there are too many real estate agents and brokers. This situation is being resolved as we speak. As mentioned in the post on the future of…
Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…
The High Cost of Indifference and Inaction (COI) Have you ever calculated the cost of all the opportunities you passed on, if you’d been a little more aggressive and ready? Only successful people think about things like that because the COI is big dollars. It’s possible though that what we’ve given up, ignored and weren’t aware of was worth 10…
Time to Redesign Your Website? Business owners take a lot of care in ensuring their brick and mortar location has “curb appeal” and an enticing entryway. Ensuring they have a website with curb appeal is just as important. Although visitors arrive through many pages, the homepage plays a big role in creating a great customer experience….
Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…
$5000 Referral Fee? I’m searching for a highly intelligent, big minded, and modestly successful real estate agent in Los Angeles, San Diego, or San Francisco. If they buy my elite realtor services package, I will pay you a $5000 referral fee (paid in installments of course with performance bonuses). This means if you help me…
Bay Area Real Estate Agent The San Francisco MLS® Listings, San Francisco Zillow Listings, or SF Trulia Listings are all good sources of Bay Area home listings you can peruse. You might also find that beautiful house and condo for sale in a specific neighborhood of San Fran in the property widget below. California is one of the…
Toronto and Vancouver Sizzling Hot Realty Markets Although the US markets such as San Francisco, Los Angeles, Charlotte, and Miami are glowing brighter these days, Toronto and Vancouver are actually the hottest markets in the world right now. The Forecast for housing sales and combined with higher condo and home prices means realtors can raise their earnings considerably….
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Should I Sell my House in 2019? With the 2019 spring season straight ahead, this may be the best time to sell your house. And for buyers too, it may be the best time for them to buy. How does that make sense? Right now there is a lot of demand yet buyers have held…