Housing Market Forecast With the economy cooling, mortgage rates at above 6%, FED unease about inflation, and the debt ceiling crisis, it’s not surprising the homebuyer’s view of the short term housing market is not good. Since home prices rose 3.5% again in April, despite crippling mortgage rates and consumer fears, we can forecast better…
Finding Real Estate Leads With the buyer market drying up and home owners retreating for better times to sell their home, perhaps in 2024, a large number of Realtors are leaning hard on lead generation companies. As one of my clients once said, sales is a game of numbers. Yes, as volume grows, so does…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
HomeBuyers Backing out of Home Deals A new report by Real Estate Firm Redfin on August’s pending home sales stats shows buyers are backing out of deals in the US Sunbelt cities. In particular, Phoenix, Tampa and Las Vegas. Jacksonville Florida were cited as suffering the greatest increase in cancelled deals. It comes as buyer…
House Features Most Wanted Today What are buyers wanting in their next home this year? It’s an interesting mix of features, yet are these features you’d be willing to upgrade for to sell your home at a higher price? NAHB conducted a survey of new home buyers about what they were looking for in a…
US Housing Market January Home sales across the US took a surprising upturn in January 2022 rising 6.7% from December which exceeded NAR’s forecast. It seems homebuyers are eager to lock in a lower mortgage rates now than risk much higher rates later. Given the price of homes in some cities, waiting to buy a…
Sell My House Now! With home prices peaking and beginning to flatten, and with the economy showing some weakness, quite a few homeowners are wondering if right now is the best time to sell their house or condo. Selling your house fast for cash has always held connotations, but recently, the business model of companies…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
Market Leader is the Best Positioning In any housing market, leads and sales are finite. Your local market has a certain volume and your challenge is to cut out a good sized chunk of the available clientele. It does take a certain ambition and discipline with yourself and your career to actually build the mechanisms…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
Awesome WordPress RETS IDX Real Estate Websites Your real estate website can generate leads if it possesses powerful features such a RETS IDX feed. An IDX based site lets you leverage all the MLS listings right on our site, as if those listings were your own. That’s your IDX data feed and helps in your…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
2021 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2021 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2021. And most Realtors will believe that this should be their best sales…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
Corona Virus and Real Estate Just as the recent job numbers hit a high, the real estate market is making awakening sounds. The virus and shutdown took a heavy toll on the US economy and all economies. The only country to rebound quick is China. But China’s real estate market might be in trouble as…
Digital Marketing Review Too many business owners wing it with digital marketing. Yet, digital marketing is an ever-expanding, increasingly complex arena that requires a lot of knowledge to master. An in-depth review of the crucial things you’re not doing and how to do them strategically is just part of the solution you need for 2022/23….
Realtors Optimistic About Post Corona Virus Period A new report from the National Association of Realtors suggests most Realtors believe the housing market forecast is for higher prices and fewer listings. It’s great to see these sentiment reports, yet we may need to read between the lines as there is no regional data. The latest…