Content Strategy: Creates Reach, Builds Brand, Generates Sales
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Content Strategy: Creates Reach, Builds Brand, Generates Sales

Do you Know the Real Reason your Content Marketing Campaign Failed? If you’re like many SMB owners today, you’ve wasted thousands of dollars on ads, time spent on social media, and hastily built some landing pages which resulted in no real leads, no real sales. And to add insult to injury, it’s likely that your…

Image courtesy of Avi Waxman. Unsplash.

Core Essentials of your 2025 Marketing Strategy

Tips for Better Real Estate Marketing in 2025 Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales. As interest rates ease and mortgage rates begin to fall, the economy grows, and small business flourishes once again across the country, we’ll see…

Finding Certainty and Growing Your Company Again
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Finding Certainty and Growing Your Company Again

Business Owners Looking for Certainty If you’ve been underperforming in your business for quite a while, it’s no surprise. It’s been booming for big multinational corporations, but not so much for anyone else. Delete the S&P 500 and you get a view of the real economy and the stock market. For real small businesses (not…

Real Estate Leads | Seller Lead Generation
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Real Estate Leads | Seller Lead Generation

Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead.  The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…

Create Your Real Estate Marketing Powerhouse for 2025

Create Your Real Estate Marketing Powerhouse for 2025

Real Estate Marketing for 2025 Boom The election of Donald Trump as US president is expected to generate a booming US economy, and the housing market will definitely benefit. You can feel the enthusiasm already, and I’m looking forward to working in the real estate sector again. As a real estate agent or broker, you’re…

Websites for Real Estate Agents

Websites for Real Estate Agents

Real Estate Websites – Designs and Lead Management There’s no denying the power of a quality real estate website, designed for the user experience, agent lead management and nurturing, as well as presenting engaging content for digital marketing prowess. Skimping on your Realtor website can seriously hamper your online visibility, lead generation and conversion, as…

Be the Market Leader
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Be the Market Leader

Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector.  And those who lead the market last longer — and earn more profit….

Homebuyers Income Jumps

Homebuyers Income Jumps

Homebuyers Income Jumped Last Year For Realtors, the 2024 housing market outlook is a little brighter. More listings, more sales, and homebuyers’ incomes have risen. Really, isn’t that all the good news Realtors need? Lawrence Yun, chief economist of the National Association of Realtors® himself predicts home sales likely will climb 14% this year. There’s…

Sell House for More

Sell your House Now

Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…

Real Estate Marketing

4 Steps to Powerful Real Estate Sales Results

Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…

Content Rebranding – Doing Your Brand Shift

Content Rebranding – Doing Your Brand Shift

How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery.  If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success.  Some businesses (e.g., restaurants) have already gone through this…

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of  incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…

Realtor Lead Generation Platform

Realtor Lead Generation Platform

Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads.  And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating.  Hopefully you’re getting on board before this big tech wave passes…

Write Your Own Blog Posts and Facebook Posts

Write Your Own Blog Posts and Facebook Posts

Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…

Competition is For Losers: The Simple 3 Point Success Plan to Build a Monopoly

Competition is For Losers: The Simple 3 Point Success Plan to Build a Monopoly

Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…

Get Motivated to Improve your Business!

Get Motivated to Improve your Business!

The High Cost of Indifference and Inaction (COI) Have you ever calculated the cost of all the opportunities you passed on, if you’d been a little more aggressive and ready? Only successful people think about things like that because the COI is big dollars. It’s possible though that what we’ve given up, ignored and weren’t aware of was worth 10…

12 Tips to Make your Homepage Magnificent

12 Tips to Make your Homepage Magnificent

Time to Redesign Your Website? Business owners take a lot of care in ensuring their brick and mortar location has “curb appeal” and an enticing entryway. Ensuring they have a website with curb appeal is just as important. Although visitors arrive through many pages, the homepage plays a big role in creating a great customer experience….

Mastering Digital Marketing for Realtors
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Mastering Digital Marketing for Realtors

Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…

Doing Business in Beautiful California – Referral Fee of $5000

Doing Business in Beautiful California – Referral Fee of $5000

$5000 Referral Fee? I’m searching for a highly intelligent, big minded, and modestly successful real estate agent in Los Angeles, San Diego, or San Francisco. If they buy my elite realtor services package, I will pay you a $5000 referral fee (paid in installments of course with performance bonuses). This means if you help me…

San Francisco Bay Region

San Francisco Real Estate Agents | Homes For Sale SF

Bay Area Real Estate Agent The San Francisco MLS® Listings, San Francisco Zillow Listings, or SF Trulia Listings are all good sources of Bay Area home listings you can peruse. You might also find that beautiful house and condo for  sale in a specific neighborhood of San Fran in the property widget below. California is one of the…