Top 15 factors that Drive Clicks for Online Real Estate Sites Conversion rate optimization (CXO) has been a hot topic for at least a decade. For a variety of reasons, it’s become more difficult to entice consumers to keep clicking to fulfill their purpose. At some point, they stop clicking. By adopting a conversion path…
La Jolla: A Coastal Drive Toward Culinary Elegance The Pacific Coast Highway in southern California is renowned as one of the most beautiful drives in the world. For travelers over 50, the views, sunshine, and California ambiance is nothing short of marvelous. For those who revel in pleasant drives as part of a great travel…
Housing as Canada’s Best Path to Growth and Affordability The Canadian economy is beginning to slouch significantly and the Liberal government appears to lack any solutions to save it from further harm. It’s a depressing scenario for all Canadians including those looking for a place to live, or a home to buy, or who need…
Toronto Housing Market Bubble Despite falling home prices in August, Toronto home buyers have that sinking feeling that accompanies a recession. As covered in the Toronto housing market report, sellers are listing their prices. They want their dream price, but as the market slides many of them are starting to give in and entertain some…
Toronto Housing Market Report TRREB in its September housing market reports a rise in home sales with a price drop in the GTA region. More sellers listed their homes, with many of them deciding to give up on their “dream price” to get their home sold. For home buyers, it’s an issue of affordability, down…
Real Estate Marketing Strategy After you’ve failed to convert your audience and spent a fortune on paid advertising, you might feel miffed at how to make digital marketing work. It’s a difficult job, however, if you choose the right systems with useful technology and have a dedicated marketer with you, you’re able to get the…
Power Up Your Site’s Internal Linking for Impressive Outcomes If your website is filled with awesome content yet suffers from low visibility on Google sarch, there might be a number of reasons including low-ranking power, few relevant backlinks from credible, authoritative websites, and poor internal linking. Linking has never gotten much respect, and Google has…
How To Optimize your Content for ChatGPT, Gemini, and other LLMs As you’ve read in the Generative Experience/Engine Optimization post, AI search engines are creating more search engine users. They love what the AI LLMs give them — fast information and insight, even above quality. AI search engines are arriving with big impact on content…
Generative Engine Optimization (GEO) It’s nothing short of a revolution in content marketing and search happening right now. A new type of search engine is growing in popularity and it’s presenting small business owners with a first-mover advantage. It’s always wise to get a jump on technology waves. Did you miss any of them in…
Search Generative Experience Optimization Google continues to lead the way in how it offers a hybrid search alternative to search engines. In its ranked search results, it may include a special search feature called AI overviews. It’s a special form of results where Google’s artificial intelligence system offers up a generalized overview of a topic,…
How You Can Beat AI Travel Agencies With OTA’s and new AI travel agencies impinging on your audience and customer base, you’re understandably concerned. Young travelers are open to AI-driven travel planning and services. Agency owners on the other hand appear to be resisting anything that carries that artificial intelligence tone to it. However, as…
Why is Real Estate SEO in such High Demand? SEO remains as perhaps the largest source of new leads for search-savvy Realtors. Whether it’s Google, Bing, ChatGPT, Google AI/Gemini, or just listings on Realtor.com or Zillow, ranking algorithms can be mastered to build more exposure for you and your client listings. Real Estate SEO arises…
Travel Business Social Media Strategy “𝅘𝅥𝅯 I’ve got two tickets to paradise – honey, two tickets to paradise…𝅘𝅥𝅯 ” That’s a catchy headline phrase from a great song and perhaps useable for an ad or social post for a travel agency. Yet would it align with your company’s travel marketing campaigns on social media? Too…
Tailored SEO, Content, PPC & Social Strategy for Travel Agencies Considering a new team member or to hire a versatile freelance marketer?  Your first task is to visualize what you need to accomplish and find the most efficient staffing solution. I’m just a little biased, but we shouldn’t underestimate what one single talent can do…
Google is Fading? It’s Actually Rising Oh, the AI hypesters. All of them so eager to push their new Agentic AI, Chatbots, AI apps, and AI-augmented services and infrastructure. And many of these AI followers lash out with rhetoric about Google being a digital Dinosaur, whose user traffic will suddenly disappear. Much of the rancor,…
Responsible Tourism Response to the Anti-Tourism Surge Anti-tourism rallies and sentiment are sweeping across Europe, combined with excessive immigration pushing Spaniards, Greeks, Italians, French, British and other nationals to reject mass tourism. Even in Mexico City, the chant “Gringos Go Home” is catching media attention and adding to the growing rancor for tourists that locals…
A Glorious Day for Investors Markets rocketed with the Dow hitting an all-time high at 45,737 as J. Powell suggested a coming lowering of the FED rate. It doesn’t matter what he said, as investors only look for signals of the trend and when it will happen. At Friday’s closing bell, the Dow Jones rose…
Russell Index Forecast Are Russell Small Caps a Wise Choice as we Approach 2026? Stock market analysts and market economists have been talking about a market broadening for some time. The gist of their forecasts revolved around investment flows into small caps, which are fundamental to what the Russell 2000 index is — an index…
Fight the Zero Click Universe with Zero Click Marketing! As a small business owner, you’re likely aware that your free organic web traffic and social media impressions and clicks have declined over the last 5 years. Unfortunately this increasing trend is being fortified by AI, making the big web platforms an air tight container for…
Consolidating your Marketing Team: Performance/Cost Benefits SMB owners have been reorganizing staffing and marketing spend for quite a while now. Costs, inflation, labor shortage, tariffs, and more have brought on big pressures to simplify. And now the AI revolution is necessitating more change. The problem is owner’s aren’t sure how to create the ideal team…
Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index in July, rose 1.7 points to 100.3, slightly above the 52-year average of 98. Uncertainty remains (fell 8 points from June to 97) and is a big factor in growth and hiring intentions. Yet, respondents feel the…
🏅Content Strategy: Your Number One Marketing Asset Content strategy isn’t regarded highly enough by many business owners. Most don’t know what it is. Content strategy is how you design and use digital assets to make customers feel strongly about what you offer. Done well, it achieves many marketing objectives — producing customers with higher intent…
Trump and the Canadian Tariffs Now in August 2025, amidst President Trump’s 35% non-CUSMA tariffs on Canadian exports to the US, the country’s economy is getting closer to a precipice. Canada still has its CUSMA deal but it’s coming to its conclusion next year. This month, flows across the border will slow with Canadian exporters…
Is There Hope for American Home Buyers? There has never been a time when the US housing market has been this stagnant, convoluted, uncertain for buyers, financially strained, and utterly unaffordable. It’s frustrating for buyers and sellers, but more so because most Americans can’t grasp its current state or when buying conditions will brighten. For…
🥇SEO Services Toronto It’s a new business environment for many Toronto companies in diverse industries ranging from travel to manufacturing to software development. A US business cultural trend to exclude Canada is afoot, and a good way to counter that threat is to employ effective digital marketing. A comprehensive marketing strategy that leverages high-quality content…
🏆What is Advanced SEO? Advanced Search Engine Optimization is the use of sophisticated techniques, frameworks, tactics and practices. Basically, it’s manipulating text copywriting to gain an edge over competitors who only do “best practices” or general SEO work. Advanced means using more of what you have and using it better to beat competitors who may…
Solving Your Company’s Digital Marketing Skills Gap The transition to AI-assisted business and marketing represents a key opportunity to save money and improve marketing performance. It’s about more than just automation using AI LLM GPTs. It’s a beautiful new jigsaw puzzle with fewer pieces and a better services structure. And AI really has brought us…
Is Canada Headed for a National Breakup? Americans and Europeans should understand that Canada is in trouble politically and economically. This is not just the recent economic debacle brought forth by the Trump Republicans and tariffs on Canada. Trump’s pressure on Canada is simply unearthing the resentment toward the Canadian Federal Government for almost 50…
🥬 Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? Then you understand freshness so well. And that’s not all. How about the hypnotizing aroma…
AEO Answer Engine Optimization If you’re a digital marketer, you may have caught wind of a new type of search engine optimization. They’ve dubbed it Answer Engine Optimization or AEO. You’re well aware that consumers and business users are using the Generative AI chatbots (ChatGPT, Google Gemini, Microsoft CoPilot) more recently. Instead of typing in…
A Rejuvenating Drive Through Portugal’s Historic Cultural Regions Avoid the overtourism in Spain, France and Italy with a rejuvenating road trip into Portugal’s quiet regions. Portugal Solves Your Destination Stagnation Are you feeling a little “destination stagnation” or maybe just tired of the familiarity and overcrowding of France, Greece, Italy or Spain? Many are, and…
The Power of New Ideas How would you win a best design competition at the Albuquerque International Balloon Festival? Would you show up with the usual round balloon with a different color scheme? Or would you brainstorm a brilliant unique design that evokes judge’s imagination and resonates with the balloon festival spirit? Would you go…
Best Oil Stocks to Buy? Investors like yourself might be intrigued, even baffled by the price of oil as it consistently stays above $65 a barrel (WTI). And the fact the Saudis could unleash a torrent of oil has make oil companies and investors a little tentative about investing in carbon energy (oil and natural…
U.S. Equity Market Outlook H2 2025 Now past the mid-point of the year with market signals flashing green, investors are very excited about the last half of 2025. The long-term bull market is on, and investors are feeling there’s not much to dislike about the road ahead. The Trump recovery seems to trample any negativity…
Adobe™ Offers AI LLM Optimizer for AI LLM Content Optimization Adobe™ has been an innovative, graphic design software company for decades. It’s products were world class. And this year, it’s extending its brand reputation by venturing into the Generative AI realm with new some cool, new AI tools for the mid to enterprise level marketing…
Bitcoin and Ethereum: Waiting for the Big Crash? Cryptocurrency such as Bitcoin and Ethereum are an exciting new investment opportunity, even outshining AI stocks, and they’re attracting investment by the hundreds of billions. It’s the digital gold rush and some believe BTC is headed for $1 million per coin. Quite a bull run for BTC…
Bitcoin Price Rising Fast to $1 Million? (Updated: July 21, 2025) Millions of investors, including institutional investors are buying Bitcoin or Bitcoin stocks this year, during the coming dip or in volatility trading. While the forecasts about Bitcoin’s price were outlandish previously, they are looking fairly accurate now. However, such speculation leaves investors vulnerable, as…
The High Cost of High Mortgage Rates As the brewing battle between President Trump and the FED intensifies, US homeowners face some anguish regarding mortgages and homeownership. With FED continuously creating excuses for keeping rates high with little evidence to support their decision, the housing market has suffered.  Homeowners with mortgages can’t sell due to…
Californians are Leaving for Texas and Washington Each and every day, a new woke government setback hits California, so much so that even its cherished tech sector is weakening and people are leaving the state. The Golden State we all loved has been decimated by Democrat, woke-driven ideology, and pro-China investment and trade strategies combined…
How LLM GPT’s Help us Create Great Content AI LLMs are a major change in how travel consumers experience search and content on the web. ChatGPT and Google Gemini are the two new AI search engines gaining significantly in the search marketplace. Many users love the comprehensiveness of answers to their questions — their pre-trip…