Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being inside the ecospheres of Google…
🍕 How do ChatGPT, Gemini, Claude, and DeepSeek LLM’s Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI. AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. Just this week, Google announced its improved Google AI Mode Search…
Why Unique Content is a Powerful Selling Tool I don’t mean to be blunt, however, right now most of your content is likely not discernible from that of thousands of other relevant competitive companies and brands. And why would Google or customer prospects prefer your version of a destination or itinerary? It’s simple. Yours will be…
🤗 Selling Vibes to Travel Customers? Most travel salespeople would agree that the customer’s wants and pain points are the core of any selling strategy. Travel decisions are complex and emotional, and travelers tap into emotional reasoning to simplify their decision. A basically, that means they rely on the “vibes” they get about your trips,…
✈️ 2025 US Travel Market Upheaval President Trump’s plan to revitalize and reindustrialize the US, and deploy high tariff barriers is inadvertently impacting the US travel market. It’s making global travel market and US travel forecasts and even accurate views of the actual market unfolding a challenge. Below you’ll find global travel statistics in relation…
Small Business Outlook 2025 According to the US Chamber of Commerce, 33 million small companies in the USA employ nearly half of the American workforce and represent 43.5% of America’s GDP. They’re a major economic force, hampered in the last ten years via free trade, high interest rates, and high taxes — government-induced setbacks. Times…
Travel Insurance: Find Cheap Insurance for Your Trip A trip, especially involving a family can be fraught with financial and safety risks, not to mention inconveniences that could leave you in a bad situation far from home. While your travel credit cards might cover some flight, hotel, and other booking cancellations, that coverage has its…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
Explore the Incredible Colorado Rocky Mountains My last visit to Denver and the Colorado Rocky Mountains was an exhilarating trip. I discovered it’s a different experience than Banff National Park, Yellowstone or Glacier National Park. There’s much more to do, more interesting unique towns, and lots more for adventurers. If you’re struggling trying to decide your…
Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…
Travel for Health, Enjoyment and Healing It might be said that all travel companies are actually in the business of selling the joy of travel. Because joy is a powerful motive. It’s the single, primary emotion travelers experience before they purchase. Their real intent is to feel this thing called joy during their trip, whether…
Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…
Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. Isn’t the most enjoyable part of travel where people dream about destinations and how they anticipate the fun, adventure, stimulation of the journey and the destination? They’re visualizing the sights,…
SEO/Content Strategy for the Travel Management Sector The global travel management sector is being powered up through unexpectedly high consumer and business travel demand. And the revenge travel movement is just a transition to a permanently mobile population who long to escape the confines of their local environment. Travel is more than an elixir for…
Top 65 Immersive and Awesome Travel Experiences Across the World to Enjoy in 2024 Looking for an exceptional travel experience, perhaps one specially designed for you? Satisfy your deepest travel cravings many ways on this planet, and why shouldn’t the best be served up just for you? Time to give your travel imagination some room…
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
SaaS Travel Marketing Software as a Service platforms, connected apps, and SaaS partners have helped to revolutionize modern travel. It’s easy to say that the travel industry couldn’t have evolved without the amazing travel products and services which the cloud has enabled. This new technology and strong global travel demand is driving the ambition of…
Find a Coffee Shop Near You Below you’ll find a large interactive map of coffee shops in your location. Whether you’re in Los Angeles, San Diego, San Francisco, Toronto, Seattle, Sacramento, Orange County, San Jose, Las Vegas, New York, Boston or Miami, no worries. If the coffee shop for you isn’t there, they don’t want…
Best Cities to Enjoy the Digital Nomad Lifestyle? You’re not the only one considering a life change that might see you locate to a new city or country, to cut your living expenses, relax, work better, and enjoy a higher quality of life. There are millions of people, mostly entrepreneurs, employees, and digital tech workers…
The Best Reopening Stocks to Buy Although the Delta variant is causing big problems in Florida, Texas, Mississippi, California, New York and other states, the rest of the US is recovering from the Covid pandemic. The economy is about to grow as we finally get to shop, travel and be entertained. The question isn’t whether…
Building an Amazing UVP There’s likely only two things wrong with your business (and your marketing). First, you have little visibility/reach and no one knows you exist, and second, your value proposition isn’t resonating with the audience you’ve reached. The UVP as it’s known is very complex. Often, it’s better to hire a specialist to…
Most Desirable Luxury Gifts for Xmas I know you’ve been dying to know the top luxury gift ideas for Xmas because you’re going to treat someone special to an unusually valuable Xmas present. Can one gift make a lasting impression? Oh yes, when it’s something perfect, useful and prestigious, you’ll be remembered long after the…
Mountain Biking – Is There Any Better Sport? I don’t think so! Are you not into mountain biking? You’re crazy, this is the best sport, except maybe kitesurfing , wingsuit flying, or paragliding, but we can’t do everything can we? Take a look at this well done video that shows some hot doggin BC bikers….
Fast and Furious Electric Cars from Porsche, Lamborghini and Maserati If you wondered when the luxury sports car brands such as Porsche, Lamborghini and Maserati were going to catch up on the electric car revolution, well, they’re getting serious about it. The big European sports car names are actually poised to do well provided they can…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
10 Ways to Get Homeowners to Sell After you’ve grown tired of waiting for people to call you to sell their home, you may want to try something new, something that’ll create increasing, consistent touch points with home sellers. Sellers, those ghostly inhabitants of your dream world. This is about creating a fat pipeline to your…
Visiting Mount Rushmore Whenever you travel, you’re hoping for something with its own special feel and culture. Places like San Diego, Vancouver, Banff have that. So does Mt Rushmore. (See pics on my Mt Rushmore Pinterest page) Mount Rushmore in South Dakota sees more than 3 million visitors per year. It’s a spectacular setting for…