Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
How to Create Realtor Brand Differentiation Can you win the real estate sales wars by differentiating yourself from other local Realtors? And is developing your brand a vital part of the real estate marketing package you buy? The answer is yes. The only way clients can choose among you and your colleagues is if they…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
21 SEO Mistakes You Should Avoid Everyone wants to think positive about their digital marketing strategy. The thought there are mistakes is disheartening, yet what if there really are crippling mistakes you need to tend to? Finding those errors or performance destroyers can be the source of great joy, and a turnaround in your search…
Capitalize on Google’s Fantastic Gift of FREE Traffic Google is still tops in online reach and vital to succeed with. I want to share my enthusiasm for big Google exposure. Check out their ad revenue, stock value and marketshare growth to confirm they are King of the Castle. When it comes to website traffic, there isn’t much else…
Solve a Problem and Win a Customer Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales. I can’t think of a more powerful aid to new business development and customer loyalty than great copywriting. Relevant, interesting…
Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones? If you think it’s sexy to be one of the…
Original Content is the Core of Digital Marketing One of the biggest problems of content on the Web, when using Google, or even Social Media, is that it’s a regurgitation of someone else’s stuff. Been there, done that. Think of how much time we spend seeing all the same boring search results from Google. Where’s the real mccoy?…