The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Apple, Google, Intel, Facebook, Linkedin, Twitter, Adobe and eBay are just a few…
Using ChatGPT to Produce Content Welcome to another post on the exciting topic of ChatGPT and AI-driven tools for marketing. There’s a lot of hype out there about ChatGPT and what it can do for copywriters, video producers, and other content creators. Marketers are eager to learn how to use it and how to create…
Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need. With sales conversion rates at 1%, it…
SEO Will Power Up your Full Marketing Campaign Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to…
Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
How to Create Realtor Brand Differentiation Can you win the real estate sales wars by differentiating yourself from other local Realtors? And is developing your brand a vital part of the real estate marketing package you buy? The answer is yes. The only way clients can choose among you and your colleagues is if they…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
21 SEO Mistakes You Should Avoid Everyone wants to think positive about their digital marketing strategy. Yet even advanced SEO strategists can’t be perfect in all SEO tasks. Finding SEO errors or performance destroyers can be the source of great joy, and a turnaround in your search engine optimization strategy. Rankings will rise, traffic will…
Capitalize on Google’s Fantastic Gift of FREE Traffic Google is still tops in online reach and vital to succeed with. I want to share my enthusiasm for big Google exposure. Check out their ad revenue, stock value and marketshare growth to confirm they are King of the Castle. When it comes to website traffic, there isn’t much else…
Solve a Problem and Win a Customer Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales. I can’t think of a more powerful aid to new business development and customer loyalty than great copywriting. Relevant, interesting…
Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones? If you think it’s sexy to be one of the…
Original Content is the Core of Digital Marketing One of the biggest problems of content on the Web, when using Google, or even Social Media, is that it’s a regurgitation of someone else’s stuff. Been there, done that. Think of how much time we spend seeing all the same boring search results from Google. Where’s the real…