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Housing Forecasts & Stock Market Forecast
  • Upcoming Tour Operator Conferences and Conventions
    Artificial Intelligence | Marketing | Travel

    Upcoming Tour Operator Conferences and Conventions

    ByGord Collins September 25, 2025September 28, 2025

    Upcoming Tour Operator Conferences and Conventions The Travel and Tourism sector is readying for an exciting winter season along with growth in trips and tour bookings in 2026 as the US and global economies continue their growth. You’ve got some outstanding events planned for this fall, such as Tourpreneurs “TourWeek” in South Carolina, and US…

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  • Outsource to Canada
    Marketing | real estate | SEO | Success | Travel

    Outsource to Canada

    ByGord Collins September 20, 2025September 20, 2025

    🍁 Why Canadians Still Make a Great Choice for Outsourcing The US is undergoing a fantastic economic, cultural and business transformation launched via tariffs, deregulation, tax reduction, cheaper energy and artificial intelligence. Growth will be phenomenal. In 2026, the FED rate will drop allowing small US businesses to enter the boom times.  We’ll see burgeoning…

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  • Realtor Solutions
    Marketing | real estate

    Real Estate Marketing Strategy

    ByGord Collins September 6, 2025September 29, 2025

    Real Estate Marketing Strategy After you’ve failed to convert your audience and spent a fortune on paid advertising, you might feel miffed at how to make digital marketing work. It’s a difficult job, however, if you choose the right systems with useful technology and have a dedicated marketer with you, you’re able to get the…

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  • Travel Social Media Campaign Strategy Example
    Marketing | Social Media | Strategy

    Travel Social Media Campaign Strategy Example

    ByGord Collins August 28, 2025October 3, 2025

    Travel Business Social Media Strategy “𝅘𝅥𝅯 I’ve got two tickets to paradise – honey, two tickets to paradise…𝅘𝅥𝅯 ” That’s a catchy headline phrase from a great song and perhaps useable for an ad or social post for a travel agency.  Yet would it align with your company’s travel marketing campaigns on social media? Too…

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  • AI Era: Consolidating Marketing Teams to Boost Performance
    Agency | Artificial Intelligence | Marketing

    AI Era: Consolidating Marketing Teams to Boost Performance

    ByGord Collins August 18, 2025September 8, 2025

    Consolidating your Marketing Team: Performance/Cost Benefits SMB owners have been reorganizing staffing and marketing spend for quite a while now. Costs, inflation, labor shortage, tariffs, and more have brought on big pressures to simplify.  And now the AI revolution is necessitating more change. The problem is owner’s aren’t sure how to create the ideal team…

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  • Help for Travel Agency Owners
    Agency | Marketing | Travel

    Help for Travel Agency Owners

    ByGord Collins August 16, 2025August 20, 2025

    Helping You Achieve Your Potential This year’s travel season is a little challenging, but we know it’s going to pick up as the economy strengthens and the tariff issues weaken. I aim to help improve your 2026 results and build your travel website content quality, along with your web and social outreach campaigns for some…

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  • What Should Small Business Owners be Doing Right Now?
    Business | Marketing | Travel

    What Should Small Business Owners be Doing Right Now?

    ByGord Collins August 12, 2025August 12, 2025

    Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index in July, rose 1.7 points to 100.3, slightly above the 52-year average of 98. Uncertainty remains (fell 8 points from June to 97) and is a big factor in growth and hiring intentions.  Yet, respondents feel the…

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  • Winning Content Strategy: Creates Reach, Builds Brand, Generates Sales
    Blogging | Content Strategy | Marketing

    Winning Content Strategy: Creates Reach, Builds Brand, Generates Sales

    ByGord Collins August 11, 2025August 11, 2025

    🏅Content Strategy: Your Number One Marketing Asset Content strategy isn’t regarded highly enough by many business owners. Most don’t know what it is. Content strategy is how you design and use digital assets to make customers feel strongly about what you offer.  Done well, it achieves many marketing objectives — producing customers with higher intent…

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  • SEO Services Toronto | Expert Search Engine Optimization Company
    Marketing | SEO

    SEO Services Toronto | Expert Search Engine Optimization Company

    ByGord Collins August 7, 2025August 11, 2025

    🥇SEO Services Toronto It’s a new business environment for many Toronto companies in diverse industries ranging from travel to manufacturing to software development. A US business cultural trend to exclude Canada is afoot, and a good way to counter that threat is to employ effective digital marketing. A comprehensive marketing strategy that leverages high-quality content…

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  • Solving The Digital Marketing Skills Gap
    Agency | Entrepreneurship | HR | Marketing

    Solving The Digital Marketing Skills Gap

    ByGord Collins August 7, 2025September 8, 2025

    Solving Your Company’s Digital Marketing Skills Gap The transition to AI-assisted business and marketing represents a key opportunity to save money and improve marketing performance. It’s about more than just automation using AI LLM GPTs. It’s a beautiful new jigsaw puzzle with fewer pieces and a better services structure. And AI really has brought us…

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  • Retry SEO with a Brand New Approach
    Marketing | SEO | Strategy

    Retry SEO with a Brand New Approach

    ByGord Collins July 10, 2025August 12, 2025

    It’s Not Complicated for a Pro If your first attempt at search engine optimization didn’t pan out, don’t fret about it. It’s all about strategy and hard work.  You may have been duped by hype, doom talk, and “techy talk” that plagues authentic SEO. Just feel the disappointment of those poor results, so you can…

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  • In Demand Marketing AI Skills
    Artificial Intelligence | Marketing | Success

    In Demand Marketing AI Skills

    ByGord Collins July 9, 2025July 23, 2025

    Building In-Demand Marketing AI Skills The marketing landscape is rapidly evolving with Marketing AI — which are tools, techniques and skills critically important for SMB marketers.  And the movement (happening for a long time now) is transitioning from learning and using AI to “delivering AI” for tangible business outcomes. Are those outcomes learning, execution and cost-efficient…

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  • US Travel Business Boom in 2026
    Hotel | Marketing | Tours | Travel

    US Travel Business Boom in 2026

    ByGord Collins June 26, 2025August 11, 2025

    Ready Your Travel Company for the 2026 Boom! The latest travel stats are reflecting an unsettling trend of travelers avoiding the US and consumers spending less. Travel experts feel this will extend into more revenue and booking losses for the years ahead. While the economy has flagged amidst the Trump tariffs, there are many positive…

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  • Is Human Expertise Relevant Anymore?
    Artificial Intelligence | Marketing

    Is Human Expertise Relevant Anymore?

    ByGord Collins June 5, 2025August 11, 2025

    Are Human Experts Still Valuable? This question is being considered by many clients and employers as the AI LLMs begin researching, planning, creating and serving up content and sales funnels for the B2C and B2B masses. They’re moving up the management ladder. Business owners are beginning to see their full potential, to perhaps eliminate human…

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  • Resolve Webinar: Winning the Link Game
    Marketing | SEO

    Resolve Webinar: Winning the Link Game

    ByGord Collins May 8, 2025May 14, 2025

    🔗How to Create & Pitch Content Occasionally, I come across or learn of an outstanding company and I like to mention them and relay how important their offer or business is. And I’ve discovered one that’s notable. I attended their online seminar this afternoon and enjoyed not only the insights into how they do their…

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  • Powerful, Affordable Real Estate Visuals
    Advertising | Graphic Design | Marketing

    Powerful, Affordable Real Estate Visuals

    ByGord Collins April 23, 2025July 4, 2025

    Building your Real Estate Visuals for Online Promotions Real estate agents should avoid broker templates and leverage the selling power of attractive, custom-branded visuals for online ad campaigns, emails, newsletters social media and blog posts. Powerful visuals boost your agent brand, and they also impact your SEO performance since visitors bounce less off of pages/websites…

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  • Your Professional Real Estate Marketer
    Content Strategy | Marketing | Real Estate Agents

    Your Professional Real Estate Marketer

    ByGord Collins April 21, 2025July 10, 2025

    Creating Real Estate Marketing Excellence! The best place to connect to buyers and sellers today is on Google, Facebook, Instagram and Linkedin. Consider them all visibility platforms first and foremost, and lead generation and loyalty-building channels secondarily. Visibility means being top of mind, and first dibs on affecting buyer and seller beliefs and preferences. If…

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  • Affordable Dedicated Marketing Services
    Business Strategies | Marketing | Travel

    Affordable Dedicated Marketing Services

    ByGord Collins April 9, 2025July 4, 2025

    De-Risk + Ramp Up Revenue Plenty of small business owners have difficulty launching into digital marketing.  The status quo seems more comfortable, until it isn’t. Sure, investing in marketing entails some risks, but what about the rewards?  There are always hesitations about trying new content strategies, creating new creative content experiences, running promotional campaigns, hiring…

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  • Reorganize your Travel Business for a Better Future
    Marketing | Travel

    Reorganize your Travel Business for a Better Future

    ByGord Collins March 28, 2025October 4, 2025

    It’s Time to Reorganize your Travel Business It’s a fact of business life that the consumer market changes. And we need to adjust. Travel agencies, hotels, airlines, DMOs, and tour companies are seeing valued long-time customers disappear while new ones become available. This current tourism slowdown comes as technology is changing travelers choice and they…

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  • Audience of One — Content Strategy
    Content Strategy | Marketing | Travel

    Audience of One — Content Strategy

    ByGord Collins March 27, 2025July 4, 2025

    👨🏻 Can A Travel Audience of One Work for You? If your travel content isn’t bringing in inquiries, bookings, or creating visitor engagement, it’s likely your content and messaging isn’t specific enough. It might be your generalized content which tries to serve anyone fails to click with those who want to become your customer. The…

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  • International Opportunities for Canadian Companies
    International Business | Marketing | Travel

    International Opportunities for Canadian Companies

    ByGord Collins March 13, 2025April 11, 2025

    How Canadian Companies Can Get Past the US Tariffs If you’re a business owner in Ontario  and Quebec, the new tariffs from President Trump are a big problem. Update: Now that President Trump has announced the global tariffs, and that Canada will be spared if it meets the requirements of the USMCA deal. What was…

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  • Commit to High Quality Website Design
    Marketing | Web Design

    Commit to High Quality Website Design

    ByGord Collins March 11, 2025August 11, 2025

    Web Design/Development Highly Underrated in Marketing Today A big trend in digital marketing has been the Facebook push of social media and Google’s enforcement of high priced search ads. They’ve been able to capture hundreds of billions in revenue, through this monopolistic engineering so they’re not disturbed that natural, authentic marketing processes have been short…

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  • Bring Your Marketing Campaigns into Focus
    Advertising | Content Strategy | Marketing

    Bring Your Marketing Campaigns into Focus

    ByGord Collins February 18, 2025July 4, 2025

    Get your Next Campaign Focused! As profitable as they might be, marketing campaigns create some discomfort for Realtors, travel agency owners, property management companies or small manufacturing companies. It’s a challenge even for seasoned marketers to visualize the theme and communications strategy of a winning digital marketing campaign and how it will be built and…

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  • How to Jumpstart your Business Digital Marketing Plan
    Agency | Content Strategy | Marketing

    How to Jumpstart your Business Digital Marketing Plan

    ByGord Collins February 9, 2025March 13, 2025

    Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….

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  • Switch to a Marketing ROI Focus?
    Advertising | Content Strategy | Marketing

    Switch to a Marketing ROI Focus?

    ByGord Collins February 4, 2025February 7, 2025

    How You can Power up your SMB Marketing ROI Small business owners tiring of ineffective marketing and sales initiatives are switching the dial to the Marketing ROI channel. It’s a good thing. Because when they immerse themselves in ROI analytics, they’ll capture the insights needed to improve their content marketing strategy. Below you’ll discover insights…

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  • Content Strategy for Property Management Companies
    Content Strategy | Marketing | property management

    Content Strategy for Property Management Companies

    ByGord Collins February 3, 2025February 25, 2025

    Content Strategy for Property Management Companies There are substantial customer-capturing and revenue-generating opportunities for property management services and software firms in 2025. And to access them and harvest the opportunity, your online content experience needs expert love and care. Property management/investor customers are constantly looking for performance, reliability, care and value. A high-quality content strategy…

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  • Property Management Content Strategy Guide
    Content Strategy | Marketing | property management

    Property Management Content Strategy Guide

    ByGord Collins January 31, 2025February 25, 2025

    Property Management Content Strategy Guide If you’ve considered improving your content strategy for property management, you might be asking who will do it, how to do it, or what will it take to become competitive. Your content is very important, since regardless of how prospects arrive at your site to be introduced to your brand,…

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  • Calgary SEO Services
    Marketing | SEO

    Calgary SEO Services

    ByGord Collins January 20, 2025April 11, 2025

    Advanced Search Engine Optimization Consulting One of the issues of being in a prosperous city with a regional population is that services sometimes lag current demand. Finding qualified talented SEO consultants and expert content creators is difficult, let alone those who can weave SEO and engaging content pieces together for even more impressive lead generation…

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  • KPIs for Travel Company Marketing
    ecommerce | Marketing | Travel

    KPIs for Travel Company Marketing

    ByGord Collins January 9, 2025July 4, 2025

    Travel Marketing KPI Performance Framework Great marketing needs great analytics tools and the right kpis to measure. Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, we need to learn fast. Key Performance Indicators are those vital metrics that indicate what aspects of your ads, bogs,…

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  • Marketing Campaigns for Fast Sales Results
    Advertising | Marketing | Travel

    Marketing Campaigns for Fast Sales Results

    ByGord Collins January 5, 2025July 4, 2025

    Getting Faster Results for Small Travel Companies As we enter 2025, small business outlook still remains somewhat subdued. It’s creating inertia and making travel company owners cautious about investing in travel marketing excellence in 2025. However, given President Trump has won and is implementing a very strong Pro-US business agenda, with balanced trade and lower…

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  • Housing Market Ads for Realtors
    Advertising | Marketing | real estate

    Housing Market Ads for Realtors

    ByGord Collins December 30, 2024February 25, 2025

    Leveraging Housing Market Ads I know you’re aware that being visible to millions of home buyers and sellers via Google, YouTube, Facebook, Instagram, Linkedin and Twitter (X) could be a wonderful thing. So the question then becomes, why aren’t you leveraging real estate ads in your real estate marketing strategy? I know, it’s likely because…

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  • Create Impact and Become Unforgettable
    Marketing | Real Estate Agents | Travel

    Create Impact and Become Unforgettable

    ByGord Collins December 20, 2024May 2, 2025

      Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand make on visitors.  You may have some great product shots, a nice-looking webpage, and a…

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  • Outstanding Leadership in Business
    Business | Marketing | Success

    Outstanding Leadership in Business

    ByGord Collins December 13, 2024December 17, 2024

    10 Essential Traits that Mark Outstanding Leaders Talk about leadership online in the last 5 years might be mundane and cliched and you might even wonder whether the topic has any value anymore. Yet, leadership for business owners is worth discussing.  If the value of these principles is cast aside routinely in favor managing activities…

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  • Travel Industry Conferences and Conventions — North America
    Cities | Marketing | Success | Travel

    Travel Industry Conferences and Conventions — North America

    ByGord Collins December 10, 2024February 25, 2025

    Travel Business Conferences USA Canada For travel agents, travel startup entrepreneurs, tour operators, and destination marketing companies, travel conferences and expos represent a wonderful opportunity to connect, learn and celebrate being in the travel industry. Who doesn’t love traveling to a conference/trade show to get immersed in the industry they love? And with the 2025…

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  • Travel Growth Marketer Role
    Business Strategies | Marketing | Travel

    Travel Growth Marketer Role

    ByGord Collins December 9, 2024February 25, 2025

    The Rise of Travel Growth Marketers The job title “growth marketer” is hot of late. Salaries are impressive, often above $100k. The role is created for growing visibility and reach, marketshare, sales, revenue, content, product improvement, and developing new types of customers. I like the idea of this role. The focus is on growth and…

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  • Social Media Engagement Tips
    Marketing | Tours | Travel

    Social Media Engagement Tips

    ByGord Collins December 9, 2024February 25, 2025

    Social Media Engagement Tips for Travel Companies Social media is an engaging, even addictive medium, even for travelers. It’s a wise choice for travel agencies, travel marketplaces, and tour operators to explore and engage in. This buzzword of engagement needs a little more clarification too. Why are you engaging with followers? Why would they participate?…

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  • How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter
    Marketing | Social Media | Tours | Travel

    How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter

    ByGord Collins December 9, 2024April 11, 2025

    Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…

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  • Building Lead Quality through Content Expansion
    Marketing | Tours | Travel

    Building Lead Quality through Content Expansion

    ByGord Collins December 4, 2024July 4, 2025

    How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…

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  • Freelance Marketer vs Digital Marketing Agency
    Agency | Marketing | Travel

    Freelance Marketer vs Digital Marketing Agency

    ByGord Collins November 29, 2024July 4, 2025

    Freelance Marketer vs Digital Marketing Agency — Which Should You Hire? Are you considering further reorganization due to a budget squeeze? One area you can do it is not in marketing. Happily, if budget is an issue, a digital marketing freelancer may be a more cost-effective way to reach audiences and engage them. You’ll be…

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  • Jasper AI Marketing Software
    Marketing | Technology | Travel

    Jasper AI Marketing Software

    ByGord Collins October 19, 2024August 13, 2025

    Jasper AI – Powerful Small Business Marketing Assistant As we head quickly toward 2026, it’s easy to see digital marketing is being transformed by artificial intelligence. A vast collection of AI powered tools and platforms are being introduced, each trying to get an edge on competitors. You’ve likely used ChatGPT 5 (new) and Google Gemini,…

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