Advanced Search Engine Optimization Consulting
One of the issues of being in a prosperous city with a regional population is that services sometimes lag current demand.
Finding qualified talented SEO consultants and expert content creators is difficult, let alone those who can weave SEO and engaging content pieces together for even more impressive lead generation and sales results.
Calgary’s economy is booming and the next few years look even better bringing incredible business growth opportunities. You’ll be seeking advanced-level results to compete within Calgary or Edmonton and Red Deer, or across Alberta, Canada and the world. International business and leads are of rising importance to Alberta companies.
Gord Collins, Advanced SEO/Content Strategist
I know you’ll appreciate my advanced SEO techniques, content strategy/creation/advice, and dedication in learning your business and helping us make this successful.
As you may have read in my post on Advanced SEO, my techniques are designed to magnify the quality signals Google looks for in your web content. Most marketing teams are sloppy about this fine-tuning process or more focused only on customer engagement and communicating benefits. The penalty is poor rankings and low traffic. This is a key to competing with powerful competition on Google.
I can optimize-in these vital ‘ranking signals’ that Google demands and focus them intensely so your content ranks higher and more broadly. If I have the time and resources, you can have your cake and eat it too!
It’s difficult to offer generalized SEO packages given your situation is unique. Lots of variables. For that reason, here’s a list of the usual SEO service packages I can provide your Calgary business regardless of your industry:
Premium SEO / Content Package
The best results you’re hoping for at an affordable price:
- briefing with you (perhaps in person?) and your sales team to understand your brand, competitors, value proposition and promotional strategy
- detailed research of your customer’s interests and intent
- detailed audit/evaluation of your project with an action plan
- detailed study of core keywords and long-tail phrases and a strategy to rank at the top
- optimize your current content to resonate to your targeted keyword themes
- plenty of pages/blogs/case studies, etc to educate, entertain, and persuade
- daily social media posts to seed visits and get Google’s attention to your quality content
- set up Twitter, Linkedin, Facebook, Pinterest and Instagram accounts as necessary
- work with your graphics designer (or we can hire one) to produce needed visuals
- optimized content for distribution to bloggers, journalists, industry magazines, and social media users to promote inbound links to your website
- plan and setup a Google Adwords account if needed
- optimize your Adwords/Facebook ad campaigns
- create effective, conversion-generating landing pages
- produce insightful, monthly Google Analytics reports with actionable information on traffic, leads, and engagement
- further, ongoing consulting with you regarding new types of content and strategy, and anything else needed for success
Premium SEO is meant to be an ongoing program to continue to build rankings, traffic, and customers.
Affordable SEO/Content Service Package
This service package is an affordable option for those who need a specific result, e.g., Greater Calgary (or Banff).
- briefing with you (perhaps in person?) and your sales team to understand your brand, competitors, value proposition and promotional strategy
- detailed research of your customer’s interests and intent
- detailed audit/evaluation of your project with an action plan
- keyword research to identify the best-targeted phrases for your situation
- optimize your current content so it’s relevant to Google search
- optimize Google local business maps listing for local exposure
- pages of new local-focused content
- optimized, compelling and persuasive copywriting throughout
- creative marketing ideas to help you get an edge
- outreach and link-building campaign
- unique social media postings (Twitter, Instagram, Facebook, Linkedin, etc.)
- setup social media accounts and find relevant connections/prospects/influencers if necessary
- active development/promotion of your significant, personalized, unique value proposition and brand image
- custom landing pages (text) for your advertisements matched to your sales funnel
- actionable analytics reports on ranking and traffic to help you understand how to make improvements
SEO Rocket Launcher
If you’re unsure of the potential of SEO or just want a pro to set it up and get you going on your own, this one-time launch of your SEO strategy is all you need. You’ll receive extensive consulting on any issue that you’re concerned about and ideas for achieving top rankings continuously. If you’re pleased with the progress, you can move onto the premium package, or ask about a customized SEO plan.
- detailed study of core keywords and long-tail phrases and a strategy to rank at the top
- 10 pages/blogs of content to educate, entertain, and persuade
- social posts include: 3 Linkedin posts, 10 Facebook posts, and 30 Twitter posts
- training and advice on social media follower building and engagement
- set up Twitter, Linkedin, Facebook, Pinterest and Instagram accounts as necessary
- training and consulting with you about digital strategy and conversion optimization
- 10 pages of optimized content for distribution to bloggers, journalists, industry magazines, and social media users to promote inbound links to your website
- plan and setup a Google Adwords account
- optimize your Adwords campaigns
- create effective, conversion-generating landing pages
- Google Analytics reports with actionable information on traffic, leads, and engagement
Additional PR/Link Building Services can be acquired for an additional fee, if you want to be very aggressive and have a sizable budget. While agencies typically charge $10k per month for SEO/Content services, you’ll enjoy having my services for much less.
Learn more about advanced SEO and advanced content strategy.
Contact Gord now at 416 998-6246.