Master the Art of the Offer
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Master the Art of the Offer

Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…

Advanced SEO

Advanced SEO

Why Hire an Advanced SEO Consultant? Seach engine optimization’s reputation has been unfortunately disparaged over the last ten years as millions of unemployed people, marketeers, web design firms and more launched into what they thought was an easy money scheme. And even today, with AI software, business owners are given the impression that human skill…

Grow Your Travel Business

Grow Your Travel Business

Grow Your Travel Business Online Tens of thousands of travel companies focus on their local audiences, usually in their own city location. But the travel market keeps changing. Competitors have more reach into your niche markets and your own customers.  That’s not a comforting feeling, but you could counter this threat by growing your business….

Blogging Strategy – The Core of Your Content Strategy
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Blogging Strategy – The Core of Your Content Strategy

  Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…

How To Adapt and Modernize your Travel Company

How To Adapt and Modernize your Travel Company

Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…

How To Supercharge Your Tour Booking Pages

How To Supercharge Your Tour Booking Pages

Selling Your Tours more Effectively   After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…

Double/Triple Your Travel Site Bookings?

Double/Triple Your Travel Site Bookings?

Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…

SaaS Marketing Wisdom

SaaS Marketing Wisdom

A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system.  However, too…

Sell House for More

Sell your House Now

Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…

How to Fund a Winning Realty Marketing Strategy

How to Fund a Winning Realty Marketing Strategy

Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…

Is The Search Monopoly Killing Small Business?

Is The Search Monopoly Killing Small Business?

You Can Save Your Small Business If you’ve noticed your Google rankings sinking this year, you’re not alone. Small business continues to get hammered by Google who continues to enjoy a monopoly on web search. Small businesses are seeing their visibility universe shrink slowly and silently each month. Many toil with minor issues but lose…

Home Sellers Pricing Guide – Getting A Better Sales Price is All About Strategy

Home Sellers Pricing Guide – Getting A Better Sales Price is All About Strategy

How Sell Your Home for the Best Price in 2020 The market is heating up again this spring of 2020.  Like so many homeowners, you’re wondering if this is the right time to sell? Perhaps you’ll be forced to sell if you’ve lost your job. The Corona Virus recession might be ending in a few…

Who Needs an SEO Company or SEO Expert?

Who Needs an SEO Company or SEO Expert?

A Talented SEO Expert Delivers While CEOs and marketing managers struggle impatiently with their severely stressed and convoluted marketing campaigns, they could be generating higher quality leads using an experienced SEO expert and the free, organic search engine results. Instead of becoming an expert at chasing prospects around with weak banner advertising, email pushes, and social media advertising, relax…

What Should be the Core of Your Online Marketing?

What Should be the Core of Your Online Marketing?

Google and Facebook Want to Host Your Business and Life but Your Blog is your GoTo Resource One of the things I respected about the companies I’ve worked for is their protection of that company’s brand and source of income. You should protect your businesses future.  My managers never wavered in avoiding risk, vulnerability to problems, or unwise…

Condo Buyers vs House Buyers — Are they Different?

Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising   The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors.   With respect to your own…

The Unique Value Proposition

Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one factor: their unique value proposition.  This statement…