What do Small Business Owners Want from Marketing? With all that’s happening in the economy and business sector, it’s difficult for small business owners and entrepreneurs to know what they need. A slowing economy, changing consumer base, lower margins, AI disruption and opportunity, talent shortages, and the trend to deglobalization is changing every aspect of…
How to Choose the Right Keywords for Your SEO Campaign Whether Google, ChatGPT, Gemini, or other AI search engines, searches always come down to keywords. Mostly they’re in the form of a phrase or a question. Consequently, that makes them the top ranking/relevance signal in your content. From your web stats reports, you might see…
Make your Realtor Brand an Irresistible One The power of branding. Do you take it seriously? Are you doing anything other than the usual, common tactics to establish your name and UVP to buyers and sellers? If your memory of branding has eroded over time, it’s wise to get reacquainted. Because improvements here can ramp…
🍁 Why Canadians Still Make a Great Choice for Outsourcing The US is undergoing a fantastic economic, cultural and business transformation launched via tariffs, deregulation, tax reduction, cheaper energy and artificial intelligence. Growth will be phenomenal. In 2026, the FED rate will drop allowing small US businesses to enter the boom times. We’ll see burgeoning…
Real Estate Marketing for 2026 and the Next 5 Years While sales in the US and Canada are frustrating most Realtors, some are enjoying a good sales year. They’ve found paths to success and you can too. Your fundamental challenges are visibility, brand image/impact, engagement and persuasion. That’s why a more thorough digital marketing strategy…
Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index in July, rose 1.7 points to 100.3, slightly above the 52-year average of 98. Uncertainty remains (fell 8 points from June to 97) and is a big factor in growth and hiring intentions. Yet, respondents feel the…
📒 Travel Marketing Software Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you might enjoy better integration/automation through these…
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…
Make Impact, Sell More Tours After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour page…
A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system. However, too…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
SEO Supports Marketing Campaigns Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to do more with that…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Launch Your Business Success Tired of the rewards of amateur business and low sales revenue? Is the frustration of stagnation in your old business becoming too much to bear? Are you a passenger in your own life? Then isn’t it time to build your desire to succeed, find that correct path to success, and follow…
SEO Spending Continues To Rise The Corona Virus pandemic has had a big impact on the business of marketing and advertising. With offices empty and factories shutdown, and most promotional channels in a standstill, SEO has had lots of time to flourish. Companies are renewing their efforts in the organic content and search engine optimization channels….
Digital Marketing Forecast What could be more fun for a digital marketing agency owner, marketing strategist, digital marketing specialist or entrepreneur than understanding their market and where the opportunities for growth are? There’s a lot of non-sense in expert forecasts, from bitcoin to wearables to virtuality reality and the Internet of Things. These may be the shiny…
The Social Media Giant Grows at Record Pace The user experience of Facebook couldn’t be more far removed from the world of Google and the Web. It’s a place for chatting and sharing material which has no other purpose than to make others smile, laugh, share their recipes, family pics, celebrations, selfies, and animated pet…
Expertise + Money = Success! Curious about how to get more out of your website and social media efforts? How about capturing more business via Google? Would that change your outlook for 2018? You can do it, and this post is about how you can do it. It’s going to cost you and also require…
Are Real Estate Companies Getting Good Value? As a Realtor, mortgage agent, loan company, software startup, auto dealer, or small business professional, you agonize over how to grow leads, get visibility, and generate revenue. Pay per click prices (top form of advertising) show your competition is willing to pay for sales leads and customer loyalty….