11 Features in Your AI Marketing Solution We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits. The benefits of AI Marketing solutions are compelling….
Content is King. Distribution is Queen Even Groucho knew we all need a plan. And by now, we all know marketing is content marketing. So how do we come up with a plan to create the right content and get it distributed to the right audience? That’s what this post covers. Grab yourself a cigar,…
Opting Out – The Rise of Ad Blocking and Unsubscribing In the June issue of Canadian Business magazine, Bruce Philp, a brand strategy consultant was speaking to his audience of marketers where he blurted out “If I hear the word digital one more time, I’m going to stick a fork in my head.” Philp said he…
The Marketing Agency If you didn’t read my post on Paul Roetzer’s amazing book called The Marketing Agency Blueprint, you should absolutely read it. He discusses a variety of current opportunities, threats and transformations and provides a blueprint of how to build a dominant position in digital marketing. The biggest failing of business leaders is a…
Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are engaging,…
Google and Facebook Want to Host Your Business and Life but Your Blog is your GoTo Resource One of the things I respected about the companies I’ve worked for is their protection of that company’s brand and source of income. You should protect your businesses future. My managers never wavered in avoiding risk, vulnerability to problems, or unwise…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
AI Marketing Solves Your Challenges As an CEO, SMB owner, agency director, or startup entrepreneur, you’re concerned with the cost of investing in marketing solutions. And that’s if you can find and hire excellent marketing or SEO specialists to help you build market leader status. That bar keeps rising. Yes, times are good across the…
Content is King, Distribution is Queen They’re the Royal Couple of content marketing. In truth however, Quality and Relevance are King, and Reach and Impact are Queen. Content marketing is simply the process of publishing blogs, videos, graphics, white papers, case studies, product reviews, product specs, infographics, social posts, comments, and many other forms of…
San Francisco is the hottest real estate market in the nation in 2016. This means huge opportunity for you to grow you transactions, leads and sales. Working with a digital marketer willing to do the hard work and work with you personally is very rare. You’ve probably already worked with the automated companies. I know,…
The Boston area realty market is heating up. I have extensive experience with Boston area clients in a number of industries. I enjoy working with companies in Massachusetts and I’m a Bosox fan (and a Blue Jay Fan) and Fenway is my favorite ball park, a place all fans should experience (Petco Park in San Diego is…
Marketing Services for Vancouver Realtors If struggling with lead generation websites and other Realtor lead services and limited social media marketing, you’re likely not getting the kind of visibility and sellers leads you need. The Vancouver real estate market can be very profitable if you have access to potential sellers. Housing stock is rare,…
How long will Toronto’s real estate market last? The local economy improves slowly so it looks like the frenzied buying will continue. Are you going to be one of the beneficiaries? Realtors without a strong presence have it tough. I’ve been been making web sites successful for 18 years now, so you’re in good hands….
As employment and incomes continue to improve in 2016, the Los Angeles real estate market is entering another phase of positive growth. For a few LA area agents, this season will be a good one. If you’re back in the anonymous pack, I will accelerate your presence online. Why Digital Marketing? Los Angeles homebuyers might be online more…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Are You Finding the Right Consultant/Agency for Your Business? Has the deluge of noise in digital marketing become too much for you to bear? Well, hang in there because all you might need is a few pointers and some encouragement to get some clarity. Since marketing is pivotal to success now, picking the right consultant or…
How Can Travel Agencies Expand Their Markets and Grow their Businesses? As in any business owners journey, at some point, travel company entrepreneur sees a need, urgency or opportunity to grow. That urgency might be stronger today, given that a whole host of newly capitalized startups are entering the picture. They’re digitally enabled which means…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…