Don’t Use Generative AI Content The big story of the past year was AI technology and the thing that’s driving it — Generative AI. We’ve all endured the hype about the potential of generative AI, a euphoric period that drove the stock market to new heights and took Nvidia and AMD to ridiculous valuations….
How Can Travel Agencies Expand Their Markets and Grow their Businesses? As in any business owners journey, at some point, travel company entrepreneur sees a need, urgency or opportunity to grow. That urgency might be stronger today, given that a whole host of newly capitalized startups are entering the picture. They’re digitally enabled which means…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
Realtor Prepping for Better Home Showing Results A home showing is a key event for a home seller offering their property to the market. And it’s a key part of a selling strategy for progressive, commission-minded Realtors. And when other sellers see how you sell firsthand at a showing and visit your social page/website, it’s…
Boston Housing Market Boston is a dynamic housing marketplace with its divergence of towns across the Metro region. Despite the very high cost of homes and condos in the city, buyers come from across the country to live in what is the top US city with a European flavor. And sellers are ready to sell…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Why Hire an Advanced SEO Consultant? With a number of my previous clients, including Delta Hotels, Franklin Sports, and Humboldt Moving, building big success meant finding the audience and creating the type of content Google’s algorithm wanted. It still is Google’s algorithm that decides on your site’s value. You need someone who understands the ranking…
Toronto Housing Market Report Despite rising mortgage rates, buyers in the Toronto housing market became more active in February. New stats from TRREB show sales grew another 33% after a 33% growth during January. Clearly, buyers are once again interested in purchasing homes and aren’t deterred by excessive lending rates or ridiculously low affordability. Home…
Why Canadians Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Not that price is the only factor in mind for US marketing managers and CEOs. Skill and industry experience are at a premium and finding staff in today’s demanding tech sectors…
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
Top Tour Marketplaces Online While traveling has traditionally been slightly passive and relaxing, there is a growing trend to pursue more engaged types of experiences. And some of the packaged experiences are truly amazing. You’ll see them perhaps on ads here on this page, or if you visit the major tour marketplaces which I’ll introduce…
Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
Why Home Sellers are Finding it so Tough to Sell Realtors today face a host of issues trying to generate leads. It might not be enough to solve one problem. Seller leads might be available, and these people are likely online on Google or Facebook or Linkedin searching and trying to solve their desire to…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
AI Stock Market Prediction Services While AI forecasting tools, such as the ones introduced below have been around for a while, it’s only with the arrival of ChatGPT that the general public is aware of AI based stock prediction. But while ChatGPT stock market forecasts are not up to snuff right now, there are developers…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
Client Acquisition Strategies Acquiring great clients is job number one for consultants, gig workers, agencies, Realtors, agencies, and developers. Any number of tactics might generate a dream client for you. Yet relying on poorly supported, cheap tricks is not a great way to promote yourself, your brand, career, and your startup agency. Instead, you need…