Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that serves no one. This lack of commitment to excellence in their business is a…
SEO Consulting Silicon Valley Companies in Silicon Valley California hope to capture the best SEO Consultant available to develop a sophisticated, resilient and powerful SEO strategy. Why an SEO Consultant? It’s the dedication, creativity, focus, energy, and specialized expertise in search engine optimization — high level skills that aren’t taught. Pros in any industry have…
Link Building will be a Bigger Priority for Businesses New competition from ChatGPT-4 is only one reason why search engine ranking algorithms will change in the next 5 years. ChatGPT-4 threatens to change how people search online, helping them find immediate answers and resources, thus users would be less exposed to ads. This would injure…
LA Realtors Finding the Edge with SEO Consulting Are you content with the leads you grind out every month? You’re doing okay but you need to do better. The Los Angeles metro housing market is vast and one of the most rewarding anywhere in the US for real estate agents. That’s why it’s well worth investing…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
SEO + Content Strategy Services Get the talent in search engine optimization and engaging, authoritative content you need to compete and present your brand as the market leader. While agencies and in house teams are very expensive, outsourcing to a Canadian digital marketer with more than 2 decades of experience is how you express your…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Awesome WordPress RETS IDX Real Estate Websites There are a variety of excellent real estate website hosting services available today. The list includes: IDX Central, IDX Brokers, Showcase IDX, Real Estate Webmasters, Real Geeks, BoomTownROI, Chime, and many others. Today, many of these RealTech platforms are SEO friendly and come with a complete set of…
Reach and Engagement via Social Media While marketers are withdrawing from organic social media this year, it’s because they’ve failed to use it honestly and proficiently. Billions of people use social media every day, whereas visibility on Google may be fleeting. Use it well and frequently, and you can reach audience more and with better…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. Still, as a Realtor among thousands in your region, you must build a system capable of reaching as many homeowners as possible. As one of my Realtor…
Expert SEO Services by the Hour Are you having a host of issues with your website and are underperforming? Digital marketing and Google rankings are no easy task. Having an experienced, expert who is experienced and capable of investigating, solving and create a solution is a big advantage for you — advantages you don’t get…
Make Money Blogging Who doesn’t like earning more money? And money doesn’t grow on trees which is why you need to create a business to produce value to sell to others for a healthy income stream. A blog is a great business! This “value” I speak of is expanded upon below. Believe it or not,…
Improve your Google SEO during a Recession? When an economy is roaring during a bull market run, with GDP rising nicely and consumer demand continuously ramping skyward, marketing can deliver a big impact on company earnings. But it was easy. B2B managers and consumers were shopping with abandon as price and funds/income ceased to be…
Vancouver Housing Market Update and Forecast Vancouver has built its reputation as one of the most beautiful cities and locations in the world. The modernization of the city, incredible mountain vistas, moderate climate with a surprising amount of yearly sunny days, high tech center growth, tourism and neighboring mountain recreation areas makes this area a…
US New Home Construction, Prices and Sales It’s not a reach to say that buying a new home is tops on many American’s wish list. Although demand for new homes is intense, a lack of supply is dampening those dreams of home ownership. New US home sales rose 4% across the country in October and…
What’s the Outlook for the Housing Market? Most expert forecasts for the housing are calling for moderation in home prices beginning now and into 2022 and 2023. But are they just trying to talk down what is a very hot housing market? In one controversial poll by Reuters, Mark Vitner, senior economist at Wells Fargo…
San Diego Home Prices Keep Climbing Pandemic or not, San Diego real estate is a much desired thing. House prices in the city of San Diego June rose to an average of $1,080,000 while it was $1,114,122 within San Diego County (up 29% from 12 months ago). The median home price countywide in June was…
Building an Amazing UVP There’s likely only two things wrong with your business (and your marketing). First, you have little visibility/reach and no one knows you exist, and second, your value proposition isn’t resonating with the audience you’ve reached. The UVP as it’s known is very complex. Often, it’s better to hire a specialist to…
Gord Collins Gord Collins has been researching markets for several decades, to help clients present a variety of credible, trustworthy, and authoritative perspectives on housing market, stock market, and business management topics. Education in international business, employment in the stock market sector, and being able to cut through complexity to create insights for investors, home…