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  • The Power of Uniqueness
    Content Strategy | Copywriting | Tours | Travel

    The Power of Uniqueness

    ByGord Collins May 15, 2025September 6, 2025

    Why Unique Content is a Powerful Selling Tool I don’t mean to be blunt, however, right now most of your content is likely not discernible from that of thousands of other relevant competitive companies and brands. And why would Google or customer prospects prefer your version of a destination or itinerary? It’s simple. Yours will…

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  • Advanced SEO for Travel Businesses
    Agency | Tours | Travel

    Advanced SEO for Travel Businesses

    ByGord Collins May 14, 2025September 29, 2025

    🚀 Travel SEO: Capturing Motivated Travel Consumers Search engine optimization, when done really well can drive significant brand awareness and booking success. The image of SEO has fallen dramatically over 25 years. It once captivated marketing and business audiences then suffered when IT shops, web designers, and others tried to leverage its value to win…

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  • North America’s Best Cottage Escapes
    Kids | Mountain Biking | Travel

    North America’s Best Cottage Escapes

    ByGord Collins May 12, 2025July 4, 2025

    🚗 The Great North American Cottage Escape: 15 Idyllic Summer Retreats for Families There’s a compelling magic in a summer spent in a rented cottage—where the rhythm of the days slows to the pace of lapping water, sizzling grills, and children’s laughter echoing through the trees. For families, it’s the sweet spot between adventure and…

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  • Suddenly, It’s Summer!
    states | Travel | Weather

    Suddenly, It’s Summer!

    ByGord Collins May 12, 2025July 4, 2025

    🌞🍹⛱️  The Sweet Rush of Late Spring Wanderlust The sudden arrival of amazing weather with warm temps and not a cloud in the sky makes us all get dreamy about the summer season ahead. There’s a moment now in the late days of spring when the air changes with buds on trees blooming — when…

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  • Easy Travel Marketing Playbook
    digitalmarketing | Travel

    Easy Travel Marketing Playbook

    ByGord Collins May 11, 2025July 4, 2025

    🧭 The Calm Marketing Playbook for Travel Business Owners A 5-Step Guide to Get More Bookings Without Losing Your Mind (or Budget) You’re a busy travel company owner booking flights, trips, tours, and managing your day to day business challenges. It’s not easy to break inertia on those other tasks that you know are really…

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  • Travel Startups for Angel Investors
    Investment | Startups | Travel

    Travel Startups for Angel Investors

    ByGord Collins May 8, 2025September 29, 2025

    😇Travel Angel Investing: A Goldmine if you Choose Well Like the rest of the globe, US travel is changing dramatically, drawn back to a domestic focus which I explored in the US domestic travel market report. As an angel investor, you have plenty of industries to invest in, however, as mentioned in the travel startup…

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  • Mindtrip.ai | AI Trip Planner
    Agency | Startups | Travel

    Mindtrip.ai | AI Trip Planner

    ByGord Collins May 6, 2025July 4, 2025

    🤖  MindTrip.ai Personalized Travel Planner It’s 2025, full of amazing marketing and sales opportunity for travel companies.  A good deal of this big potential is evolving from new AI chatbot-powered trip itinerary planners. As you’ll see below, these amazing AI-powered software solutions can do a lot of work, in a fashion that is satisfying for travel…

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  • Travel AI Agents vs AI Travel Planners
    Artificial Intelligence | Technology | Travel

    Travel AI Agents vs AI Travel Planners

    ByGord Collins May 5, 2025August 11, 2025

    🤖 Travel AI Agents vs AI Travel Planners AI travel technology is transforming how people plan their trips and how travel businesses serve their clients and customers. It’s making travel planning, booking, and management much easier and raising confidence in travel whether domestic or round-the-world trips. Whether it’s predictive pricing, AI-powered concierge services, or smart…

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  • Start an AI Travel Agency!
    Agency | Entrepreneurship | Technology | Travel

    Start an AI Travel Agency!

    ByGord Collins May 4, 2025September 29, 2025

    🚀 2025 Best Small Business Opportunity: AI Travel Agency Given the turmoil in the North American travel sector, you might think it’s an industry to stay clear of. And as an entrepreneur, you might not be licensed or have sufficient qualifications to run a travel agency. Then there is the whole challenge of it and…

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  • Effective Travel Incentives
    Business Strategies | Success | Travel

    Effective Travel Incentives

    ByGord Collins May 3, 2025September 29, 2025

    🎁  Travel Incentives, Discounts and Rewards US travel companies are digging in deeper to make their trips and packages more affordable, and their brand image more powerful. Surprisingly, the solution they seek might be in techniques normally associated with losing money — offering incentives and discounts and reward points. For many of them, the strategy…

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  • US Domestic Travel Boom
    Tours | Travel

    US Domestic Travel Boom

    ByGord Collins May 2, 2025September 29, 2025

    🗽Exploring the US Domestic Travel Boom A big change is happening in US travel and tourism — a shift to domestic travel destinations and vacation experiences. Such a trend is good for the economy and good for Americans by encouraging them to explore their own country by plane, train or automobile and thus support tourism…

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  • Western Canada Adventures for US Travelers
    Tours | Travel

    Western Canada Adventures for US Travelers

    ByGord Collins May 2, 2025July 4, 2025

    🏞️ America’s Travel Choices in 2025: Venturing Across the Northern Border Americans will be traveling domestically, within North America this year. Rising political tensions and risks are making many focus entirely on trips across the country by train, car, bus and jet. And why not? The US is one of world’s most picturesque and diverse…

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  • Travel Trend: Selling Vibes to Travelers
    Technology | Tours | Travel

    Travel Trend: Selling Vibes to Travelers

    ByGord Collins May 1, 2025September 29, 2025

    🤗 Selling Vibes to Travel Customers? Most travel salespeople would agree that the customer’s wants and pain points are the core of any selling strategy. Travel decisions are complex and emotional, and travelers tap into emotional reasoning to simplify their decision. A basically, that means they rely on the “vibes” they get about your trips,…

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  • 2025 Travel Market Outlook
    Business | Tours | Travel

    2025 Travel Market Outlook

    ByGord Collins April 30, 2025August 11, 2025

    ✈️ 2025 US Travel Market Upheaval President Trump’s plan to revitalize and reindustrialize the US, and deploy high tariff barriers is inadvertently impacting the US travel market. It’s making global travel market and US travel forecasts and even accurate views of the actual market unfolding a challenge. Below you’ll find global travel statistics in relation…

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  • What Makes Travel Content Great?
    Content Strategy | Tours | Travel

    What Makes Travel Content Great?

    ByGord Collins April 25, 2025September 29, 2025

    🤩  The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Much of it fits “best practices” in style or topics but doesn’t seem to build brand loyalty or captivate an audience enough to make a booking. And in terms of a great content experience…

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  • Best Mountain Biking Vacations in the World
    Fun | Travel | xtremesports

    Best Mountain Biking Vacations in the World

    ByGord Collins April 24, 2025July 4, 2025

    🚵🏽‍♂️  21 Unique Mountain Biking Vacation Destinations Mountain biking as a sport or thrilling adventure is evolving and resorts, DMOs, and tour companies are designing more sophisticated and satisfying experiences for MTBers. As new venues/trails are created around the world, and the diversity and number of riders increase yearly, the types of vacations mountain bikers…

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  • Refresh Your Content to Revive your Traffic and Leads
    Content Strategy | Travel | Web Design

    Refresh Your Content to Revive your Traffic and Leads

    ByGord Collins April 24, 2025September 6, 2025

    🥬 Fresh Content and Design There’s still a big belief in “set it and forget it” in marketing. It comes from the belief that content is what it is, and can’t be improved. In fact, content must be improved based on observations and data.  It’s sad that marketing managers don’t understand this and they delete…

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  • Canada’s Beautiful Okanagan Valley
    Landscapes | Tours | Travel

    Canada’s Beautiful Okanagan Valley

    ByGord Collins April 19, 2025July 4, 2025

    Visit Canada’s Beautiful Okanagan Region 🚲It was in 1985, that I rode my bicycle from Banff, Alberta to the Okanagan region of British Columbia, in Canada. That epic 300-mile trip through towering snow-capped mountain ranges, past raging glacier-fed rivers and giant red cedar and hemlock forests into a thrilling 50 mph ride down undulating mountain…

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  • mathew turner photography
    Business | Travel

    Travel Agency Business Improvement

    ByGord Collins April 15, 2025August 11, 2025

    Your New Theme of Efficiency, Service and Performance Many travel companies are being forced to reorganize this year as politics reduces travel demand, and travel consumers become harder to reach. Travel has changed. It’s more competitive, revenue outlooks are weaker, and consumers have new expectations about travel companies.  You’ll need to improve the message you…

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  • The 2025 Guide to Travel Marketing Software
    Travel

    The 2025 Guide to Travel Marketing Software

    ByGord Collins April 11, 2025July 4, 2025

    📒 Travel Marketing Software  Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you might enjoy better integration/automation through these…

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  • Affordable Dedicated Marketing Services
    Business Strategies | Marketing | Travel

    Affordable Dedicated Marketing Services

    ByGord Collins April 9, 2025July 4, 2025

    De-Risk + Ramp Up Revenue Plenty of small business owners have difficulty launching into digital marketing.  The status quo seems more comfortable, until it isn’t. Sure, investing in marketing entails some risks, but what about the rewards?  There are always hesitations about trying new content strategies, creating new creative content experiences, running promotional campaigns, hiring…

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  • US Travel Market in Decline
    News | Travel

    US Travel Market in Decline

    ByGord Collins March 28, 2025July 4, 2025

    Is the US Travel Market Crashing? We’ve been waiting for US national travel data for 2025 to begin rolling in and it’s arriving. What the initial data is telling us is that the US and Canadian travel markets are taking a downturn, and it’s surprising how steep the decline is. While the harm is immediate,…

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  • Reorganize your Travel Business for a Better Future
    Marketing | Travel

    Reorganize your Travel Business for a Better Future

    ByGord Collins March 28, 2025August 11, 2025

    It’s Time to Reorganize your Travel Business It’s a fact of business life that the consumer market changes. And we need to adjust. Travel agencies, hotels, airlines, DMOs, and tour companies are seeing valued long-time customers disappear while new ones become available. This current tourism slowdown comes as technology is changing travelers choice and they…

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  • Audience of One — Content Strategy
    Content Strategy | Marketing | Travel

    Audience of One — Content Strategy

    ByGord Collins March 27, 2025July 4, 2025

    👨🏻 Can A Travel Audience of One Work for You? If your travel content isn’t bringing in inquiries, bookings, or creating visitor engagement, it’s likely your content and messaging isn’t specific enough. It might be your generalized content which tries to serve anyone fails to click with those who want to become your customer. The…

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  • Alberta Canada Vacation
    Travel

    Alberta Canada Vacation

    ByGord Collins March 26, 2025March 28, 2025

    Visit Alberta’s Amazing Attractions This Summer Picture waking up in a natural paradise of mountain peaks, rugged mountain landscapes, wild elk and mountain sheep, pristine blue/green alpine lakes, to venture out on thrilling hiking trails that are on everyone’s bucket list. Picture modern hotels with comfortable spas, swimming pools, and mountain views. See yourself strolling…

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  • Software for Destination Marketing
    Software | Travel

    Software for Destination Marketing

    ByGord Collins March 25, 2025August 11, 2025

    👩🏻‍💻 Travel Destination Marketing Software It’s going to be an exciting year for DMOs and tourism businesses in the United States in 2025 and 2026. DMO/DMC organizations can make it a great year for visitors, bookings and revenue if they gain reach to audiences and make an impact. Visibility is the key because without it,…

    Read More Software for Destination MarketingContinue

  • Exciting Rejuvenating Workcations You Must Take
    Self-Improvement | Travel | Work

    Exciting Rejuvenating Workcations You Must Take

    ByGord Collins March 16, 2025March 22, 2025

    Workcations: Remote Working Holidays for Rejuvenation What about that pernicious myth that says you can’t work and have fun at the same time? Well, turns out you can. I’ve done it many times, and there are digital nomads and other workcationers who turn it into a productive lifestyle. And travel marketers and travel writers spend…

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  • The 30 Best Travel Destinations in the World
    Tours | Travel

    The 30 Best Travel Destinations in the World

    ByGord Collins March 15, 2025August 11, 2025

    30 Top Travel Destinations in the World Remember the old saying “the world is your oyster?” Well, it still is! For an adventuresome traveler, the globe offers up a seemingly endless supply of potential destinations. From the Mayan Riviera to the Italian Riviera, and the Canadian Rockies to the the Alps, there’s an adventure waiting…

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  • Have Marketer, Must Travel
    Agency | Travel

    Have Marketer, Must Travel

    ByGord Collins March 15, 2025August 11, 2025

    Why Travel Marketers Must Travel It’s rare that a travel business owner, advisor, or manager won’t travel. What’s more exciting than hopping on a jet or a cruise ship for a trip to places they love and to mingle with their own loyal traveling customers? More than just fun though, travel helps travel marketers stay…

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  • Canadian Travel Expenditures Set to Fall
    Hotel | Tours | Travel

    Canadian Travel Expenditures Set to Fall

    ByGord Collins March 14, 2025March 18, 2025

    Canadian Travel Expenditures Likely to Decline Significantly What might be brewing as a big problem for travel and tourism businesses picked up momentum this week. President Trump was pumping his unwelcome sign to Canadians and Europeans with new restrictions on those nationals traveling within the US for more than 30 days. They’ll need to register…

    Read More Canadian Travel Expenditures Set to FallContinue

  • International Opportunities for Canadian Companies
    International Business | Marketing | Travel

    International Opportunities for Canadian Companies

    ByGord Collins March 13, 2025April 11, 2025

    How Canadian Companies Can Get Past the US Tariffs If you’re a business owner in Ontario  and Quebec, the new tariffs from President Trump are a big problem. Update: Now that President Trump has announced the global tariffs, and that Canada will be spared if it meets the requirements of the USMCA deal. What was…

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  • Canadians Changing Travel Plans and Outlook
    Agency | Tours | Travel

    Canadians Changing Travel Plans and Outlook

    ByGord Collins March 12, 2025August 11, 2025

    Travelers Changing Vacation Preferences President Trump’s tariffs are only beginning to send negative ripples through the Canadian economy.  It’s still early but it looks like Canadians will increasingly alter their travel plans away from the US. Today, as Ontario Premier Doug Ford visited the US White House with the Canadian trade minister, Trump reiterated his…

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  • How to Discourage Low Quality Leads
    Business Strategies | Content Strategy | Travel

    How to Discourage Low Quality Leads

    ByGord Collins March 11, 2025September 6, 2025

    The Lead Gen Problem You’ll Love to Solve Have you ever had guests you couldn’t get rid of?   It’s like they’re taking advantage of your goodwill and time.  That’s how it is for many travel agents who must suffer through travel shoppers who are poorly qualified leads for one reason or another. It’s hard to…

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  • Use Marketing to Recruit Travel Advisors
    HR | Leads | Travel

    Use Marketing to Recruit Travel Advisors

    ByGord Collins March 8, 2025April 11, 2025

    How to Attract Travel Advisors Being more proactive about recruiting quality, experienced, and successful travel agents might be the one of the productive efforts you make to succeed. Like all online companies, you need marketing techniques that attract competent new and seasoned travel advisors. The value proposition of individual, successful agents is high.  They have…

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  • Travel Marketing
    digitalmarketing | Travel

    The Perfect Travel Business Marketing Solution

    ByGord Collins March 3, 2025July 4, 2025

    One Solution You Must Have In any business, it’s not always a company’s product, brand or UVP that’s generating weak lead generation and sales results. All too often, it’s due to low reach to the market – your target audience.  If they found you, and under ideal circumstances, your weak brand wouldn’t necessarily ruin the…

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  • Finding Certainty and Growing Your Company Again
    Agency | HR | Travel

    Finding Certainty and Growing Your Company Again

    ByGord Collins March 1, 2025March 13, 2025

    Empower with More Powerful Staff Whether you own or manage a travel agency, SaaS software company, or real estate brokerage, today’s period of uncertainty and change may require business reorganization. Growing your company, improving your unique value proposition, broadening your market reach, and communicating more strongly with audiences, partners and key influencers are a big…

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  • The Best Travel Agencies
    Success | Travel

    The Best Travel Agencies

    ByGord Collins February 27, 2025September 29, 2025

    Empowering Travel Agencies The 2025 travel market is suddenly looking a little more challenging with the introduction of the Trump tariffs. International travelers are adjusting their trip decisions based on worsening economic outlooks, rising US dollar, and rising costs due to inflation. And Canadian and US travelers are are hanging their travel plans given costs…

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  • Promote Your SEO and CEO at the Same Time
    property management | real estate | SEO | Travel

    Promote Your SEO and CEO at the Same Time

    ByGord Collins February 25, 2025March 13, 2025

    Successful Owners Know: SEO is Still Your Best Business Asset With all the never-ending challenges pressing you as a small business owner (taxes, high interest rates, inflation, regulations, wage demands, customer stress, reputation, customer acquisition, and trade tariffs), you might find it tough to get bold, adventurous and focused about your marketing. Yet marketing is…

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  • Best Travel Insurance Providers
    Health | Travel | xtremesports

    Best Travel Insurance Providers

    ByGord Collins February 22, 2025February 25, 2025

    Travel Insurance: Find Cheap Insurance for Your Trip A trip, especially involving a family can be fraught with financial and safety risks, not to mention inconveniences that could leave you in a bad situation far from home. While your travel credit cards might cover some flight, hotel, and other booking cancellations, that coverage has its…

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  • Local Travel Agents
    Travel

    Travel Agents Near Me

    ByGord Collins February 20, 2025July 5, 2025

    Local Travel Agents Near Me Travel shoppers have a lot of options when they travel. They can use AI travel planners, use a big travel marketplace, an agent in the destination country, or a local travel agent. Given travel agents in your town or city have an extensive set of tools, experience, and travel and destination…

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