International Business: Showing Up on the US Radar There’s never been such a grand opportunity to export goods or services to the US. It should be one of your key goals. For the minimal amount of cost, the upside potential is huge. Stellar Canadian tech startups that have boomed recently in US or global markets include…
A Stable Optimistic Outlook for Housing for Next 3 to 5 Years What about the housing market forecast for 2020? Buyers and sellers are looking for solid reliable predictions of home prices nationally and local forecasts their respective cities before they make their big decision. This big picture guide should answer your pressing question, and…
Why Your Inhouse Team Will Always Underperform William Shakespeare was a brilliant man. So adept with insight, wit and words. He could see patterns of behavior amid the clamor and folly of people being busy and going nowhere. He knew, as many business leaders know today, that “busy-ness” alone offers little of value and can actually foretell a…
Beautiful New Condo Buildings in Toronto Over the last 10 years, condo design has undergone dramatic shifts. Engineers are able to build whatever condo architects can dream up. Normally dull and unimaginative, the skylines and communities of Toronto and Vancouver are undergoing rapid change with spectacular results in living and visual appeal. In fact, we’re enjoying an explosion of…
Studying in Canada? Off Campus or On Campus Housing Options Canada is quickly becoming the preferred choice for obtaining a Western education, for students and their parents across the globe. One superb choice for living and studying are hotel style housing in Vancouver, Richmond and Burnaby. Within a few years, some 450,000 students will be…
Federal Courts Rule in Favour of Anti Trust Legislators Back in 2017, the Federal Court of Appeal has upheld an April, 2016 decision made by Canada’s Competition Tribunal. It ordered the Toronto Real Estate Board to allow its members to share the sales histories of listed properties online. This ruling relates as well to the…
Marketing with Twitter People who use Twitter love it a lot. It’s fun, interesting and you can see, hear and learn things at a much faster pace. Those short snippets with pics and videos are tantalizing and entertaining too. Given more people are using social media via smartphones (42% right now), Twitter is ideal for…
Mobile Marketing If your website was mobile optimized you’d get better engagement and sales results. The user interface of phones is different and Google is using its mobile search results algorithm. Content and value propositions are still king, it’s just that the smartphone affects presentation. Soon the smartphone will be everyone’s main digital device. Here are some…
Best Quotes for Home Insurance It’s still common to hear of house and condo fires where the home owner was not properly insured. Less common yet on the increase is claim denied. Yes, besides getting a lowest quote for your home insurance, you should ensure you have the appropriate insurance coverage. With that assured, you…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…
Compare RETS vs FTP IDX Feeds The first thing visiting homebuyers want to see on your real estate website are home listings. But when they arrive, they may get a troublesome map widget to frustrate them, or mls listing pages with uninteresting and non-engaging pics and descriptions. What’s worse, is that your current listings aren’t…
Buyer Intent Keywords – The Ones Real Customers Use Did you know your visitors are affected by the words you use on your site? It’s true. And the words they use when searching also indicate their search intent, including whether they will buy something. We call these high intent keywords and you need to find…
Are we in a Housing Bubble? The topic of a housing crash usually coincides with the topic of the housing bubble. The word Crash may be too intense, arguable, and a word that’s hyped too often. The bubble topic focuses on high prices, big mortgage debt, recessions and high flying lifestyles. Are we within a…
Content is King. Distribution and Promotion is Queen Even Groucho knew we all need a plan. And by now, we all know marketing is content marketing. So how do we come up with a plan to create the right content and get it distributed to the right audience? That’s what this post covers. Grab yourself…
Malibu California Homes For about a century, Malibu has been the favorite beach retreat for business moguls and celebrities. Legendary landscapes, scenic beaches, and gorgeous parks makes this region a Trophy Location for wealthy celebrities and Billionaires alike. Malibu’s incredible beaches, surfing hotspots, exquisite views, Mediterranean climate and proximity to the Santa Monica Mountain National…
Build your Advantage with eCommerce SEO If you’re one of those brick and mortar retailers suffering continuing in-store sales losses, due to the shift to Internet shopping, you’re likely pondering the future of your business. Now that the Corona Virus pandemic has obliterated brick and mortar shopping, more consumers are going online and likely preferring…
How Does Making 71% Profit on the Sale of Your Home Sound? A new report from ATTOM Data Solutions shows that homeowners across the US are receiving a huge winfall from selling their homes in 2017. The City with the best ROI? It was San Francisco which returned a whopping 71% profit for home sellers, or…
Rental Income Property Investment With your initial financing concerns aside, rental properties can offer a high, continuous extra income to help pay off your mortgage, meet repairs, and add confidence to your investment decision. If the work concerns you, consider using rental property management software to help out. Cynics might point to cash flow issues,…
Knowing Visitor Intent is 90% of the Battle Let’s say you’ve got boatloads of traffic coming to your website, yet nobody’s buying. Apparently, you don’t have the engaging intent building content to interest them and you’re stumped about what to give them. It’s depressing, especially after you may have tried a few gimmicks without getting any traction If only…
The Simple Truth About Digital Marketing What are the hot trends for digital marketing? Who cares! The only matter for you is — delivering more value to your customers and growing your revenue. Let others waste their time while you create the best content based on research and creative innovation. You’re about to be treated to 7 excellent…
Fast and Furious Electric Cars from Porsche, Lamborghini and Maserati If you wondered when the luxury sports car brands such as Porsche, Lamborghini and Maserati were going to catch up on the electric car revolution, well, they’re getting serious about it. The big European sports car names are actually poised to do well provided they can…
Startup Success: The Sky Guys Aerial Drones I wrote a post several years back about aerial drones and their potential in real estate sales and marketing and of course how prevalent they are in Youtube Xtreme Sports videos. It was easy to see the potential for aerial photography and just plain exciting to see a whole…
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Foreign Buyers Not Driving Up Prices in Toronto A Toronto Real Estate Board investigation concluded that foreign buyers play a minimal role in Toronto house prices and availability. 3 key findings counter the Wynne government’s insistence that Foreign buyers and house flippers are ruining the housing market. The report may indicate how government officials haven’t been honest to the…
Your Customers are Waiting to Hear from You on Your Blog While others are winding their digital marketing efforts down as 2016 ends, they should actually be looking ahead to 2017 and 2018 and planning a strategy for unlimited growth. Next year’s success happens now. How can you be the best? By creating a powerful blog…
The Marketing Agency If you didn’t read my post on Paul Roetzer’s amazing book called The Marketing Agency Blueprint, you should absolutely read it. He discusses a variety of current opportunities, threats and transformations and provides a blueprint of how to build a dominant position in digital marketing. The biggest failing of business leaders is a…
Ad Blocking We all should know that when anything becomes too extreme, there’s a reaction to it. PPC and banner advertising has become an extreme issue for Internet users, particularly the growing segment of mobile device users. Continuously loading and annoying ads are crippling the customer experience and throttling bandwidth. The demand for ads has become extreme…
Consistently Promote Yourself and Your Business If you’re like me, you’ve probably had to sign a number of non-compete agreements or worse had to take your website down while you worked for a company. Logically and from first hand experience, I know taking a site down is unwise. Whether for you or your business, it’s…
Solve a Problem and Win a Customer Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales. I can’t think of a more powerful aid to new business development and customer loyalty than great copywriting. Relevant, interesting…
SEO Services in SD and LA Hundreds of SEO companies and digital marketing firms in Boston, Los Angeles and in Silicon Valley offer services something akin to SEO. Yet, keyword loaded copy and buying blog guest posts doesn’t work now. . In my new book just published, I explain that content engagement is the key…
What is Going on With Vancouver’s High Home Prices? Where is the Vancouver housing market headed for 2020 and 2021? Some are calling this latest jump in prices a recovery of some sort. Yet, it seems rather sudden. Is this bubble sure to burst? It was only 10 months ago that Vancouver home sales dropped…
Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are engaging,…
Vancouver Condo Market Still Booming As you may have read in the Vancouver housing market forecast for October, sales of homes and condos have rocketed. It’s unsure of why demand is so intense right now. That demand has spilled eastward into the interior and the Okanagan Valley, where buyers from Calgary are bidding up home…
Should I Buy a House Now or Wait? With the US economy doing well, and amidst a record bull run in the stock market, buyers here are asking again whether they should launch efforts to buy a house. They’re also asking when is the best time to buy a house? Young buyers in particular have…
Jim Cramer of Mad Money Jim Cramer is arguably the most interesting character in the world of investing. There’s plenty of reasons for writing about him and for you to know how he started in the world of investing and the stock market. You’re likely interested in what he’s saying about the stock market, which…
New Home Developments in Richmond Hill ON Almost quietly, Richmond Hill has grown to almost 200,000 residents which is Canada’s 26th largest city. The astonishing speed of population growth is due to the fact it is covers a large area north of Toronto, and many Toronto area homeowners are selling and moving to Richmond Hill….
The Vaughan Real Estate and Community Development Report The city of Vaughan is still a mystery to many people in the GTA yet this fast improving community is serving up some big lifestyle benefits for residents. The development plan for Vaughan is audacious and exciting as these videos below reveal. This post offers a good look…
Homes for Sale in Denver Buying a home in Denver this year might be the wisest decision of your life, and it’s cheaper than renting. Renting gives you no equity, but then you know that. Where to live? Denver has a good quality of life and the homes here are affordable. And Denver’s economy looks…