US Housing Market Predictions – Real Estate Market Forecast 2018 | Trends Outlook NAR Zillow Reports

Real Estate and Housing Forecast 2018 to 2020

April 18, 2018.  Your Epic report and forecast of the 2018/2019 US housing market offers facts, data, perspective, predictions, price factors, expert opinion and forecasted trends.

Please feel free to use this material within your own blogs and share this post on Linkedin and Facebook. It’s an important topic for buyers and sellers who face a big decision about buying a home or condo in 2018.




A Spring Market Under Pressure

It’s an unusual spring market given the growing purchasing power of home buyers in low to mid market prices. It’s the lack of housing (few want to sell) combined with tough mortgage rules that are frustrating buyers. First time buyers are looking for a savior and wondering it’s a good time to buy anyway.

Despite prices, homes are selling. And more are being built. How much prices will rise, depends on where you live.  Los Angeles, San Diego, Boston, Denver, Las Vegas, Dallas, Miami, Seattle, New York, and Houston all have their own unique factors, and all driven by a wildly successful economy.

The National Association of Realtors reported existing home sales rose 3% in February. Nationally, 5.54 million units sold ending 2 months of declining sales. Housing inventory rose last month but is still down 8.1% from 12 months ago.  NAR won’t release its March sales report until April 23rd.

Trulia reports housing inventory has grown 3.3% yet starter homes have dropped to their lowest levels since 2012. What is available is expensive.

Housing inventory then remains the most influential and persistent factor affecting home prices. Despite this, the media and some politicians blame speculation, building costs, interest rates, cost of living, and mortgage rules. When the economy is good people want homes. Construction is strong but can’t keep up. Simple rule of supply vs demand is driving home prices.

Millennials still hopeful to buy a home in 2018

Looking for housing market predictions? Take a good look at prices, GDP, wages, jobs, and other key data below on the US Economy for the next 6 years and you may see a surprisingly positive picture, far from the dread of the recent stock market corrections.

This completely updated EPIC United States Housing Report has market updates and predictions for 2018 to 2020, and other data to 2026.

NAR’s VP of research Paul Bishop, believes sales will be flat for 2018.

One of the biggest challenges is going to be in certain high-cost parts of the country where they have high home prices, relatively high property taxes or high state income taxes, then that’s ultimately going to make the cost of owning a home more expensive.

In addition, renters may lose the incentive to buy a home in high-cost areas if they can’t use the mortgage interest deduction or the ability to deduct some of those other housing-related costs from their taxes. It’s focused mostly on the higher cost areas. It’s certainly something that everyone will be monitoring and how the housing market reacts in 2018 and 2019  — from a news release on DSnews.com.




In this post, you’ll discover the hottest city markets, zip codes, get economic, employment, finance, and housing projections to understand the key fundamentals driving home buying, rental investment, home construction, and the real estate markets in 2018/2019 to 2026. Read thoroughly if you’re considering buying a house this year.

Still Struggling with the  Idea of Buying vs Renting?

This post on buying vs renting is a good read, and review the US rental market report for more insight.

What’s the story for summer of 2018? It has to be Texas and Michigan, however the overall picture is of a very good spring for the housing market nationwide and going forward to 2026. Population growth in San Francisco, Seattle, Los Angeles, Denver, Miami, Houston, Sacramento, Las Vegas and Phoenix continues strong.

The Complete Picture for 2018

Ready to choose your realtor and buy a house or condo this year? The outlook is really rosy! And how about investing in a rental income property for sustained passive income? This current lull might make the next 3 months the best time to buy. The outlook is as positive as could be for buyers. Lock in your mortgage rate.

Overall, predictions and outlook for the US housing market are positive. That’s because the US economy is on its strongest roll ever, bolstered by lower taxes, improved trading agreements, growing American confidence, happiness, comfort, freedom and the American dream has been kindled again.

Take a look at more detailed reports of major US city markets: Latest Posts: Sacramento Housing MarketSan Francisco Housing Market | | Boston Real Estate Market 2018 | Florida Housing Forecast 2018 | Miami Housing Market |  Los Angeles Real Estate Forecast | New York Real Estate Predictions | Houston Market Forecast  | Houston Real Estate Forecast | Seattle Housing Forecast

Apartment Rental Housing Market 2018

Are you considering buying homes for sale as an income investment?  With Apartment rent prices holding strong in 2018, it’s a solid investment strategy. Take another look at the US rental housing market, apartment rental prices, and the buy vs rent question and buying to let others pay your rent is just plain smart.

This graphic below courtesy of Trading Economics shows how the real estate market will be healthy for some time, and that buying a home is a wise investment (Tradingeconomics is a very informative site, have a visit afterward).

Increased government spending, low but slowly rising interest rates, and the repatriation of business and corporate funds back to the US means it’s a healthy, safe market for everyone.

Foreign investment has been strong because the world knows, the US is the place to be. American’s have always had a great attitude toward risk and business growth. Now the economy and business markets are allowing that spirit an opportunity to pay off.

NAR/Realtor Outlook on the Housing Market

Housing Indicator Realtor.com® 2018 Forecast
Home price appreciation 3.2% increase
Mortgage rate Average 4.6% mortage rates in 2018 to 5.0% (30 year fixed) by year end
Existing home sales 2.5% growth, low inventory problem easing
Housing starts 3% growth in home building 7% growth in houses
New home sales Growth of 7%
Home ownership rate Stabilizing at 63.9% nationally

Despite the market correction, experts feel this bull market could continue as long as business keeps coming back to the US. That’s a long process of repatriation. In the meantime, the jobs picture, wage growth, investment, and profit growth are giving real estate participants a lot of optimism.

The resistance to housing development is slowing. Conservatives are giving up amidst intense pressure by those facing outrageous housing shortages and skyrocketing rental prices.



Housing Shortages Won’t Ease

Although January’s sales were disappointing, it’s due to the severe shortage of housing. Demand is there and you’ll be competing against a hoard of buyers in 2018.  Corelogic expects 2018’s home prices will grow 4.3% by next December.  NAR and Realtors® expect only a 3% growth in prices this year. Nevada, Texas, Washington, and Florida are the states with the best outlook, and perhaps the best places to buy homes or rental properties.

The Bay Area, Portland, and Seattle areas saw the highest growth in prices last year while LA’s tumbled. Listings fell dramatically in cental California, Oregon, Washington, and New York.

Consumer mood was not so good in July of last year, mostly due to government problems. Yet the market came flying back. These challenges overcome mean more Americans will have more confidence in their personal situation.

The US Economy 2018/2019

These stats from Trading Economics show positive fundamentals that will drive growth in the housing market, and in turn will bolster the economy, since new household consumer spending and housing investment is a key driver of the economy.

The tax cuts should help although the Fed is counteracting that growth with a questionable raising of interest rates which seems to have sparked the sudden stock market volatility.  Although some disincentives are present for home buying in certain price ranges, that will help keep the market balanced for 2018.

Home prices should begin rising again this late spring in FloridaNew York , Boston, San DiegoHouston, MiamiSeattle, Bay Area and the rest of  overheated California.

Buyers and sellers will enjoy the market trends, stats, threats, and the key factors including housing construction starts described below. Enjoy the big picture!

Scroll down to see the stats, video, and charts on the strongest cities where you might buy or invest. And when is the best time to buy a house?

Sharing is Good! Share the Insight with others on FB and Linkedin

A brief overview of January 2018 from NAR.

Housing Demand 2018: More Buyers Joining the Party

Housing market demand predictions: Demand 2018 will see stronger demand as young buyers have more savings to invest in a home and are getting closeer to being able to purchase a home.



Housing demand is also being supplemented by bankruptcy survivors who waited out their 7 year exile joining first time buyer millennials, babyboomers, immigrants, foreign investors (Canadian and Chinese), and even gen Xers,  all of whom are looking for houses for sale.

New Home Construction Starts: Still Strong in 2018

New home building shows continued strengths, and should pick up by late spring when builders see a return of demand. Last February’s demand was also subdued.

The cost of living is rising and it means workers and businesses in cities such as New York, Los Angeles, San Francisco, Seattle, San Jose, Miami, San Diego, and Boston may migrate to cheaper cities such as Houston, Austin, and San Antonio. This is where job growth is best and housing is cheapest.

The price of apartment rental in cities such as Seattle, San Francisco, and San Jose Rents are extreme examples of the migration out of high priced areas. With limited housing and a strong economy, prices in San Francisco and the Bay Area cannot fall.

Inflation, Labor Shortages, and Building Supplies

Labor shortages, rising mortgage rates, and higher lumber costs are looming which could mean house prices will rise.  With nowhere to go, homeowners are resisting selling. The hope that the resale market will come to the rescue might be unrealistic and and perhaps even fewer resale houses will be for sale. This fall, new home sales have been brisk as reported by the Commerce Department.

Mortgage Rates on the Rise

15 year fixed rate mortgages are still a bargain compared to historical averages. A home at these interest rates has to be considered a big savings, compared to the added price.

Houses For Sale – Should You Buy or Sell in 2018?

The forecasts and predictions for housing markets in Boston, Los Angeles, San Francisco and the Bay Area, New York, Miami, Houston, Seattle, and San Diego etc. all suggest better times ahead.

Is a housing market crash or a stock market crash possible? It’s a worry of investors. See the post on the best cities to invest in real estate. Where can you find houses for sale with the best upside potential as a high return property investment?

Housing Experts Predictions and a Lot More

Let’s start off with the newly released 2018 Forecast from Freddie Mac.  The predict a good year ahead with a solid 5% growth in price. They note that the aging population could keep demand subdued although limited housing for sale should create upward price pressure.

Should buy or sell? See the specific market updates and predictions here: Los Angeles Real Estate forecast, San Francisco Bay Area forecast, New York Real Estate forecast, Boston Real Estate forecast, San Diego Real Estate forecast, Houston Texas Housing forecast, Seattle Real Estate forecast and the Miami Real Estate forecast. Bookmark this page for future monthly updates.




The need to refinance is low, homeowners aren’t too stressed out, and they’re using home equity to buy things which is good for the economy.  Overall, Freddie Mac’s report is positive for 2018.

Home Sales Expect to Rise Nationally

Freddie Mac Predicts strong sales driven by moderating prices nationally.

And as this graphic from Freddie Mac’s report shows, price appreciation is much less than before the last recession.

Hottest Real Estate Markets This Past Summer

According to NAR’s latest report, San Francisco is again the hottest city, taking back the number one spot from San Jose. The hottest small city is Vallejo California, enjoying a spillover from the Bay Area market.  Investors and buyers will be hard pressed to find buying opportunities are.

Silicon Valley prices will pressure businesses to look to cheaper cities such as San Antonio, Las Vegas, Houston, Austin, etc in 2018/2019.

Hottest Cities for Investment Value

This chart from NAR shows where employment growth is strongest and the ratio of recent employment growth to homes being built. That’s a great stat for rental property investors looking for investment income. Compare that to wage growth and actual price appreciation. Again the Bay Area shows the best outlook for employment which has to be your top signal. Salt Lake City, Denver, Tampa, Dallas, Cape Coral/Naples, Charlotte, Las Vegas, Houston, San Diego, and Grand Rapids have great employment outlooks.





20 Hottest Housing Markets, January 2018 (Realtor.com) Rank (December) Rank Change Current Home Prices
San Francisco, CA 2 1 $1,249,000
San Jose, CA 1 -1 $875,000
Vallejo, CA 3 0 $390,000
Colorado Springs, CO 4 0 $270,000
Midland, TX 18 13 $265,000
San Diego, CA 6 0 $590,000
Santa Rosa, CA 7 1 $310,000
Sacramento, CA 8 2 $310,000
Denver, CO 11 2 $400,000
Stockton, CA 5 -5 $289,000
Modesto, CA 10 -1 $295,000
Dallas, TX 14 2 $360,000
Fresno, CA 12 -1 $205,000
Los Angeles, CA 16 2 $759,000
Columbus, OH 9 -6 $140,000
Chico, CA 29 13 $349,000
Oxnard, CA 21 4 $505,000
Santa Cruz, CA 27 9 $909,000
Detroit, MI 19 0 $349,000
Boise City, ID 26 6




Best cities for finding houses for sale and get a great return. For property investors or buyers with minimal cash, the cities of Kennewick, Detroit, Fort Wayne, Modesto, Fresno, and Waco look to offer the lowest prices on houses for sale. As usual, California and Texas lead the way, however Michigan is looking good with the President’s intention to bring the auto industry and related jobs back to the US.

In some markets such as Californiahome prices have leveled off a little from their relentless climb. There is a slight risk of a burst housing bubble. Outside of major city markets, the price growth potential in the next 5 years is highest. Some cities are hurting so invest carefully. Take a look at the best cities to invest in real estate and share your stories of which cities we should know about.

Here Panelists from the Urban Land Institution discusses 2017 and the next two year outlook:




Here’s 8 Reasons Why People Are Still Eager to Buy Real Estate:

  1. home prices are appreciating and it’s a safe investment over the long term
  2. millennials need a home to raise their families
  3. rents are high giving property owners excellent ROI on rental properties
  4. flips of older properties continue to create amazing returns
  5. real property is less risky (unless you get over leveraged)
  6. the economy is steady or improving (although Trump’s letting his enemies cause too much friction)
  7. foreigners including Canadians are eager to own US property
  8. bankrupt buyers are over their 7 year prohibition from the last recession and they can buy again.

Latest real estate market reports:

There are more renters now than in the last 30 years.

US homes are at their highest value ever

Foreign buyers buying record number of properties

Housing starts more than expected but not enough to fill demand

New Houses for sale dropped 3.4% in August

Resale houses for sale drops in August

How high can prices for houses for sale go in Southern California?

Read on to learn more about the economic fundamentals that suppport your purchase of real estate:

Buying and Selling — Is This the Right Time?

Are you selling your home? Speculation of a housing crash in Miami, State of FloridaLos Angeles, San Francisco Bay Area, Charlotte, San Diego, San Jose, Denver, Seattle, and many other overheated markets has more people listing their house or condo. Yet, the market is healthy, so there’s no emergency. Prices are stable so you won’t get much more by waiting.

Check out these other posts for homebuyers, investors, and realtors:

How to Sell Over Asking Price | 14 Ways to Improve Your Selling Price | When Should I Sell My Home? | Student Housing Investment | 10 Tips for Home Sellers Who Must Have the Best Price | Home Sellers Pricing Strategy | Better House Market Evaluation

Housing experts are predicting existing home sales of 6 to 6.5 million units in 2018 and then above 1.3 million new homes being built per month to 2024. The building is resuming now that the hurricanes and forest fires are over.

Will it be enough to support the economy? When American builders are feeling optimistic, it’s a good omen, however 1.5 million units per month is needed to fill forecasted demand for housing.

What’s also a good omen is what you’re going to read in this post. It may help you do many things in 2018, from finding employment (see the US Jobs forecast), to understanding politics, discovering high performing best investments 2017 to researching the best cities to live or buy houses or property in.

From Los Angeles to New York to Miami – Rental Property Equity/Income is King

Will Los Angeles Lead the Nation in 2017 in Real Estate?

Interest in rental income investment and apartments is particularly strong now in places like Miamic, Dallas, Seattle and San Francisco.  The Los Angeles housing, San Diego housing, San Francisco Bay Area housing markets are just a few to look at.  Seattle, Denver, Dallas, South Florida, Palm Beach, and New York  have a promising outlook too.

Short list of positive factors to bolster US Housing Market :

  1. moderately rising mortgage rates
  2. president Trump’s new tax plan
  3. low risk of a housing bubble / crash for most cities
  4. millennials buyers coming into the main home buying years
  5. a trend to government deregulation
  6. labor shortages pushing up costs of production and incomes
  7. the economy will keep going – longest positive business cycle in history

Check out the report on investments in rental property if you’re planning to buy in markets such as Los Angeles, San Francisco, San Jose, Silicon Valley, New York, Miami, Oakland, Phoenix, Seattle, Denver etc.  Buyers are still dreaming in California a good look at the San Diego Real estate market, and the Los Angeles real estate market as economic indicators, and a fresh look at mortgage rates. To be on the safe side, see this post on the likelihood of a US housing market crash in the years ahead. Looking to put your house up for sale in 2018? Find a Realtor now.

Housing Stats from NAR, Forisk, Trading Economics

These stats below are collected from top research and reporting companies including NAR, Forisk, Trading Economics, and other real estate market researchers.

 

Sharing is Good for your Social Health! 

Pass this blog post onto your friends and neighbors because they should know as much about the forecast factors as possible before they buy or sell.  It’s good to be helpful. Mistakes are painful!

Expert Predictions – US Housing 

1.  Expert Prediction from Eric Fox, vice president of statistical and economic modeling (VeroForecast) — The top forecast markets shows price appreciation in the 10% to 11% range. The top forecast market is Seattle, Washington at 11.2%, followed by Portland, Oregon at 11.1% and Denver, Colorado at 9.9%.

These economies have robust economies, growing populations and no more than two month’s supply of homes. In fact, the forecast of the Boston market increase sharply to 7.4% is due to reductions in inventory and unemployment. On the other hand, the worst performing market is Kington, New York with 2.5% depreciation, followed by Ocean City, New Jersey at -2.1%, Kingsport, Tennessee at -1.9% and Atlantic City, New Jersey and San Angelo, Texas tied at -1.4%.  — BusinessWire

2. Pantheon Macro Chief Economist Ian Shepherdson explains that “Homebuilders behavior likely is a continuing echo of their experience during the crash. No one wants to be caught with excess inventory during a sudden downshift in demand. In this cycle, the pursuit of market share and volumes is less important than profitability and balance sheet resilience.” — Marketwatch.

Can you save $1700 on Auto Insurance in one year? How about $10,000 in 6 years? That’s a lot of cash. Find out and compare auto insurance quotes.

Housing Construction Starts Will Slowly Rise

It’s predicted that new home construction won’t keep up with demand, however it is recovering and we’ll see more renters becoming homeowners over the next decade.




Car Insurance Quotes: Are you looking to save money for a down payment, save money with the lowest car insurance, find the lowest mortgage rate, or get a free market evaluation? Are you a realtor looking for US real estate leads?

 

If construction rates do moderate, prices in the hot markets of Miami, San Francisco, Los Angeles, San Diego, New York, Boston, and Phoenix should rocket to all time highs but what is the risk of a housing market crashHouse Renovation too is at an all time high in expenditure and this might have an impact on new housing starts.

FRED – Home Prices

US Mortgage Rate Trends

US Mortgage rates are forecast to stay low. Yet recently, mortgage rates have risen above the 4% mark and homeowners are locking in their home loans at the 30 year period. Some are calling this the Trump Effect. With Trump in power, lending requirements are expected to be eased, land opened up for development, and this should stimulate home purchases. With employment growing and wages moderating upward, the market is set for growth. Yet, some housing forecasters still cling to the idea that housing starts will moderate after strong growth to 2020.

mortgage-rates-trend

US Employment Outlook 2018 to 2024

According to BLS the job outlook is positive. Construction added 36,000 jobs in January, with 226,000 more than last year, with most of the increase occurring among specialty trade contractors (+26,000). Residential building construction trended up by 5,000 jobs. Total employment should grow by another 4,000,000 to 2024.

National Employment Growth Employment Growth Predictions, 2014–24 Median annual wage, 2014
2014 2024 Number Percent
Total, all occupations 150,539,000 160,328,000 9,788,900 6.5 $35,540

Job Growth by Occupation to 2026

2016 National Employment Matrix title and code (Chart data courtesy of BLS
Employment Change, 2016–26
Median annual wage 2016
2016 2026 Number Percent
Total, all occupations 156,063.80 167,582.30 11,518.60 7.4 $37,040
Personal care aides 2,016.10 2,793.80 777.6 38.6 $21,920
Combined food preparation and serving workers, including fast food 3,452.20 4,032.10 579.9 16.8 $19,440
Registered nurses 2,955.20 3,393.20 438.1 14.8 $68,450
Home health aides 911.5 1,342.70 431.2 47.3 $22,600
Software developers, applications 831.3 1,086.60 255.4 30.7 $100,080
Janitors and cleaners, except maids and housekeeping cleaners 2,384.60 2,621.20 236.5 9.9 $24,190
General and operations managers 2,263.10 2,468.30 205.2 9.1 $99,310
Laborers and freight, stock, and material movers, hand 2,628.40 2,828.10 199.7 7.6 $25,980
Medical assistants 634.4 818.4 183.9 29 $31,540
Waiters and waitresses 2,600.50 2,783.00 182.5 7 $19,990
Nursing assistants 1,510.30 1,683.70 173.4 11.5 $26,590
Construction laborers 1,216.70 1,367.10 150.4 12.4 $33,430
Cooks, restaurant 1,231.90 1,377.20 145.3 11.8 $24,140
Accountants and auditors 1,397.70 1,537.60 139.9 10 $68,150
Market research analysts and marketing specialists 595.4 733.7 138.3 23.2 $62,560
Customer service representatives 2,784.50 2,920.80 136.3 4.9 $32,300
Landscaping and groundskeeping workers 1,197.90 1,333.10 135.2 11.3 $26,320
Medical secretaries 574.2 703.2 129 22.5 $33,730
Management analysts 806.4 921.6 115.2 14.3 $81,330
Maintenance and repair workers, general 1,432.60 1,545.10 112.5 7.9 $36,940
Teacher assistants 1,308.10 1,417.60 109.5 8.4 $25,410
Financial managers 580.4 689 108.6 18.7 $121,750
Heavy and tractor-trailer truck drivers 1,871.70 1,980.10 108.4 5.8 $41,340
Elementary school teachers, except special education 1,410.90 1,514.90 104.1 7.4 $55,800
Stock clerks and order fillers 2,008.60 2,109.60 100.9 5 $23,840
Teachers and instructors, all other 993.9 1,091.80 98 9.9 $30,110
Receptionists and information clerks 1,053.70 1,149.20 95.5 9.1 $27,920
Sales representatives, services, all other 983 1,077.90 94.9 9.7 $52,490
Business operations specialists, all other 1,023.90 1,114.30 90.3 8.8 $69,040
Licensed practical and licensed vocational nurses 724.5 813.4 88.9 12.3 $44,090

US Housing Starts to 2024

New Housing starts and predictions to year 2024

This enlightening stat in the graphic below shows the US economy hasn’t recovered from the great recession and housing crash of 2007. Single family spending is rising rapidly, yet no one believes conditions for high inflation exist. It points to years of solid, healthy growth ahead with an unfulfilled demand for single detached homes.

 Graphic courtesy of paper-money.blogspot.ca

 

30 year and 15 Year Mortgage rates Graphic courtesy of paper-money.blogspot.ca

Housing and Interest Rate Forecast to 2019
2013 2014 2015 2016 2017 2018 2019
Housing Activity (000)
Total Housing Starts 928 1,001 1,107 1,177 1,204 1,246 1,299
Single Family 620 647 712 784 842 900 962
Multifamily 308 355 395 393 362 346 337
New Single Family Sales 430 440 503 561 610 647 693
Existing Single-Family Home Sales 4,475 4,338 4,627 4,828 4,978 5,029 5,119
Interest Rates
Federal Funds Rate 0.13% 0.13% 0.38% 0.63% 1.13% 1.88% 2.38%
90 day T Bill Rate 0.06% 0.03% 0.05% 0.32% 0.96% 1.71% 2.22%
Treasury Yields:
One Year Maturity 0.13% 0.12% 0.32% 0.61% 1.20% 2.41% 2.70%
Ten Year Maturity 2.35% 2.54% 2.14% 1.84% 2.38% 2.82% 3.22%
Freddie Mac Commitment Rates:
Fixed Rate Mortgages 3.98% 4.17% 3.85% 3.65% 4.10% 4.54% 4.96%
ARMs 2.88% 3.17% 2.94% 2.87% 3.18% 3.62% 4.04%
Prime Rate 3.25% 3.25% 3.26% 3.51% 4.15% 4.98% 5.48%
Data are averages of seasonally adjusted quarterly data and may not match annual

Chart stats courtesy of Nahb.com

Multifamily Home Starts - Millennial Buying Forecast

Save Money on Your Car Insurance

Saving on car might even cut your home insurance and give you more money for your home downpayment. Check now for the lowest quotes for car insurance Los Angeles, car insurance Boston, auto insurance San Francisco, auto insurance Denver, car insurance Toronto, and car insurance Chicago.

New Home Construction Prediction - Home Resales

Employment Outlook: Let’s not forget jobs. Total employed persons in the US will grow 800,000 over the next 2 years.

f4 Graphic courtesy of tradingeconomics.com/united-states/forecast

Existing homes or resale home sales, may slow slightly but US construction spending will increase. Prices will rise to 2020 and construction spending will grow through 2020.

Existing Home Sales to 2020 - Prediction to 2020 Graphic courtesy of tradingeconomics.com/united-states/forecast

Apartment Rental Forecast

Demand for apartment rentals is on the rise and construction starts of multi-unit dwellings is rising to match demand. That creates more opportunity for rental property investors to grow their portfolios in 2018. Yardi says YOY rent growth was 3.0% and they expect rent growth to remain in the 2.5% range.

Chart courtesy of RealPage

Cities with the most apartment construction include Dallas, Houston and Austin, reflecting Texas strong recovery. For more information, see this post on the best cities to buy real estate and best cities to live in and with the best job outlook.

Rental City Markets with Top Growth

Yardi released its winter national outlook report and forecasts a 2.5% increase.

There you have a quick graphical synopsis of factors that will support a strong US housing market for 4 more years.

What’s Your Personal Real Estate Sales Forecast?

Are you a full time realtor looking to grow your prospects and leads?  Full service digital marketing is a bargain when it’s done well.   What’s the forecast and trends for the real estate sales in your region? If you’re in Vancouver, Toronto, Miami, San Diego, San Francisco, and many other US centers, you’re probably grinning from ear to ear. But will you get your slice of that pie? Relying on real estate lead generation companies is another way you can go, however you have to pay forever and it’s questionable whether their leads are high quality.

My realtor marketing programs let you leverage the full mls listings with a powerful rets idx website, and capture more leads.  I’ve enjoyed serving clients in many housing markets including Toronto, Boston, Chicago, Houston, Montreal, New York, San Diego, Los Angeles, Florida, and San Francisco California.

Share this post on Facebook, Twitter, or Linkedin. It’s good to share!!

Trending in 2018/2019: Buying a House | Real Estate Investment 2018 | Homes for SaleApartments for Rent in San FranciscoToronto Real Estate Forecast | Boston Real Estate Market 2018 | Florida Housing Forecast 2018 | Los Angeles Real Estate Forecast | New York Real Estate Predictions | Housing Market Forecast  | Houston Real Estate Forecast | Seattle Housing ForecastLead Generation | Miami Real Estate Forecast 2018Seattle Real EstateCalgary Housing Forecast | MLS | Realtor BrandingShould I Buy a House? | Real Estate Lead Generation | Stock Market Crash IndicatorsAuto Insurance Comparison | US Weather Forecast | Mortgage Calculator | Mississauga Real Estate Forecast | Best Investment Tips | When should I Sell My House? | RETS IDX | First Time Home Buyers | Canadian Home Buyers Guide | Best House Renovations| 2018 Stock Market Predictions| When is the Best time to Buy a House? |  Foreign Exchange Rate Forecast | Dollar Exchange Rate Forecast

Housing Market Predictions 2018: Ideal climate for best real estate investing.

Bookmark this page and return for further housing market forecasts, predictions, expert opinions and market data for most major US cities including New YorkLos Angeles, Palm Beach, Miami, For Lauderdale, Orlando, Boca Raton, Wellington, Delray Beach, Boyton Beach, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa,  Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket/Aurora, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, and other cities in the states of Florida, Texas, California, Massachusetts, Oregon, Washington, New York, New Jersey, North Carolina, Georgia, Illinois, Michigan, Ohio, Arizona, Nevada, Minnesota, Alaska, Hawaii, Utah, New Mexico, Lousiana, Alabama, Maryland and Pennsylvania.

US Housing Market Crash 2018 2019 and Beyond

Housing Market Crash 2018?

Despite the strength of the US economy, growing employment and wages, a high number of investors and homebuyers are concerned about a housing market crash in 2018 or 2019.

Take a good look at the crash factors below and the national housing market forecast along with predictions for major urban housing markets such as San Francisco, Los Angeles, Miami, Houston, Seattle, New York and Boston.




Trump Volatility: No Telling Who He’ll Point at Next: Canada, China, Mexico? Trade wars can fester quickly like a wild fire.

Certainly the recent comments of the President that “Trade Wars are Good” don’t help settle the volatility in the stock markets. Strong inflation and cost of living rises, potential trade wars, along with high mortgage rates are serious threats.

In this post we try to take an objective look at the unthinkable. At least, it’s unthinkable for some that booming markets in Los Angeles, San Fransciso, Sacramento, San Jose, Seattle, Denver, Las Vegas, Dallas, Charlotte, Boston and Miami could possibly collapse. Is the Toronto housing bubble (worst in world now) the future for US cities?



Going back to 2007, did anyone suspect what was about to happen?

When Will Local Market Bubbles Burst?

If you look at the forecasts for all the bubbled up city markets such as San Francisco, San Jose, Los Angeles, Miami, Houston, Seattle, New York and Boston you’ll likely think back to prices before the last crash.

Are you spooked about the real estate market in 2018 or 2019? Is the market sufficiently over heated? When will interest rates become a problem? The recent jobs report was strong, although wages aren’t overheating. Supply is coming online.

Take a look at the 12 Top Crash Factors listed below do help decide whethery buying a house or rental apartment is still a wise decision.

Check the state of the US housing market right now and 2018 forecast.

The recent stock market correction gives us pause for thought about how volatility can factor into a housing crash. However, the housing market is healthy with construction rising and it will be a long time before demand is satisfied.

Mathematicians have studied housing bubbles, such as The University of Pennsylvania, and their HOUSING BUBBLE STRUCTURAL MODEL AND HYPOTHESES models couldn’t figure it out. The factors they studied do play a role, but housing bubbles and crashes are likely a cultural phenomenon (outside of major recessions).  It comes down to values, dreams and panic emotions.

There are some financial market players who make their fortune on crashes and if consumemrs are miffed about the direction of the market, it would be fertile ground for crash talk.

As long as Americans are employed with rising wages and growing GDP, housing crashes aren’t likely. Yet, a few experts such as Harry Dent are convinced a housing market disaster looms in the next few years. Even Anthony Robbins is speaking up about it in a video below.



A growing number of homeowners and buyers are talking housing bubble. With prices stable, economy strong, and demand persistent, why would so many feel the market could crash? Is buyer and seller pessimism enough to launch a sudden collapse?

Have a good look at the current housing market along with the residential markets in cities such as Boston, Houston, Seattle, Sacramento, and Los Angeles. If you or your family are considering buying a home or condo, it’s wise to understand the macroecomic and human factors.

There’s two camps on the 2018 crash issue. First those who see the unbelievable rate of economic growth in the US and believe it has to end; and secondly, those who see only positive signals and the solid political footing of the Trump administration in its resolution to bring good paying jobs and industry back to the US.

Even if the US is headed for greater things, it doesn’t preclude the possibility of a major market correction in housing. But for housing to crash, a series of factors would have to align.

12 Housing Crash Factors

  1. excessively high home prices via a price bubble
  2. increasing underwater mortgages
  3. fast rising interest mortgage rates
  4. slowing economy and sudden rises in unemployment
  5. wage growth not keeping up with home prices
  6. tax changes and geo-political shifts
  7. trade deal disturbance
  8. a stock market bubble and volatility
  9. high level of consumer debt affecting debt servicing
  10. cost of living rises
  11. risky low rate mortgages for new home buyers
  12. high oil and energy prices

We might add a very strong US dollar to the mix too. A strong dollar makes US exports too expensive thus threatening jobs here and making imports more attractive.

Even though the housing markets have substantial strength, the world is a very connected place. If China and other economies were to collapse, it might be enough to send the stock markets and real estate markets plummeting. Dent says New York, Los Angeles, San Francisco, Chicago and Boston are the riskiest markets.

What did say Mellon Bank’s expert say back in 2014, about the source of recessions?

2018 will be a big year: Economist from CNBC.

Neil Kashkari talks extensively about false prophets (Alan Greenspan) and the sources of market bubbles such as $100 barrel oil, and other uncontrollable situations.  He says market bubbles and crashes are very complex and the source is often completely unexpected. Could the oil sheiks take the US economy down again? Could China do it? Is the $20 Trillion debt a threat? Or is just the end of a bull run in the stock market?

However, in those cases where debt is fueling the asset value increase, a correction could trigger financial instability, because banks might take huge losses and potentially fail.” — Neil Kashkari.

If you’ve purchased a pricey home or condo, or you’re considering buying a property in the overheated Los Angeles housing market, San Francisco housing market or those in New York, Seattle, San Jose, San Diego, Portland, Austin, Houston, Charlotte, Miami, Dallas, or other hot real estate markets, you’re likely feeling some nerves of late.

The turbulence of the election, rising interest rates against overheated housing markets does give some plausibility to a US housing crash in 2018 or 2019. Proponents of an upcoming crash point to too many Americans living lavish lifestyles, still buying expensive foreign luxury cars on a $40,000 salary, while sitting on over-leveraged monster mortgages that could be subject to quickly rising mortgage rates.

In San Francisco, the risk of a bubble burst in 2018/2019 is highest and that city is ranked number 1 as highest for a crash. Prices in the San Francisco Bay area housing market are extremely high and if the tech sector does have an extended downtick with rising mortgage rates, perhaps the forecasted slide could start.

Top 10 Cities Most Likely to Experience a Housing Crash

From a report in AOL.com here are the top ten US Cities most likely to experience a crash:

  1. Portland, Oregon
  2. Charleston, SC
  3. Buffalo, NY
  4. Fresno, CA
  5. Los Angeles, CA
  6. Dallas, TX
  7. Salt Lake City, UT
  8. Austin, TX
  9. San Jose, CA
  10. San Francisco, CA

Interesting list, dominated by California and Texas, which have been doing well economically. With oil prices rising, I wonder if that will calm the situation in Dallas and Houston? A good number of people are inquiring about a Florida housing crash as well, yet Miami isn’t the whole Florida market.

Tyler Durden of zerohedge.com discusses in a post how homeowners are burdened in debt and unable to refinance their mortgages. He points to his key statistic that mortgage owners will not be refinancing their mortgages in 2017 which points in the direction of bubble bursts and crashes.

This chart below paints a very scary picture, that it’s worse than 2006.  Not only does it correlate 2017 with 2006, it shows that we’re up high on a dangerous cliff in some cities. However, most cities aren’t in this situation, so if a collapse in California, New York and Texas were to occur, other cities might survive okay.

There are other mitigating factors too such as the strengths in the economy, foreign investors buying property, and rising optimism and confidence since Trump won the election.  At this point, we’re wondering if Obama and Clinton are relieved not to have to face the mess they created? Trump seems to be up to the task and yet, he has purportedly said he would enjoy watching the crash, even if it takes down some of his real estate empire. Is this just a comment on high home prices?

The cost and availability of credit provide fuel for a bubble to inflate, inviting even less experienced, or less credit-worthy players into the game, all of whom believe they will sell their recently purchased assets at ever-increasing prices — from a CNBC post.

That credit is being freed up in 2018/2019, but will it fast enough to create huge instability if mortgage rates don’t rise precipitously? Here’s Seattlebubble’s reasoning on why we may not be in a housing bubble/crash situation:

  • still lots of all-cash buyers, with few zero-down buyers
  • no crazy neg-am, fog-a-mirror, interest-only home loans like last time
  • interest rates remaining low
  • affordability index not as bad
  • buyers and lenders more cautious

Home prices aren’t as high as they were in 2006/2007 and mortgage rates are much lower:





No one will dispute that there are big risks but for 2017, everything looks to be under control.

Are you looking for the best cities to invest in real estate? The top 80 cities to buy rental properties gives you a peak at the potential of rental property investment.

Is this the right year to buy a rental income property?  What are the best investments in 2017 and is investing in real estate a wise decision?

Latest Posts: Rental Property Investment | Blockchain Real Estate StartupsHome Price ForecastApartment Rental Forecast San FranciscoBest 4K Real Estate VideosToronto Housing Market Predictions | TREB Market ReportLos Angeles Real Estate Forecast | New York Real Estate Predictions | Digital Marketing for Realtors | Importance of a Real Estate Agent | Future of Real Estate Marketing | Sacramento Housing Market | Toronto Condominiums | Lead Generation | Aurora Newmarket Real Estate ForecastBest House Renovations | SuperBowl 2018 PredictionsStock Market Forecast | Foreign Exchange Rate Forecast |

 

Disclaimer: this post/information is meant as a discussion of housing and investing issues, ideas and trends, not as advice for investment. Please use good judgement and professional advice if you’re investing in any market whether stocks or real estate.

Home Selling Tips – How to Sell Your House for More | Growing your Selling Price and Buyers USA Canada UK

Home Selling Tips for 2018

Do we need home selling tips just for 2018? I think we do.

Our focus is 2018, the year of more competition and listings.  The economic circumstances, taxation issues, price trends, migration, create unique forecasts for each housing market in 2018. To sell at a good price in 2018, you’ll need some strategy and tactical sales excellence.

Even in the best cities, prices are flat and homeowners will have more difficulty persuading buyers or property investors to buy their properties.

The tax situation is less profitable, the US dollar is falling, new home construction is up, the stock market is wild, real estate investors wary, and the economy looks solid.

There won’t be a housing crash in New York, Los Angeles, Boston, Miami, Houston, San Diego, Seattle, and even the Bay Area forecast is excellent. All of these thoughts will be on buyers minds as they visualize a price for your property. If you keep the faith, then it comes down to what you can do to raise the perception of value to them. And these home selling tips should help greatly.




As you’ll read in the home selling tips, you can have your cake and eat it too. Let go of all the “compromise” talk and know that you can get the maximum prices your home, cottage, condo or land is worth. Everyone knows real estate is precious and governments are committed to constraining supply.

When is the Best Time to Sell My House?

Timing your home sale is important, and asking “when is the best time to sell my house” is a wise question. Make sure you know all the time related issues to seasons and the economic trends happening now.

How to Start a Bidding War?

At some point, you’ve quietly thought about how to start a bidding war. Selling at over asking price is common, but with top notch real estate marketing strategy and a knowledeable Realtor, you can ratchet up your selling price.



Tips to Sell at the Highest Price

These 14 tips to selling at the best price, are another view to your goal to get maximum value for your investment.  These are good times with prices high or rising and many babyboomers are enjoying how their house and property is fetching a good selling price.

Which Renovations Increase your Selling Price the Most?

When you’re planning the sale, you know buyers are hungry, but maybe during negotiations they cite how your house is not in good condition. Worse, maybe a good number of prospects online are turned off by its appearance? Instead of letting that happen, and just dumping your home on the market, you might discover which house renovations increase selling price. Make the most of your reno budget.



Should you Sell Your Home Fast or for a Higher Price?

Do you know how Realtors selling strategy? You have a choice when you’re working with a Realtor, whether to sell it quick or take your time with marketing and build interest to a larger pool of buyers. Most Realtors use a blitz type of selling strategy where they maximize the impulse or desperation of buyers.

They might push it all into one intense weekend showing where it’s organized like an auction. Buyers see each other want your home and they might get emotional and start ramping up their bids, well over asking price. It works and clients get the picture that the Realtor has done a fantastic job of creating buyers and whipping up frenzy.

However, if the property has all sorts of flaws, is in a weak neighborhood, and it’s not high season for selling, the home might not sell. If the quick blitz backfires, you could see your selling price rocket downward. Anyone can sell during high season, but the Realtor who can sell you house now, is a good one.

Online Selling Strategy

Should you hire an old school Realtor or the new digital savvy Realtors who use real estate videos and social media marketing? If your Realtor is a power online marketer, they may be able to build substantial visibility to targeted buyer audiences.

Consider getting that kind of Realtor, create a plan, and do a blitz over 3 weeks. The best buyer prospects will hang on if they know you’re doing a 3 week blitz. You won’t lose them and instead you could enjoy 3 times the buyers and bids (over that 23 day period). In fact, the collective effect on the final winning price could be staggering.

We’ve all seen homes sell for exhorbitant prices, even more than double the home’s value. You might want to tap into that craziness and get some extra money for your kids/grandkids education expense.

The above posts offer extensive home selling strategy and selling tips to help you reach a bigger, targeted audience, give them what they’re dreaming about, encourage more and higher bids, and help close the deal with a record high price. Hopefully, the media will report your selling success like you were a star Mega Millions winner!

 

Latest Posts: Real Estate Investment | Case Shiller Index | What is Blockchain? |  Apartment Rental Forecast San FranciscoBest Real Estate VideosToronto Housing Predictions 2017 | TREB Market ReportLos Angeles Real Estate Forecast | New York Real Estate Predictions | Digital Marketing for Realtors | Realtor BrandingHousing Market Forecast | Future of Real Estate Technology | Joy of Travel | Costa Rica Adventures | MLS | How to Hire A Real Estate Agent | Real Estate Lead Generation | Auto Insurance | US Weather Forecast | Digital Marketing Services | Mortgage Calculator | Housing Market Update Toronto 2019 | Retire in Costa Rica |  Foreign Exchange Rate Forecast | CAD US Dollar Conversion

Should You Adopt Artificial Intelligence Marketing Software? Albert Boomtrain Amplero Pega Systems Emarsys

11 Things to Look for in your AI Marketing Solution

We’re in the early adopter phase of artificial intelligence marketing software. Those who are learning how to use it are getting exciting results already.

The technology is young, growing, improving and the best is yet to come. Businesses that don’t get into AI are carving a dangerous path for themselves. This series of posts on AI marketing solutions is your first exploration into how they help make your marketing more efficient and products.

The benefits of AI Marketing solutions are compelling. And you’ll soon be checking the AI marketing solutions of companies with strange names including Albert, Boomtrain, Amplero, Pega Systems, Emarsys, and others.

Strangely, there aren’t many reviews of AI marketing software out there, and the posts you’ll find are high on the nerd scale.  So I’m going to introduce you to a few of the good solutions that I am aware of expressed in layman’s terms. Bookmark this page because I will continue adding to our collective knowledge. This is BIG. Have fun exploring.



Benefits of AI Marketing Software

The AI software benefits which I describe in this series of posts might be just the tip of iceberg.  I’m excited about using it. But first, we have to study its value and potential uses. And AI is invading every area of business.

Your company will need to hire what some call an AI marketing software operator. That will likely be a digital marketing specialist/strategist if you manage an SMB.

Way Beyond Marketing Automation

For at least 6 years, companies have been investigating marketing automation, and they’ve reported some satisfaction with cost efficiencies. The vote isn’t in yet on whether marketing automation is really helping where it counts in engagement and closing sales.

Marketing automation is more about the process of automating the administration of complete multichannel marketing campaigns. Makes things easier. And that integration can help keep customers interested, loyal and engaged through the complete buying cycle and manage the tedium of those campaigns.

Human marketers get bored and stressed so MA is the current solution in vogue.  Yet marketing automation lacks the analytics insight, testing ability, content personalization, optimization and forecasting capabilities of new Artificial Intelligence Marketing software solutions that are available.

New AI Solutions are Arriving Weekly

We’re right on the leading edge of this new transformative technology with new, ever improving, customized solutions such as Albert, Boomtrain, and Pega. They offer some serious benefits.

Use of AI by Marketers is About to Climb

The latest Salesforce State of Marketing report says marketers use of AI will grow by 53%. That suggests implementation of artificial intelligence marketing software will be a priority and you will need someone like myself who is excited about it and wants to help you implement and execute it.

We’re in the early days of mass adoption, but at some point, you’ll need to jump on this bandwagon. Regardless of whether you manage an ecommerce site, an IT firm, staffing agency or recruitment firm, major blog, manufacturing business, AI offers some pretty serious benefits — benefits that your competitors will soon enjoy. You’re going to enjoy this pleasant journey in marketing strategy.




What Criteria Should You Consider?

Consider everything you’re doing right now and whether it could be improved using your current technology and best practices. If it’s not winning your market, it’s probably not best practices. The phrase best practices might be a good one to keep in mind as you assess your current marketing strategy. Best results = best practices.

  1. can you personalize your email, blogs and ppc landing pages to respond best to each individual customer based on their past click behavior and their content engagement level?
  2. do you currently conduct slow single factor testing of your content?
  3. are your ppc campaigns ineffective and costly?
  4. do you have good enough data to help you predict your customers buying habits in 2018?
  5. are you confident of your current web analytics solution?
  6. can you handle the growing complexity of digital marketing?
  7. are you happy with your current 1 to 2% conversion rate?
  8. do you understand why and where visitors leave your website?
  9. if Google is weighing onsite engagement, will AI analytics improve your content and rankings?
  10. will AI allow you to reorganize your staff for better utilization and performance?
  11. are you testing to discover which is the right content for each customer touchpoint?

Testing Out AI Marketing Software

Testing the software out can be a little time consuming, so bring in a dedicated, talented and capable marketing strategist to test it and ramp it up. That removes a lot of risk and you’ll learn a lot.

The learning value is underplayed and that could be because some of these companies want to keep that vital knowledge to themselves.  There’s huge “big data” insight for them to profit on.  You need a solution that lets you learn as much as possible and not just fattens their bank account.




By testing it out, you’re going to learn a lot about your brand, target market, your content, and how to improve your integrated campaigns. We assume you use many channels in your marketing.

AI solutions will allow you to test digital marketing campaigns at a rate and depth that no human could. And the insight the software could generated could be really helpful. In many cases, you can have a very weak understanding of your typical customer persona, yet analyze just the click through and content engagement of your visitors to learn what they actually like and don’t like right there and then, so you don’t lose them.

You can test everything from media buys, to keyword choices to blog topics all the way to calls to action. The potential value of AI solutions outweighs the cost of your learning curve. AI will likely spew out value and insight that will change every area of your company. It could help you improve customer service, product design, and more.

Recently a report found that AI has even improved social influencer results.  Wouldn’t it be exciting to analyze your social network and find out how to get influencers to promote your company?

AI marketing software is inevitable. Better to begin asssessing what’s available and do some trial runs.

Taking a Look at Albert AI

As an example, if you take a look at a product such as Adgorithm’s Albert AI, you’ll get a better sense of what it offers.  As you can see here in this graphic, Albert provides an integrated suite of services that pack a powerful punch.  I’m impressed with Albert AI’s support staff and the fact they have recently released a small business version. It’s not too expensive and the software interface is well designed.

Graphic courtesy of Alberta.ai

The Top 2 Benefits of Albert AI

Although the Albert software does a lot itself, I believe 1) Testing and Optimization and 2) Analytics and Insights services provide the key benefits. Soon, the prediction of customer behavior may be most valuable.

Manual testing and analytics isn’t very satisfying. Analysts don’t have enough data to draw insight from. If you’ve perused your own website’s Google Analytics reports, you know what I mean. It’s not the highest quality actionable data. And we can’t test fast enough to draw better insight from it. That’s frustrating and wasteful.

Albert however, can test visitor response, intent, and engagement, and do it in real time. Just think if you could test visitors and maximize insight from their individual visits right now.  Then continue when they return? 99% of your visitors leave your website, so you’re taking a big loss and turning it into an asset.

If your organic and ppc team specialists can generate the traffic, you have the possibility of learning more and continually improving your content and sales funnel. Everyone is into funnel optimization these days, but how many have tools to actually do it well?

If you’re uncertain about its value, you can do a test campaign. Find someone who can be your AI marketing strategist, (someone with a psssion for it) and follow an implementation process. Albert offers assistance in setting up your account and implementing your campaign elements.

From there, it’s a process of learning and improving, and assessing your results.

If trying it out is this easy, it makes sense to invest in it. This is a win win situation where you’ll gain from anything you commit to. It’s probably time to give AI marketing software some good thought and get on this before your competitors do.

Build your brand and sales results faster and better. If you believe in growing a more successful business, this should be a fun and worthwhile experience.

Call me at 416 998 6246 if you’re ready to hire a digital marketing specialist and investigate and test AI Marketing Software.

 

Latest Posts: Digital Marketing Specialist Toronto | Digital Marketing Toronto | Canadian Economic Forecast 2018  | Car Insurance Quote |  Toronto Real Estate Market | Los Angeles Real Estate | Digital Marketing Strategist Skills | Lead Generation | Digital Marketing for Realtors | Digital Marketing Agency Tips | Housing Market Forecast | Student Housing Investment Review  |  Home Renovations | Digital Marketing Trends  | Walmart Vs Amazon | Blockchain and Real Estate

Housing Bubble 2018 – Will the Housing Market Crash in 2018?

Housing Bubble 2018? Will the Real Estate Market Crash This Year?

Home buyers, mortgage holders, and investors are asking more lately, “Will the housing market crash in 2018/2019?”  The US Housing Market is strong, so if this is a housing bubble, it’s a big one.

Remember the worst financial mismanagement and calamity of our era?  Subprime mortgages. 7.8 million foreclosures occurred during the 2008 housing crash and the country sunk into a severe recession.

Are we in a residential housing bubble?  While the Trump administration has brought unprecedented growth in the US job market, a preoccupation with ideological issues such as immigration and nuclear war along with cancelled trade deals point to a recession.

Take another look at the US housing market factors and fundamentals.

With job and wage growth now rising, the situation might be more one of inflation, rising interest rates, and strong housing starts. That suggests a recesson won’t be for a few years. If the jobs and industry repatriation continues, then growth could continue for many years. Industry can’t be repatriated to the US in a short time. It took China decades to gain its monopoly on manufacturing.

What is a ‘Housing Bubble’

According to investopia, A housing bubble is a run-up in housing prices fueled by demand, speculation and exuberance. Housing bubbles grow with an increase in housing demand, pressured by limited supply. Then speculators enter the market to capitalize on capital gains and rental income property opportunities.

Supposedly, lessons were learned with controls on lending practices. Yet, could housing plunge for different reasons this time? Is a bubble a certain sign of a housing market crash? Experts think so.

12 Reasons for a Housing Crash

  1. excessively high home prices from a price bubble
  2. sudden underwater mortgages
  3. rising interest mortgage rates
  4. slowing economy and sudden rises in unemployment
  5. wage growth not keeping up with home prices
  6. geo-political shifts
  7. trade deals
  8. a stock market bubble and volatility
  9. level of consumer debt
  10. cost of living rises
  11. risky low rate mortgages for new home buyers
  12. high oil and energy prices




Homeowners are wise to be wary. The last crash cost many their homes and savings. Billions wiped out. There were plenty of expert predictions about a crash in 2016 and 2017, but that didn’t happen. That’s because the US  economy is too strong and frankly, it doesn’t look to be letting up for many years.

Money manager James Stack, 66, ($1.3 billion fund) predicted the last housing crash in 2005, just before prices peaked says his “Housing Bubble Bellwether Barometer” of homebuilder and mortgage company stocks is warning of another crash.

Stack’s emphasis on financial companies is interesting. He must feel that it’s this over-leveraged group, the ones we forgot about, that could be the weak link. If the Fed goes crazy with rises, it makes sense that homeowners would begin defaulting on their mortgages leading to finance company failures again.

The recent tax changes are powering up the economy fast but they’re cooling demand which could keep it from peaking further. But prices have raged forming one half of the bubble.




If we avoid a national housing crash, could individual markets in New York, Boston, San Francisco, San DiegoLos Angeles, Seattle, Miami or Houston crash?

Should you sell your house in 2018? or should you buy a house in 2018?

The problem comes when the bubble bursts and losses of 30%, 40% or more pile up quickly. Investors tell themselves they’ll be smart enough to get out in time, but that’s not true.” from a post on Bubble Dynamics by Jim Rickards.

With all the political strife in the US, there’s those who might think a housing market collapse is inevitable and could launch a stock market crash.  Maybe a few will take pleasure from it. Wars, government incompetence, political interference, weak banking system, and a weakening economy brought everything down in 2008.

price crash



Some experts warn the conditions also exist for a crash in 2018/2019. Is this just anti-Trump lobby fear mongering or is there a factual basis for a housing crash?  They point to heated up markets like Washington DC, Dallas, New York, Seattle and Denver and talk about bubbles.

They point to Presidential impeachment, trashed trade deals, global economic slides, and high consumer debt as sure signs the housing market bubble will burst.




But hold on, the stock markets are still strong with plenty of demand for housing. Houston, Miami, Los Angeles, Seattle, Denver, New York, and Boston are still showing strength during traditional weak seasons.

So is there really a US housing bubble and a tumble as early as 2018? Or will the year of the natural disaster be followed by a unusual good year for housing?

International economies play a big role now so perhaps domestic issues might not be enough to set off a housing landslide. But let’s take a closer look at all the fundamentals below.



The Last Housing Crash

Can history be a reliable guide to the 2018 to 2020 period? Looking back at the last housing crash 10 years ago, experts blamed it on everything from easy low mortgage rates to greed, house fippers, unregulated banks and lenders, mortgage underwriters and sub prime loans.

And when mortgage holders believe they will owe endlessly on a worthless high priced property, they’ll begin defaulting on their mortgages. If mortgage rates jump and they aren’t locked in at a low rate, that’s a factor.

If trade wars do begin, it could kill jobs, wage levels, and investment, resulting in a slide. The economy is the number one factor. And if foreign buyers want to sell because of currency worries, prices would fall.

It’s these worries that keep property investors up at night and a lot of people from buying.



Boston, Seattle, Denver, Atlanta, Portland, San Francisco Bay Area, Los Angeles and New York are cited as having the most likely conditions for a housing crash.

Those housing experts point to a number of things that exist now and could transpire in 2018 or 2019. So if the housing market was to burst, would that affect how much you should pay for a house?  If you’re a seller, should you sell your house now?

If you’d like to put up your house for sale as the market is peaking, you might want to read these homeselling tips.

The US Economic Bubble

The US housing market has ridden the longest economic rally in US history. Is this an economic bubble too?

There is an economic bubble. We’re in it. It’s a period of intense optimism with lots of disposable income to throw at home purchases. And places like California is where the tech industry has done so well, bidding has been most intense. Yet, it’s not completely out of control (although anyone in the Bay Area would argue) as the points below suggest.

Zillow Survey on US RecessionGraphic courtesy of Zillow.com

 

What happens if China calls in that debt? Interest rates would rise, layoffs would grow, mortgages would begin to default, and prices would plummet faster than they went up.





Lowest Mortgage Rates
Lowest Mortgage Rates USA

 

 

Is there Excessive Risk Taking in the Housing and Investment Market?

Experts say excessive risk isn’t present in the markets. They suggest few are overleveraged, financially stressed, and not threatened by increased interest rates.

Is Demand for Housing in the US exhausted?

It appears demand for housing is still strong and considerable building is taking place. However not enough housing is being built to satisfy current demand.



Is Debt a Problem?

US credit card debt is the highest in history and the US national debt is $20 Trillion. The US annual trade deficit is also in the trillions. The average US home buyers puts 5% down on a home whereas in the past it was 20%. There’s not a lot of new mortgage debt:

In 2016, new first lien mortgages topped $2 trillion for the first time since the end of the housing crisis, but mortgage originations were still 25 percent lower than their pre-recession average — from Magnify Money.

Average debt to income ratio is rising yet is way below what it was before the last housing bubble.

However, Equity is High

Homeownership is at its lowest level ever in the last 30 years. Most Americans make low wages and can’t afford to buy. And those who do own, have a lot of home equity.




Unofficial Conclusion: No Housing Bubble for the Foreseeable Future

It doesn’t look like the statistics support a housing bubble or a burst. The markets appear to be stable and those who are at risk of an economic downturn are renting and don’t hold mortgages.

We can say for sure that it is a good time for wealthy Americans and large multinational corporations. Record profits that they don’t appear to be willing to share with American workers. Without excessive demand from the working class, a housing bubble would have to happen from investors taking flight.

Perhaps the best way to prevent a housing bubble from happening and an economic catastrophy is to not allow half of Americans to participate in the housing markets. This is why the property rental market is piping hot.  There may not be an end to demand for rentals.

Have a good look at the student housing investment opportunities. It seems students are starved for accommodation and new REITs are serving the market.



US Housing Market | Stock Market CrashBlockchain and Real EstateStudent Housing in Canada | Vancouver Condo Prices |  Canadian Economic Forecast | Student Housing Shortage |  Student Housing Vancouver | Calgary Housing Market Forecast 2018 | Investing in Student Housing | Student Housing Off Campus | Are Student Housing REITS a Good Investment? | Housing Market Vancouver | Vancouver Condos | Seattle Real EstateBest Real Estate Investment | Los Angeles Real Estate MarketToronto Condo Forecast 2018 | San Diego Real Estate Market | Toronto Housing Market | Blockchain and Real EstateWhen is the Best Time to Buy a House?

Houses for Sale – Find Homes for Sale in Your City

Houses for Sale – Your Ultimate Source for Finding Homes for Sale

If you’ve read the housing forecast report, you know the availability of homes for sale is squeezed. A lot of properties aren’t even listed which will make it significantly difficult for you to find the property you’re dreaming of.

Real estate investors know fast about great homes for sale that offer the best investment value and there’s several ways they get first dibs on properties for sale.




Realtor Pocket Listings is one way they get connected to exclusive, quality houses. This is where the Realtor works both sides of a transaction and they keep the home listing to themselves hoping to broker it to their own pool of buyers. This works well in a market like we have now where houses for sale are rare.

Realtors will keep these listings quiet, so you need to be in contact with as many Realtors as possible, such as one from each major brokerage. The bottom line in finding your dream home or good investment property and houses for sale in your city is with a well rounded home search strategy.




Houses for Sale on the MLS

Remember that you may not see the best houses for sale on the MLS. You need to expand your search online using a variety of housing sources. Some services also do complex predictive analytics where they monitor social activity and other sources to find homebuyers and sellers who are exhibiting pre-sale behavior. This can be very good.

Realtor.com, Zillow, Remax, Trulia, Redfin, Coldwell Banker, Century 21, Sothebys, and Craigslist might be the way to go, to find houses for sale, but you’re kind of getting the leftovers. It’s like searching for a job using the classifieds. These are the awful jobs companies can’t fill so they advertise and go through the painful process of employee selection. That’s a grind.




Finding the Best Houses for Sale

With real estate, you’re looking for the best properties, the good stuff, that no one knows about. It’s better to find the best rather than toiling with a Realtor sorting through a limited supply. However, it’s wise to use a Realtor as part of your quest to find the best homes, houses, condos, townhouses, apartments or income investment properties from Los Angeles to San Diego to Florida. Use the Zillow Home Search Tool to get started!

Investors, while you’re at it, get educated about the national housing forecast, and find housing markets where there is a good upside potential for ROI. Don’t stick to your local market just because you live there. There’s more potential in the best cities.




Our quest in this page is detached houses for sale in your city. Let’s get started!

Los Angeles Houses for Sale
San Diego Houses for Sale
San Fransisco Houses for Sale
Houses for Sale in Miami
Houses for Sale in Boca Raton
Houses for Sale Long Beach
Houses for Sale Fresno
Houses for Sale Oakland
Homes for Sale Riverside
Homes for Sale in Bakersfield
Homes for Sale Santa Ana
Houses for Sale in Seattle
Houses for Sale in Portland
Houses for Sale in Phoenix
Houses for Sale in Denver
Houses for Sale in the Bay Area CA
Houses for Sale in Boston
Houses for Sale in Tampa
Houses for Sale in Houston
Houses for Sale in Dallas
Houses for Sale in Charlotte
Houses for Sale in Toronto
Houses for Sale in Vancouver
Houses for Sale in Chicago
Houses for Sale in New York
Houses for Sale in Philadelphia
Houses for Sale in Minneapolis




Latest Posts: Housing Forecast | Housing Forecast in Florida 2018 2019 | Best Cities for Real Estate Investment | Vancouver Housing Forecast | San Diego Housing Forecast | Los Angeles Housing ForecastApartment Rental Forecast San Francisco | Best Real Estate VideosToronto Housing 2018 | New York Real Estate | Houses for Sale | Future of Real Estate Sales | Vancouver Condos | Toronto Condos |  Auto Insurance Quotes  | Mississauga Real Estate Forecast | Costa Rica Adventure | Costa Rica Real Estate | House Prices | Best Cities

Inc’s Top 25 Cities to Grow your Business In

Find the Right Cities to Grow In

Are you thinking about how to triple or quadruple your sales in 2018? After just a little thought, you may discover what these 2 reports from Inc.om and Entrepreneur.com below reveal, that there are some great cities to build your business and achieve strong business results.

And before you’ll do it, you’ll want to take a little time to consider how the market could be peaking, technology changes, and competition in your own market. What really is the 5 year outlook in your city? What would expansion do for the mood and outlook of your staff?

It doesn’t always follow that warm climates translate to business friendly climates, yet the US south might be where the most potential is. Wherever you decide to grow, it’s an exciting challenge that you’ll want to put on the front burner right now.  These cities may be the key source of your future business revenue.




Is Growth of 300 to 400% Attractive?

 

What Makes a Great City to Venture Into?

Inc’s team found that diversity of industry  sectors and a pro-business/pro-development political environment makes for the best ROI. Cities such as Atlanta, Houston, Austin, and San Diego get high marks.  The reports also reveal other cities which might be a better bet. One aspect they didn’t discuss is the attractiveness of the city as a place to live or visit.  A good question for a private moment is, “do I really like this place.” That’s why many SMB owners prefer Florida and California.

New Business Development Vancouver | New Business Development Los Angeles | New Business Development San Diego | New Business Development Boston | New Business Development Strategy

Up and Coming Markets to Watch

The connection between optimism and opportunity shouldn’t be underplayed.  Some cities have a great atmosphere and lifestyle and that translates to better quality clients. And who doesn’t want a dream client? Your dream client strategy is simplified when you’re approaching companies in these amazing markets.

In fact, the report suggests we all need to change our attitudes about the cities we thought were ideal for new business development. Cities like San Francisco and Boston may not have the outlook that Fresno, San Antonio, Jacksonville, West Palm Beach, Tampa, or Orlando now possess.

Successful businesses takes risks, with faith in themselves and their staff the driving force

 

The cities in Florida held the highest overall promise, and in the aftermath of the 2 recent hurricanes, you have to think Florida is the new holy land for new business growth. I mentioned in the best cities for real estate investment and best cities for jobs  and best cities to live in posts, that certain states seem to have better momentum.



California might be expensive and overly regulated, but if you’re starting up a satellite office to create connections in Los Angeles, San Diego, Orange County and San Jose, the diversified, high tech economy here might be the answer to your business dreams. There’s a market fluidity in California that makes it inviting and perfect for your initial experiments at growth.

Minneapolis downtown courtesy of Wikimedia. Midwestern cities are among the highest rated in recent years.

Entrepreneur Magazine’s List of Promising Cities

Entrepreneur Magazine also published a list of promising cities for new business development.  A surprising number of cities in the mid west made it to the top. Lots of potential target cities for your business.

To really know whether a particular city is the right location for your business expansion or new sales growth, you’d need to do extensive research.

It does look as though Florida has the best momentum. However, a multi-city business development strategy for Florida doesn’t come without challenges. Florida is a big state with its own business culture, and the hispanic language element may pose challenges.

This is Where Innovation in New Biz Dev Comes In

California seems the one with the lowest risk, but if you’re stuck with the usual techniques, sales and media channels, and branding that everyone else uses, you might struggle. You need to be innovative.

Growth strategies have to be built on a more organic approach that presents relevant value to specific types of businesses. Getting granular isn’t difficult. I’ve built and laid out digital content paths that created exposure for targeted types of clients all over world. And the quality of client is as good as your online content.

In 2017/2018, your content alone determines who you will land as a future client.

Successfully capturing clients from the UK, China, Russia, I learned the challenges of keeping each type happy. There’s more involved than winning. It’s a great challenge.

If you want to explore new markets in Florida and California, or in Vancouver or Toronto Canada, contact me to discuss it.  I score 10 out of 10 on innovation, and that’s the best stat I can present you with in a world where your CV means nothing, your experience is ancient history, and where only your ability to adapt and improve really matters.

The Secret to Building New Clients in Remote Locations – New Business Development Series

Your Best Clients may not be in your Home City

They might be anywhere out there, and you’ll need a plan/strategy to reach them and work with them. Have you avoided doing this because you couldn’t visualize how to do it? Well, let’s fix that shall we.

Creating new clients in remote locations seems daunting and impossible for small business owners, yet many entrepreneurs and SMB owners have done very well at this. I’ve done it myself successfully  in San Diego, Los Angeles, Boston, San Francisco, Chicago, Vancouver and London UK, and I want to be even better this time.

In fact, for some manufacturers and service providers, perhaps you, it’s an imperative to be able to find our target customers dispersed over the vast North American landscape.  Local just got a whole new meaning.

“they turned out to be great clients who generated the best times of my life”

I’ d like to help you accelerate your journey into new business development so you can acquire the best customers of your life. They’re out there, but it takes some smarts to find them. Forget the usual inhumane, high pressure sales tactics you’ve been bred on.

There’s a different approach here that’s better. And that approach is used by many of the people whom you see online and which you found to be fascinating people. You didn’t actually find them. They found you, and I’m about to explain how some of these super effective people manage to get crazy good clientele, one’s they could never get via advertising and cold calls.

You’re Their Dream Provider and They’re Waiting for You

For the sake of brevity, let’s cut to what really matters to clients from Boston or Charlotte to San Diego or Los Angeles. They all want to be served by providers who are relevant and who make them believe in their own mission and purpose. They’re looking for more than just technical competence – which is what everyone is trying to sell.

Through experience they may know that slick, scaled up providers can deliver a very disappointing business partnership.

If you focus on relevance, sincerity, credibility, and building engaging connections, clients will clamor to work with you. Even if you lack the expertise/capability they demand, they may still decide you’re worth working with, even if you’re thousands of miles away. And if you’re a master at what you do or have an outstanding product, then even better.

Don’t believe that they already have what they want or that it’s available. They probably don’t. They could be waiting for you to show up.

Reach, Relevance and Connection

But how do you get the message out about your company and its philosophy and then build relevance to target prospects in small communities such as Bradenton Florida, Oceanside California or Kelowna, Canada?

You do it through the 3 simple tasks of reach, relevance, and connection. And you do it according to an expert level strategy (we’ll get to that whole topic later).

1. Reaching Your Target Prospects in Cucamonga among other Places

Your target audience is besieged with phone calls, advertising, emails, and direct sales approaches. They tend to see all marketers as noise. Unfortunately, you’re included in that noisy ocean of blah. The medium is the message they say, so using aggressive ppc, email, and cold calling means you start right off the bat as someone they should avoid. First impressions are tough to overcome.

The best reach tool is a high subscription rate, web and content marketing campaign which may include your website, local media websites in your target cities, and local newspapers. The content is strategically written and designed to rank high Google searches, and to create engagement for specific industries in specific geolocations. That’s followed by a boots on the ground friendship and relevancy campaign by a business development/client success strategist who likes those kinds of clients.

2. Establish Relevance

With their noise filters on high, prospects have very defined ideas of what or who they should pay attention to. Your content, branding, and initial exposure needs to be well thought out — in other words very strategic. Your research will ferret out the attitudes, needs, gaps, failings, and decision processes of your target prospects. Then you can position your material and UVP to hit home emotionally.

And that content is so critical. Your choice of issues, news, technology, market events and perspectives tells them whether you’re tuned in to what they feel matters.  Topics, keywords, people, perspectives, and timing collectively send a message that you’re sympatico with them.

Think about how a provider would reach you best. They’d likely discover your business online, usually in an unguarded moment where they they’re surfing or they stumble upon it. It could be a mention on someone’s blog, an article on the local tv station’s website, or when they found you in a Google search. Something in that content hit a nerve. You need to know what that nerve is.

“When you advertise, their guard is up and it’s impossible to make the necessary emotional connection regardless of the carefully crafted success story you’ve prepared”

In the moment they found you, read your story, and identified the issues you discussed, they quickly realize your business is relevant to them. This is when they visit your Website, check you out on Linkedin, and Google you and your product/service to dig deeper. A simple process everyone follows today.

And when they find your web content, it’s relevant to them and they begin to open up emotionally to the idea they’ve found the right provider. It’s that “ah ha” moment and you’ve put your relationship on rock solid ground.

3. Build a Strong Personal Connection

I walked into a retail store in San Diego, created and developed a connection with the co-owner. Within 4 days, I was his new digital marketer. He had a sales issue along with concerns about the long term future of his business, which I didn’t know about.

In our conversation, I created a real, human connection, which gave me time to present my services in a casual, unthreatening way. Meetings became more progressive and targeted and I established my relevance personally (I had other San Diego clients, liked the same sports, and was enthused about being in his store and his beautiful city).

I understood his personal mission, beliefs and values, from his nieces to his business ambitions to where he originated from — the New England area. And I was a source of strength for him to work with his business partner.

I rediscovered that making friends with your clients is the essence of good business. These friendships bring a lastingness and positive expectations about ongoing growth and success and become the fuel that drives growth and willingness to take risk. These are human, personal things, not something a big, slick digital agency can help with.

Boots on the ground, means you’re there, personally and emotionally wired in.

Dig Deep and Travel to these Locations

If you want to do really well in a particular remote location whether it’s London UK, San Diego, Costa Rica, or the Bay Area and San Fran, ensure you know something about these regions, and that you like them. If you have a passion for these locations, it comes through in your online content, your tone of voice, and your personal disposition.

Typically, I target California, Toronto, and Vancouver because these are my favorite places. Your favorites might be Boston, New York, Charlotte, Miami, Houston or Seattle or even Cucamonga! They’re all good.

High Value – High Commitment

For B2B companies, this is vital because you’re selling a high value, high-involvement solution that can affect their business greatly. You must display a willingness to be there whenever they need, maintain good communications, and make them believe the time you’re back home is when they can flex their independence and growth muscles on their own.

“Absence makes the heart grow fonder”

Making your absence an advantage is important. Quite a few companies don’t want someone local who is around to pester them. So your distance is a selling point.

With the right targeting, reach, impact, relevance, and establishing an emotional connection with the prospect, you’ve got a good chance of them becoming your next client.

Yes, they’re kind of your dream client, but in a sense, you’re their dream provider. It works both ways, and in generating a friendship with the owner or marketing manager, you’re creating a much higher level of trust and credibility that other local providers may not possess.

People like their friends and the commitment to success is higher among friends.

So with this in mind, you’re ready to begin doing more in-depth research on targeted prospects to create the kind of focused, high quality content that will act as your first introduction to your future high quality client.

I think after you’ve mulled this over a while, you’re going to recognize the vast potential of these other markets and that a new more organic approach is how you win today.

Explore New Markets – Focusing on the Best Cities in the US and Canada

Is It Time to Grow Your Business?

Surveys show many companies are happy with their digital marketing teams and sales performance.  The economy is booming and times are good.

While things are so good, and you’re most able to expand, how outlandish would it be for you to explore new markets in the US and Canada? And over the next 6 months, you’ve got some time to build your business. And it’ll be fun.

Big Changes are Afoot

Globalization is moving more economic activity into major urban centers. A good example is Canada, where only the metro areas of Vancouver and Toronto are thriving. It’s the same in Massachusetts where Boston alone is thriving and it appears to be the same for other major US cities. This is what globalization does.

When you’ve drained the last bit of revenue in your city, it may be the right time to explore Vancouver, Los Angeles, San Diego, San Francisco and Silicon Valley, along with Seattle, Denver, Tampa, Miami, New York, Phoenix, or Boston.

Why burn yourself out in an exhausted market with thin margins? Fun, new, fresh and lucrative are better.

I’ve Done it Before Successfully. It’s Definitely Worth It

These are superb markets where I’ve served many clients in diverse industries.  The US cities such as Boston, Los Angeles, and San Diego in particular are a fantastic opportunity in volume and variety. An approach to deliver a fresh new service and approach they will love.

If you’re going to penetrate new markets, you must do it with focus on specific cities. A general approach, not adapted to the business and lifestyle in these cities won’t work.  If you want to capture Los Angeles, SD County, or the booming lower mainland of BC, you need to drill down and have someone there.

Certainly there are challenges in expansion, yet comparatively today, success is much more common. And it can be conducted efficiently, beginning with a strategic plan and testing approach. The payoff could be a 100% to 200% growth in sales. The growth in my own solo consulting business revenue was 600% with my best year at $180k.  For your business, the potential is obviously far higher.

 

From Los Angeles to Houston to Chicago and New York and Boston, to London UK, I’ve enjoyed developing new clients in many cities. It is a fun, fascinating and rewarding business opportunity.

Call me now at 416 998 6246 and to explore the opportunities.

Digital Marketing Audit

Digital Marketing Audit for Small Business

In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity.

To Do List: A blueprint and a compass

My first recommendation for those who want to improve would be to get my SEO Content Strategy Book and secondly and more importantly, have a digital marketing assessment done. It’s a blueprint, foundation and compass for success.

The insight from a digital marketing audit can grow your confidence and give you focused path with your digital marketing strategy. It’s tough to have a strategy without a good study of your business and market opportunities.

Most SMB entrepreneurs wing it without a guide, and ironically most startups fail. How can you be confident if you’re unsure of what actually drives your online success or where you’re going?

♫Tell me Something Good♫

With understanding comes focus. Focus is an amazing emotional state where friction disappears and a feeling of wellness, clarity, and success appear. Focus is like taking a happy pill.  And this is where myself and your digital marketing audit comes into play – it generates focus, energy and a strategic plan of action. How can you not like that? And learning? You’ll discover a wealth of key insight that you can build on.

From a study of the elements that actually do impact your online success, you can decide whether you need a new content strategy, SEO services, or to use artificial intelligence marketing solutions, among other improvements.

An audit is a study of your situation and some suggestions about how to improve it. That’s excellent value when it’s all contained in one handy report!

An objective audit helps you discover your digital marketing problem, not to sell you a solution such as a marketing automation subscription. While tools are helpful, it’s almost certain that your content and outreach strategy are the issue. If you don’t discover what you’re doing wrong you won’t progress with something that will work.

The main point or purpose of your assessment is to create an actionable plan and strategy to grow your business. An audit focuses on issues that matter to performance

A website audit isn’t for finding duplicate meta tags and other unimportant facts. The main purpose to discover why you’re not getting traffic, not maximizing what you have, and discovering what’s missing. Here’s some of what I will examine in a detailed report, which by the way is much more than the “technical spidering report” you’ll see most often offered.

DM Audit Checklist:

  • Your company, UVP and market opportunity assessment – how are you positioned?
  • review of your top competitors and how they’re positioned
  • SWOT analysis – what strengths can bolster your digital content strategy?
  • where are you competitors getting their traffic from?

Content Audit

  • Identify anchor content
  • Identify supporting content
  • Identify main business/services pages
  • identify downloadables/sharable content
  • identify main content pathways and conversion success
  • assess copywriting and visual content
  • Assess site appearance and UX design – mobile, desktop, layout, scannability, speed
  • discuss copy tone of voice, content quality, vocabulary, information value
  • recommendations for improving all of the elements above

SEO Performance Assessment

  • assess keyword rankings
  • assess web traffic
  • assess search engine traffic
  • assess social media traffic
  • spider your site, find and assess technical website issues – speed, broken links, meta data, duplicate content, over-optimization, link penalties
  • setup/review your Google webmaster console issues and warnings
  • Assess: titles, headings, and Google SERPs snippets, etc
  • assess backlinks, keyword reputation, domain authority
  • recommendations for improving all of the elements above

I don’t assess video, web design coding, email, or commerce sales statistics. Anything that relates to content performance and how you get your online traffic and how you can maximize performance is what this is all about.

Key Benefits of a Digital Marketing Audit:

  • assess your analytics and discover what’s wrong with what you’re doing currently
  • find weaknesses in your website technically and in terms of user experience
  • assess your conversion funnel and the ability of your content to move visitors from impact to sales
  • analyze your significant, personalized unique value proposition and what you might do to improve it
  • find weaknesses in your content’s power to impact, engage and convince your audience
  • discover why your SEO strategy isn’t working and what can be done to turn it around
  • check rankings and assess your keyword strategy and copywriting effectiveness for Google rankings
  • discover content ideas that may give your business a boost and which assets you absolutely must build to compete and generate awareness
  • reviewing competitor’s strengths and weaknesses and what opportunities they are pursuing and capitalizing on
  • become aware of opportunities to rank, build epic content, and convert leads
  • become aware of new models of success such as excellent websites and content leaders
  • assessing your social media strategy and how it could contribute to digital marketing

The key to a good digital marketing audit is to assess your content. If you have a few broken links, your site’s running a little slow, or your calls to action aren’t aggressive enough, it’s good to know. However, it’s your content that’s the foundation of your success. This and your outreach strategy is where your focus needs to be.

If your unique value proposition and your content both suck, why not find out why? The sooner you get on the path to optimization and creating value for customers, the faster you’ll grow your profitability.

And with more, happier customers and higher profit, you’re bound to feel better yourself. Contact me now about a digital marketing audit. It’s the foundation of big successes ahead regardless of what industry you’re in. The fee for the complete assessment is $US 695.00

Call me Now: 416 998 6246.

 

SEO Company | San Diego SEO | Los Angeles SEO | San Jose SEO | Phoenix SEO | Seattle SEO | Content Strategy | Digital Marketing Audits | Real Estate Marketing Services