Best Cities to Buy Real Estate Buyers and investors have a complex question to answer in which cities/states to buy a home or rental property. The housing market is tight from single family homes to apartments in most major cities. A wave of people have left the urban regions for the suburbs and beyond. But…
Housing Market Forecast With the economy cooling, mortgage rates at above 6%, FED unease about inflation, and the debt ceiling crisis, it’s not surprising the homebuyer’s view of the short term housing market is not good. Since home prices rose 3.5% again in April, despite crippling mortgage rates and consumer fears, we can forecast better…
California Real Estate Market Forecast The California Association of Realtors in its April housing market report shows home sales dropped while average prices rose above $800,000 for the first time since last October. What’s dictating prices and sales is rising mortgage rates and fewer homebuyers willing to sell. The US economic environment isn’t positive and…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that serves no one. This lack of commitment to excellence in their business is a…
SEO Will Power Up your Full Marketing Campaign Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. Still, as a Realtor among thousands in your region, you must build a system capable of reaching as many homeowners as possible. As one of my Realtor…
Expert SEO Services by the Hour Are you having a host of issues with your website and are underperforming? Digital marketing and Google rankings are no easy task. Having an experienced, expert who is experienced and capable of investigating, solving and create a solution is a big advantage for you — advantages you don’t get…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
When Will It Be a Great Time to Buy a Home Again? In September, prospective homebuyers once again sat on the sidelines, and even backed out of intended purchases. The task for a good Realtor near you has never been greater, whether you’re selling or buying. Stats from the latest housing market report show home…
US Housing Market January Home sales across the US took a surprising upturn in January 2022 rising 6.7% from December which exceeded NAR’s forecast. It seems homebuyers are eager to lock in a lower mortgage rates now than risk much higher rates later. Given the price of homes in some cities, waiting to buy a…
Real Estate Marketing Packages It’s a new home selling season and opportunities still abound in 2022. The challenge of being seen and heard and then connecting is no easy matter however, which brings is to promotion and marketing. Realtors with a strong online presence will at least be able to reach buyers and sellers. Seller…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
Are California Home Prices Going to Rise? 2021 was a pretty good year for the California’s housing market with big sales numbers and rising prices even as the supply of homes receded by a third. Each year, seemingly fewer houses are available. The allure of the Golden State has always been too much to resist,…
Are Homeowners Getting Ready to Sell? A new study of 2583 consumers and their sentiment by Harris Pollsters suggests more homeowners are readying to sell their homes. They’re feeling they can take advantage of a hot real estate market before prices fall and want to sell in the next 6 months. They found sellers actually…
Unemployment Rate in the United States The Covid 19 pandemic interrupted a very positive reduction in the unemployment rate in the United states. 8 years of strong growth during the bull market stock market was crippled by the shutdowns. Now in late 2021, the economic recovery is beginning to deliver stronger job growth (4.8% unemployment…
Sell My House Now! With home prices peaking and beginning to flatten, and with the economy showing some weakness, quite a few homeowners are wondering if right now is the best time to sell their house or condo. Selling your house fast for cash has always held connotations, but recently, the business model of companies…
Don’t Expect a Buyer’s Market in 2022 Without much support, other than cheap interest rates, the US housing market has soared for more than a decade, including the ultra rapid price rise in the last year. It’s made a few very wealthy and a lot of Realtors, home sellers, real estate investors, and rental housing…