Expertise + Money = Success! Curious about how to get more out of your website and social media efforts? How about capturing more business via Google? Would that change your outlook for 2018? You can do it, and this post is about how you can do it. It’s going to cost you and also require…
When Will Toronto’s Real Estate Market Crash? The experts have been calling for a Toronto Housing Crash for several years now, but it never happened. But is time finally running out? Surely the oil price crisis and the Corona Virus pandemic will deliver the final blow to Toronto’s pressured housing sector. But no, die it…
Social Media Engagement Strategy Are you tired of zero results from social media? Good, now you can make a change and get your social media ducks all in a row. Social media strategy is a huge, challenging topic and honestly, not many professionals are doing it well. You can build an edge. Strategy for SMB’s…
Branding For Realtors & Mortgage Agents Personal branding is big now. But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…
Good Links Add BIG Value One topic in digital marketing that doesn’t get enough ink is link building. Inbound links to websites are something Google rates very highly and if you want high rankings and the free, qualified customer prospects Google could send you, you need to get links to your website. The business of…
Sales Hacks for Realtors Realtors, my quest is to lift you out of your doldrums and help you hack your way to success. Remember Remax’s old slogan “Above The Crowd.” That was brilliant. Sure stuck in my mind when I was young. Putting floating billboards into the sky was a great promotional hack. And they’re…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
Urban Land Institute Outlook Report The Urban Land Institute released it’s Fall 2016, 3 year Short Term housing and real estate outlook report with predictions from 51 real estate and economic experts. Quite a few organizations including NAR, National Association of Home Builders, Trading Economics, Kiplinger, Freddie Mac, Fannie Mae, Bloomberg, Moodys, and more produce their…
10 Ways to Get Homeowners to Sell After you’ve grown tired of waiting for people to call you to sell their home, you may want to try something new, something that’ll create increasing, consistent touch points with home sellers. Sellers, those ghostly inhabitants of your dream world. This is about creating a fat pipeline to your…
The Biggest Gamble of Your Life Home sales are rising and prices are still high. From Toronto to Los Angeles to Boston, buyers are about to jump on the opportunity to own their own home. Yet a home or condo priced $300,000 to $1 million is a major personal commitment. If you make a mistake…
Toronto Condos – Still a Smart Investment? The Toronto Condo Market couldn’t be more difficult to comprehend right now after the Liberal’s pushed their unwise Foreign buyers tax and rent controls. With availability of condos squeezed, prices in Toronto rose to record levels. What will happen this year and 2018 in Toronto’s condo market? Toronto…
Build Your EPIC Engagement Strategy Engagement is the buzzword of this decade in marketing and ecommerce. Your customer prospect must be wooed through the complete conversion funnel. To create attention, impact, engagement and a sale, you must design a better visitor content engagement strategy. This EPIC post describes in great detail how you can power…
Digital Marketing Specialist Skills If you’re on Linkedin or Indeed looking to fill a digital marketing specialist role in your company, there’s a wide range of skills you might hire for. Which skills are actually useful might depend on your specific needs. Or they might depend on whether you’re progressing to win in the future. …
Original Content is the Core of Digital Marketing One of the biggest problems of content on the Web, when using Google, or even Social Media, is that it’s a regurgitation of someone else’s stuff. Been there, done that. Think of how much time we spend seeing all the same boring search results from Google. Where’s the real…
Kevin Ward’s 5 Point System for Converting Internet Leads I like Kevin Ward’s educational videos. He’s the real estate trainer, speaker and coach and CEO and owner of YesMasters, a service that helps Realtors sell more real estate and build a better life. You’ll find his videos engaging, granular, informative and well explained. He targets many…
How to Avert a Toronto Housing Market Crash? Toronto’s real estate market overheated in 2017 due to housing availability problems but what resulted in 2018/2019 was not a crash. The Toronto market is resilient. Why is an impending Toronto housing crash a disaster for us? The economy may crash creating unemployment and mortgage defaults, scare…
Zillow Homes for Sale Zillow has become a major force in the business of online residential real estate. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent….
What Truly does Create a Successful Luxury Realtor? Realtors who specialize more in the luxury market likely have a few unique personal and professional traits that bode well for them. The stars in this niche might not match our picture of them however. They could actually possess negative traits. As long as they have these…
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Digital Marketing Newmarket Skilled digital marketing experts aren’t all living and working in downtown Toronto, Boston, or Los Angeles. And some digital marketing strategists have a broad skillset that provides the results you need at a fraction of the price of a Toronto agency, or a local one here in the Aurora, Richmond Hill, Markham and…