Outreach and Link Building In life as in marketing, some things don’t get their due recognition and respect. In the realm of digital marketing and SEO, outreach is the weak stepchild. That’s because it’s not understood well and doing it well is a challenge. Admittedly, link building and outreach require confidence and tolerance for frustration,…
Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one factor: their unique value proposition. This statement…
Where is the Best Travel Destination? Is travel an escape from your current life, or is it a path to the life you should have? My guess, is it’s both because you’ll need to let the unfilling go to get to the one you want. So the Joy of Travel is really a journey to…
Amazon’s Monopoly and Amazon Prime Walmart and Amazon: the Grocery Wars Continue. 2 of the biggest retailing giants are waging a war in the online grocery sector — a sector which has actually failed to launch previously. What both could never have conceived is the Corona Virus pandemic. It has introduced millions of new customers…