Winning Content Strategy: Creates Reach, Builds Brand, Generates Sales
| |

Winning Content Strategy: Creates Reach, Builds Brand, Generates Sales

Content Strategy: Your Number One Marketing Asset Content strategy isn’t regarded highly enough by many business owners. Most don’t know what it is. Content strategy is how you design and use digital assets to make customers feel strongly about what you offer.  Done well, it achieves many marketing objectives — producing customers with higher intent…

Fresh Content – Freshness Factors in Google’s Ranking Algorithm
| |

Fresh Content – Freshness Factors in Google’s Ranking Algorithm

🥬 Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? Then you understand freshness so well. And that’s not all.  How about the hypnotizing aroma…

Advanced SEO

Advanced SEO

🏆What is Advanced SEO? Advanced Search Engine Optimization is the use of sophisticated techniques, frameworks, tactics and practices to gain an edge over competitors who only do “best practices” or general SEO work. It amounts a strategy of maximizing the ranking resources your site possesses, while you do promote your business to build on the…

How to Become a Creative Travel Writer
| | |

How to Become a Creative Travel Writer

Become a Travel Writer? A massive audience, growing travel market, global traveler affluence, and the desirability of travel lifestyles is attracting more content creators into this segment. Writers with a flair for expression and connecting with travelers via words, a desire to travel, and expertise in constructing powerful articles and social media posts is quite…

Power Up Your Creative Travel Content
| |

Power Up Your Creative Travel Content

Creativity is in the Eye of the Beholder At some point in time, maybe now, you’re wondering about the creative appeal of your travel content pieces. Creative expression really amps up the persuasive power of content, and there are travel publishers that put an emphasis on creative travel copywriting. They hire professional creative writers at…

How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter
| | |

How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter

Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…

How to Solve your Travel Company’s Biggest Challenges

How to Solve your Travel Company’s Biggest Challenges

What are Today’s Travel Business Challenges? What challenges is your travel business facing right now? Likely, they’re the exact same issues that plague all the others. It’s all part of changes in the economy and travel industry. I can help you respond to your lead, revenue and loyalty erosion with improved marketing — strategy, content…

De-Optimize Your Content to Improve It?
| |

De-Optimize Your Content to Improve It?

How to De-Optimize Your Web Content Oh the dread of rewriting hundreds of content pages! But sometimes we need to hunker down and declutter, de-optimize, re-optimize, and freshen up our content pages. If your content was hit by the last Google ranking update, it’s likely Google doesn’t like your content or your SEO strategy. As…

Big Picture View For Business Leaders

Big Picture Thinking for Business Leaders

The Magic of Big Picture Thinking It’s wise to spend time thinking about the major influences on your business. And about opportunities too. Big opportunities often drive big-picture thinking. Great opportunities evolve from a wider view with the optimism that you can capture them.  When ambition lags, we see business owners fall into small-minded traps….

How To Adapt and Modernize your Travel Company

How To Adapt and Modernize your Travel Company

Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…

PPC Campaigns for Travel Companies
|

Improving PPC Campaigns for Travel Companies

Pay Per Click Campaigns for Travel Businesses   Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…

Link Building for Travel Companies

Link Building for Travel Companies

Link Building Strategy for Travel Companies Acquiring links to your travel website is the most difficult marketing challenge you face.  Yet backlinks are absolutely essential for rankings on Google search. Even AI LLMs use links to find resources and places travelers might book. Given the challenge of capturing backlinks, many business owners avoid the link-building…

Next Generations of Millionaires and Billionaires

Next Generations of Millionaires and Billionaires

Next Generations of Millionaires and Billionaires? I’m sure you’re well aware that opportunities to grow wealth are rare and difficult. They happen so fast, and by the time we’re aware, they’re gone.  That’s why preparation, research, open awareness, and reliable, objective advice is so important. That next opportunity is almost here. Acknowledging the possibility of…

How to Create Powerful Content Angles
| |

How to Create Powerful Content Angles

Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need.  It may not be attracting clicks, grabbing…

10 Powerful Tips for Home Sellers Who Must Have the Best Price

10 Powerful Tips for Home Sellers Who Must Have the Best Price

How to Sell Your Home for the Best Price Chances are if you’re looking at the housing market stats or the MLS listings, it’s because you want to get the best price, perhaps better than the comparables in your neighborhood. You ask “How do I get the best prices for my home?” The answer is real estate…

Real Estate Marketing

4 Steps to Powerful Real Estate Sales Results

Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…

Write Your Own Blog Posts and Facebook Posts

Write Your Own Blog Posts and Facebook Posts

Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…

eCommerce SEO

eCommerce SEO

Build your Advantage with eCommerce SEO If you’re one of those brick and mortar retailers suffering continuing in-store sales losses, due to the shift to Internet shopping, you’re likely pondering the future of your business. Now that the Corona Virus pandemic has obliterated brick and mortar shopping, more consumers are going online and likely preferring…

How to Get People to Sell Their Homes – 10 Tactics and 1 Big Strategy

How to Get People to Sell Their Homes – 10 Tactics and 1 Big Strategy

10 Ways to Get Homeowners to Sell After you’ve grown tired of waiting for people to call you to sell their home, you may want to try something new, something that’ll create increasing, consistent touch points with home sellers. Sellers, those ghostly inhabitants of your dream world.  This is about creating a fat pipeline to your…

Keep Your Posts Simple!

Keep Your Posts Simple!

Copywriting Improvement Since your copy represents you, your brand, and your value proposition, it’s wise to seek out all the ways you can improve it. Great copywriting on one one website might be lengthy epic posts, but that kind of 3000+ length content makes it easy to present too much information, too poorly. Sometimes less…

5 Things Entrepreneurs Must Do to go from Employee to Self Employed

Making the Jump to Small Business Startup People who desire the freedom and autonomy of self-employment are usually an optimistic and visionary lot, however with SMB failure at high levels, it’s easy for entrepreneurs to fall hard on the path to small business success. I discovered this myself with issues ranging from client incompatibility, insufficient…

21 Success Tips for Top Selling Realtors

BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…