AI Stocks Becoming a Bargain Again: Why Dumping Your AI Infrastructure Stock Right Now Is a Big Mistake AI infrastructure stocks are suffering a continuous slow sell-off and price depreciation of AI stocks. Not all have been affected the same way. Some such as Nvidia are still valued by institutional investors while the more speculative…
Moat Management for Travel Businesses: Advanced Techniques Even for small travel agencies, it is essential to build your own brand and engagement channels which acts as a moat that your competitors can’t access. Because, in this Generative Ai era, it’s so simple for another agency or a travel company startup to copy your agency, from…
How to Profit from this Goldilocks + Innovation Supercycle Coming Stock market bull runs happen. They’ve happened many times and some investors have become wealthy from them. They weren’t Warren Buffet or Tom Lee. They just invested at the right time. Stats show that much of investors’ actual, real wealth gains occur during these periods…
Your Travel Magazine Is Worth More Than You Think Why are Travel Magazines the Next Travel Platforms? Travelers still love travel magazines, because they contain the content experiences they want to view. And travel magazines celebrate the joy of travel and enliven the travel heart and mind of travel dreamers. The fact is, they’re the…
Branded Search is no Longer “Easy Traffic” This isn’t 2003. Things have changed. Google users don’t jump on the first search result as they did when search was in its golden years. Back then, when they searched for your company name, they generally found your homepage url without distraction and clicked through quickly. Through SEO…
The Quest for Persuasive Travel Content You have to agree that your content must persuade. Travel content can be fantastic — yet still fail because it couldn’t convince the visitor to become a customer. It’s this frustration in converting visitors to customers that’s keeping travel business owners up at night. In this post, we focus…
Your Content Performance – A Problem with Psychology Is this your content problem? — “Most travel agency content isn’t bad — it’s just unhelpful at the exact moment travelers need help most.” Travel business owners problem is their content fails because it does not line up with how people actually think, feel, and decide in…
🏆 What is Advanced SEO? Advanced Search Engine Optimization is the use of sophisticated techniques, frameworks, tactics and practices in designing content, choosing topics and copywriting strategy, to create strong ranking signals for search engines. It’s done under a cohesive strategy that focuses ranking power and channels that through linking structures. Advanced SEO identifies critical…
🤗 How to Take Good Care of Your Self-Esteem During Unemployment US and Canadian jobs are shrinking and are expected to worsen for a variety of reasons. There’s a lot of negativity and fear about the long winter ahead and economic reports are making many Americans and Canadians uneasy. Imports tariffs, AI unemployment, small business…
Top 10 Visibility Factors for Generative Engine Optimization (GEO) A wave of experimentation and immersion in AI search engines is upon us now in 2025, and although growth is flattening, generative AI is increasingly important to what is shown on Google, Bing and elsewhere in the search engine marketplace. Experts aren’t sure how big AI…
Top 15 factors that Drive Clicks for Online Real Estate Sites Conversion rate optimization (CXO) has been a hot topic for at least a decade. For a variety of reasons, it’s become more difficult to entice consumers to keep clicking to fulfill their purpose. At some point, they stop clicking. By adopting a conversion path…
🏅Content Strategy: Your Number One Marketing Asset Content strategy isn’t regarded highly enough by many business owners. Most don’t know what it is. Content strategy is how you design and use digital assets to make customers feel strongly about what you offer. Done well, it achieves many marketing objectives — producing customers with higher intent…
🥬 Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? Then you understand freshness so well. And that’s not all. How about the hypnotizing aroma…
Become a Travel Writer? A massive audience, growing travel market, global traveler affluence, and the desirability of travel lifestyles is attracting more content creators into this segment. Writers with a flair for expression and connecting with travelers via words, a desire to travel, and expertise in constructing powerful articles and social media posts is quite…
Creativity is in the Eye of the Beholder At some point in time, maybe now, you’re wondering about the creative appeal of your travel content pieces. Creative expression really amps up the persuasive power of content, and there are travel publishers that put an emphasis on creative travel copywriting. They hire professional creative writers at…
Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
What are Today’s Travel Business Challenges? What challenges is your travel business facing right now? Likely, they’re the exact same issues that plague all the others. It’s all part of changes in the economy and travel industry. I can help you respond to your lead, revenue and loyalty erosion with improved marketing — strategy, content…
How to De-Optimize Your Web Content Oh the dread of rewriting hundreds of content pages! But sometimes we need to hunker down and declutter, de-optimize, re-optimize, and freshen up our content pages. If your content was hit by the last Google ranking update, it’s likely Google doesn’t like your content or your SEO strategy. As…
The Magic of Big Picture Thinking It’s wise to spend time thinking about the major influences on your business. And about opportunities too. Big opportunities often drive big-picture thinking. Great opportunities evolve from a wider view with the optimism that you can capture them. When ambition lags, we see business owners fall into small-minded traps….
Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…
Pay Per Click Campaigns for Travel Businesses Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…
Make Impact, Sell More Tours After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour page…
Strategy for Buying a Home in 2024/2025 Time passes so quickly. Do you remember when you first thought of buying a home and didn’t? Were you smart and avoided a disaster? Or did lose because you could have been building equity and enjoyed other advantages. The point is that in 2024’s market involving bidding on…
Link Building Strategy for Travel Companies Acquiring links to your travel website is the most difficult marketing challenge you face. Yet backlinks are absolutely essential for rankings on Google search. Even AI LLMs use links to find resources and places travelers might book. Given the challenge of capturing backlinks, many business owners avoid the link-building…
The Fundamentals of Self-Directed Investing Tens of millions of people have no investment accounts and that’s a shame because it’s vital to have money set aside for retirement or for emergencies. Times will not always be booming and given how our governments manage our economy, there is sure to be pain inflicted on the general…
Next Generations of Millionaires and Billionaires? I’m sure you’re well aware that opportunities to grow wealth are rare and difficult. They happen so fast, and by the time we’re aware, they’re gone. That’s why preparation, research, open awareness, and reliable, objective advice is so important. That next opportunity is almost here. Acknowledging the possibility of…
How to Profit from Today’s Housing Market With home prices so high, and mortgage rates up above 6% and homeowners staying put, you might wonder if there is a way to profit from real estate in 2023. Historically, most wealth is generated via real estate, and there’s always a way to get in at a…
Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need. It may not be attracting clicks, grabbing…
Home Equity Lines of Credit (HELOC) We don’t often think of the housing market as a store of usable wealth. Yet, a good portion of the wealth created by people is sunk into this one investment. That means the value is leveraged by the banks when they lend out. They enjoy the profit from having…
How to Sell Your Home for the Best Price Chances are if you’re looking at the housing market stats or the MLS listings, it’s because you want to get the best price, perhaps better than the comparables in your neighborhood. You ask “How do I get the best prices for my home?” The answer is real estate…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Google Speed Update According to Barry Schwartz over at the Rusty Brick, speaking in the Search Engine Roundtable, Google made a key update to their algorithm now known as the the Speed Update. The issue of loading speed and server processor time, and time to first paint and first interactive are being addressed by Google….
Video for Realtors Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. Video makes your content more valuable…
Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…
Build your Advantage with eCommerce SEO If you’re one of those brick and mortar retailers suffering continuing in-store sales losses, due to the shift to Internet shopping, you’re likely pondering the future of your business. Now that the Corona Virus pandemic has obliterated brick and mortar shopping, more consumers are going online and likely preferring…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
10 Ways to Get Homeowners to Sell Entering 2026, we’re seeing a stronger interest in homeowners wanting to let go of their beloved property. Many are giving up on their dream price. Others in some regions of the US and Canada however, are hanging on, even seeing higher selling prices. There’s big reasons why people…
Copywriting Improvement Since your copy represents you, your brand, and your value proposition, it’s wise to seek out all the ways you can improve it. Great copywriting on one one website might be lengthy epic posts, but that kind of 3000+ length content makes it easy to present too much information, too poorly. Sometimes less…
Should I Sell my House? When I initially wrote this post in 2019, I had no idea the Covid virus from China would wreak havoc on the economy or the housing market in only one year’s time. The US economy was roaring, and it’s coming back to fever pitch again. Yet, another spring buying season…
Making the Jump to Small Business Startup People who desire the freedom and autonomy of self-employment are usually an optimistic and visionary lot, however with SMB failure at high levels, it’s easy for entrepreneurs to fall hard on the path to small business success. I discovered this myself with issues ranging from client incompatibility, insufficient…
BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…