Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
Florida Real Estate Market Despite high rising mortgage rates for the last year, home sales in Florida have been relatively strong. Florida home prices too have risen to record heights. In July however, the Fed rate rises are beginning to take a bite out of the Florida housing market. Both Florida Realtors and Redfin report…
California Real Estate Market Forecast It might be more difficult to characterize and explain California’s dynamic yet troubled housing market than other states. While the overall housing market here has its medians and averages, and has been injured by the FED interest rate hikes more than other states, the real story is seen when drilling…
Your Dream Home in Florida The beautiful state of Florida, seemingly beckoning and welcoming to everyone always receives serious regard as the best place to move to in America. The Sunshine State certainly offers the lifestyle older retirees from the north love and look forward to visiting every year. And others of all ages like…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that serves no one. This lack of commitment to excellence in their business is a…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. Still, as a Realtor among thousands in your region, you must build a system capable of reaching as many homeowners as possible. As one of my Realtor…
Expert SEO Services by the Hour Are you having a host of issues with your website and are underperforming? Digital marketing and Google rankings are no easy task. Having an experienced, expert who is experienced and capable of investigating, solving and create a solution is a big advantage for you — advantages you don’t get…
The Right Property Management Software Software technology has come a long way in the past few years. Improvements in property management technology in particular is responding to growth in the rental property sector as the demand for rental housing rockets. Landlords and property managers are building their businesses on property management software to leverage automation…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
How Far Will Florida Home Prices Fall? Hurricane Ian may become the 5th most expensive hurricane in US history. Although smaller in size, it packed sustained 150 mph winds and big storm surge to overwhelm neighborhoods in the Port Charlotte, Fort Myers and Naples region on Wednesday. Southwest Florida had a wonderful 30 year growth…
Real Estate Marketing Packages It’s a new home selling season and opportunities still abound in 2022. The challenge of being seen and heard and then connecting is no easy matter however, which brings is to promotion and marketing. Realtors with a strong online presence will at least be able to reach buyers and sellers. Seller…
Florida Housing Supply Dries Up The Florida housing market remains one of the hottest housing markets in 2022 despite a continually diminished listings of Florida homes for sale. The lack of housing construction is a topic I’ve been writing about for years. It’s due to government policies (NIMBY) resistance to new housing development and it’s…
Homeowner Equity Looking Irresistible Corelogic, a provider of premium housing sales statistics reports that in the 2nd quarter of this year, homeowners with mortgages (63% of all properties) watched their equity grow by 29.3% year over year. Collectively, in the nation, it was an equity gain of over $2.9 trillion, and an average gain of…
Sell My House Now! With home prices peaking and beginning to flatten, and with the economy showing some weakness, quite a few homeowners are wondering if right now is the best time to sell their house or condo. Selling your house fast for cash has always held connotations, but recently, the business model of companies…
Real Estate Vs Stock Investing With the stock market so hot of late reaching yet new highs in valuations, are you considering divesting and buying something else with your recent fortune? Or will you stick with the stock market forecast and buy Tesla, Bitcoin, or some Faang stocks and do something risky? If the…
Don’t Expect a Buyer’s Market in 2022 Without much support, other than cheap interest rates, the US housing market has soared for more than a decade, including the ultra rapid price rise in the last year. It’s made a few very wealthy and a lot of Realtors, home sellers, real estate investors, and rental housing…
US Home Prices Wondering about where home prices are headed? Is now the time to buy, and is selling now wise too? How high could US housing prices reach? Below we see the price forces and stats from real estate data sources such as NAR, NAHB, FRED, Redfin, Corelogic, Statista, Trading Economics and Reuters. The…
Finding Houses for Sale We half way into 2021, and home prices don’t look to be losing their upward pace. In fact, even as new listings grow and sales plummet, house prices keep climbing past record heights. If you’re hoping to buy a home this year, you’ll need to be very strategic in your home…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…