Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. Still, as a Realtor among thousands in your region, you must build a system capable of reaching as many homeowners as possible. As one of my Realtor…
Expert SEO Services by the Hour Are you having a host of issues with your website and are underperforming? Digital marketing and Google rankings are no easy task. Having an experienced, expert who is experienced and capable of investigating, solving and create a solution is a big advantage for you — advantages you don’t get…
Florida Real Estate Market Buyers and sellers are likely feeling a little more optimism about the housing market in February. Inflation seems to be easing, jobs numbers are strong, interest rates may be topping out and GDP numbers came in okay for the 4th quarter. That of course translates well for the state of Florida….
The Right Property Management Software Software technology has come a long way in the past few years. Improvements in property management technology in particular is responding to growth in the rental property sector as the demand for rental housing rockets. Landlords and property managers are building their businesses on property management software to leverage automation…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
How Far Will Florida Home Prices Fall? Hurricane Ian may become the 5th most expensive hurricane in US history. Although smaller in size, it packed sustained 150 mph winds and big storm surge to overwhelm neighborhoods in the Port Charlotte, Fort Myers and Naples region on Wednesday. Southwest Florida had a wonderful 30 year growth…
California Real Estate Market Forecast August 2022 saw buyers jump back into the California housing market to capitalize on some lower mortgage rates, however with the Fed rate hike, that brief interest rate respite may have ended. The demand raised sales and home prices temporarily, however pending sales are down 39.1% from last year. The…
Real Estate Marketing Packages It’s a new home selling season and opportunities still abound in 2022. The challenge of being seen and heard and then connecting is no easy matter however, which brings is to promotion and marketing. Realtors with a strong online presence will at least be able to reach buyers and sellers. Seller…
Florida Housing Supply Dries Up The Florida housing market remains one of the hottest housing markets in 2022 despite a continually diminished listings of Florida homes for sale. The lack of housing construction is a topic I’ve been writing about for years. It’s due to government policies (NIMBY) resistance to new housing development and it’s…
Homeowner Equity Looking Irresistible Corelogic, a provider of premium housing sales statistics reports that in the 2nd quarter of this year, homeowners with mortgages (63% of all properties) watched their equity grow by 29.3% year over year. Collectively, in the nation, it was an equity gain of over $2.9 trillion, and an average gain of…
Sell My House Now! With home prices peaking and beginning to flatten, and with the economy showing some weakness, quite a few homeowners are wondering if right now is the best time to sell their house or condo. Selling your house fast for cash has always held connotations, but recently, the business model of companies…
Real Estate Vs Stock Investing With the stock market so hot of late reaching yet new highs in valuations, are you considering divesting and buying something else with your recent fortune? Or will you stick with the stock market forecast and buy Tesla, Bitcoin, or some Faang stocks and do something risky? If the thought…
Don’t Expect a Buyer’s Market in 2022 Without much support, other than cheap interest rates, the US housing market has soared for more than a decade, including the ultra rapid price rise in the last year. It’s made a few very wealthy and a lot of Realtors, home sellers, real estate investors, and rental housing…
US Home Prices Wondering about where home prices are headed? Is now the time to buy, and is selling now wise too? How high could US housing prices reach? Below we see the price forces and stats from real estate data sources such as NAR, NAHB, FRED, Redfin, Corelogic, Statista, Trading Economics and Reuters. The…
Finding Houses for Sale We half way into 2021, and home prices don’t look to be losing their upward pace. In fact, even as new listings grow and sales plummet, house prices keep climbing past record heights. If you’re hoping to buy a home this year, you’ll need to be very strategic in your home…
Real Estate Forecast for Tampa/Sarasota/St Petes The Florida real estate market is hot. The Sunshine State is geographically immense and there are many desirable places to locate to. Tampa, St Petes, Sarasota offer a lifestyle unique from that of Naples, Jacksonville, Miami, Orlando, Panama City and Fort Lauderdale. Many retirees prefer the more sedate neighborhoods…
Finding Homes For Sale House hunting has changed. It’s self-directed and much better. A severe housing shortage has enabled all of this and it’s good. Realtors and brokerages are becoming redundant. The housing market has changed and a whole new approach of DIY home hunting is where it’s at now. To get you warmed up…
Houses for Sale in Florida The Sunshine state is reeling in its battle with the Corona Virus, but that’s not stopping homebuyers from out of state or out of country from searching for homes for sale in Florida. The latest Florida real estate report reflects strong demand and rising prices for houses. Sales are down…
Housing Stocks to Buy We’re all abuzz about the return of the housing market, but that post shutdown market demand is still not what we expected. Instead of huge waves of home listings and desperate buyers, we’re seeing low levels of listings. It seems the real demand is for new construction homes away from the…
