How You Can Beat AI Travel Agencies With OTA’s and new AI travel agencies impinging on your audience and customer base, you’re understandably concerned. Young travelers are open to AI-driven travel planning and services. Agency owners on the other hand appear to be resisting anything that carries that artificial intelligence tone to it. However, as…
Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index in July, rose 1.7 points to 100.3, slightly above the 52-year average of 98. Uncertainty remains (fell 8 points from June to 97) and is a big factor in growth and hiring intentions. Yet, respondents feel the…
It’s a Good Time to Be American, But Not Canadian Talk about being between a rock and a hard place, Canadians are finding themselves stuck between two politically opposite politicians. If it continues, the country could fail. Tomorrow, we’ll see how the US stock market reacts to the passing of the One Big Beautiful Bill,…
Massive Global Market: Your International Content Strategy How nice would it be to relax and enjoy an amazing and massive flow of travel customers from across the globe, wowed by your brand and content, fully trusting that booking with you is a great decision sure to satisfy? Sometimes a wider audience is the solution to…
💵 Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t. And that results in making…
😎 Compelling Reasons Why You Should Choose the Travel Sector I’ve worked with clients in many sectors, but I’m most enthused about the travel sector. I’ve found real estate and the sports equipment sectors stimulating too. But there’s just something about travel that puts it front and center. It’s not just about living the good…
🚗Top Tour Marketplaces Online The tour industry has grown in leaps and bounds, as global travelers search eagerly on Google, Bing and tour company websites for interesting travel experiences. Travelers want something invigorating or interesting to do for a sense of personal meaning, and a feeling that they’re immersed in these wonderful places. It’s all…
Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered and getting your message heard is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being…
🚵🏽♂️ 21 Unique Mountain Biking Vacation Destinations Mountain biking as a sport or thrilling adventure is evolving and resorts, DMOs, and tour companies are designing more sophisticated and satisfying experiences for MTBers. As new venues/trails are created around the world, and the diversity and number of riders increase yearly, the types of vacations mountain bikers…
How Long Before You Lose Your Job to AI? AI is here, and it’s like a forest fire that generates a little smoke at first but accelerates into intense firenados as it meets thick brush forest aided by higher winds and dry hot air. AI feeds on a high-cost, low-productivity environment which becomes fuel for…
Best SaaS Travel Management Software Platforms Your choice of travel management software is more important to your travel company than you might believe. It helps you manage your trip and tour package offerings, promote them better, make them more accessible to search engines, open you to an expansion of your tour and trip offerings, and…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? That would depend on their skills, drive, and…
The Rise of Influencers in Travel Marketing Travel marketing companies have a challenge today. If they’re unable to draw enough qualified traffic and convert them to customers, then it could be the consumer market has changed. And keeping clients relevant, visible, and generating leads is becoming more difficult. With SMBs web traffic and social media…
The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
Empowering your Tour Business The travel trend is certain. Tours are in big demand and tour companies are becoming much more profitable. Of course, we’re assuming tour company owners are marketing strongly and getting the reach, impact and engagement needed to build an audience that trusts their brand, people and services. On that note, I’m…
Best Travel Destinations for 2025 Travelers remain hungry for exciting and interesting new destinations this year, and while the usual most popular sites in the US and Europe dominate travel wish lists, there are other places you should know more about. These most popular and intensely rewarding destinations are important because they’re foremost in traveler’s…
Top 65 Immersive and Awesome Travel Experiences Across the World to Enjoy in 2024 Looking for an exceptional travel experience, perhaps one specially designed for you? Satisfy your deepest travel cravings many ways on this planet, and why shouldn’t the best be served up just for you? Time to give your travel imagination some room…
Are You Ready to Move to A New City? What if you discovered that a move to a new city could really give your life a lift? Would you do it? Could you do it? If you’ve been struggling with this thought before, maybe you need to assess your actual state and figure out if…
Luxury Living & The Rise of Roof Top Swimming Pools Life in a high rise building is very different from ground level dwellings. And it’s not always easy for condo developers to sell new tower condos or get them leased. And construction is expensive so it might as well be worth it. Developers know they…
Investing and Global Diversification If you scan the 5 year forecast or 10 year forecast for US stock markets, you might conclude that US price and earnings growth doesn’t look as inspiring versus China, Vietnam, Brazil, Germany or other markets. But those investors thinking of investing internationally in Mexico, Japan, Australia, Viet Nam, Germany, Korea,…
US Economic Forecast Part 2 (Continued from Part 1) China’s manufacturing sector has been declining, particularly of late. The communist led country is suffering the worst economic forecast of the last 50 years. China’s in more trouble than anyone will admit even if they print more money to alleviate the losses. China’s propaganda mills are…
Most Desirable Luxury Gifts for Xmas I know you’ve been dying to know the top luxury gift ideas for Xmas because you’re going to treat someone special to an unusually valuable Xmas present. Can one gift make a lasting impression? Oh yes, when it’s something perfect, useful and prestigious, you’ll be remembered long after the…
Property Management – An Intelligent Strategy for Realtors While market health varies across US, Canada, UK and Australia, there is one certainty in the world of real estate — there are too many real estate agents and brokers. This situation is being resolved as we speak. As mentioned in the post on the future of…