Generative Engine Optimization Guide A slow shift to using AI search engines by consumers is underway. It means small business owners must create a different kind of content experience on their websites, this time organized for the needs of these AI-powered info sources. AI search engines offer a different experience for search users (your customers). …
Real Estate Marketing Strategy After you’ve failed to convert your audience and spent a fortune on paid advertising, you might feel miffed at how to make digital marketing work. It’s a difficult job, however, if you choose the right systems with useful technology and have a dedicated marketer with you, you’re able to get the…
How To Optimize your Content for ChatGPT, Gemini, and other LLMs As you’ve read in the Generative Experience/Engine Optimization post, AI search engines are creating more search engine users. They love what the AI LLMs give them — fast information and insight, even above quality. AI search engines are arriving with big impact on content…
Search Generative Experience Optimization Google continues to lead the way in how it offers a hybrid search alternative to search engines. In its ranked search results, it may include a special search feature called AI overviews. It’s a special form of results where Google’s artificial intelligence system offers up a generalized overview of a topic,…
Fight the Zero Click Universe with Zero Click Marketing! As a small business owner, you’re likely aware that your free organic web traffic and social media impressions and clicks have declined over the last 5 years. Unfortunately this increasing trend is being fortified by AI, making the big web platforms an air tight container for…
🏆What is Advanced SEO? Advanced Search Engine Optimization is the use of sophisticated techniques, frameworks, tactics and practices to gain an edge over competitors who only do “best practices” or general SEO work. This is a sophisticated strategy of maximizing/focusing the ranking resources your site possesses, while you promote your business to build on the…
🍁 Why Canadians Still Make a Great Choice for Outsourcing The US is undergoing a fantastic economic, cultural and business transformation launched via tariffs, deregulation, tax reduction, cheaper energy and artificial intelligence. Growth will be phenomenal. In 2026, the FED rate will drop allowing small businesses to enter the boom times. We’ll see burgeoning opportunities…
It’s Not Complicated for a Pro If your first attempt at search engine optimization didn’t pan out, don’t fret about it. It’s all about strategy and hard work. You may have been duped by hype, doom talk, and “techy talk” that plagues authentic SEO. Just feel the disappointment of those poor results, so you can…
Have you Given Up On SEO? SEO has been in vogue in digital marketing for over 30 years, before I started in 1998. And for the last 15 years, the rumors of SEO is dead were part of the buzzword narrative, to sell more SEO. In reality, the doomsday phrase should have been “SEO is…
The Untapped Wealth of Search Engines In other posts, you saw how much consumer online search traffic there is – trillions of searches by consumers actively seeking products/services — to fulfill their intent. It’s not like social media where users are inundated with irrelevant, low-intent topics/ads they have little interest in. And social doesn’t connect…
Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered and getting your message heard is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being…
🍕 How do ChatGPT, Gemini, Claude, and DeepSeek LLM’s Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI. AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. Just this week, Google announced its improved Google AI Mode Search…
🔗How to Create & Pitch Content Occasionally, I come across or learn of an outstanding company and I like to mention them and relay how important their offer or business is. And I’ve discovered one that’s notable. I attended their online seminar this afternoon and enjoyed not only the insights into how they do their…
SEO Vs PPC vs Social Media Traffic It’s a certainty that you’ll be attracting leads from the big 3 marketing channels: Pay Per Click, SEO and social media, and paying a lot more for real, quality leads. Instagram Ads, Google Ads, Facebook Ads, Google and Bing Search, Linkedin Ads, Twitter Ads, and other pay per click…
Offsite SEO and Brand Promotion As a small business owner, you’re hoping for great rankings and strong lead generation performance with your SEO-optimized content. There’s an issue though. Typcially, owners aren’t prioritizing promotion of their business and this makes it tough to build ranking power within search engine algorithms. Without the ranking power of backlinks,…
How Canadian Companies Can Get Past the US Tariffs If you’re a business owner in Ontario and Quebec, the new tariffs from President Trump are a big problem. Update: Now that President Trump has announced the global tariffs, and that Canada will be spared if it meets the requirements of the USMCA deal. What was…
Successful Owners Know: SEO is Still Your Best Business Asset With all the never-ending challenges pressing you as a small business owner (taxes, high interest rates, inflation, regulations, wage demands, customer stress, reputation, customer acquisition, and trade tariffs), you might find it tough to get bold, adventurous and focused about your marketing. Yet marketing is…
Travel Marketing KPI Performance Framework Great marketing needs great analytics tools and the right kpis to measure. Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, we need to learn fast. Key Performance Indicators are those vital metrics that indicate what aspects of your ads, bogs,…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Advanced Content Strategy: Power in the Creative Mix Every travel agency owner, travel management software manager, and tour company CEO has to decide what their blog content theme will be. Because a company blog creates the lion’s share (up to 90%) of web traffic. Which means content choices will decide how much traffic, rankings, impact…
Link Building Strategy for Travel Companies Acquiring links to your travel website is the most difficult marketing challenge you face. Yet backlinks are absolutely essential for rankings on Google search. Even AI LLMs use links to find resources and places travelers might book. Given the challenge of capturing backlinks, many business owners avoid the link-building…
LA Realtors Finding the Edge with SEO Consulting Are you content with the leads you grind out every month? You’re doing okay but you need to do better. The Los Angeles metro housing market is vast and one of the most rewarding anywhere in the US for real estate agents. That’s why it’s well worth investing…
Why ChatGPT + BING is a Big Matter The age of AI for content marketing and search engine optimization is here. AI’s ability to comb through content and respond to searchers via questions and an interactive session, is well beyond what Google is providing its users. ChatGPT is making a huge splash in creating powerful…
Improve your Google SEO during a Recession? When an economy is roaring during a bull market run, with GDP rising nicely and consumer demand continuously ramping skyward, marketing can deliver a big impact on company earnings. But it was easy. B2B managers and consumers were shopping with abandon as price and funds/income ceased to be…
What Signals Does Google Use to Calculate Your Content Quality Score? Every once in a blue moon, Google makes major changes in its algorithm. The Mountainview behemoth has used silence and cloaking very to keep SEO pros off balance. Hidden in the shadows of its new RankBrain algo update, could be a new approach to…